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Melanie Peffer
In this course, you will continue to explore how to develop and implement evidence-based methods for science communication. Here we’ll be looking at the softer but no less important side of science communication. We’ll cover the basics of human emotion, building connection with your audience through empathy and authenticity, how improv can improve your science communication game, non-verbal communication, and managing adversity in science communication. We’ll close with a discussion of how to be an inclusive and trauma-informed science communicator.
Register for this course and see more details by visiting:
OpenCourser.com/course/y9enze/the
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What's inside
Syllabus
The Power of Emotion
In this module, you will learn about human emotions.
Building Connection
In this module, you will discuss the importance of fostering trust in science communication. We will also discuss how to use empathy, vulnerability, and authenticity to do so. Finally, the third part of this module will talk about the use of storytelling, improvisation and non-verbal communication to build connection with your audiences.
Read more
Syllabus
The Power of Emotion
In this module, you will learn about human emotions.
Building Connection
In this module, you will discuss the importance of fostering trust in science communication. We will also discuss how to use empathy, vulnerability, and authenticity to do so. Finally, the third part of this module will talk about the use of storytelling, improvisation and non-verbal communication to build connection with your audiences.
Read more
Conflict and Adversity in Science Communication
In this module, you will learn about conflict and science communication. We will also discuss strategies for managing active conflict and/or adversarial audiences.
Inclusivity in Science Communication
In this module, we will discuss how to be inclusive science communicators. This includes how to be trauma informed, the balance of power in communication, designing for inclusion, and how to be culturally relevant. We'll close with a discussion of an ethical code for science communicators.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches science communicators how to develope and implement evidence-based methods in science communication by covering human emotions and the importance of empathy and authenticity in fostering trust
Examines how to manage adversarial audiences, resolve conflict and utilize inclusive communication strategies to build strong connections
Develops skills in active conflict management, and emphasizes the importance of trauma-informed science communication, designing for inclusion, and cultural relevance
Save this course
Save The Softer Side of Science Communication to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in The Softer Side of Science Communication with these
activities:
Practice active listening and empathy in daily conversations
Show steps
Develop essential interpersonal skills for effective science communication.
Show steps
-
Pay attention to what others are saying both verbally and nonverbally.
-
Try to understand the speaker's perspective and emotions.
-
Respond with empathy and understanding.
Organize and Review Course Materials
Show steps
Taking time to organize and review your course materials will help you better retain the information covered in this course.
Show steps
-
Gather all of your course materials, including notes, assignments, and presentations.
-
Organize your materials in a logical way.
-
Review your materials regularly to reinforce your learning.
Review Empathy and Connection Building
Show steps
Focus on building empathy and connection with your audience, which is critical for effective science communication.
Browse courses on
Empathy
Show steps
-
Read articles and watch videos on empathy and active listening.
-
Practice active listening in daily conversations.
-
Attend a workshop on empathy and connection building.
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Read 'Communicating Science Effectively: A Guide for Scientists, Engineers, and Physicians' by Robert J. Sternberg
Show steps
Provide a strong foundation for understanding the principles of effective science communication.
View
Graduate Research: A Guide for Students in the...
on Amazon
Show steps
-
Read the book thoroughly, making notes and highlighting key concepts.
-
Summarize each chapter in your own words.
-
Identify the key takeaways from the book.
Attend online workshops or webinars on science communication topics
Show steps
Gain insights from experts and stay up-to-date on the latest trends in science communication.
Show steps
-
Research and identify relevant workshops or webinars.
-
Register and attend the sessions.
-
Take notes and actively participate in discussions.
Read 'Made to Stick: Why Some Ideas Survive and Others Die'
Show steps
This book provides valuable insights into how to craft memorable and persuasive science communication messages.
View
Making Numbers Count: The Art and Science of...
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Identify strategies for making your science communication more effective.
-
Apply these strategies to your own science communication materials.
Develop a blog post or article on a topic related to science communication
Show steps
Enhance your writing and communication skills while applying the principles of science communication.
Browse courses on
Science Communication
Show steps
-
Choose a specific topic related to science communication.
-
Research and gather information from credible sources.
-
Organize your thoughts and ideas into an outline.
-
Write the blog post or article, ensuring clarity, accuracy, and engagement.
-
Edit and proofread your work carefully.
Practice Nonverbal Communication Techniques
Show steps
Nonverbal communication plays a crucial role in science communication. This activity helps you practice and refine your nonverbal skills.
Browse courses on
Nonverbal Communication
Show steps
-
Record yourself giving a science presentation and analyze your nonverbal cues.
-
Attend a workshop or online course on nonverbal communication.
-
Practice nonverbal communication techniques in social situations.
Participate in Peer Review and Feedback Sessions
Show steps
Receiving and providing feedback from peers can help you identify areas for improvement and refine your science communication skills.
Browse courses on
Peer Review
Show steps
-
Find a peer group or join an online community for science communicators.
-
Share your science communication materials with peers for review and feedback.
-
Provide constructive feedback to others on their science communication materials.
Start a science communication project, such as a podcast, YouTube channel, or blog
Show steps
Gain hands-on experience in science communication and build a portfolio of your work.
Show steps
-
Identify your target audience and goals for the project.
-
Choose a topic or theme that you are passionate about and knowledgeable in.
-
Develop a content plan and schedule.
-
Create high-quality content that is engaging and informative.
-
Promote your project and engage with your audience.
Develop a communication strategy for a specific science-related topic or issue
Show steps
Apply principles of science communication to real-world scenarios and gain practical experience in developing communication strategies.
Show steps
-
Identify the target audience, objectives, and key messages.
-
Research and gather relevant information and data.
-
Develop a communication plan that outlines the channels, tactics, and timeline.
-
Implement the communication plan and monitor its effectiveness.
-
Evaluate the results and make adjustments as needed.
Explore Case Studies of Effective Science Communication
Show steps
Learning from successful science communication campaigns can enhance your own strategies. This activity exposes you to real-world examples.
Browse courses on
Case Studies
Show steps
-
Identify case studies of effective science communication campaigns.
-
Analyze the strategies and techniques used in these campaigns.
-
Discuss the outcomes and impact of these campaigns.
Develop a Science Communication Campaign for a Specific Audience
Show steps
Creating a science communication campaign for a specific audience will allow you to apply the skills and knowledge you have gained throughout this course.
Browse courses on
Science Communication
Show steps
-
Identify a specific target audience for your campaign.
-
Research and understand the interests, needs, and concerns of your target audience.
-
Develop a communication strategy that will resonate with your target audience.
-
Create science communication materials that are engaging and informative.
-
Implement and evaluate your science communication campaign.
Practice active listening and empathy in daily conversations
Show steps
Develop essential interpersonal skills for effective science communication.
Show steps
Show steps
Show steps
- Pay attention to what others are saying both verbally and nonverbally.
- Try to understand the speaker's perspective and emotions.
- Respond with empathy and understanding.
Organize and Review Course Materials
Show steps
Taking time to organize and review your course materials will help you better retain the information covered in this course.
Show steps
Show steps
Show steps
- Gather all of your course materials, including notes, assignments, and presentations.
- Organize your materials in a logical way.
- Review your materials regularly to reinforce your learning.
Review Empathy and Connection Building
Show steps
Focus on building empathy and connection with your audience, which is critical for effective science communication.
Browse courses on
Empathy
Show steps
Show steps
Show steps
- Read articles and watch videos on empathy and active listening.
- Practice active listening in daily conversations.
- Attend a workshop on empathy and connection building.
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Read 'Communicating Science Effectively: A Guide for Scientists, Engineers, and Physicians' by Robert J. Sternberg
Show steps
Provide a strong foundation for understanding the principles of effective science communication.
View
Graduate Research: A Guide for Students in the...
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly, making notes and highlighting key concepts.
- Summarize each chapter in your own words.
- Identify the key takeaways from the book.
Attend online workshops or webinars on science communication topics
Show steps
Gain insights from experts and stay up-to-date on the latest trends in science communication.
Show steps
Show steps
Show steps
- Research and identify relevant workshops or webinars.
- Register and attend the sessions.
- Take notes and actively participate in discussions.
Read 'Made to Stick: Why Some Ideas Survive and Others Die'
Show steps
This book provides valuable insights into how to craft memorable and persuasive science communication messages.
View
Making Numbers Count: The Art and Science of...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts.
- Identify strategies for making your science communication more effective.
- Apply these strategies to your own science communication materials.
Develop a blog post or article on a topic related to science communication
Show steps
Enhance your writing and communication skills while applying the principles of science communication.
Browse courses on
Science Communication
Show steps
Show steps
Show steps
- Choose a specific topic related to science communication.
- Research and gather information from credible sources.
- Organize your thoughts and ideas into an outline.
- Write the blog post or article, ensuring clarity, accuracy, and engagement.
- Edit and proofread your work carefully.
Practice Nonverbal Communication Techniques
Show steps
Nonverbal communication plays a crucial role in science communication. This activity helps you practice and refine your nonverbal skills.
Browse courses on
Nonverbal Communication
Show steps
Show steps
Show steps
- Record yourself giving a science presentation and analyze your nonverbal cues.
- Attend a workshop or online course on nonverbal communication.
- Practice nonverbal communication techniques in social situations.
Participate in Peer Review and Feedback Sessions
Show steps
Receiving and providing feedback from peers can help you identify areas for improvement and refine your science communication skills.
Browse courses on
Peer Review
Show steps
Show steps
Show steps
- Find a peer group or join an online community for science communicators.
- Share your science communication materials with peers for review and feedback.
- Provide constructive feedback to others on their science communication materials.
Start a science communication project, such as a podcast, YouTube channel, or blog
Show steps
Gain hands-on experience in science communication and build a portfolio of your work.
Show steps
Show steps
Show steps
- Identify your target audience and goals for the project.
- Choose a topic or theme that you are passionate about and knowledgeable in.
- Develop a content plan and schedule.
- Create high-quality content that is engaging and informative.
- Promote your project and engage with your audience.
Develop a communication strategy for a specific science-related topic or issue
Show steps
Apply principles of science communication to real-world scenarios and gain practical experience in developing communication strategies.
Show steps
Show steps
Show steps
- Identify the target audience, objectives, and key messages.
- Research and gather relevant information and data.
- Develop a communication plan that outlines the channels, tactics, and timeline.
- Implement the communication plan and monitor its effectiveness.
- Evaluate the results and make adjustments as needed.
Explore Case Studies of Effective Science Communication
Show steps
Learning from successful science communication campaigns can enhance your own strategies. This activity exposes you to real-world examples.
Browse courses on
Case Studies
Show steps
Show steps
Show steps
- Identify case studies of effective science communication campaigns.
- Analyze the strategies and techniques used in these campaigns.
- Discuss the outcomes and impact of these campaigns.
Develop a Science Communication Campaign for a Specific Audience
Show steps
Creating a science communication campaign for a specific audience will allow you to apply the skills and knowledge you have gained throughout this course.
Browse courses on
Science Communication
Show steps
Show steps
Show steps
- Identify a specific target audience for your campaign.
- Research and understand the interests, needs, and concerns of your target audience.
- Develop a communication strategy that will resonate with your target audience.
- Create science communication materials that are engaging and informative.
- Implement and evaluate your science communication campaign.
Career center
Learners who complete The Softer Side of Science Communication will develop knowledge and skills
that may be useful to these careers:
Science Communicator
Science Communicator
A Science Communicator is responsible for developing compelling and accessible materials to convey complex scientific information to the public. This course will equip you with the skills to craft engaging narratives, build strong connections with audiences, and manage potential conflicts or controversies in your communication efforts. By learning about human emotions, empathy, and storytelling techniques, you'll be well-positioned to effectively share scientific knowledge and foster public understanding.
Science Writer
Science Writer
Science Writers are skilled at translating complex scientific concepts into clear and engaging prose for a wide range of audiences. This course can significantly enhance your ability to write persuasive and informative articles, blog posts, and other written materials that effectively communicate scientific information to both specialized and general audiences. The focus on empathy, storytelling, and non-verbal communication will help you build strong connections with readers and convey complex ideas in a relatable and accessible manner.
Science Policy Analyst
Science Policy Analyst
Science Policy Analysts play a crucial role in bridging the gap between scientific research and policy-making. This course will provide you with the communication skills and understanding of human emotions necessary to effectively engage with policymakers and other stakeholders. By learning to build strong connections, manage conflicts, and be inclusive in your communication, you'll be well-equipped to influence policy decisions based on sound scientific evidence.
Science Educator
Science Educator
Science Educators are responsible for teaching science concepts to students at all levels, from elementary school to university. This course can help you become a more effective and engaging educator by providing you with insights into human emotions, empathy, and the importance of building connections in the classroom. By honing your communication skills and understanding how to foster inclusivity and cultural relevance in your teaching, you'll be able to create a positive and stimulating learning environment for all students.
Science Nonprofit Program Manager
Science Nonprofit Program Manager
Science Nonprofit Program Managers oversee programs that promote science education, outreach, and advocacy. This course can help you develop the communication and interpersonal skills necessary to effectively manage programs, engage stakeholders, and secure funding. By understanding human emotions, building connections, and fostering inclusivity, you'll be able to create and implement successful programs that have a positive impact on the community.
Science Journalist
Science Journalist
Science Journalists report on scientific developments and discoveries for newspapers, magazines, and online media outlets. This course will help you develop the writing and communication skills necessary to translate complex scientific information into compelling and accessible news stories. The emphasis on human emotions, empathy, and building connections will help you engage readers and effectively convey the significance of scientific research to the public.
Science Museum Curator
Science Museum Curator
Science Museum Curators are responsible for developing and managing exhibitions that engage and educate the public about science and technology. This course will provide you with the skills to communicate complex scientific concepts in a visually appealing and interactive way. By understanding human emotions, building connections with visitors, and using storytelling and non-verbal communication techniques, you'll be able to create exhibitions that inspire and inform audiences of all ages.
Science Public Relations Specialist
Science Public Relations Specialist
Science Public Relations Specialists are responsible for managing the public image of scientific organizations and institutions. This course will provide you with the skills and knowledge necessary to effectively communicate scientific information to the media and the public. By understanding human emotions, building connections, and using storytelling techniques, you'll be able to craft compelling messages and manage potential crises or controversies.
Science Communications Manager
Science Communications Manager
Science Communications Managers are responsible for developing and executing strategic communications plans for scientific organizations and institutions. This course will provide you with the skills and knowledge necessary to effectively communicate scientific information to a variety of audiences, including scientists, policymakers, the media, and the general public. By understanding human emotions, building connections, and using storytelling techniques, you'll be able to craft compelling messages and engage key stakeholders.
Science Lobbyist
Science Lobbyist
Science Lobbyists advocate for policies that support scientific research and innovation. This course will provide you with the communication skills and understanding of human emotions necessary to effectively engage with policymakers and other stakeholders. By learning to build strong connections, manage conflicts, and be inclusive in your communication, you'll be well-equipped to influence policy decisions based on sound scientific evidence.
Science Funder
Science Funder
Science Funders provide financial support for scientific research and education. This course may be useful for Science Funders who want to develop a deeper understanding of how to communicate the value of science to the public. By understanding human emotions, building connections, and fostering inclusivity, you'll be able to effectively advocate for increased funding for scientific research.
Science Educator for Informal Settings
Science Educator for Informal Settings
Science Educators for Informal Settings teach science in non-traditional settings, such as museums, science centers, and aquariums. This course may be useful for Science Educators for Informal Settings who want to develop stronger communication skills and a deeper understanding of human emotions. By learning to build strong connections, manage conflicts, and be inclusive in your communication, you'll be able to more effectively engage visitors and inspire them to learn about science.
Science Policy Advisor
Science Policy Advisor
Science Policy Advisors provide scientific expertise to policymakers. This course may be useful for Science Policy Advisors who want to develop stronger communication skills and a deeper understanding of human emotions. By learning to build strong connections, manage conflicts, and be inclusive in your communication, you'll be able to more effectively advise policymakers on science-related issues.
Science Advocate
Science Advocate
Science Advocates promote the value of science to the public and policymakers. This course may be useful for Science Advocates who want to develop stronger communication skills and a deeper understanding of human emotions. By learning to build strong connections, manage conflicts, and be inclusive in your communication, you'll be able to more effectively advocate for the importance of science.
Science Communicator for International Development
Science Communicator for International Development
Science Communicators for International Development work in developing countries to promote the use of science and technology for sustainable development. This course may be useful for Science Communicators for International Development who want to develop stronger communication skills and a deeper understanding of human emotions. By learning to build strong connections, manage conflicts, and be inclusive in your communication, you'll be able to more effectively communicate the value of science and technology to local communities.
For more career information including salaries, visit:
OpenCourser.com/course/y9enze/the
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
The Softer Side of Science Communication.
Provides a comprehensive overview of the field of science communication, exploring the theoretical foundations, research methods, and practical applications of science communication. It would be a valuable resource for students and practitioners alike.
A textbook that provides a practical guide to strategic science communication.
Is widely used in science writing courses and provides practical advice on writing clear and effective science.
A textbook that provides a comprehensive overview of science communication theory and practice.
Provides practical advice on how to communicate science effectively to a variety of audiences.
Provides a comprehensive guide to the art of science communication. It covers a wide range of topics, from storytelling to using visuals.
Explores the psychology of communication and offers insights into how to communicate effectively in various contexts.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/y9enze/the
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Effort
4 weeks of study
Level
Introductory
Via
Coursera
Institution
University of Colorado Boulder
Instructor
Melanie Peffer
Language
English
This course belongs to a
collection
called
Designing Effective Science Communication. It's comprised of three courses:
- The Harder Side of Science Communication
- The Softer Side of Science Communication (viewing)
- Modes of Science Communication
Good to know
Teaches science communicators how to develope and implement evidence-based methods in science communication by covering human emotions and the importance of empathy and authenticity in fostering trust
Examines how to manage adversarial audiences, resolve conflict and utilize inclusive communication strategies to build strong connections
Develops skills in active conflict management, and emphasizes the importance of trauma-informed science communication, designing for inclusion, and cultural relevance
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