We may earn an affiliate commission when you visit our partners.
Маркетинг. Часть 2. Инструментарий маркетинга
Климин Анастасий Игоревич
and
Anastasii Klimin
Климин Анастасий Игоревич
and
Anastasii Klimin
Маркетинг – система ведения производственно-коммерческой деятельности предприятия с ориентацией на рынок, главными элементами которой являются 1) потребитель, 2) конкуренты. В курсе рассмотрены аспекты маркетинга как предприятий, работающих с потребителями...
Read more
Маркетинг – система ведения производственно-коммерческой деятельности предприятия с ориентацией на рынок, главными элементами которой являются 1) потребитель, 2) конкуренты. В курсе рассмотрены аспекты маркетинга как предприятий, работающих с потребителями...
Read more
Маркетинг – система ведения производственно-коммерческой деятельности предприятия с ориентацией на рынок, главными элементами которой являются 1) потребитель, 2) конкуренты. В курсе рассмотрены аспекты маркетинга как предприятий, работающих с потребителями товаров широкого потребления (В2С рынки), так и предприятий, клиентами которых являются другие предприятия (В2В рынки). Структура курса включает в себя изучение аспектов поведения потребителей на В2С и В2В рынках, методов маркетинговых исследований потребителей и конкурентов, управления маркетингом и оценки его эффективности. В разработке курса приняли участие компании «CML - Центр компьютерного инжиниринга СПбПУ», 3М, SWED-MOBIL, DDC.Lab, Media Price. В заданиях были использованы данные компании Mediascope, материалы маркетингового клуба КЛУМБА|ПОЛИТЕХ.
Данный курс является продолжением курса "Маркетинг. Часть 1. Основные категории, принципы и подходы".
Цель курса
Сформировать у слушателей представление о маркетинге как о рыночном подходе к управлению предприятием, на практических примерах показать его суть.
Результаты обучения и формируемые компетенции
В результате обучения слушатели будут знать и уметь применять методы маркетинговых исследований потребителей и конкурентов, понимать аспекты поведения потребителей на В2С и В2В рынках, владеть методами управления маркетингом и оценки его эффективности.
Register for this course and see more details by visiting:
OpenCourser.com/course/ykhliz/marketing
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers marketing research methods, which helps students develop core skills for their career
Taught by Anastasii Klimin and Kliemin Anastasii Igerovich, who are recognized experts in the marketing field
Examines consumer behavior, which is highly relevant to marketing professionals and business managers
This course may be particularly valuable for students with experience in marketing or related fields
Save this course
Save Маркетинг. Часть 2. Инструментарий маркетинга to your list so you can find it easily later:
Save
Save
Activities
Coming soon
We're preparing activities for
Маркетинг. Часть 2. Инструментарий маркетинга.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Маркетинг. Часть 2. Инструментарий маркетинга will develop knowledge and skills
that may be useful to these careers:
Marketing Professor
Marketing Professor
Marketing Professors teach and conduct research in the field of marketing. This course can provide a strong foundation in marketing principles, theories, and research methods, making it beneficial for those aspiring to become Marketing Professors.
Marketing Data Analyst
Marketing Data Analyst
Marketing Data Analysts use data analysis and research to evaluate the effectiveness of marketing campaigns and make recommendations for improvement. This course will provide a strong foundation for aspiring Marketing Data Analysts, as it covers topics such as marketing metrics, data analysis techniques, and marketing optimization.
Marketing Analyst
Marketing Analyst
Marketing Analysts use data analysis and research to evaluate the effectiveness of marketing campaigns and make recommendations for improvement. This course will provide a strong foundation for aspiring Marketing Analysts, as it covers topics such as marketing metrics, data analysis techniques, and marketing optimization.
Marketing Strategist
Marketing Strategist
Marketing Strategists develop and execute marketing plans to achieve business objectives. This course will provide a solid understanding of the marketing process and how to develop effective marketing strategies, making it valuable for those looking to pursue a career in this specialized field.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide marketing expertise and advice to businesses. This course will provide a comprehensive understanding of the marketing process and how to develop effective marketing strategies, making it valuable for those looking to become successful Marketing Consultants.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for developing and implementing digital marketing campaigns. This course will provide a strong foundation in digital marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing, making it highly relevant for those interested in this rapidly growing field.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies to engage with customers and build brand awareness. This course will provide a strong foundation in social media marketing principles and best practices, making it relevant for those looking to pursue a career in this specialized field.
Market Researcher
Market Researcher
Market Researchers conduct studies to understand consumer behavior, market trends, and competitor analysis. This course will equip you with the essential skills and knowledge needed for this role, including research design, data analysis, and market forecasting.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for creating and distributing valuable content to attract and engage customers. This course can provide valuable insights into content marketing strategies, content creation, and content distribution, making it beneficial for those seeking a career in content marketing.
Product Manager
Product Manager
Product Managers are responsible for the development, launch, and management of products or services. This course provides valuable insights into the product development process and how to manage products throughout their lifecycle, making it relevant for those seeking a career in this field.
Advertising Manager
Advertising Manager
Advertising Managers plan and execute advertising campaigns across various media channels. This course can provide valuable insights into advertising principles, media planning, and campaign evaluation, making it relevant for those seeking a career in advertising.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and executing marketing strategies to enhance brand awareness and build customer loyalty. This course will provide valuable knowledge and skills for those interested in this career, as it covers topics such as brand positioning, product management, and marketing communication.
Sales Manager
Sales Manager
Sales Managers lead and manage sales teams to achieve revenue targets. This course can provide helpful insights into sales strategies, customer relationship management, and sales forecasting, making it beneficial for those aspiring to become Sales Managers.
Marketing Manager
Marketing Manager
A Marketing Manager develops, executes, and manages marketing strategies and campaigns to promote a company's products or services to the right audience. This course may be useful for those looking to pursue a career in this field, as it provides a comprehensive understanding of the marketing process, including consumer behavior, market research, and marketing communication.
Public relations manager
Public relations manager
Public Relations Managers build and maintain positive relationships with the public. This course can provide helpful insights into public relations strategies, media relations, and crisis communication, making it beneficial for those seeking a career in public relations.
For more career information including salaries, visit:
OpenCourser.com/course/ykhliz/marketing
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Маркетинг. Часть 2. Инструментарий маркетинга.
Save
Classic textbook on marketing management. It provides a comprehensive overview of the field, covering topics such as market research, product development, pricing, promotion, and distribution. It valuable resource for students and practitioners alike.
Is another popular textbook on marketing principles. It provides a clear and concise overview of the field, covering topics such as consumer behavior, market segmentation, and marketing strategy. It good choice for students who are new to marketing.
Provides a comprehensive overview of marketing research methods and techniques. It valuable resource for students and practitioners who want to learn more about how to conduct marketing research.
Save
Provides a comprehensive overview of consumer behavior. It valuable resource for students and practitioners who want to learn more about how consumers make decisions.
Provides a comprehensive overview of social media marketing. It valuable resource for students and practitioners who want to learn more about how to use social media to reach and engage customers.
Save
Provides a comprehensive overview of marketing analytics. It valuable resource for students and practitioners who want to learn more about how to use data to improve marketing decision-making.
Este libro proporciona una visión general integral del marketing internacional. Es un recurso valioso para estudiantes y profesionales que desean aprender más sobre cómo vender productos y servicios a clientes en diferentes países.
Эта книга предоставляет комплексный обзор коммуникационного менеджмента. Это ценный ресурс для студентов и практиков, желающих узнать больше об эффективном управлении внутренними и внешними коммуникациями организации.
Эта книга предоставляет комплексный обзор маркетинговых коммуникаций. Это ценный ресурс для студентов и практиков, желающих узнать больше об основных принципах и инструментах маркетинговых коммуникаций.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ykhliz/marketing
Share
Similar courses
Here are nine courses similar to
Маркетинг. Часть 2. Инструментарий маркетинга.
Маркетинг. Часть 1. Основные категории, принципы и подходы
OpenCourser.com/course/mhsnlm/marketing
Маркетинг. Часть 1. Основные категории, принципы и подходы
Most relevant
Цифровой маркетинг и социальные сети
OpenCourser.com/course/9axcvc/tsifrovoi
Цифровой маркетинг и социальные сети
Most relevant
Маркетинг в VUCA-мире (часть 2)
OpenCourser.com/course/9wuybf/marketing
Маркетинг в VUCA-мире (часть 2)
Most relevant
Маркетинг в VUCA-мире (часть 1)
OpenCourser.com/course/ltcy06/marketing
Маркетинг в VUCA-мире (часть 1)
Most relevant
Машинное обучение в инвестициях
OpenCourser.com/course/5sd570/mashinnoe
Машинное обучение в инвестициях
Most relevant
Машинное обучение и большие данные
OpenCourser.com/course/5xn0ok/mashinnoe
Машинное обучение и большие данные
Most relevant
Основные аспекты инновационного процесса предприятия
OpenCourser.com/course/93js1s/osnovnye
Основные аспекты инновационного процесса предприятия
Most relevant
Основы финансовой грамотности
OpenCourser.com/course/yrsdhc/osnovy
Основы финансовой грамотности
Most relevant
Как выделиться на переполненном рынке
OpenCourser.com/course/udzxw5/kak
Как выделиться на переполненном рынке
Most relevant
Time
9 hours
Via
Coursera
Institution
Peter the Great St. Petersburg Polytechnic University
Instructors
Климин Анастасий Игоревич
Anastasii Klimin
Good to know
Covers marketing research methods, which helps students develop core skills for their career
Taught by Anastasii Klimin and Kliemin Anastasii Igerovich, who are recognized experts in the marketing field
Examines consumer behavior, which is highly relevant to marketing professionals and business managers
This course may be particularly valuable for students with experience in marketing or related fields
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2024 OpenCourser