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Economic Foundations of Pricing

Pricing products or services is a challenging decision for many business owners.

What is a good starting point for sound pricing decisions? This course provides an economic framework that lays the foundation for good pricing decisions. This course delves into the impact of cost, competition, and customer side factors on pricing. The course also goes into the company objectives that shape pricing goals.

This course also covers the repercussions of the most recent and globally transformative event (i.e., COVID19) on Pricing.

What you'll learn

  • Evaluate pricing using the 3C+O framework
  • Apply cost based pricing heuristics
  • Identify and account for relevant competition while making pricing decisions
  • Identify the drivers of consumer value perceptions and their impact on pricing
  • Understand the mechanism of price discrimination and its applications in practice

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Rating Not enough ratings
Length 5 weeks
Effort 3 - 5 hours per week
Starts On Demand (Start anytime)
Cost $199
From edX
Instructor Sreelata Jonnalagedda
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Economics & Finance

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Flatbed Pricing Specialist $60k

Pricing & Business Analyst $60k

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COPS Financial Analyst/Pricing Administrator $66k

Model Validation Derivative Pricing Validator $72k

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Marketing Manager - Pricing Operations & Analysis $74k

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Actuarial Analyst - IFP Pricing $91k

Senior Volume Pro Pricing Analyst $108k

Senior Pricing and Valuation Analyst $111k

Senior Marketing Operation Manager/ Pricing & Profitability Manager $140k

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Rating Not enough ratings
Length 5 weeks
Effort 3 - 5 hours per week
Starts On Demand (Start anytime)
Cost $199
From edX
Instructor Sreelata Jonnalagedda
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Economics & Finance

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