Economic Foundations of Pricing
Pricing products or services is a challenging decision for many business owners.
What is a good starting point for sound pricing decisions? This course provides an economic framework that lays the foundation for good pricing decisions. This course delves into the impact of cost, competition, and customer side factors on pricing. The course also goes into the company objectives that shape pricing goals.
This course also covers the repercussions of the most recent and globally transformative event (i.e., COVID19) on Pricing.
What you'll learn
- By the end of the course, you will be able to:
- Evaluate pricing using the 3C+O framework
- Apply cost based pricing heuristics
- Identify and account for relevant competition while making pricing decisions
- Identify the drivers of consumer value perceptions and their impact on pricing
- Understand the mechanism of price discrimination and its applications in practice
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| Rating | Not enough ratings |
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| Length | 5 weeks |
| Effort | 5 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $199 |
| From | Indian Institute of Management Bangalore via edX |
| Instructor | Sreelata Jonnalagedda |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Economics & Finance |
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Flatbed Pricing Specialist $60k
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Senior Volume Pro Pricing Analyst $108k
Senior Pricing and Valuation Analyst $111k
Senior Marketing Operation Manager/ Pricing & Profitability Manager $140k
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| Rating | Not enough ratings |
|---|---|
| Length | 5 weeks |
| Effort | 5 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $199 |
| From | Indian Institute of Management Bangalore via edX |
| Instructor | Sreelata Jonnalagedda |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Economics & Finance |
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