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Michelle Flores

Al final de este proyecto, usted habrá aprendido a comercializar y anunciar su nuevo negocio usando Canva. Usted creará un logotipo de la empresa, una tarjeta de presentación y un folleto usando Canva.

Crearemos diseños desde cero y usaremos plantillas que modificaremos. Usted podrá incorporar un esquema de color , imágenes, y otros elementos de diseño estético.

En este proyecto usaremos la versión gratis de Canva.

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Al final de este proyecto, usted habrá aprendido a comercializar y anunciar su nuevo negocio usando Canva. Usted creará un logotipo de la empresa, una tarjeta de presentación y un folleto usando Canva.

Crearemos diseños desde cero y usaremos plantillas que modificaremos. Usted podrá incorporar un esquema de color , imágenes, y otros elementos de diseño estético.

En este proyecto usaremos la versión gratis de Canva.

Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

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What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Está orientado a emprendimientos comerciales y prácticas de diseño gráfico
Tiene como objetivo enseñar habilidades básicas de diseño
Cubre específicamente el uso de Canva, una herramienta de diseño popular
Está destinado a estudiantes de América del Norte, lo que puede ser una limitación para estudiantes de otras regiones

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Reviews summary

Marketing para negocios con canva

Según los estudiantes, este curso es excelente para principiantes y aquellos que buscan aplicar conocimientos de marketing de forma inmediata. Los usuarios valoran que el curso se centre en Canva en su versión gratuita, facilitando la creación de un logotipo, tarjetas de presentación y folletos sin inversión adicional. Se destaca la claridad del instructor y un ritmo de aprendizaje adecuado que permite seguir cada paso con facilidad. Aunque es altamente práctico, algunos indican que su nivel es introductorio y puede no satisfacer a usuarios avanzados. También se señala que el contenido es más útil para estudiantes en América del Norte, como se especifica.
El curso es básico y los ejemplos pueden estar sesgados hacia América del Norte.
"Como usuario experimentado de Canva, encontré el contenido bastante básico, aunque es bueno para refrescar conocimientos."
"Los ejemplos y la utilidad son más fuertes para la región de Norteamérica, lo cual puede requerir adaptación para otros lugares."
"Esperaba algo más avanzado en cuanto a estrategias de marketing, pero entiendo que es una introducción completa."
El curso es muy adecuado para personas sin experiencia previa en diseño o Canva.
"Si eres principiante en diseño o Canva, este curso es perfecto. No tenía experiencia y me sentí muy cómodo."
"El instructor explica de forma muy clara y sencilla, ideal para novatos que nunca han usado la herramienta."
"Me dio la confianza para empezar a diseñar sin saber nada, y ahora puedo crear mis propios materiales de marketing."
Destaca la utilidad de la versión gratuita de Canva para diseñar materiales.
"Valoro mucho que todo se enseñe con la versión gratis de Canva, es accesible para cualquiera con un presupuesto limitado."
"Demuestra que no necesitas pagar para hacer un buen marketing visual, lo cual es genial para un negocio nuevo."
"Aprendí a explotar al máximo las funcionalidades gratuitas de la herramienta, logrando resultados profesionales sin costos adicionales."
Permite a los estudiantes aplicar rápidamente los conocimientos a sus negocios.
"Pude aplicar lo aprendido inmediatamente en mi emprendimiento; las plantillas son muy útiles y fáciles de adaptar."
"Las herramientas enseñadas son útiles y directas para mi nuevo negocio, me ayudó a crear un logo profesional sin gastar mucho."
"Ayudó a crear materiales de marketing esenciales para mi marca. Este curso es un punto de partida excelente para cualquier negocio."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Comercialice su nuevo negocio con Canva with these activities:
Familiarizarte con Canva
Te ayuda a refrescar tus conocimientos sobre Canva y su uso para la creación de contenido de marketing.
Browse courses on Canva
Show steps
  • Explora la interfaz de Canva y sus funciones básicas.
  • Crea un diseño básico, como una publicación en redes sociales o un folleto.
Crea una tarjeta de presentación para tu negocio
Te permite crear una tarjeta de presentación profesional que represente tu negocio y te ayude a establecer contactos.
Browse courses on Marketing
Show steps
  • Recopila la información necesaria para tu tarjeta de presentación (nombre, cargo, información de contacto).
  • Utiliza Canva para diseñar una tarjeta de presentación.
  • Imprime tu tarjeta de presentación.
Taller sobre marketing en redes sociales
Te permite aprender técnicas de marketing en redes sociales efectivas para promocionar tu negocio.
Browse courses on Redes Sociales
Show steps
  • Investiga diferentes talleres sobre marketing en redes sociales.
  • Inscríbete en un taller que se adapte a tus necesidades.
  • Asiste al taller y toma notas.
Two other activities
Expand to see all activities and additional details
Show all five activities
Ejercicios de diseño de folletos
Te brinda la oportunidad de practicar la creación de folletos efectivos que comuniquen el mensaje de tu negocio de manera clara y atractiva.
Browse courses on Marketing
Show steps
  • Lee artículos o mira tutoriales sobre diseño de folletos.
  • Utiliza Canva para crear varios borradores de folletos.
  • Pide comentarios sobre tus diseños y haz mejoras.
Asiste a reuniones de networking para empresarios
Te brinda la oportunidad de establecer contactos con otros empresarios y aprender sobre sus experiencias y estrategias de marketing.
Browse courses on Networking
Show steps
  • Busca eventos de networking relevantes para tu industria.
  • Prepara un breve discurso sobre ti y tu negocio.
  • Asiste a los eventos y participa activamente.

Career center

Learners who complete Comercialice su nuevo negocio con Canva will develop knowledge and skills that may be useful to these careers:
Graphic Designer
Graphic Designers are responsible for creating visual designs for a wide range of products, including logos, websites, brochures, and advertisements. This course will help you develop the skills you need to create professional-looking designs using Canva, a popular online design platform. You will learn how to use Canva's templates and tools to create custom designs that meet the specific needs of your business.
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns to promote products or services. This course will help you develop the skills you need to create effective marketing materials using Canva. You will learn how to use Canva's templates and tools to create custom designs for social media, email, and print.
Social Media Manager
Social Media Managers are responsible for creating and managing social media content for businesses. This course will help you develop the skills you need to create engaging social media content using Canva. You will learn how to use Canva's templates and tools to create custom designs for social media posts, stories, and ads.
Public relations manager
Public Relations Managers are responsible for managing the public image of businesses and organizations. This course will help you develop the skills you need to create effective public relations materials using Canva. You will learn how to use Canva's templates and tools to create custom designs for press releases, media kits, and presentations.
Event Planner
Event Planners are responsible for planning and executing events, such as conferences, weddings, and parties. This course will help you develop the skills you need to create professional-looking event materials using Canva. You will learn how to use Canva's templates and tools to create custom designs for invitations, programs, and signage.
Business Development Manager
Business Development Managers are responsible for generating new business for companies. This course will help you develop the skills you need to create effective marketing materials using Canva. You will learn how to use Canva's templates and tools to create custom designs for sales presentations, proposals, and brochures.
Sales Representative
Sales Representatives are responsible for selling products or services to customers. This course will help you develop the skills you need to create effective marketing materials using Canva. You will learn how to use Canva's templates and tools to create custom designs for sales presentations, proposals, and brochures.
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. This course will help you develop the skills you need to create effective marketing materials using Canva. You will learn how to use Canva's templates and tools to create custom designs for customer onboarding materials, support documentation, and newsletters.
Product Manager
Product Managers are responsible for managing the development and launch of new products. This course will help you develop the skills you need to create effective marketing materials using Canva. You will learn how to use Canva's templates and tools to create custom designs for product launch presentations, marketing campaigns, and user guides.
Operations Manager
Operations Managers are responsible for overseeing the day-to-day operations of a business. This course may be useful for Operations Managers who are responsible for creating marketing materials for their company. You will learn how to use Canva's templates and tools to create custom designs for presentations, reports, and training materials.
Human Resources Manager
Human Resources Managers are responsible for managing the human resources department of a company. This course may be useful for Human Resources Managers who are responsible for creating marketing materials for their company. You will learn how to use Canva's templates and tools to create custom designs for employee newsletters, training materials, and job postings.
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making investment recommendations. This course may be useful for Financial Analysts who are responsible for creating marketing materials for their company. You will learn how to use Canva's templates and tools to create custom designs for financial reports, presentations, and proposals.
Software Engineer
Software Engineers are responsible for designing, developing, and testing software applications. This course may be useful for Software Engineers who are responsible for creating marketing materials for their company. You will learn how to use Canva's templates and tools to create custom designs for software documentation, presentations, and marketing campaigns.
Data Scientist
Data Scientists are responsible for collecting, analyzing, and interpreting data to solve business problems. This course may be useful for Data Scientists who are responsible for creating marketing materials for their company. You will learn how to use Canva's templates and tools to create custom designs for data visualizations, presentations, and reports.
Doctor
Doctors are responsible for diagnosing and treating illnesses and injuries. This course is not relevant to the field of medicine.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Comercialice su nuevo negocio con Canva.
This comprehensive handbook provides in-depth coverage of all aspects of Canva, from basic design principles to advanced techniques. It is an excellent reference for those who want to fully utilize Canva's capabilities and create professional-quality designs.
Valuable resource for designers who want to use Canva to create professional-quality designs.
This easy-to-follow guide is perfect for beginners who want to learn the basics of Canva.
Is designed for businesses of all sizes, and it provides step-by-step instructions on how to use Canva to create professional-looking marketing materials.
Este libro de texto integral introduce los conceptos y principios fundamentales del marketing. Brinda una comprensión integral del panorama del marketing y es una lectura valiosa para aquellos que buscan desarrollar una base en estrategias y prácticas de marketing.
Great resource for students who want to use Canva to create presentations, projects, and other school-related materials.

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