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Ben Swicegood

A few years ago I was struggling to make money as a Real Estate Agent. I wasn't going on many appointments and wasn't getting any new clients.

My family and I were living paycheck to paycheck, barely keeping up, and on top of that, we were expecting our second child.

It got to the point where I seriously thought about giving up on my dream to become a successful Top Producing Real Estate Agent and go back to my boring 9-5 job.

And then something happened that changed everything.

Read more

A few years ago I was struggling to make money as a Real Estate Agent. I wasn't going on many appointments and wasn't getting any new clients.

My family and I were living paycheck to paycheck, barely keeping up, and on top of that, we were expecting our second child.

It got to the point where I seriously thought about giving up on my dream to become a successful Top Producing Real Estate Agent and go back to my boring 9-5 job.

And then something happened that changed everything.

I discovered the Lead Conversion Framework and How To Close More Real Estate Deals. And within the first week I started getting more Buyers and Sellers that became life-long clients.

I went from closing 6-7 transactions a year on average to closing 25 transactions the following year and making six-figures.

Agents in my office were asking, "Ben, how are you setting so many appointments and getting so many new clients?"

'Close More Sales - Real Estate Agent Sales System' will help you discover the right mindset for converting leads at a high level.

It will give you a better understanding of how important your thoughts are when it comes to this business. And how having the right mindset will set you up for success.

It will teach you the art of communication and how to communicate effectively with different tonalities. Along with a better understanding of how to understand DISC personalities and VAK.

It will help you build instant rapport with prospects, clients and colleagues.

It will guide you into discovering the right solutions for your client.

And it will help you get more Buyers and Sellers and close more deals by serving not selling.

All of this so that you can make more money for You and Your family and be the extraordinary agent have always dreamed of.

Enroll now

What's inside

Learning objectives

  • Creating a game plan that works
  • Mastering your mind and thoughts
  • Where to get leads
  • Prospecting the right way
  • Mirror & matching techniques
  • How to use tonality and body language to get more appointments
  • Overcoming objections
  • How to convert leads into appointments
  • How to close more deals
  • Why relationships are the key to your long term success
  • Follow up
  • Disc personalities

Syllabus

Prospecting - Digging For Gold
Introduction & Lead Generation
The Four Stages
Making The Call
Read more
Scripts, Should You Use Them?
Communication Introduction
Tonality Is The Key
Prospecting Blockers
Digging For Gold
DISC - Personality Types
Part 1
Part 2
Part 3
Part 4
Part 5
DISC Personalities
Three Levels of Communication
VAK Part 1
VAK Part 2
VAK
Mindset is The Most Important Thing
Mastering Your Mindset Part 1
Mastering Your Mindset Part 3
Mastering Your Mindset Part 4
Mindset
Productivity - Running Your Day
Running Your Day Part 1
Running Your Day Part 2
Running Your Day Part 3
Running Your Day Part 4
Running Your Day
Resources - Scripts
My Scripts with Tonalities

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches DISC personalities and VAK, which are useful frameworks for understanding client behavior and tailoring communication strategies in real estate
Focuses on mindset and productivity, which are essential for success in the competitive and often unpredictable field of real estate sales
Explores prospecting techniques and lead conversion strategies, which are critical for building a sustainable client base in the real estate industry
Includes scripts with tonalities, which may be helpful for agents looking to improve their communication and persuasion skills in client interactions

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Close More Sales - Real Estate Agent Sales System with these activities:
Review DISC Personality Types
Strengthen your understanding of DISC personalities to better connect with and understand clients.
Show steps
  • Review online resources about DISC.
  • Take a free online DISC assessment.
  • Identify the DISC types of people you know.
Review 'The Go-Giver'
Adopt a 'Go-Giver' mindset to build stronger client relationships and increase referrals.
Show steps
  • Read 'The Go-Giver'.
  • Identify the five laws of stratospheric success.
  • Brainstorm ways to apply these laws in your business.
Practice Objection Handling
Improve your ability to address common real estate objections effectively and confidently.
Show steps
  • Compile a list of common objections.
  • Develop responses to each objection.
  • Practice delivering these responses with a partner.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow Tonality Training Tutorials
Refine your tonality skills by studying tutorials and practicing different vocal techniques.
Show steps
  • Search for online tonality tutorials.
  • Practice different vocal techniques.
  • Record yourself and analyze your tonality.
Review 'Never Split the Difference'
Learn advanced negotiation techniques to improve closing rates and client satisfaction.
Show steps
  • Read 'Never Split the Difference'.
  • Identify three key negotiation tactics.
  • Practice applying these tactics in role-playing scenarios.
Create a Client Persona Guide
Develop a deeper understanding of your target audience by creating detailed client personas.
Show steps
  • Research demographics and psychographics.
  • Create 3-5 distinct client personas.
  • Outline their needs and pain points.
  • Tailor your sales approach to each persona.
Build a Lead Generation System
Implement a system for consistently generating new leads to fuel your sales pipeline.
Show steps
  • Identify your ideal lead sources.
  • Create a plan for attracting leads.
  • Implement tracking and analytics.
  • Refine your system based on results.

Career center

Learners who complete Close More Sales - Real Estate Agent Sales System will develop knowledge and skills that may be useful to these careers:
Real Estate Agent
A real estate agent helps clients buy, sell, or rent properties. The skills taught in 'Close More Sales - Real Estate Agent Sales System' directly apply to this role. This course emphasizes converting leads, building rapport, and understanding communication styles, all vital for success in real estate. The course's focus on overcoming objections and closing deals helps agents increase their transaction volume. The course will help you understand client needs and provide tailored service. It also helps you to master your mindset. The DISC and VAK modules will improve your client interactions. This comprehensive approach to sales and client relations makes this course a good choice for any real estate agent looking to improve their business.
Sales Representative
A sales representative is responsible for generating leads, making sales, and building client relationships. The course 'Close More Sales - Real Estate Agent Sales System' provides a framework for converting leads, understanding client needs, and closing deals, all crucial for success. The emphasis on communication techniques, including tonality, body language, and DISC personalities, is highly relevant for sales professionals. The course's focus on objection handling and developing rapport can be applied in any sales role. Furthermore, the course will help you master your mindset, helping you stay positive and motivated. The course's training on effective communication helps sales representatives connect with potential clients and close more sales.
Insurance Agent
An insurance agent sells insurance policies to clients. The 'Close More Sales - Real Estate Agent Sales System' course is relevant to this role. The course teaches the art of communication, overcoming objections, and closing deals which directly apply to the insurance sales process. Insurance agents who understand different personality types (DISC) and communication styles (VAK) can better serve their potential clients. The course's emphasis on building rapport and creating long term relationships is vital for an insurance agent. This course will help insurance agents build trust with clients and achieve long term success.
Mortgage Broker
A mortgage broker helps clients secure loans for purchasing properties. The 'Close More Sales - Real Estate Agent Sales System' can be helpful, because it focuses on building relationships and closing deals. The course emphasizes understanding client needs, converting leads, and building relationships, all of which are necessary for this role. The course's teachings on communication techniques, DISC personality types, and overcoming objections will be helpful. Specifically, the techniques to convert leads into agreements and build rapport are vital to this line of work. This will help you build your client base and provide tailored solutions.
Financial Advisor
A financial advisor guides clients in managing their finances and investments. The 'Close More Sales - Real Estate Agent Sales System' may be useful for a financial advisor who needs to build trust and long term relationships with clients. The course emphasizes relationship building, mastering communication and overcoming objections. The course will help you better understand client needs, and communicate financial concepts effectively. The DISC personality module will improve a financial advisor's ability to work effectively with a variety of clients. The course can help a financial advisor build trust and increase their client base.
Account Manager
An account manager builds and maintains relationships with clients, ensuring their satisfaction and identifying opportunities for growth. The 'Close More Sales - Real Estate Agent Sales System' course may be useful for an account manager who needs to develop strong relationships and identify opportunities to grow accounts. The course’s focus on communication techniques, such as tonality and body language, can help build instant rapport. The course will help you understand client needs and provide solutions. Additionally, the course's focus on follow-up strategies and understanding DISC personality types will be helpful. By learning to understand the personality styles of clients, an account manager can tailor communication to better serve clients and improve retention.
Recruiter
A recruiter sources, screens, and hires talent for organizations. The 'Close More Sales - Real Estate Agent Sales System' course may be helpful for a recruiter looking to improve their communication and relationship-building skills. The course's focus on understanding DISC personality types, communication tonality and building rapport can help a recruiter build connections with candidates. A recruiter needs to understand and influence people which is why the DISC and VAK sections of this course might be particularly relevant. Mastering the art of communication and applying it to a recruitment strategy would improve the recruiter’s effectiveness in their role.
Customer Success Manager
A customer success manager focuses on ensuring clients achieve their desired outcomes, fostering loyalty and retention. The 'Close More Sales - Real Estate Agent Sales System' course may be useful to a customer success manager. The emphasis on building relationships, effective communication, and understanding client needs through tools like DISC will help a customer success manager improve client satisfaction. The course's focus on providing solutions and the art of communication will be relevant. A customer success manager can utilize the techniques for building rapport and understanding different personality styles to provide customized support and improve the customer experience.
Business Development Manager
A business development manager identifies and cultivates new business opportunities. The skills developed in ‘Close More Sales - Real Estate Agent Sales System’ can be valuable for a business development manager, specifically the focus on prospecting, lead conversion, and building relationships. The course’s focus on communication and understanding different personality types (DISC and VAK) is crucial for building trust with new clients. The training on overcoming objections and closing deals could help the business development manager increase their success rate. This course will help improve your approach to relationship building and closing deals.
Sales Manager
A sales manager leads and motivates a sales team to achieve targets. The 'Close More Sales - Real Estate Agent Sales System' may be useful for sales managers, because it offers strategies for lead conversion and relationship building. The course's emphasis on communication strategies, understanding DISC personality types, and building rapport will help sales managers coach their teams. The course will help you improve your communication with your team and understand team members on an individual level. This will result in improved team performance and better sales outcomes.
Marketing Consultant
A marketing consultant advises businesses on marketing strategies to attract customers. The 'Close More Sales - Real Estate Agent Sales System' may be helpful for a marketing consultant, especially in improving communication strategies. The course's teachings on prospecting and converting leads can be useful for a consultant. The DISC personality and communication modules can help marketing consultants better understand their target audience and improve their outreach strategies. The course will improve your ability to reach and engage potential clients. This is a step towards successfully marketing products or services.
Real Estate Investor
A real estate investor purchases properties to generate income or capital appreciation. The 'Close More Sales - Real Estate Agent Sales System' may be useful for a real estate investor aiming to develop sales and negotiation skills. The course teaches communication skills, rapport-building, and overcoming objections, which are all valuable in the business of property investment. The skills may help the investor find quality deals and negotiate favorable terms. The course will allow you to improve your ability to build relationships and negotiate deals.
Retail Manager
A retail manager oversees daily operations and customer service in a retail setting. The 'Close More Sales - Real Estate Agent Sales System' may be helpful for retail managers who want to develop their communication and leadership skills. The course teaches communication techniques, rapport-building, and understanding personality types. This can be applied to sales and customer interaction in a retail setting. The emphasis on effective communication and understanding customer needs will help improve customer service and sales. The course will help a retail manager to build a positive work environment.
Consultant
A consultant provides expert advice to organizations on various issues. The 'Close More Sales - Real Estate Agent Sales System' may be helpful for a consultant who needs to build relationships, communicate effectively, and understand client needs. The course’s approach to understanding communication styles, including tonality and body language, can help consultants build rapport with clients. The insights into DISC personalities and how to tailor communication can build client trust. This course will help a consultant interact more effectively and provide better service.
Nonprofit Fundraiser
A nonprofit fundraiser solicits donations to support the organization's mission. The 'Close More Sales - Real Estate Agent Sales System' may be useful for a nonprofit fundraiser, because it focuses on building relationships and securing agreements. The course's focus on communication techniques, rapport building, and understanding personality types can be relevant to fundraising efforts. The insights into DISC and VAK can help the fundraiser tailor their approach to different donors. This course can improve communication and increase success in fundraising attempts.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Close More Sales - Real Estate Agent Sales System.
This book, written by a former FBI hostage negotiator, provides actionable strategies for high-stakes negotiations. It emphasizes empathy, active listening, and emotional intelligence, all crucial for building rapport and closing deals in real estate. The techniques taught in this book can directly improve a real estate agent's ability to overcome objections and secure favorable outcomes for their clients. It offers a practical, field-tested approach to communication and persuasion.
Emphasizes the importance of providing value and building relationships in business. It promotes a 'serving not selling' approach, which aligns perfectly with the course's philosophy. Reading this book can help real estate agents shift their mindset from focusing solely on transactions to prioritizing client needs and building long-term relationships. It provides a refreshing perspective on sales and business success.

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