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Stacey Shanklin-Langford
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create an edited photo project for social media using the free version of PicsArt. PicsArt is a web-based photo and video editing program. Learners can easily create and implement creative edits with online design tools to use when marketing their business.
Read more
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create an edited photo project for social media using the free version of PicsArt. PicsArt is a web-based photo and video editing program. Learners can easily create and implement creative edits with online design tools to use when marketing their business.
Read more
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create an edited photo project for social media using the free version of PicsArt. PicsArt is a web-based photo and video editing program. Learners can easily create and implement creative edits with online design tools to use when marketing their business.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/ygkppd/introduction
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What's inside
Syllabus
Introduction to PicsArt for Social Media Marketing
Consumers are constantly overloaded with information and images in social media. Part of social media marketing is learning creative ways to draw attention to products and services, oftentimes on a lean budget. In this course, learners will create an edited photo project for social media using the free version of PicsArt. PicsArt is a web-based photo and video editing program. Learners can easily create and implement creative edits with online design tools to use when marketing their business.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches learners how to use PicsArt photo editing software
Useful for marketers with lean budgets
Develops creative skills for marketing
Suitable for learners with little software experience
May be limited in utility for those outside of North America
Save this course
Save Introduction to PicsArt for Social Media Marketing to your list so you can find it easily later:
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Reviews summary
Picsart for social media marketing
Learners say this PicsArt course is a suitable introduction to the photo editing software, with easy-to-follow lessons, engaging assignments, and a detailed curriculum. However, some learners experienced technical issues while using the platform.
Straightforward lessons & exercises
"it was easy, anyone can do it."
"Easy and effective method is used for understanding.. Excellent way of teaching"
"I am very exciting to learn about photoshop and have a good idea .Good sample teaching methods and I do really understand all of this course."
Some learners experienced server issues
"My work area is always lagging"
"The course is easy to follow :D Though in my workspace, when I've tried to log in PicsArt, it said that there was an error in the internet server."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Introduction to PicsArt for Social Media Marketing with these
activities:
Review Photo Editing Basics
Show steps
Strengthen understanding of essential concepts in photo editing before the course begins.
Browse courses on
Image Manipulation
Show steps
-
Review fundamental editing tools and techniques.
-
Practice basic adjustments, such as cropping, resizing, and color correction.
Attend Industry Events Related to Social Media Marketing
Show steps
Expand knowledge and build connections by attending industry events focused on social media marketing.
Browse courses on
Networking
Show steps
-
Research upcoming events and identify relevant sessions.
-
Attend sessions to learn best practices from industry experts.
-
Network with other professionals to exchange insights and explore collaborations.
Edit Photos Using PicsArt
Show steps
Edit photos using the free version of PicsArt with online design tools to practice and solidify marketing skills.
Browse courses on
Photo Editing
Show steps
-
Open PicsArt on your mobile device or web browser.
-
Upload or take a photo.
-
Explore editing tools to enhance the photo, such as filters, adjustments, masks, and text.
-
Save the edited photo.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a Portfolio of Edited Photos
Show steps
Showcase skills and knowledge acquired in the course by creating a portfolio of edited photos for social media marketing.
Browse courses on
Portfolio
Show steps
-
Select high-quality photos to edit.
-
Apply editing techniques learned in the course.
-
Organize and present the portfolio effectively.
Develop a Brand Identity for a Product
Show steps
Apply knowledge and skills gained in the course to create a comprehensive brand identity for a product, including visually appealing images edited using PicsArt.
Browse courses on
Brand Identity
Show steps
-
Develop brand messaging and values.
-
Research target audience and market.
-
Design brand logo and visual elements, using PicsArt for image editing.
-
Create a brand style guide.
-
Pitch the brand identity to stakeholders.
Create a Social Media Marketing Plan
Show steps
Develop a comprehensive social media marketing plan to apply knowledge and skills learned in the course.
Browse courses on
Content Creation
Show steps
-
Define target audience and marketing goals.
-
Choose social media platforms and create content calendar.
-
Design and create engaging content, including images edited with PicsArt.
-
Track and analyze results to refine strategy.
Follow Online Tutorials on Advanced Photo Editing
Show steps
Expand knowledge and skills in photo editing by exploring advanced techniques through online tutorials.
Show steps
-
Identify specific areas for improvement in photo editing.
-
Search for reputable online tutorials or courses.
-
Follow instructions and practice techniques.
-
Apply new skills to enhance photos for social media marketing.
Contribute to Open Source Photo Editing Software
Show steps
Engage with the open source community to further develop photo editing skills and knowledge.
Browse courses on
Software Development
Show steps
-
Identify open source photo editing projects.
-
Review documentation and contribute to bug reports.
-
Suggest improvements or develop new features.
-
Collaborate with other developers.
Review Photo Editing Basics
Show steps
Strengthen understanding of essential concepts in photo editing before the course begins.
Browse courses on
Image Manipulation
Show steps
Show steps
Show steps
- Review fundamental editing tools and techniques.
- Practice basic adjustments, such as cropping, resizing, and color correction.
Attend Industry Events Related to Social Media Marketing
Show steps
Expand knowledge and build connections by attending industry events focused on social media marketing.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Research upcoming events and identify relevant sessions.
- Attend sessions to learn best practices from industry experts.
- Network with other professionals to exchange insights and explore collaborations.
Edit Photos Using PicsArt
Show steps
Edit photos using the free version of PicsArt with online design tools to practice and solidify marketing skills.
Browse courses on
Photo Editing
Show steps
Show steps
Show steps
- Open PicsArt on your mobile device or web browser.
- Upload or take a photo.
- Explore editing tools to enhance the photo, such as filters, adjustments, masks, and text.
- Save the edited photo.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a Portfolio of Edited Photos
Show steps
Showcase skills and knowledge acquired in the course by creating a portfolio of edited photos for social media marketing.
Browse courses on
Portfolio
Show steps
Show steps
Show steps
- Select high-quality photos to edit.
- Apply editing techniques learned in the course.
- Organize and present the portfolio effectively.
Develop a Brand Identity for a Product
Show steps
Apply knowledge and skills gained in the course to create a comprehensive brand identity for a product, including visually appealing images edited using PicsArt.
Browse courses on
Brand Identity
Show steps
Show steps
Show steps
- Develop brand messaging and values.
- Research target audience and market.
- Design brand logo and visual elements, using PicsArt for image editing.
- Create a brand style guide.
- Pitch the brand identity to stakeholders.
Create a Social Media Marketing Plan
Show steps
Develop a comprehensive social media marketing plan to apply knowledge and skills learned in the course.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Define target audience and marketing goals.
- Choose social media platforms and create content calendar.
- Design and create engaging content, including images edited with PicsArt.
- Track and analyze results to refine strategy.
Follow Online Tutorials on Advanced Photo Editing
Show steps
Expand knowledge and skills in photo editing by exploring advanced techniques through online tutorials.
Show steps
Show steps
Show steps
- Identify specific areas for improvement in photo editing.
- Search for reputable online tutorials or courses.
- Follow instructions and practice techniques.
- Apply new skills to enhance photos for social media marketing.
Contribute to Open Source Photo Editing Software
Show steps
Engage with the open source community to further develop photo editing skills and knowledge.
Browse courses on
Software Development
Show steps
Show steps
Show steps
- Identify open source photo editing projects.
- Review documentation and contribute to bug reports.
- Suggest improvements or develop new features.
- Collaborate with other developers.
Career center
Learners who complete Introduction to PicsArt for Social Media Marketing will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers create and implement social media strategies for businesses and organizations. They use social media platforms to engage with customers, build brand awareness, and drive traffic to websites. This course can help Social Media Managers develop the skills they need to create eye-catching visuals for social media posts, which can help them attract more attention to their clients' brands and products.
Marketing Manager
Marketing Manager
Marketing Managers oversee the development and execution of marketing campaigns for businesses and organizations. They work with other departments, such as sales and product development, to ensure that marketing campaigns are aligned with the company's overall business goals. This course can help Marketing Managers develop the skills they need to create visually appealing marketing materials, which can help them attract more customers to their clients' businesses.
Content Creator
Content Creator
Content Creators develop and produce content for a variety of platforms, such as websites, social media, and print publications. They work with writers, editors, and designers to create content that is engaging, informative, and visually appealing. This course can help Content Creators develop the skills they need to create high-quality visuals that can help them attract more readers and viewers to their work.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design of applications such as brochures, magazines, and corporate reports. This course can help Graphic Designers develop the skills they need to create visually appealing designs that can help them attract more clients and win more projects.
Art Director
Art Director
Art Directors oversee the visual aspects of a variety of projects, such as advertising campaigns, magazine layouts, and website design. They work with clients and other creative professionals to develop and execute creative visions. This course can help Art Directors develop the skills they need to create visually appealing concepts that can help them win more clients and produce more successful projects.
Photographer
Photographer
Photographers take pictures for a variety of purposes, such as advertising, journalism, and fine art. They use their technical skills and artistic vision to capture images that convey a story or message. This course can help Photographers develop the skills they need to create visually appealing images that can help them attract more clients and win more awards.
Web Designer
Web Designer
Web Designers create and maintain websites. They work with clients to develop the overall look and feel of a website, as well as the layout and functionality. This course can help Web Designers develop the skills they need to create visually appealing websites that can help them attract more clients and win more projects.
User Experience Designer
User Experience Designer
User Experience Designers (UX Designers) design the user interface and user experience for websites, apps, and other digital products. They work with other designers and engineers to create products that are easy to use and enjoyable to interact with. This course can help UX Designers develop the skills they need to create visually appealing user interfaces that can help them attract more users and improve the overall user experience of their products.
Product Designer
Product Designer
Product Designers design physical and digital products. They work with engineers and other designers to create products that are both functional and visually appealing. This course can help Product Designers develop the skills they need to create visually appealing products that can help them attract more customers and win more awards.
Fashion Designer
Fashion Designer
Fashion Designers design clothing and accessories. They work with fabrics, colors, and patterns to create garments that are both stylish and functional. This course can help Fashion Designers develop the skills they need to create visually appealing clothing and accessories that can help them attract more customers and win more awards.
Interior designer
Interior designer
Interior Designers design the interior of buildings. They work with clients to create spaces that are both functional and visually appealing. This course can help Interior Designers develop the skills they need to create visually appealing interior designs that can help them attract more clients and win more awards.
Landscape Architect
Landscape Architect
Landscape Architects design outdoor spaces. They work with clients to create landscapes that are both functional and visually appealing. This course can help Landscape Architects develop the skills they need to create visually appealing landscapes that can help them attract more clients and win more awards.
Architect
Architect
Architects design buildings. They work with clients to create buildings that are both functional and visually appealing. This course can help Architects develop the skills they need to create visually appealing buildings that can help them attract more clients and win more awards.
Industrial Designer
Industrial Designer
Industrial Designers design products for mass production. They work with engineers and other designers to create products that are both functional and visually appealing. This course can help Industrial Designers develop the skills they need to create visually appealing products that can help them attract more customers and win more awards.
Multimedia Artist
Multimedia Artist
Multimedia Artists create art using a variety of media, such as photography, video, and sound. They work with clients to create art that is both visually appealing and meaningful. This course can help Multimedia Artists develop the skills they need to create visually appealing art that can help them attract more clients and win more awards.
For more career information including salaries, visit:
OpenCourser.com/course/ygkppd/introduction
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introduction to PicsArt for Social Media Marketing.
An excellent reference and starting point for this course, providing a comprehensive overview of social media marketing strategies and best practices.
Provides practical guidance on creating and distributing valuable content that resonates with target audiences on social media.
Provides a theoretical framework for understanding the principles of persuasion and influence, which can be applied to social media marketing.
Save
A comprehensive guide to measuring the effectiveness of social media campaigns, with a focus on ROI and impact.
While not specifically related to social media, this book provides valuable insights into fostering creativity and innovation, which are essential for effective marketing.
Save
Provides motivational and mindset-oriented advice for achieving exceptional results in any field, including social media marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ygkppd/introduction
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Stacey Shanklin-Langford
Language
English
Good to know
Teaches learners how to use PicsArt photo editing software
Useful for marketers with lean budgets
Develops creative skills for marketing
Suitable for learners with little software experience
May be limited in utility for those outside of North America
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