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Ankur Prasad and Cezanne Camacho

Take Udacity's Mobile Game Monetization & Engagement course and learn how to make your game stand out, while encouraging people to pay for game features. Learn online with Udacity.

What's inside

Syllabus

Best design strategies to keep players interested and engaged, and come to understand what it takes to build an appealingly addictive game.
Discuss monetization strategies for both premium games and free-to-download “freemium” games.
Looking at the final steps you’ll want to take before submitting your game to the app store.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides strategies to retain player interest and build engaging games
Offers comprehensive discussions on monetization strategies for various game models
Guides learners through the final stages of game development before submission to the app store
Imparts knowledge and skills relevant to the game development industry
Taught by instructors recognized for their contributions to the gaming field

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Engagement & Monetization | Mobile Games with these activities:
Read Game Design Workshop
Reading this book will introduce you to key concepts of game design, including game mechanics, level design, and player experience.
Show steps
  • Read chapter 1.
  • Read chapter 2.
  • Read chapter 3.
  • Read chapter 4.
  • Read chapter 5.
Form a study group
Forming a study group will provide you with opportunities to discuss the course material with other students and get help with challenging concepts.
Browse courses on Collaboration
Show steps
  • Find other students who are taking the same course.
  • Meet up on a regular basis to discuss the course material.
  • Help each other with homework and assignments.
  • Review for exams together.
Create a study guide
Creating a study guide will help you to organize and review the course material.
Show steps
  • Gather your course materials.
  • Organize the materials into a logical order.
  • Create a summary of each key concept.
  • Include practice questions.
  • Review the study guide regularly.
Nine other activities
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Show all 12 activities
Complete leetcode problems
Practice solving leetcode problems to improve problem solving skills and strengthen understanding of data structures and algorithms.
Show steps
  • Pick a leetcode problem to work on.
  • Understand the problem statement and come up with a solution.
  • Implement the solution and test it.
  • Review the solution and optimize it if possible.
Attend game development workshops
Attending game development workshops will expose you to new ideas and techniques, and allow you to network with other game developers.
Browse courses on Networking
Show steps
  • Find game development workshops in your area.
  • Attend the workshops.
  • Participate in the activities and discussions.
  • Network with other game developers.
Practice monetization techniques
Reinforce your understanding of monetization strategies by practicing them in a mock setting.
Show steps
  • Create a sample game
  • Implement different monetization techniques
  • Track and analyze the performance of each technique
  • Iterate on your strategy based on the results
Build a game in Unity
Building a game in Unity will allow you to apply the concepts you learn in the course and practice your game development skills.
Browse courses on Unity
Show steps
  • Install Unity and create a new project.
  • Create a game object and add a script to it.
  • Write code to make the game object move.
  • Create a level and add obstacles to it.
  • Test the game and make changes as needed.
Design a game monetization plan
Solidify your understanding of monetization strategies by creating a comprehensive plan for a real-world game.
Show steps
  • Research different monetization models
  • Analyze your target audience
  • Develop a monetization strategy that aligns with your game's design and goals
  • Create a detailed plan outlining your implementation, tracking, and optimization strategy
Explore advanced monetization techniques
Expand your knowledge of monetization strategies by exploring advanced techniques used in the industry.
Show steps
  • Identify and research advanced monetization techniques
  • Follow tutorials or courses on implementing these techniques
  • Experiment with these techniques in your own projects
Design a game
Creating your own game design will help you to understand the different elements of game design and how they work together.
Browse courses on Game Design
Show steps
  • Come up with a game idea.
  • Develop the game mechanics.
  • Design the game's levels.
  • Create a prototype of the game.
  • Get feedback on your game and make changes as needed.
Participate in a game monetization competition
Challenge yourself and test your understanding of monetization strategies by participating in a competition.
Show steps
  • Identify a game monetization competition
  • Develop a game and implement a monetization strategy
  • Submit your game to the competition
  • Receive feedback and iterate on your strategy
Contribute to an open-source game monetization project
Gain hands-on experience with monetization strategies by contributing to an open-source project.
Show steps
  • Identify an open-source game monetization project
  • Review the project's documentation and codebase
  • Identify an area where you can contribute
  • Make your contributions and submit pull requests

Career center

Learners who complete Engagement & Monetization | Mobile Games will develop knowledge and skills that may be useful to these careers:
Game User Researcher
Game User Researchers are responsible for conducting user research to understand how players interact with video games. They work with Game Designers and Game Developers to improve games and make them more engaging. This course can help you develop the skills you need to become a successful Game User Researcher by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Tester
Game Testers are responsible for testing video games to find bugs and errors. They work with Game Developers to ensure that games are released in a polished and bug-free state. This course can help you develop the skills you need to become a successful Game Tester by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Marketer
Game Marketers are responsible for marketing and promoting video games. They work with Game Developers and Game Producers to create marketing campaigns that generate interest in games and drive sales. This course can help you develop the skills you need to become a successful Game Marketer by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Writer
Game Writers are responsible for writing the stories and dialogue for video games. They work with Game Designers and Game Developers to create games that are engaging and immersive. This course can help you develop the skills you need to become a successful Game Writer by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Analyst
Game Analysts are responsible for analyzing video games to identify trends and patterns. They work with Game Designers and Game Developers to improve games and make them more engaging. This course can help you develop the skills you need to become a successful Game Analyst by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Audio Designer
Game Audio Designers are responsible for the sound effects and music in video games. They work with Game Designers and Game Developers to create games that are immersive and engaging. This course can help you develop the skills you need to become a successful Game Audio Designer by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Designer
Game Designers are responsible for the design and development of video games. They work with programmers, artists, and other team members to create games that are fun, engaging, and visually appealing. This course can help you develop the skills you need to become a successful Game Designer by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Developer
Game Developers are responsible for the coding and programming of video games. They work with Game Designers and other team members to create games that are fun, engaging, and visually appealing. This course can help you develop the skills you need to become a successful Game Developer by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Artist
Game Artists are responsible for the visual design of video games. They work with Game Designers and Game Developers to create games that are visually appealing and engaging. This course can help you develop the skills you need to become a successful Game Artist by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Game Producer
Game Producers are responsible for the overall production of video games. They work with Game Designers, Game Developers, and other team members to ensure that games are completed on time and within budget. This course can help you develop the skills you need to become a successful Game Producer by teaching you about the best design strategies to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Business Analyst
Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. They work with businesses to develop solutions that improve efficiency and profitability. This course may be useful for Business Analysts who are working on video games, as it can help them develop the skills they need to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Software Engineer
Software Engineers are responsible for the design, development, and testing of software. They work with engineers, designers, and other team members to ensure that software is launched on time and within budget. This course may be useful for Software Engineers who are working on video games, as it can help them develop the skills they need to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. They work with businesses to identify trends and patterns, and develop insights that can be used to improve decision-making. This course may be useful for Data Analysts who are working on video games, as it can help them develop the skills they need to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Product Manager
Product Managers are responsible for the overall development and management of a product. They work with engineers, designers, and other team members to ensure that a product is launched on time and within budget. This course may be useful for Product Managers who are working on video games, as it can help them develop the skills they need to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.
Marketing Manager
Marketing Managers are responsible for the development and execution of marketing campaigns. They work with marketing teams to create campaigns that generate interest in a product or service and drive sales. This course may be useful for Marketing Managers who are working on video games, as it can help them develop the skills they need to keep players interested and engaged. You will also learn about monetization strategies for both premium games and free-to-download “freemium” games.

Reading list

We've selected 18 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Engagement & Monetization | Mobile Games.
Collection of essays from leading game designers and researchers, exploring a wide range of topics in game design, including game mechanics, player psychology, and the history of games. It valuable resource for anyone looking to learn more about the theory and practice of game design.
Provides a comprehensive overview of game design principles and practices, including player psychology, game mechanics, and level design. It valuable resource for anyone looking to learn more about game design, whether they are new to the field or experienced professionals.
Provides a practical guide to the design of mobile games, including the creation of engaging gameplay, the use of mobile-specific features, and the marketing of mobile games. It valuable resource for anyone looking to learn how to design and market successful mobile games.
Provides a collection of game design patterns, which are reusable solutions to common game design problems. It valuable resource for anyone looking to learn how to design more effective and engaging games.
Provides a comprehensive overview of the art and science of level design, including the creation of engaging levels, the use of level design to tell stories, and the testing of levels. It valuable resource for anyone looking to learn how to design more effective and engaging game levels.
Provides a unique perspective on game design by examining it through the lens of different disciplines, such as psychology, sociology, and economics. It valuable resource for anyone looking to develop a deeper understanding of game design.
Practical guide to game development, covering everything from the basics of programming to the creation of complex game mechanics. It valuable resource for anyone looking to learn how to make their own video games.
Provides a comprehensive overview of the game development industry, including the different roles involved in game development, the game development process, and the business of game development. It valuable resource for anyone interested in learning more about the game development industry.
Explores the positive impact that games can have on our lives, including their ability to teach us new skills, promote creativity, and foster social connection. It valuable resource for anyone interested in the potential of games to make the world a better place.
Provides a comprehensive overview of the psychological effects of video games, including their impact on aggression, addiction, and social development. It valuable resource for anyone interested in the psychological impact of video games.
Provides an overview of the psychological aspects of video games, which can be applied to mobile games.

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