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Évaluation & Mesure d'Impact Social

Thierry Sibieude

Pourquoi et comment mesurer son impact social ? Quels outils choisir, comment les mettre en oeuvre, comment en exploiter les résultats ? Ces questions sont désormais cruciales pour toutes les structures oeuvrant pour l’intérêt général, associations comme entreprises sociales.

Pour vous aider à y répondre nous avons donné la parole à des entrepreneurs sociaux comme Main Forte, Recyclivre, les Talents d’Alphonse, mais aussi à des financeurs comme Véolia, la BNP, Investir et +, PHI Trust, à des experts praticiens et à des experts académiques de l’ESSEC.

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Pourquoi et comment mesurer son impact social ? Quels outils choisir, comment les mettre en oeuvre, comment en exploiter les résultats ? Ces questions sont désormais cruciales pour toutes les structures oeuvrant pour l’intérêt général, associations comme entreprises sociales.

Pour vous aider à y répondre nous avons donné la parole à des entrepreneurs sociaux comme Main Forte, Recyclivre, les Talents d’Alphonse, mais aussi à des financeurs comme Véolia, la BNP, Investir et +, PHI Trust, à des experts praticiens et à des experts académiques de l’ESSEC.

Ces témoignages vous permettront de vous immerger dans des exemples pratiques de mesure d’impact social et de bénéficier d’expériences et de conseils concrets tout en acquérant un socle méthodologique.

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What's inside

Syllabus

Épisode 1 : Définitions et cadrage
D’où vient la notion d’évaluation d’impact social et comment la définit-on? Quels sont ses principaux acteurs? Pourquoi mesurer son impact social quand on est une entreprises sociale, une association ou un financeur? Quels en sont les éléments constitutifs pour les praticiens? Telles sont les questions auxquelles nous répondrons dans ce premier épisode.
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Enseigne comment mesurer son impact social, ce qui est important pour les entreprises sociales et les associations
Présente des témoignages d'entrepreneurs sociaux, de financeurs et d'experts, ce qui apporte des exemples concrets et des conseils pratiques
Fournit un socle méthodologique pour mesurer l'impact social, ce qui est utile pour les praticiens
Couvre les différentes étapes de la mesure d'impact social, de la définition de la démarche au suivi des résultats, ce qui offre une approche globale
Est dispensé par Thierry Sibieude, reconnu pour son expertise dans le domaine de l'évaluation d'impact social
Offre un mélange de vidéos, de lectures et de discussions, ce qui permet une expérience d'apprentissage variée

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Reviews summary

Évaluation et mesure d'impact social

Selon les apprenants, ce cours offre une excellente introduction très concrète et pratique à l'évaluation et la mesure d'impact social. Les participants apprécient particulièrement les nombreux témoignages d'acteurs de terrain inspirants et variés, qui illustrent les concepts abordés. La structure du cours est jugée claire et progressive pour comprendre les bases. Bien qu'il s'agisse principalement d'une initiation, plusieurs soulignent l'utilité immédiate des outils et méthodes pour leur pratique professionnelle. Certains souhaiteraient une plus grande profondeur sur certains aspects méthodologiques ou techniques, mais l'ensemble est perçu comme une base solide pour débuter dans le domaine.
Excellente initiation, mais ne couvre pas tout en détail.
"C'est une très bonne introduction pour ceux qui débutent, mais il faudrait un second niveau pour aller plus loin sur les méthodes."
"Le cours survole certains aspects méthodologiques qui mériteraient d'être approfondis pour une mise en œuvre plus complexe."
"J'aurais aimé plus de détails techniques sur la collecte et l'analyse des données."
"Pour un expert, ce cours est une bonne piqûre de rappel, mais il ne s'agit pas d'un niveau avancé."
Une approche progressive pour appréhender le sujet.
"Le cours est très clair, bien structuré et permet d'acquérir les bases essentielles de l'évaluation d'impact."
"L'organisation en épisodes thématiques facilite la progression et la compréhension des différentes étapes de la démarche."
"J'ai trouvé la manière d'aborder le sujet très pédagogique, rendant complexe un domaine qui peut sembler l'être."
"La séquence du cours est logique et permet de construire sa compréhension pas à pas, des définitions à l'exploitation des résultats."
Experts et praticiens de haut niveau partagent leur savoir.
"La qualité des intervenants, issus du monde académique et professionnel, est un vrai plus."
"Les experts de l'ESSEC et les professionnels invités apportent une crédibilité et une profondeur au contenu."
"J'ai beaucoup appris des perspectives différentes apportées par chaque intervenant."
"Leur passion pour le sujet est palpable et rend le visionnage très agréable."
Des outils et méthodes applicables dans la pratique.
"Ce cours donne des outils et des méthodes qui peuvent être directement appliqués dans mon travail."
"J'ai appris des stratégies concrètes pour commencer à évaluer l'impact de ma structure."
"Les conseils pratiques des intervenants sont très précieux et m'aident à structurer ma propre démarche."
"Ce que j'ai appris ici me semble directement transposable pour initier une démarche de mesure d'impact."
Des partages d'expériences concrets et inspirants.
"Les témoignages d'acteurs de terrain (associations, entreprises sociales, financeurs) sont inspirants et permettent de mieux comprendre les enjeux."
"La grande variété des témoignages apporte une vision riche des différentes approches et pratiques sur le terrain."
"J'ai particulièrement apprécié les interventions des professionnels qui partagent leur vécu et leurs défis dans la mesure d'impact."
"Les exemples concrets présentés par les intervenants rendent le sujet très accessible et motivant."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Évaluation & Mesure d'Impact Social with these activities:
Discutez avec d'autres participants au cours de questions liées à la mesure d'impact social
Partager et discuter des idées avec d'autres personnes vous aidera à approfondir votre compréhension et à élargir votre perspective.
Show steps
  • Trouvez des partenaires de discussion parmi les autres participants au cours.
  • Préparez des questions ou des sujets de discussion.
Créez une compilation de ressources sur la mesure d'impact social
Cela vous aidera à organiser et à accéder facilement à des informations précieuses sur le sujet.
Show steps
  • Collectez des articles, des rapports et d'autres ressources sur Internet.
  • Organisez les ressources par catégorie ou par thème.
Essayez différents outils de mesure d'impact social
La pratique vous aidera à comprendre les avantages et les inconvénients des différents outils et à choisir celui qui convient le mieux à votre organisation.
Browse courses on Balanced Scorecard
Show steps
  • Faites des recherches sur les différents outils disponibles.
  • Sélectionnez un outil et testez-le sur un projet pilote.
Two other activities
Expand to see all activities and additional details
Show all five activities
Créez un plan de mesure d'impact social pour votre organisation
Ce projet vous permettra d'appliquer les connaissances acquises dans le cours et de développer un plan sur mesure pour votre organisation.
Show steps
  • Définissez vos objectifs et vos indicateurs d'impact.
  • Sélectionnez les méthodes et outils de collecte de données.
  • Décrivez les processus de mise en œuvre et d'évaluation.
Participez à des concours ou à des hackathons liés à la mesure d'impact social
Participer à des concours vous permettra de tester vos compétences, de recevoir des commentaires et de vous connecter avec d'autres professionnels du domaine.
Show steps
  • Faites des recherches sur les concours ou hackathons à venir.
  • Formez une équipe et préparez-vous à la compétition.

Career center

Learners who complete Évaluation & Mesure d'Impact Social will develop knowledge and skills that may be useful to these careers:
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course can help you develop the skills needed to be a successful Data Analyst, such as data mining, statistical analysis, and data visualization. Additionally, the course's focus on social impact will help you understand how data can be used to make a positive difference in the world.
See salaries and explore the career path for Data Analyst
Market Research Analyst
Market Research Analysts conduct research to help businesses understand their customers and make informed decisions about product development, marketing, and sales. This course can help you develop the skills needed to be a successful Market Research Analyst, such as survey design, data analysis, and report writing. Additionally, the course's focus on social impact will help you understand how market research can be used to make a positive difference in the world.
See salaries and explore the career path for Market Research Analyst
Program Manager
Program Managers are responsible for planning, implementing, and evaluating social programs. This course can help you develop the skills needed to be a successful Program Manager, such as project management, budgeting, and stakeholder management. Additionally, the course's focus on social impact will help you understand how program management can be used to make a positive difference in the world.
See salaries and explore the career path for Program Manager
Social Impact Analyst
Social Impact Analysts are responsible for evaluating the social impact of programs and policies. This course can help you develop the skills needed to be a successful Social Impact Analyst, such as research design, data analysis, and report writing. Additionally, the course's focus on social impact will help you understand how social impact analysis can be used to make a positive difference in the world.
See salaries and explore the career path for Social Impact Analyst
Sustainability Manager
Sustainability Managers are responsible for developing and implementing sustainability programs for businesses and organizations. This course can help you develop the skills needed to be a successful Sustainability Manager, such as environmental management, sustainability reporting, and stakeholder engagement. Additionally, the course's focus on social impact will help you understand how sustainability management can be used to make a positive difference in the world.
See salaries and explore the career path for Sustainability Manager
Corporate Social Responsibility Manager
Corporate Social Responsibility Managers are responsible for developing and implementing corporate social responsibility programs for businesses. This course can help you develop the skills needed to be a successful Corporate Social Responsibility Manager, such as stakeholder engagement, sustainability reporting, and risk management. Additionally, the course's focus on social impact will help you understand how corporate social responsibility can be used to make a positive difference in the world.
See salaries and explore the career path for Corporate Social Responsibility Manager
Nonprofit Manager
Nonprofit Managers are responsible for planning, implementing, and evaluating nonprofit programs. This course can help you develop the skills needed to be a successful Nonprofit Manager, such as fundraising, budgeting, and volunteer management. Additionally, the course's focus on social impact will help you understand how nonprofit management can be used to make a positive difference in the world.
See salaries and explore the career path for Nonprofit Manager
Social Entrepreneur
Social Entrepreneurs are individuals who use business principles to solve social problems. This course can help you develop the skills needed to be a successful Social Entrepreneur, such as business planning, fundraising, and marketing. Additionally, the course's focus on social impact will help you understand how social entrepreneurship can be used to make a positive difference in the world.
See salaries and explore the career path for Social Entrepreneur
Impact Investor
Impact Investors are investors who seek to make a positive social or environmental impact with their investments. This course can help you develop the skills needed to be a successful Impact Investor, such as financial analysis, due diligence, and impact measurement. Additionally, the course's focus on social impact will help you understand how impact investing can be used to make a positive difference in the world.
See salaries and explore the career path for Impact Investor
Policy Analyst
Policy Analysts conduct research and analysis to inform policy decisions. This course can help you develop the skills needed to be a successful Policy Analyst, such as research design, data analysis, and report writing. Additionally, the course's focus on social impact will help you understand how policy analysis can be used to make a positive difference in the world.
See salaries and explore the career path for Policy Analyst
Grant Writer
Grant Writers are responsible for writing and submitting grant proposals to secure funding for nonprofit organizations. This course can help you develop the skills needed to be a successful Grant Writer, such as proposal writing, research, and budget development. Additionally, the course's focus on social impact will help you understand how grant writing can be used to make a positive difference in the world.
See salaries and explore the career path for Grant Writer
Social Worker
Social Workers help individuals, families, and communities to address social problems. This course can help you develop the skills needed to be a successful Social Worker, such as case management, counseling, and advocacy. Additionally, the course's focus on social impact will help you understand how social work can be used to make a positive difference in the world.
See salaries and explore the career path for Social Worker
Teacher
Teachers are responsible for educating students in a variety of subjects. This course may be useful for you if you are interested in teaching social impact in a classroom setting. The course will help you understand the different ways to measure social impact and how to use this information to make informed decisions. Additionally, the course's focus on social impact will help you develop the skills needed to teach students about this important topic.
See salaries and explore the career path for Teacher
Journalist
Journalists are responsible for reporting on current events and issues. This course may be useful for you if you are interested in covering social impact in your reporting. The course will help you understand the different ways to measure social impact and how to use this information to write compelling stories. Additionally, the course's focus on social impact will help you develop the skills needed to cover this important topic in a responsible and ethical way.
See salaries and explore the career path for Journalist
Researcher
Researchers conduct research to contribute to knowledge in a particular field. This course may be useful for you if you are interested in conducting research on social impact. The course will help you understand the different ways to measure social impact and how to use this information to design and conduct research studies. Additionally, the course's focus on social impact will help you develop the skills needed to conduct research that can make a positive difference in the world.
See salaries and explore the career path for Researcher

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Évaluation & Mesure d'Impact Social.
Cover image
Interviewing For Assessment
Save
Offers a practical guide to social impact measurement, with a focus on the tools and techniques that can be used to measure the impact of social programs and interventions.
(English) Interviewing For Assessment: A Practical Guide for...
Paperback
$$
(English) Interviewing For Assessment: A Practical Guide for...
Kindle Edition
$$
Cover image
Measuring and Improving Social Impacts
Save
Provides a guide to social impact measurement for nonprofits and social enterprises, with a focus on the different methods and techniques that can be used to measure the impact of their work.
(English) Measuring and Improving Social Impacts: A Guide for...
Hardcover
$$
(English) Measuring and Improving Social Impacts: A Guide for...
Kindle Edition
$$
Cover image
Taxocracy
Save
Provides a basic overview of social impact measurement, with a focus on the different methods and techniques that can be used to measure the impact of social programs and interventions.
(English) Taxocracy: What You Don't Know About Taxes and How...
Hardcover
$$
(English) Taxocracy: What You Don't Know About Taxes and How...
Kindle Edition
$$
Cover image
Ethical Cities
Save
Provides a comprehensive overview of the field of social impact measurement, with a focus on the different methods and techniques that can be used to measure the impact of social programs and interventions.
(English) Ethical Cities
Paperback
$$
(English) Ethical Cities
Kindle Edition
$$
Cover image
Public Policy And Administration In Africa
Save
Provides a glossary of terms used in the field of social impact measurement.
(English) Public Policy And Administration In Africa: Lessons...
Hardcover
$$
(English) Public Policy And Administration In Africa: Lessons...
Kindle Edition
$$
Cover image
The Aspen Institute Guide to Socially Responsible...
Save
Provides a resource guide to social impact measurement, with a focus on the different methods and techniques that can be used to measure the impact of social programs and interventions.
(English) The Aspen Institute Guide to Socially Responsible...
Paperback
$$

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Course image
Level
Introductory
Via
Coursera
Institution
ESSEC Business School
Instructor
Thierry Sibieude
Language
Français
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Enseigne comment mesurer son impact social, ce qui est important pour les entreprises sociales et les associations
Présente des témoignages d'entrepreneurs sociaux, de financeurs et d'experts, ce qui apporte des exemples concrets et des conseils pratiques
Fournit un socle méthodologique pour mesurer l'impact social, ce qui est utile pour les praticiens
Couvre les différentes étapes de la mesure d'impact social, de la définition de la démarche au suivi des résultats, ce qui offre une approche globale
Est dispensé par Thierry Sibieude, reconnu pour son expertise dans le domaine de l'évaluation d'impact social
Offre un mélange de vidéos, de lectures et de discussions, ce qui permet une expérience d'apprentissage variée
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