Email Marketing from Udacity

What's inside

Syllabus

In this introductory lesson, we'll learn what we're going to cover in this course, more about the history of email marketing, and when to use email marketing.

Learn how to build a subscriber list with contact forms and explore the double opt-in process. Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.

An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.

Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.

In this project, you will create an email campaign plan, design a series of emails and A/B test variations, and finally measure campaign results to offer recommendations for improvement.

Learn more about the different careers in the field of Email Marketing.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches principles of successful email marketing strategies and implementation

Introduces the role of email marketing within a larger marketing strategy

Provides opportunities to practice skills and apply knowledge through an end-of-course project

Assumes minimal prerequisite knowledge, and offers suggestions for further study

Provides clear information on course objectives and preparation necessary for success

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Email Marketing with these activities:

Craft compelling subject lines

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Improve open rates by experimenting with different subject line formats and testing their effectiveness.

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Brainstorm catchy and informative subject lines
Test variations using A/B testing
Analyze results and optimize subject lines accordingly

Practice email list segmentation techniques

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Improve campaign effectiveness by practicing email list segmentation techniques to target specific audience groups.

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Learn segmentation criteria based on demographics, behavior, and preferences
Create and implement segmentation rules in email marketing platform
Monitor and analyze results to refine segmentation strategies

Design email templates that drive conversions

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Master the art of template design to create visually appealing and persuasive emails that drive desired actions.

Browse courses on Email Design

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Understand principles of email template design
Create reusable email templates using HTML and CSS
Test and iterate email templates for optimal performance

One other activity

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Create effective email sequences

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Enhance campaign effectiveness by understanding the principles of email sequence design and implementation.

Browse courses on Email Campaigns

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Learn best practices for email sequence creation
Develop a strategy for email sequence timing and content
Implement and track email sequences for improved results

Career center

Learners who complete Email Marketing will develop knowledge and skills that may be useful to these careers:

Email Marketing Specialist

This Email Marketing Course will provide you with all the skills you need to become an Email Marketing Specialist. You will learn how to create and manage email lists, create email marketing campaigns, and track the results of your campaigns.

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Digital Marketing Manager

An email marketing certification can help you become a successful Digital Marketing Manager. This course will teach you how to plan and execute successful email campaigns, measure campaign results, and use A/B testing to improve your content.

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Marketing Manager

An email marketing certification can help you become a successful Marketing Manager. This course will teach you how to plan and execute successful email campaigns, measure campaign results, and use A/B testing to improve your content.

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Product Marketing Manager

Email marketing is an important part of any product marketing strategy. This course will teach you how to use email marketing to promote your products and reach your target audience.

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Content Marketing Specialist

Email marketing is an important way to deliver content to your audience. This course will teach you how to create effective email content that will engage your audience and drive results.

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Marketing Analyst

Email marketing is an important part of any marketing campaign. This course will teach you how to track and analyze the results of your email campaigns to improve your marketing strategy.

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Social Media Marketing Manager

Email marketing is a great way to complement your social media marketing efforts. This course will teach you how to integrate email marketing into your social media strategy.

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Marketing Professor

Email marketing is a core component of any marketing curriculum. This course will help you develop the skills and knowledge you need to teach email marketing to students.

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Market Researcher

Email marketing is a great way to collect data on your target audience. This course will teach you how to use email marketing to conduct market research and gain insights into your customers.

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Marketing Consultant

Email marketing is an essential part of any marketing plan. This course will teach you how to provide email marketing consulting services to clients and help them achieve their marketing goals.

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Copywriter

Email marketing is all about writing persuasive copy. This course will teach you how to write effective email copy that will engage your audience and drive results.

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Web Developer

Email marketing often involves creating email templates and landing pages. This course may help you develop the skills you need to create effective email designs.

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Graphic designer

Email marketing often involves creating visually appealing emails. This course may help you develop the skills you need to create effective email designs.

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Data Analyst

Email marketing is a data-driven field. This course will teach you how to analyze email marketing data to improve your campaigns.

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Salesperson

Email marketing is a great way to reach out to potential customers and build relationships. This course may help you develop the skills you need to use email marketing to close more deals.

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