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Fatima Rebaie
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعرف على أهمية المحادثة وعن كيفية إنشاء فيسبوك مسنجر للأعمال، كما وستتعلم كيفية الدخول الى الحساب التجاري على فيسبوك وإنشاء رسالة ترحيبية في خانة المراسلات، وستتعرف أيضاً على الردود التلقائية ومميزاتها بحيث تستطيع التواصل مع الجمهور والمتابعة معهم بشكل دائم كما، وستتعرف على العديد من الخطوات الموجودة على صفحة المراسلات.
في نهاية هذه الدورة، ستصبح قادراً على استخدام فيسبوك مسنجر لمشاريع الأعمال الخاصة بك.
Register for this course and see more details by visiting:
OpenCourser.com/course/xbjkgm/kyfy@
What's inside
Syllabus
Module 1
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعرف على أهمية المحادثة وعن كيفية إنشاء فيسبوك مسنجر للأعمال، كما وستتعلم كيفية الدخول الى الحساب التجاري على فيسبوك وإنشاء رسالة ترحيبية في خانة المراسلات، وستتعرف أيضاً على الردود التلقائية ومميزاتها بحيث تستطيع التواصل مع الجمهور والمتابعة معهم بشكل دائم كما، وستتعرف على العديد من الخطوات الموجودة على صفحة المراسلات.
في نهاية هذه الدورة، ستصبح قادراً على استخدام فيسبوك مسنجر لمشاريع الأعمال الخاصة بك.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
تعليم مهارات التواصل الفعال مع العملاء عبر فيسبوك مسنجر، مما يسهل التواصل والتفاعل السريع معهم
يناسب رواد الأعمال والمُسوقين ومديري التواصل الاجتماعي الذين يسعون لتحسين تجربة العملاء من خلال منصة فيسبوك
تقديم أمثلة عملية وتطبيقية لإعداد رسائل الترحيب والردود التلقائية لتعزيز التواصل الفعال مع الجماهير المستهدفة
مدة قصيرة نسبيًا، مما يتيح إمكانية تعلم المهارات الضرورية في وقت محدد
التعرف على ميزات ومزايا استخدام فيسبوك مسنجر في التواصل مع العملاء
Save this course
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in كيفية إعداد فيسبوك مسنجر للأعمال with these
activities:
Refresh Your Understanding of Facebook Business Basics
Show steps
Completing this refresher will ensure that you're on the same page as the course begins
Browse courses on
Facebook Ads
Show steps
Review the basics of Facebook Messenger
Show steps
Helps refresh your memory on the basics of Facebook Messenger, making it easier to grasp advanced concepts taught in the course.
Browse courses on
Facebook Messenger
Show steps
-
Visit the Facebook Messenger Help Center and explore the available resources.
-
Create a test Facebook Messenger account and familiarize yourself with its features.
Explore Facebook's Business Suite tutorials on using Facebook Messenger for business
Show steps
Provides guided instructions and best practices from Facebook on how to effectively utilize Facebook Messenger for business purposes.
Browse courses on
Facebook Messenger
Show steps
-
Visit the Facebook Business Suite Help Center and navigate to the Facebook Messenger section.
-
Explore the available tutorials and choose those relevant to your business needs.
-
Follow the instructions and implement the recommendations in your own Facebook Messenger strategy.
13 other activities
Expand to see all activities and additional details
Show all 16 activities
Review Messaging Fundamentals
Show steps
Enhance your understanding of the core concepts of messaging to better apply Messenger to your business.
Browse courses on
Marketing Communication
Show steps
-
Read articles or blog posts on messaging best practices.
-
Explore examples of successful messaging campaigns.
Practice responding to customer inquiries through Facebook Messenger
Show steps
Builds your confidence and improves your ability to handle customer interactions effectively through Facebook Messenger.
Browse courses on
Customer Service
Show steps
-
Create a list of common customer inquiries.
-
Draft sample responses that are informative, empathetic, and professional.
-
Role-play customer interactions with a colleague or friend using Facebook Messenger.
Practice Creating and Managing Facebook Messenger Conversations
Show steps
Get hands-on experience by creating and managing Facebook Messenger conversations to solidify your understanding.
Browse courses on
Chatbot Development
Show steps
Create a chatbot script for your business
Show steps
Develops your understanding of chatbot functionality and how to create effective customer interactions through Facebook Messenger.
Browse courses on
Customer Service
Show steps
-
Identify the purpose and goals of your chatbot.
-
Map out the user flow and define the chatbot's responses.
-
Create the chatbot script using Facebook Messenger's chatbot builder.
-
Test and refine the chatbot script to ensure it meets your requirements.
Form a study group with other course participants to discuss Facebook Messenger strategies
Show steps
Fosters collaboration, diverse perspectives, and deeper understanding of Facebook Messenger concepts through discussions with peers.
Show steps
-
Reach out to fellow course participants and express your interest in forming a study group.
-
Establish a regular meeting schedule and agree on topics for discussion.
-
Take turns leading discussions, sharing insights, and providing feedback.
-
Utilize Facebook Messenger as a platform for ongoing communication and resource sharing.
Learn to Use Messenger's Automation Features
Show steps
Discover the power of automation to streamline your Messenger interactions and improve efficiency.
Browse courses on
Chatbots
Show steps
-
Explore official Messenger documentation or tutorials.
-
Experiment with creating and customizing automated responses.
Learn More About Using Facebook Messenger for Business
Show steps
Dig deeper into the capabilities and best practices of Facebook Messenger for businesses by following these tutorials.
Browse courses on
Facebook Messenger
Show steps
Connect with professionals using Facebook Messenger at industry events
Show steps
Expands your professional network and provides opportunities to learn from others' experiences with Facebook Messenger for business.
Browse courses on
Networking
Show steps
-
Identify industry events where you can connect with potential collaborators.
-
Prepare an elevator pitch and practice introducing yourself and your business.
-
Attend the event and actively seek out opportunities to engage with others.
-
Follow up with valuable connections on Facebook Messenger to continue the conversation.
Practice Responding to Customer Inquiries
Show steps
Refine your communication skills and provide exceptional customer support through Messenger.
Browse courses on
Customer Service
Show steps
-
Role-play different customer scenarios with a partner.
-
Analyze real-life examples of effective and ineffective customer responses.
Develop a Content Calendar for Messenger
Show steps
Plan and schedule engaging content to keep your audience engaged and drive conversions.
Browse courses on
Content Marketing
Show steps
-
Define your target audience and content goals.
-
Research and brainstorm content ideas.
-
Create a content calendar using a tool or spreadsheet.
Attend a workshop on Facebook Messenger marketing strategies
Show steps
Offers an immersive learning experience where you can gain insights from experts and network with other professionals in the field.
Show steps
-
Research and identify workshops that align with your learning goals.
-
Register for the workshop and prepare any necessary materials.
-
Attend the workshop, actively participate in discussions, and take notes.
-
Follow up with the organizers or speakers to clarify any questions or connect with potential collaborators.
Create a Resource Hub for Messenger Marketing
Show steps
Consolidate and organize your learnings and resources for easy reference and future use.
Browse courses on
Knowledge Base
Show steps
-
Bookmark helpful articles, tutorials, and tools.
-
Create a folder or document to store your resources.
Provide Support to Other Learners in Messenger Marketing
Show steps
Reinforce your understanding by sharing your knowledge and helping others succeed in Messenger marketing.
Browse courses on
Mentorship
Show steps
-
Join online forums or communities related to Messenger marketing.
-
Offer your assistance to learners seeking guidance or advice.
Refresh Your Understanding of Facebook Business Basics
Show steps
Completing this refresher will ensure that you're on the same page as the course begins
Browse courses on
Facebook Ads
Show steps
Show steps
Show steps
Review the basics of Facebook Messenger
Show steps
Helps refresh your memory on the basics of Facebook Messenger, making it easier to grasp advanced concepts taught in the course.
Browse courses on
Facebook Messenger
Show steps
Show steps
Show steps
- Visit the Facebook Messenger Help Center and explore the available resources.
- Create a test Facebook Messenger account and familiarize yourself with its features.
Explore Facebook's Business Suite tutorials on using Facebook Messenger for business
Show steps
Provides guided instructions and best practices from Facebook on how to effectively utilize Facebook Messenger for business purposes.
Browse courses on
Facebook Messenger
Show steps
Show steps
Show steps
- Visit the Facebook Business Suite Help Center and navigate to the Facebook Messenger section.
- Explore the available tutorials and choose those relevant to your business needs.
- Follow the instructions and implement the recommendations in your own Facebook Messenger strategy.
13 other activities
Expand to see all activities and additional details
Show all 16 activities
Review Messaging Fundamentals
Show steps
Enhance your understanding of the core concepts of messaging to better apply Messenger to your business.
Browse courses on
Marketing Communication
Show steps
Show steps
Show steps
- Read articles or blog posts on messaging best practices.
- Explore examples of successful messaging campaigns.
Practice responding to customer inquiries through Facebook Messenger
Show steps
Builds your confidence and improves your ability to handle customer interactions effectively through Facebook Messenger.
Browse courses on
Customer Service
Show steps
Show steps
Show steps
- Create a list of common customer inquiries.
- Draft sample responses that are informative, empathetic, and professional.
- Role-play customer interactions with a colleague or friend using Facebook Messenger.
Practice Creating and Managing Facebook Messenger Conversations
Show steps
Get hands-on experience by creating and managing Facebook Messenger conversations to solidify your understanding.
Browse courses on
Chatbot Development
Show steps
Show steps
Show steps
Create a chatbot script for your business
Show steps
Develops your understanding of chatbot functionality and how to create effective customer interactions through Facebook Messenger.
Browse courses on
Customer Service
Show steps
Show steps
Show steps
- Identify the purpose and goals of your chatbot.
- Map out the user flow and define the chatbot's responses.
- Create the chatbot script using Facebook Messenger's chatbot builder.
- Test and refine the chatbot script to ensure it meets your requirements.
Form a study group with other course participants to discuss Facebook Messenger strategies
Show steps
Fosters collaboration, diverse perspectives, and deeper understanding of Facebook Messenger concepts through discussions with peers.
Show steps
Show steps
Show steps
- Reach out to fellow course participants and express your interest in forming a study group.
- Establish a regular meeting schedule and agree on topics for discussion.
- Take turns leading discussions, sharing insights, and providing feedback.
- Utilize Facebook Messenger as a platform for ongoing communication and resource sharing.
Learn to Use Messenger's Automation Features
Show steps
Discover the power of automation to streamline your Messenger interactions and improve efficiency.
Browse courses on
Chatbots
Show steps
Show steps
Show steps
- Explore official Messenger documentation or tutorials.
- Experiment with creating and customizing automated responses.
Learn More About Using Facebook Messenger for Business
Show steps
Dig deeper into the capabilities and best practices of Facebook Messenger for businesses by following these tutorials.
Browse courses on
Facebook Messenger
Show steps
Show steps
Show steps
Connect with professionals using Facebook Messenger at industry events
Show steps
Expands your professional network and provides opportunities to learn from others' experiences with Facebook Messenger for business.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Identify industry events where you can connect with potential collaborators.
- Prepare an elevator pitch and practice introducing yourself and your business.
- Attend the event and actively seek out opportunities to engage with others.
- Follow up with valuable connections on Facebook Messenger to continue the conversation.
Practice Responding to Customer Inquiries
Show steps
Refine your communication skills and provide exceptional customer support through Messenger.
Browse courses on
Customer Service
Show steps
Show steps
Show steps
- Role-play different customer scenarios with a partner.
- Analyze real-life examples of effective and ineffective customer responses.
Develop a Content Calendar for Messenger
Show steps
Plan and schedule engaging content to keep your audience engaged and drive conversions.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Define your target audience and content goals.
- Research and brainstorm content ideas.
- Create a content calendar using a tool or spreadsheet.
Attend a workshop on Facebook Messenger marketing strategies
Show steps
Offers an immersive learning experience where you can gain insights from experts and network with other professionals in the field.
Show steps
Show steps
Show steps
- Research and identify workshops that align with your learning goals.
- Register for the workshop and prepare any necessary materials.
- Attend the workshop, actively participate in discussions, and take notes.
- Follow up with the organizers or speakers to clarify any questions or connect with potential collaborators.
Create a Resource Hub for Messenger Marketing
Show steps
Consolidate and organize your learnings and resources for easy reference and future use.
Browse courses on
Knowledge Base
Show steps
Show steps
Show steps
- Bookmark helpful articles, tutorials, and tools.
- Create a folder or document to store your resources.
Provide Support to Other Learners in Messenger Marketing
Show steps
Reinforce your understanding by sharing your knowledge and helping others succeed in Messenger marketing.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Join online forums or communities related to Messenger marketing.
- Offer your assistance to learners seeking guidance or advice.
Career center
Learners who complete كيفية إعداد فيسبوك مسنجر للأعمال will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. This course can help you learn about the importance of conversation in marketing, as well as how to create a Facebook Messenger for Business account to engage with customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products or services. This course can help you learn about the importance of conversation in product management, as well as how to create a Facebook Messenger for Business account to engage with customers and gather feedback. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers and gathering feedback.
Communications Manager
Communications Manager
A Communications Manager is responsible for managing external and internal communications. This course can help you learn about the importance of conversation in communications, as well as how to create a Facebook Messenger for Business account to engage with stakeholders. You will also learn about automated responses, which can help you save time and stay organized while communicating with stakeholders.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for identifying and developing new business opportunities. This course can help you learn about the importance of conversation in business development, as well as how to create a Facebook Messenger for Business account to engage with potential partners. You will also learn about automated responses, which can help you save time and stay organized while communicating with potential partners.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are successful with a product or service. This course can help you learn about the importance of conversation in customer success, as well as how to create a Facebook Messenger for Business account to engage with customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. This course can help you learn about the importance of conversation in public relations, as well as how to create a Facebook Messenger for Business account to engage with the public. You will also learn about automated responses, which can help you save time and stay organized while communicating with the public.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events. This course can help you learn about the importance of conversation in event planning, as well as how to create a Facebook Messenger for Business account to engage with attendees. You will also learn about automated responses, which can help you save time and stay organized while communicating with attendees.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for creating and executing social media strategies, as well as managing social media accounts and content. This course can help you learn about the importance of conversation in social media, as well as how to create a Facebook Messenger for Business account to engage with customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, executing, and analyzing customer-focused digital marketing campaigns. This course can teach you about the importance of conversation in digital marketing, as well as how to create a Facebook Messenger for Business account to engage with customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers.
Content Marketer
Content Marketer
A Content Marketer is responsible for creating and distributing content that is relevant and engaging to a target audience. This course can help you learn about the importance of conversation in content marketing, as well as how to create a Facebook Messenger for Business account to engage with customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers.
Customer Service Representative
Customer Service Representative
A Customer Service Representative is responsible for providing customer service to customers. This course can help you learn about the importance of conversation in customer service, as well as how to create a Facebook Messenger for Business account to engage with customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers.
Sales Representative
Sales Representative
A Sales Representative is responsible for selling products or services to customers. This course can help you learn about the importance of conversation in sales, as well as how to create a Facebook Messenger for Business account to engage with potential customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with potential customers.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities. This course can help you learn about the importance of conversation in community management, as well as how to create a Facebook Messenger for Business account to engage with community members. You will also learn about automated responses, which can help you save time and stay organized while communicating with community members.
Technical Support Representative
Technical Support Representative
A Technical Support Representative is responsible for providing technical support to customers. This course can help you learn about the importance of conversation in technical support, as well as how to create a Facebook Messenger for Business account to engage with customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers.
Call Center Representative
Call Center Representative
A Call Center Representative is responsible for handling phone calls from customers. This course can help you learn about the importance of conversation in call center work, as well as how to create a Facebook Messenger for Business account to engage with customers. You will also learn about automated responses, which can help you save time and stay organized while communicating with customers.
For more career information including salaries, visit:
OpenCourser.com/course/xbjkgm/kyfy@
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
كيفية إعداد فيسبوك مسنجر للأعمال.
Save
Comprehensive guide to using Facebook Messenger for marketing, covering everything from the basics to advanced topics.
Save
Great resource for anyone who wants to learn more about conversion optimization. It covers everything from the basics to advanced topics.
Great resource for anyone who wants to learn more about using Facebook Messenger for business.
Covers all aspects of social media marketing, including Facebook marketing. It's a great resource for beginners, and it also has some helpful tips for more experienced marketers.
Great resource for anyone who wants to learn more about using Facebook Messenger for marketing.
Provides a comprehensive overview of social media marketing, including how to use social media to build relationships with customers and grow your business. It would be a valuable resource for anyone looking to get started with social media marketing.
Provides practical tips and advice on how to use visual content to market your brand. It would be a valuable resource for anyone looking to improve their visual content marketing skills.
Provides a comprehensive overview of Facebook advertising, including how to create and manage Facebook ads. It would be a valuable resource for anyone looking to learn more about Facebook advertising and how to use it to grow their business.
Provides a beginner's guide to getting started with Facebook Messenger marketing. It would be a valuable resource for anyone looking to learn more about Facebook Messenger marketing and how to use it to grow their business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/xbjkgm/kyfy@
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Effort
ساعتين
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Fatima Rebaie
Language
العربية
Good to know
تعليم مهارات التواصل الفعال مع العملاء عبر فيسبوك مسنجر، مما يسهل التواصل والتفاعل السريع معهم
يناسب رواد الأعمال والمُسوقين ومديري التواصل الاجتماعي الذين يسعون لتحسين تجربة العملاء من خلال منصة فيسبوك
تقديم أمثلة عملية وتطبيقية لإعداد رسائل الترحيب والردود التلقائية لتعزيز التواصل الفعال مع الجماهير المستهدفة
مدة قصيرة نسبيًا، مما يتيح إمكانية تعلم المهارات الضرورية في وقت محدد
التعرف على ميزات ومزايا استخدام فيسبوك مسنجر في التواصل مع العملاء
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