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Stakeholder Relations and Reporting

Microsoft

This course will equip you with the essential skills to manage stakeholder relationships and effectively report on PR campaign outcomes.

In this course, you will:

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This course will equip you with the essential skills to manage stakeholder relationships and effectively report on PR campaign outcomes.

In this course, you will:

• Identify key stakeholders relevant to different PR scenarios, assess their potential impact and influence on PR activities, and prioritize stakeholder engagement based on these factors.

• Identify and use key metrics for evaluating the effectiveness of PR campaigns, demonstrating the ability to assemble comprehensive reports that summarize PR campaign results.

• Develop a strategic plan for clear and effective communication with community and government stakeholders during a PR campaign, integrating their diverse concerns and engagement needs into the overall communication strategy.

• Conduct a comprehensive stakeholder analysis to identify and characterize different stakeholder groups involved in a PR campaign, developing and implementing strategies for engagement and constructive feedback processing throughout the campaign.

By the end of this course, you will be proficient in identifying and engaging key stakeholders, evaluating PR campaign effectiveness, and developing strategic communication plans.

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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces learners to stakeholder analysis and management strategies in public relations
Provides foundational knowledge in designing and evaluating successful PR campaigns
Taught by industry experts from Microsoft, ensuring practical and relevant content
No prior experience in public relations required, making it accessible to learners from various backgrounds
May be most suitable for individuals seeking a comprehensive understanding of stakeholder management and PR campaign evaluation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Stakeholder Relations and Reporting with these activities:
Read 'Public Relations: Strategies and Tactics' by Dennis L. Wilcox
Gain a comprehensive understanding of PR strategies, tactics, and best practices.
Show steps
Review stakeholder analysis techniques
Review the basics of stakeholder analysis to refresh your knowledge and prepare for the course.
Browse courses on Stakeholder Analysis
Show steps
  • Read through the course syllabus and identify key concepts related to stakeholder analysis.
  • Review your notes or textbooks from previous courses covering stakeholder analysis.
  • Complete any online tutorials or exercises on stakeholder analysis.
Complete the Google Analytics for Beginners course
Gain a basic understanding of Google Analytics to measure the effectiveness of your PR campaigns.
Browse courses on Google Analytics
Show steps
  • Enroll in the Google Analytics for Beginners course.
  • Complete the course modules and tutorials.
  • Apply your knowledge to track and analyze the results of your PR campaigns.
Four other activities
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Show all seven activities
Analyze PR case studies and identify best practices
Learn from real-world PR campaigns and identify effective strategies and tactics.
Show steps
  • Select PR case studies that are relevant to your interests or industry.
  • Analyze the case studies to identify the key strategies and tactics used.
  • Evaluate the effectiveness of the PR campaigns.
  • Identify best practices that can be applied to your own PR efforts.
Practice writing Stakeholder Engagement Plans
Create Stakeholder Engagement Plans for imaginary scenarios to practice identifying key stakeholders, assessing their influence, and prioritizing engagement.
Show steps
  • Identify the key stakeholders involved in a PR scenario.
  • Determine the potential impact and influence of each stakeholder on the PR campaign.
  • Prioritize stakeholder engagement based on their influence and potential impact.
  • Develop a plan for engaging with each stakeholder group, including communication channels and strategies for building relationships.
  • Evaluate the effectiveness of Stakeholder Engagement Plans.
Develop a PR campaign plan for a local non-profit organization
Apply your knowledge of PR principles to create a plan that will help a local non-profit achieve its communication goals.
Browse courses on Public Relations
Show steps
  • Research the non-profit organization and its target audience.
  • Develop a clear PR campaign strategy and objectives.
  • Identify and prioritize key stakeholders.
  • Create a detailed plan for executing the PR campaign, including timelines and budgets.
  • Evaluate the effectiveness of the PR campaign and make adjustments as needed.
Develop a PR measurement plan
Create a plan to measure the effectiveness of your PR efforts and demonstrate their impact.
Browse courses on Public Relations
Show steps
  • Determine the goals and objectives of your PR campaign.
  • Identify the key metrics that will be used to measure the effectiveness of your campaign.
  • Develop a plan for collecting and analyzing the data.
  • Create a report that summarizes the results of your measurement efforts.

Career center

Learners who complete Stakeholder Relations and Reporting will develop knowledge and skills that may be useful to these careers:

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Course image
Effort
4 weeks of study, 5-6 hours/week
Level
Introductory
Via
Coursera
Institution
Microsoft
Instructor
Microsoft
Language
English
Good to know
Introduces learners to stakeholder analysis and management strategies in public relations
Provides foundational knowledge in designing and evaluating successful PR campaigns
Taught by industry experts from Microsoft, ensuring practical and relevant content
No prior experience in public relations required, making it accessible to learners from various backgrounds
May be most suitable for individuals seeking a comprehensive understanding of stakeholder management and PR campaign evaluation
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