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Sara Nefzaoui
À la fin de ce projet, vous aurez toutes les compétences de base pour programmer des posts pour les réseaux sociaux avec Hootsuite. Vous serez en mesure de créer un compte Hootsuite et de créer et programmer des publications pour différentes plateformes sociales. Ce projet vous permettra d’utiliser la plateforme Hootsuite en tant qu’outil de programmation de posts à travers plusieurs étapes que l’on verra ensemble.
Register for this course and see more details by visiting:
OpenCourser.com/course/w7ujmr/programmer
What's inside
Syllabus
Présentation du projet
À la fin de ce projet, vous aurez toutes les compétences de base pour programmer des posts pour les réseaux sociaux avec Hootsuite.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Convient pour ceux qui cherchent à planifier les publications sur les réseaux sociaux en utilisant la plateforme Hootsuite
Développe les compétences de base en programmation de publications sur les réseaux sociaux avec Hootsuite
La plateforme Hootsuite est utilisée comme outil de programmation de messages avec plusieurs étapes
Save this course
Save Programmer des posts pour les réseaux sociaux avec Hootsuite to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Programmer des posts pour les réseaux sociaux avec Hootsuite with these
activities:
Organize course materials and notes
Show steps
Maintain an organized learning environment by compiling and reviewing your course materials and notes to enhance retention.
Show steps
-
Review your lecture notes and assignments.
-
Organize your notes into a digital or physical system.
-
Create summaries or mind maps of key concepts.
Review scheduling concepts
Show steps
Review scheduling concepts such as time blocking and time management to enhance your time management and prioritization skills.
Show steps
-
Go through your notes or study materials on scheduling concepts.
-
Read articles or watch videos online about effective scheduling techniques.
-
Practice scheduling your time using a calendar or planner.
Join a study group or online forum
Show steps
Engage with fellow learners to discuss course topics, share insights, and support each other's learning journey.
Show steps
-
Find or create a study group with peers.
-
Set regular meeting times and discuss course materials.
-
Share resources, ask questions, and provide feedback.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Créez un calendrier de publication de contenu
Show steps
Développez un plan stratégique pour planifier et organiser vos publications sur les réseaux sociaux à l'avance, en utilisant les fonctionnalités de Hootsuite.
Browse courses on
Hootsuite
Show steps
-
Définissez les objectifs de votre stratégie de médias sociaux.
-
Identifiez votre public cible.
-
Déterminez la fréquence et l'heure de vos publications.
-
Créez un calendrier à l'aide des fonctionnalités de Hootsuite.
Practice scheduling posts for different platforms
Show steps
Enhance your practical skills in scheduling posts across multiple social media platforms using Hootsuite.
Browse courses on
Hootsuite
Show steps
-
Create a Hootsuite account and connect your social media profiles.
-
Compose and schedule a test post for each supported platform.
-
Experiment with different scheduling options and time zones.
Experiment with different Hootsuite features
Show steps
Enhance your proficiency in Hootsuite by exploring and experimenting with its various features, such as scheduling, analytics, and team collaboration.
Browse courses on
Hootsuite
Show steps
-
Navigate the Hootsuite dashboard and explore the available tools.
-
Try out different scheduling options, including bulk scheduling and content queues.
-
Use the analytics features to track the performance of your posts and make data-driven decisions.
-
Collaborate with team members using the Hootsuite team features.
Create a social media marketing calendar
Show steps
Gain hands-on experience in developing a comprehensive social media marketing calendar to plan and organize your posting schedule.
Browse courses on
Social Media Marketing
Show steps
-
Identify your target audience and social media goals.
-
Research and gather relevant content ideas.
-
Create a content calendar using a spreadsheet or online tool.
-
Schedule your posts in Hootsuite according to your calendar.
Rédigez un article de blog sur l'utilisation de Hootsuite pour améliorer la gestion des réseaux sociaux
Show steps
Partagez vos connaissances et vos expériences sur Hootsuite en créant un article complet qui peut aider les autres à tirer le meilleur parti de l'outil.
Browse courses on
Hootsuite
Show steps
-
Recherchez les avantages et les fonctionnalités de Hootsuite.
-
Partagez des conseils pratiques sur l'utilisation effective de l'outil.
-
Incluez des études de cas ou des exemples pour illustrer les avantages.
Explore Hootsuite's analytics to track results
Show steps
Enhance your data analysis skills by exploring Hootsuite's analytics features to track the performance of your scheduled posts.
Browse courses on
Hootsuite
Show steps
-
Access the Hootsuite analytics dashboard.
-
Review metrics such as engagement, reach, and impressions.
-
Generate reports to identify trends and areas for improvement.
Connect with professionals in the field
Show steps
Seek guidance and mentorship from experienced professionals to gain insights and expand your knowledge.
Show steps
-
Attend industry events and conferences.
-
Reach out to professionals on LinkedIn or other platforms.
-
Request informational interviews or mentorship opportunities.
Organize course materials and notes
Show steps
Maintain an organized learning environment by compiling and reviewing your course materials and notes to enhance retention.
Show steps
Show steps
Show steps
- Review your lecture notes and assignments.
- Organize your notes into a digital or physical system.
- Create summaries or mind maps of key concepts.
Review scheduling concepts
Show steps
Review scheduling concepts such as time blocking and time management to enhance your time management and prioritization skills.
Show steps
Show steps
Show steps
- Go through your notes or study materials on scheduling concepts.
- Read articles or watch videos online about effective scheduling techniques.
- Practice scheduling your time using a calendar or planner.
Join a study group or online forum
Show steps
Engage with fellow learners to discuss course topics, share insights, and support each other's learning journey.
Show steps
Show steps
Show steps
- Find or create a study group with peers.
- Set regular meeting times and discuss course materials.
- Share resources, ask questions, and provide feedback.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Créez un calendrier de publication de contenu
Show steps
Développez un plan stratégique pour planifier et organiser vos publications sur les réseaux sociaux à l'avance, en utilisant les fonctionnalités de Hootsuite.
Browse courses on
Hootsuite
Show steps
Show steps
Show steps
- Définissez les objectifs de votre stratégie de médias sociaux.
- Identifiez votre public cible.
- Déterminez la fréquence et l'heure de vos publications.
- Créez un calendrier à l'aide des fonctionnalités de Hootsuite.
Practice scheduling posts for different platforms
Show steps
Enhance your practical skills in scheduling posts across multiple social media platforms using Hootsuite.
Browse courses on
Hootsuite
Show steps
Show steps
Show steps
- Create a Hootsuite account and connect your social media profiles.
- Compose and schedule a test post for each supported platform.
- Experiment with different scheduling options and time zones.
Experiment with different Hootsuite features
Show steps
Enhance your proficiency in Hootsuite by exploring and experimenting with its various features, such as scheduling, analytics, and team collaboration.
Browse courses on
Hootsuite
Show steps
Show steps
Show steps
- Navigate the Hootsuite dashboard and explore the available tools.
- Try out different scheduling options, including bulk scheduling and content queues.
- Use the analytics features to track the performance of your posts and make data-driven decisions.
- Collaborate with team members using the Hootsuite team features.
Create a social media marketing calendar
Show steps
Gain hands-on experience in developing a comprehensive social media marketing calendar to plan and organize your posting schedule.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify your target audience and social media goals.
- Research and gather relevant content ideas.
- Create a content calendar using a spreadsheet or online tool.
- Schedule your posts in Hootsuite according to your calendar.
Rédigez un article de blog sur l'utilisation de Hootsuite pour améliorer la gestion des réseaux sociaux
Show steps
Partagez vos connaissances et vos expériences sur Hootsuite en créant un article complet qui peut aider les autres à tirer le meilleur parti de l'outil.
Browse courses on
Hootsuite
Show steps
Show steps
Show steps
- Recherchez les avantages et les fonctionnalités de Hootsuite.
- Partagez des conseils pratiques sur l'utilisation effective de l'outil.
- Incluez des études de cas ou des exemples pour illustrer les avantages.
Explore Hootsuite's analytics to track results
Show steps
Enhance your data analysis skills by exploring Hootsuite's analytics features to track the performance of your scheduled posts.
Browse courses on
Hootsuite
Show steps
Show steps
Show steps
- Access the Hootsuite analytics dashboard.
- Review metrics such as engagement, reach, and impressions.
- Generate reports to identify trends and areas for improvement.
Connect with professionals in the field
Show steps
Seek guidance and mentorship from experienced professionals to gain insights and expand your knowledge.
Show steps
Show steps
Show steps
- Attend industry events and conferences.
- Reach out to professionals on LinkedIn or other platforms.
- Request informational interviews or mentorship opportunities.
Career center
Learners who complete Programmer des posts pour les réseaux sociaux avec Hootsuite will develop knowledge and skills
that may be useful to these careers:
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities around a brand or organization. This course can help you become a successful Community Manager by providing you with the skills to create and manage social media content, engage with online audiences, and build relationships with influencers. You will also learn how to use Hootsuite to automate your community management tasks and track your progress.
Social Media Strategist
Social Media Strategist
A Social Media Strategist is responsible for developing and executing social media strategies to achieve business objectives. This course can help you become a successful Social Media Strategist by providing you with the skills to plan, create, and schedule social media posts that will engage your audience and drive results. You will also learn how to use Hootsuite, a popular social media management tool, to streamline your workflow and measure the success of your social media campaigns.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for planning and executing social media campaigns for a variety of clients. This course can help you become a successful Social Media Manager by providing you with the skills to create and manage social media content, optimize your social media presence, and track your results. You will also learn how to use Hootsuite to automate your social media management tasks and measure the success of your campaigns.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns across a variety of channels, including social media. This course can help you become a successful Digital Marketing Manager by providing you with the skills to create and manage social media content, optimize your social media presence, and track your results. You will also learn how to use Hootsuite to automate your social media marketing tasks and measure the success of your campaigns.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for planning and executing content marketing campaigns across a variety of channels, including social media. This course can help you become a successful Content Marketing Manager by providing you with the skills to create and manage social media content, optimize your social media presence, and track your results. You will also learn how to use Hootsuite to automate your content marketing tasks and measure the success of your campaigns.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for building and maintaining relationships with the media and other key stakeholders. This course can help you become a successful Public Relations Manager by providing you with the skills to create and manage social media content, engage with media outlets, and build relationships with influencers. You will also learn how to use Hootsuite to monitor your social media presence and track your progress.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and reputation. This course can help you become a successful Brand Manager by providing you with the skills to create and manage social media content, optimize your social media presence, and track your results. You will also learn how to use Hootsuite to monitor your social media presence and track your progress.
Communications Manager
Communications Manager
A Communications Manager is responsible for planning and executing communications campaigns across a variety of channels, including social media. This course can help you become a successful Communications Manager by providing you with the skills to create and manage social media content, engage with audiences, and build relationships with influencers. You will also learn how to use Hootsuite to automate your communications tasks and track your progress.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns across a variety of channels, including social media. This course can help you become a successful Marketing Manager by providing you with the skills to create and manage social media content, optimize your social media presence, and track your results. You will also learn how to use Hootsuite to automate your marketing tasks and measure the success of your campaigns.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events, including social media events. This course can help you become a successful Event Planner by providing you with the skills to create and manage social media content, promote your events on social media, and track your results. You will also learn how to use Hootsuite to automate your event planning tasks and measure the success of your events.
Nonprofit Manager
Nonprofit Manager
A Nonprofit Manager is responsible for planning and executing programs and services for a nonprofit organization, including social media programs and services. This course can help you become a successful Nonprofit Manager by providing you with the skills to create and manage social media content, promote your programs and services on social media, and track your results. You will also learn how to use Hootsuite to automate your nonprofit management tasks and measure the success of your programs and services.
Customer Service Representative
Customer Service Representative
A Customer Service Representative is responsible for providing customer service to clients, including via social media. This course can help you become a successful Customer Service Representative by providing you with the skills to create and manage social media content, respond to customer inquiries on social media, and track your results. You will also learn how to use Hootsuite to automate your customer service tasks and measure the success of your efforts.
Sales Representative
Sales Representative
A Sales Representative is responsible for selling products or services to clients, including via social media. This course can help you become a successful Sales Representative by providing you with the skills to create and manage social media content, promote your products or services on social media, and track your results. You will also learn how to use Hootsuite to automate your sales tasks and measure the success of your efforts.
Teacher
Teacher
A Teacher is responsible for educating students, including teaching students how to use social media. This course can help you become a successful Teacher by providing you with the skills to create and manage social media content, use social media to engage with students and parents, and track your results. You will also learn how to use Hootsuite to automate your teaching tasks and measure the success of your lessons.
Entrepreneur
Entrepreneur
An Entrepreneur is responsible for starting and running their own business, including using social media to promote their business. This course can help you become a successful Entrepreneur by providing you with the skills to create and manage social media content, promote your business on social media, and track your results. You will also learn how to use Hootsuite to automate your business tasks and measure the success of your efforts.
For more career information including salaries, visit:
OpenCourser.com/course/w7ujmr/programmer
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Programmer des posts pour les réseaux sociaux avec Hootsuite.
Save
Cet ouvrage vous permettra de créer du contenu qui est mémorable et engageant. Vous y trouverez des conseils sur la façon de simplifier vos messages, de les rendre concrets et de les rendre émotionnellement attrayants.
Cet ouvrage fournit un cadre éprouvé pour développer et exécuter des campagnes de marketing sur les réseaux sociaux réussies. Vous y trouverez des modèles, des listes de contrôle et des conseils d'experts.
Ce guide pratique vous permettra de prendre en main Hootsuite rapidement et facilement. Vous y trouverez des instructions étape par étape pour utiliser toutes les fonctionnalités essentielles d'Hootsuite.
Save
Cet ouvrage vous permettra de créer du contenu qui capte l'attention et engage votre public. Vous y trouverez des conseils sur la création de contenu vidéo, l'écriture de textes percutants et l'utilisation des médias sociaux pour promouvoir votre entreprise.
Save
Ce guide pratique vous permettra de devenir un gestionnaire de réseaux sociaux efficace. Vous y trouverez des conseils sur la création de contenu, l'engagement de la communauté et la mesure des résultats.
Cet ouvrage vous permettra de comprendre les principes de la persuasion. Vous y trouverez des conseils sur la façon d'influencer le comportement des gens, de construire des relations solides et de négocier efficacement.
Ce guide pratique vous permettra de vous lancer rapidement dans le marketing sur les réseaux sociaux. Vous y trouverez des conseils simples et efficaces pour créer du contenu, engager votre communauté et promouvoir votre entreprise.
Save
Cet ouvrage classique vous permettra de comprendre les principes du marketing de permission. Vous y trouverez des conseils sur la création d'une liste de diffusion, la segmentation de votre audience et la création de contenu ciblé.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/w7ujmr/programmer
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Sara Nefzaoui
Language
Français
Good to know
Convient pour ceux qui cherchent à planifier les publications sur les réseaux sociaux en utilisant la plateforme Hootsuite
Développe les compétences de base en programmation de publications sur les réseaux sociaux avec Hootsuite
La plateforme Hootsuite est utilisée comme outil de programmation de messages avec plusieurs étapes
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