Marketing Digital: Desde SEO hasta Analítica de Datos from edX

Marketing Digital: Desde SEO hasta Analítica de Datos nace de la imperante necesidad de familiarizarse con las vertiginosas transformaciones tecnológicas que redefinen el universo empresarial. Desarrollado por la Universidad Anáhuac Online y hospedado en edX, este curso te sumerge en las profundidades del marketing digital, descifrando aquellos componentes esenciales que están reinventando el modo en que las marcas interactúan con su audiencia.

La era digital ha alterado la esencia misma de cómo las empresas se aproximan a sus negocios. Esta formación detalla el impacto de dicha metamorfosis en el marketing, habilitando a las organizaciones para forjar relaciones más directas, dinámicas y personalizadas con sus clientes. Aquí descubrirás cómo moldear estrategias ajustadas y certeras utilizando herramientas como el Customer Journey y el Marketing Funnel.

Adentrándonos en las arterias de los motores de búsqueda, el curso brinda una visión clara de SEO (Search Engine Optimization) y SEM (Search Engine Marketing). Aprenderás desde la selección acertada de palabras clave hasta las sutilezas en la estructuración web, asegurando una visibilidad óptima y una atracción genuina hacia tu público objetivo.

Sin embargo, la presencia digital va más allá de los buscadores. El curso desentraña el potencial del email marketing, el influjo de los influencers y la relevancia de seleccionar el social media idóneo. Analizarás cómo identificar y adaptarte a cada plataforma en función de su naturaleza y la demografía de sus usuarios.

Finalmente, en la era de la información, saber decodificar datos es imperativo. Este curso te empodera con las herramientas para interpretar métricas y comprender el retorno de inversión en tus estrategias digitales.

En suma, Marketing Digital: Desde SEO hasta Analítica de Datos es tu pasaporte a un mundo digital en constante evolución. Proporciona una visión de 360 grados del marketing digital actual, preparándote para concebir y ejecutar estrategias robustas y resonantes, y para establecer conexiones significativas con tus clientes en el entramado digital.

What you'll learn

Reconoce los cimientos del marketing digital.
Describe el customer journey y marketing funnel.
Identifica y genera estrategias para la experiencia del cliente.
Descubre el Social Media y canales promocionales.
Distingue las particularidades de los motores de búsqueda.
Valora la publicidad y posicionamiento pagado.
Comprende la medición y rastreo de métricas.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills in search engine optimization (SEO) and search engine marketing (SEM), which are core components for digital marketing teams

Taught by instructors from Universidad Anáhuac Online, who are recognized for their work in marketing and digital marketing

Examines tools commonly used in digital marketing, such as the customer journey and marketing funnel, which are foundational tools for digital marketing teams

Covers a comprehensive range of topics in digital marketing, including email marketing, social media marketing, and data analytics, which are essential elements for today's digital marketing professional

Gives learners an edge in understanding the latest digital marketing trends and techniques, which can give them a competitive advantage in the digital marketing industry

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing Digital: Desde SEO hasta Analítica de Datos with these activities:

Create a digital marketing resource library

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Organize course materials for easy reference and future learning.

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Gather digital resources such as articles, videos, and presentations.
Classify and organize materials based on topics covered in the course.
Store resources in a central location for easy access.

SEO fundamentals

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Comprehend SEO concepts to build a solid foundation for digital marketing.

View The Art of SEO on Amazon

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Read chapters 1-3 to grasp basic SEO principles.
Identify keywords using tools like Google Keyword Planner.
Review website structure and on-page optimization techniques.

Form a study group with classmates

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Collaborate with peers to enhance understanding and retention.

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Identify classmates with similar interests or learning goals.
Schedule regular meetings to discuss course material and share insights.

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Create a Google Analytics account

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Gain hands-on experience with Google Analytics to monitor website performance.

Browse courses on Google Analytics

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Sign up for a Google Analytics account.
Follow Google's tutorials to set up tracking code.
Explore the Google Analytics dashboard to understand website metrics.

Social media advertising exercise

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Develop practical skills in creating and managing social media ads.

Browse courses on Social Media Advertising

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Choose a platform and set advertising objectives.
Create targeted audiences based on demographics and interests.
Design compelling ad copy and visuals.
Set budgets and monitor campaign performance.

Write a blog post on a digital marketing topic

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Demonstrate knowledge and understanding of course concepts by creating original content.

Browse courses on Digital Marketing

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Choose a specific topic related to the course material.
Research and gather relevant information.
Write a well-structured blog post that includes examples and insights.

Attend a digital marketing conference

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Network with industry professionals and learn about the latest digital marketing trends.

Browse courses on Digital Marketing

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Research upcoming conferences related to digital marketing.
Register for a conference that aligns with your interests.
Attend sessions and engage in discussions.

Develop a content marketing strategy

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Apply course concepts to create a comprehensive content marketing plan.

Browse courses on Content Marketing

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Define target audience and content goals.
Research and identify relevant topics.
Create high-quality content in various formats.
Promote and distribute content through multiple channels.

Career center

Learners who complete Marketing Digital: Desde SEO hasta Analítica de Datos will develop knowledge and skills that may be useful to these careers:

SEO Specialist

An SEO Specialist plans and implements strategies to increase the visibility of a website or web page in search engine results pages (SERPs). This course would be fundamental knowledge for an SEO Specialist, providing insights into essential components of successful SEO strategies, including keyword research, website structure, and link building.

See salaries and explore the career path for SEO Specialist

Marketing Analyst

A Marketing Analyst uses key analytical data to implement and track marketing strategies with the goal of maximizing ROI. This course would be very useful to a Marketing Analyst because it provides the foundational knowledge of customer journeys, social media platforms, and search engine marketing. By learning about key digital marketing concepts and how they drive traffic to a website, a Marketing Analyst can improve their strategies to optimize marketing ROI.

See salaries and explore the career path for Marketing Analyst

Marketing Consultant

A Marketing Consultant provides marketing advice and services to businesses and organizations. This course would help a marketing consultant by providing foundational digital marketing knowledge that would apply to a variety of client organizations.

See salaries and explore the career path for Marketing Consultant

Digital Marketing Manager

A Digital Marketing Manager oversees digital marketing campaigns and develops and implements strategies for attracting and engaging target audiences across digital channels. This course would provide foundational digital marketing knowledge to a Digital Marketing Manager who already has experience in marketing or a related field.

See salaries and explore the career path for Digital Marketing Manager

Market Research Analyst

A Market Research Analyst conducts research and analysis to understand market trends, customer behavior, and industry dynamics. This course can help a Market Research Analyst by providing a foundational knowledge of digital marketing, which is an increasingly important channel for reaching and engaging customers.

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Social Media Manager

A Social Media Manager plans and executes social media strategies to grow a brand's presence and engagement on social media platforms. This course helps a Social Media Manager succeed by covering both the foundational aspects of digital marketing as well as the specific considerations of social media marketing, such as influencer marketing and platform-specific strategies.

See salaries and explore the career path for Social Media Manager

E-commerce Manager

An E-commerce Manager is responsible for planning and executing online marketing strategies and managing the day-to-day operations of an e-commerce business. This course can provide a solid foundation in digital marketing for an E-commerce Manager, as it covers topics such as SEO, SEM, and social media marketing.

See salaries and explore the career path for E-commerce Manager

Content Marketing Manager

A Content Marketing Manager plans, creates, and executes content strategies that connect with an organization's target audiences. This course can help a Content Marketing Manager by providing foundational knowledge in SEO to ensure that their content gets traffic and visibility as well as the basic foundations of digital marketing.

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Growth Hacker

A Growth Hacker is responsible for identifying and implementing strategies to rapidly grow a company's customer base. Understanding digital marketing techniques is a foundational aspect of a Growth Hacker's skill set. This course provides those foundational concepts of digital marketing.

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Product Marketing Manager

A Product Marketing Manager creates and executes marketing strategies for specific products or services. This course will help a Product Marketing Manager understand the foundational aspects of digital marketing as they relate to specific products and services.

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Brand Manager

A Brand Manager is responsible for developing and executing marketing strategies to build and maintain a brand's identity and reputation. This course can help a Brand Manager understand the foundational aspects of digital marketing as they relate to brand building and management.

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Data Analyst

A Data Analyst collects, analyzes, and interprets data to provide insights and recommendations for business decision-making. Taking this course can provide a Data Analyst with a foundational understanding of digital marketing concepts and metrics.

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Public relations manager

A Public Relations Manager develops and executes public relations strategies to manage and promote an organization's image and reputation. Understanding digital marketing techniques is becoming increasingly important for Public Relations Managers, and this course would provide foundational knowledge for such a role.

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Creative Director

A Creative Director leads and manages a team of creative professionals to develop and execute creative concepts for marketing campaigns. This course may be useful to a Creative Director who wants to stay abreast of the latest trends of digital marketing, as well as to understand the elements that drive engagement.

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Web Developer

A Web Developer designs and develops websites and web applications. This course may be useful to a Web Developer who wants to gain a better understanding of digital marketing, as it covers topics such as SEO and SEM.

See salaries and explore the career path for Web Developer

Marketing Digital

Desde SEO hasta Analítica de Datos

What you'll learn

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