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Writing Ad Copy
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Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists. Topics include:- Writing relevant, eye-catching ads
- Defining your goals and metrics for each campaign
- Writing ad copy for different media types
- Understanding your audience
- Using personas in ad copywriting
- Avoiding passive voice
- Including a call to action
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Rating | Not enough ratings |
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Length | 1h 7m |
Starts | On Demand (Start anytime) |
Cost | $0/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Michael Duquet |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business Data Science |
Tags | Marketing Analytics Enterprise Marketing SEO Google AdWords Online Marketing Small Business Marketing Twitter Facebook |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Ad Designer 1 $39k
Freelance Copy $49k
Ad Rep $53k
ad agency $56k
Ad Builder $58k
Ad artist $60k
Copy Cataloger $60k
Ad Editor $61k
Ad Developer $68k
Copy Apprentice $73k
AD Lead $75k
Copy Architect $77k
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Rating | Not enough ratings |
---|---|
Length | 1h 7m |
Starts | On Demand (Start anytime) |
Cost | $0/month (Access to entire library- free trial available) |
From | LinkedIn Learning |
Instructor | Michael Duquet |
Download Videos | Only via the LinkedIn Learning mobile app |
Language | English |
Subjects | Business Data Science |
Tags | Marketing Analytics Enterprise Marketing SEO Google AdWords Online Marketing Small Business Marketing Twitter Facebook |
Similar Courses
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