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B2B Cold Calling Sales Course

David Craig White

4.5

Based on 153 ratings

, see reviews

David Craig White

Whether you work in the profession of selling or run your own small business, one of the most important skills you can learn is how to sell your products or services.

This sales training course covers all of the fundamental basics of prospecting from learning how to define your target audience, to engaging them into meaningful conversations by asking the right kind of questions.

Whether you work in the profession of selling or run your own small business, one of the most important skills you can learn is how to sell your products or services.

If your job involves prospecting for new clients, the value of taking this course is priceless. You are about to learn some of the most common prospecting mistakes that sales people make, and how to avoid them. You are about to learn some of the skills, tactics and techniques it took me 15 years to learn, in just a few hours.

The course is delivered in a series or small short video and audio lessons. I have separated the course into days and advise that you take just one section per day. This will ensure that you will soak in all of the information better, and can maybe even go and test the new techniques you learn the same day.

Enjoy, and thank you in advance for your business.

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What's inside

Learning objectives

Find, engage and qualify new prospective clients for your business
Build self-confidence and overcome phone fear

Build genuine trust and rapport with prospects
Engage and qualify your prospects with effective questioning techniques

Find, engage and qualify new prospective clients for your business
Build self-confidence and overcome phone fear
Build genuine trust and rapport with prospects
Engage and qualify your prospects with effective questioning techniques

Syllabus

By the end of this section you will have a solid idea on if sales is the right profession for you.

Selling has Changed!

Course Objectives

Suited to Selling

Learn how to spot if your prospecting calls are being screened by the gatekeeper, or if your prospects are really not available.

Before you start putting together your call scripts it's important to get a clear understanding of the differences between features, benefits and outcomes. In this lesson I will give you a simple and easy to understand definition of each one, so you can start selling what outcomes (value) your solution has to offer.

Learn how to build one of the most important parts of any client relationship! Trust.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores the art and science of selling, which is standard in sales industry

Taught by David Craig White, who is recognized for their work in sales training

Develops skills, tactics and techniques that are core skills for sales professionals

Examines prospecting, which is highly relevant to sales industry

Taught through a series of small video and audio lessons

Offers hands-on labs and interactive materials

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Reviews summary

Practical b2b cold calling for sales professionals

According to students, this course is a game-changer for B2B cold calling, particularly for those looking to overcome phone fear and boost their confidence. Many highlight the practical, actionable advice and real-world experience shared by the instructor. The daily structured lessons are frequently mentioned as making the content easy to digest and apply immediately, leading to noticeable improvements in conversion rates. While largely praised for its solid foundational strategies, some experienced learners noted that it occasionally felt too basic for advanced techniques, suggesting it's ideal for those seeking to master the fundamentals of prospecting and building rapport.

The daily module breakdown facilitates easy learning and immediate application.

"The daily structure helped reinforce the learning. Highly recommended for busy professionals."

"The daily structure makes it easy to digest. I especially benefited from the insights on leaving effective voicemails."

"The 'day-by-day' approach is genius, allowing for immediate application of new skills."

Teaches effective methods for bypassing gatekeepers and managing prospect resistance.

"The instructor's practical advice on dealing with gatekeepers was invaluable."

"I particularly loved the section on handling 'not interested' objections. It empowers you to take control of the conversation."

"It tackles the main issues of cold calling, like fear and handling objections from prospects."

Provides immediately applicable tactics for real-world sales scenarios.

"I immediately applied the techniques, and saw a noticeable improvement in my conversion rates."

"The concepts of building trust and rapport are broken down so simply, yet they are incredibly effective."

"The instructor shares real-world experience, not just theory. Every aspect is covered with actionable advice."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

Effectively addresses anxiety and builds self-confidence for cold calling.

"I've been in sales for years, but cold calling always gave me anxiety. The instructor's practical advice on overcoming phone fear was invaluable."

"My confidence has soared. This course teaches you a mindset, not just tactics."

"It certainly helps with the mental game of cold calling and building self-confidence, which is often the biggest hurdle."

Excellent for beginners, but experienced sales professionals may seek deeper, advanced strategies.

"While much of it was great for beginners, as someone with some experience, I wished for a bit more advanced strategies beyond the fundamentals."

"Some parts felt a bit basic, but for the core skills, it's very effective."

"It feels like a good introduction but not enough for someone who truly wants to master cold calling. Some advice felt a bit generic."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in B2B Cold Calling Sales Course with these activities:

Review basic sales techniques

Show steps

Review foundational sales techniques to ensure that you're prepared for this course.

Browse courses on Sales Techniques

Show steps

Read textbooks and articles on sales techniques.
Attend a sales training workshop.
Role-play sales scenarios with a colleague or friend.

Watch video tutorials on prospecting

Show steps

Supplement your learning by watching video tutorials on how to identify and engage with potential customers.

Browse courses on Prospecting

Show steps

Search for video tutorials on prospecting on YouTube or other online platforms.
Watch the tutorials and take notes on key concepts and strategies.
Practice the techniques you learn in the tutorials in your own sales efforts.

Conduct practice sales calls

Show steps

Apply the prospecting techniques you learn in the course by conducting practice sales calls.

Browse courses on Prospecting

Show steps

Identify a list of potential customers.
Develop a sales pitch.
Make practice sales calls to your identified prospects.
Record and review your practice calls for improvement.

Three other activities

Expand to see all activities and additional details

Show all six activities

Create a sales prospecting plan

Show steps

Develop a personalized prospecting plan to guide your sales efforts and improve your results.

Browse courses on Sales Strategy

Show steps

Define your target audience.
Identify your value proposition.
Develop a prospecting message.
Choose the right prospecting channels.
Set goals and track your progress.

Mentor a junior salesperson

Show steps

Share your knowledge and experience by mentoring a junior salesperson.

Browse courses on Mentoring

Show steps

Identify a junior salesperson who would benefit from your guidance.
Set up regular meetings to provide support and advice.
Share your sales techniques and strategies.
Provide feedback and encouragement to help the mentee develop their skills.

Read 'Sales EQ' by Jeb Blount

Show steps

Gain insights into the importance of emotional intelligence in sales by reading Jeb Blount's book.

Show steps

Purchase or borrow the book 'Sales EQ' by Jeb Blount.
Read the book and take notes on key concepts and strategies.
Implement the techniques and strategies you learn in the book into your own sales efforts.

Career center

Learners who complete B2B Cold Calling Sales Course will develop knowledge and skills that may be useful to these careers:

Business Development Manager

Business Development Managers (BDMs) are responsible for identifying and pursuing new business opportunities. They work to develop and maintain relationships with potential customers and clients. Courses that teach prospecting, lead qualification, and relationship-building can provide a solid foundation for BDM success. The B2B Cold Calling Sales Course can help BDMs build the skills and confidence necessary to generate leads and close deals.

See salaries and explore the career path for Business Development Manager

Sales Trainer

Sales Trainers are responsible for training and developing sales teams. They work to improve sales skills, knowledge, and motivation. The B2B Cold Calling Sales Course can provide Sales Trainers with valuable insights into the latest sales techniques and best practices, which they can then pass on to their trainees.

See salaries and explore the career path for Sales Trainer

Sales Development Representative

Sales Development Representatives (SDRs) are responsible for generating leads and qualifying them for further engagement by a sales team. They leverage a mixture of cold calling and other outreach methods. Courses that teach prospecting and lead qualification can be a helpful foundation for success in this role. The B2B Cold Calling Sales Course can help SDRs build the confidence and skills necessary to excel in prospecting.

See salaries and explore the career path for Sales Development Representative

Entrepreneur

Entrepreneurs start and run their own businesses. They must have a strong understanding of sales and marketing in order to succeed. The B2B Cold Calling Sales Course can provide valuable insights into sales techniques that entrepreneurs can leverage to grow their businesses.

See salaries and explore the career path for Entrepreneur

Customer Service Representative

Customer Service Representatives interact with customers, typically via phone or email, to address questions, concerns, or needs. Courses that teach these representatives how to build rapport, engage prospects, and handle objections can be extremely helpful. The B2B Cold Calling Sales Course does just this, providing foundational skills to excel in this customer-facing role.

See salaries and explore the career path for Customer Service Representative

Account Manager

Account Managers are responsible for managing relationships with existing customers. They work to ensure customer satisfaction, identify up-sell or cross-sell opportunities, and resolve any issues that may arise. Courses that teach relationship-building, trust-building, and handling objections can be a valuable asset for Account Managers. The B2B Cold Calling Sales Course can provide a strong foundation in these areas, helping Account Managers build strong relationships and drive business growth.

See salaries and explore the career path for Account Manager

Technical Sales Engineer

Technical Sales Engineers (TSEs) provide technical expertise and support to sales teams. They work to understand customer needs and recommend appropriate solutions. Courses that teach technical knowledge, communication skills, and customer engagement can be a valuable asset for TSEs. While the B2B Cold Calling Sales Course does not directly cover technical knowledge, the skills and knowledge gained from the course (such as understanding customer needs and building relationships) can be applied to the TSE role.

See salaries and explore the career path for Technical Sales Engineer

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products or services. They work to identify target markets, develop marketing strategies, and track campaign performance. While not directly sales-focused, courses that teach relationship-building and persuasion can be helpful for Marketing Managers. The B2B Cold Calling Sales Course can help Marketing Managers develop the skills necessary to build relationships with potential customers and partners, and persuade them to take desired actions.

See salaries and explore the career path for Marketing Manager

Chief Revenue Officer

Chief Revenue Officers (CROs) are responsible for leading and managing all revenue-generating functions within a company. This includes sales, marketing, and customer service. Courses that teach leadership, strategic planning, and financial management can be a valuable asset for CROs. While the B2B Cold Calling Sales Course does not directly cover these topics, the skills and knowledge gained from the course (such as understanding sales techniques and customer needs) can be applied to the CRO role.

See salaries and explore the career path for Chief Revenue Officer

Sales Operations Manager

Sales Operations Managers are responsible for planning, implementing, and managing sales processes and systems. Courses that teach process improvement, data analysis, and team management can be a valuable foundation for success in this role. While the B2B Cold Calling Sales Course does not directly cover these topics, the skills and knowledge gained from the course (such as understanding sales techniques and customer needs) can be applied to the sales operations context.

See salaries and explore the career path for Sales Operations Manager

Sales Analyst

Sales Analysts collect and analyze data to improve sales performance. They work to identify trends, opportunities, and areas for improvement. Courses that teach data analysis, statistics, and business intelligence can provide a valuable foundation for success in this role. While the B2B Cold Calling Sales Course does not directly cover these topics, the skills and knowledge gained from the course (such as understanding sales techniques and customer needs) can be applied to the sales analytics context.

See salaries and explore the career path for Sales Analyst

Chief Marketing Officer

Chief Marketing Officers (CMOs) are responsible for leading and managing all marketing functions within a company. This includes brand management, advertising, and public relations. While not directly sales-focused, courses that teach leadership, strategic planning, and customer engagement can be helpful for CMOs. The B2B Cold Calling Sales Course may be useful for CMOs by providing insights into understanding customer needs and building relationships.

See salaries and explore the career path for Chief Marketing Officer

Product Manager

Product Managers are responsible for defining, developing, and launching new products or features. While not directly sales-focused, courses that teach customer engagement and understanding customer needs can be helpful for Product Managers. The B2B Cold Calling Sales Course may be useful for Product Managers by providing insights into customer needs, preferences, and pain points.

See salaries and explore the career path for Product Manager

Consultant

Consultants provide expert advice and guidance to clients on a variety of topics. While not directly sales-focused, courses that teach problem-solving, critical thinking, and communication can be helpful for Consultants. The B2B Cold Calling Sales Course may be useful for Consultants by providing insights into understanding client needs and building relationships.

See salaries and explore the career path for Consultant

Project Manager

Project Managers are responsible for planning, executing, and closing projects. While not directly sales-focused, courses that teach communication, stakeholder management, and conflict resolution can be helpful for Project Managers. The B2B Cold Calling Sales Course may be useful for Project Managers by providing insights into building relationships with stakeholders and managing expectations.

See salaries and explore the career path for Project Manager

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in B2B Cold Calling Sales Course.

The Psychology of Selling

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Offers a deep dive into the psychology of buyers and how to adapt your sales approach accordingly.

B2B Cold Calling Sales Course

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Practical b2b cold calling for sales professionals

Activities

Career center

Reading list

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