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Writing Ad Copy

Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists. Topics include:
  • Writing relevant, eye-catching ads
  • Defining your goals and metrics for each campaign
  • Writing ad copy for different media types
  • Understanding your audience
  • Using personas in ad copywriting
  • Avoiding passive voice
  • Including a call to action

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LinkedIn Learning

Rating Not enough ratings
Length 1h 7m
Starts On Demand (Start anytime)
Cost $0/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Michael Duquet
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business Data Science
Tags Marketing Analytics Enterprise Marketing SEO Google AdWords Online Marketing Small Business Marketing Twitter Facebook

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Ad Designer 1 $39k

Freelance Copy $49k

Ad Rep $53k

ad agency $56k

Ad Builder $58k

Ad artist $60k

Copy Cataloger $60k

Ad Editor $61k

Ad Developer $68k

Copy Apprentice $73k

AD Lead $75k

Copy Architect $77k

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LinkedIn Learning

Rating Not enough ratings
Length 1h 7m
Starts On Demand (Start anytime)
Cost $0/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Michael Duquet
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business Data Science
Tags Marketing Analytics Enterprise Marketing SEO Google AdWords Online Marketing Small Business Marketing Twitter Facebook

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