User Experience (UX) Design: Human Factors and Culture in Design

The most successful products and services offer rich and colorful user experiences that take into account social and cultural patterns. Learn how to create excellent user experience (UX) designs which are user-centered and consider factors such as consumer demand, ability and cultural background.

Understanding UX design, or how to design with the user in mind, is not only a requirement for designers, but also a skill product managers and developers should develop throughout their careers. This UX/UI course should help product developers, managers and marketers as well as designers develop unique critical, analytical perspectives in user experience and user interface.Theoretical knowledge of the human factor is at the heart of user-centered design and evaluation. This course will focus around this theme, starting with specific design cases and gradually diving deeper into the newest research findings, taking learners from the simplest to the most complicated studies of user analysis, task analysis, user interface design, cross-cultural design, user experience design, robot and human interaction design, the newest health care and human factor research projects, and more.

FAQs

What are the textbook and the reference books for this course?

Heim, S. (2007). The Resonant Interface. Pearson Education Limited. (English language reprint edition published by Publishing House of Electronics Industry).

What is the grading breakdown?

20% quizzes40% discussion40% final report

How can I get the certificate?

If your final score is no less than 50.

A variety of products and services in life bring us rich and colorful user experiences, and also contain interesting social and cultural laws. Excellent user experience design needs to be human-centered and comprehensively consider human needs, abilities, cultural background and other factors. The user-centered design method is not only a requirement for designers, but also a necessary professional quality for product management and developers. This course hopes to help product developers or designers establish independent judgment perspectives and analytical ideas.

The theoretical knowledge of human factors is the basis of the "user-centered design and evaluation" method. This course will focus on this center, starting from specific design cases, and gradually deepening into the latest scientific research results, guiding students from the shallower to the deeper. Learn user research, task analysis, interactive interface evaluation, cross-cultural design, user experience design, human-robot interaction design, and cutting-edge medical and human factors research topics.

What's inside

Learning objectives

Concepts of user-centered design from a cultural perspective
Scientific methods behind design and evaluation of everyday design cases

How to apply knowledge, culture and technology to shape the future of design

Concepts of user-centered design from a cultural perspective
Scientific methods behind design and evaluation of everyday design cases
How to apply knowledge, culture and technology to shape the future of design

Syllabus

Week 0: Pre-study or review of the knowledge in calculus and linear algebra, which will be used in this course Week 1: Introduction of Human Factors HCI and Human-Centered Design Week 2-3: Chinese User Experience Design: Observation of Chinese Week 4: Chinese User Experience Design: A Case study Week 5: Human-Robot Interaction Week 6: Research and Practice at Tsinghua Week 7: Final report

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Helps learners develop analytical and critical thinking skills needed for user experience design

Examines human factors, which is useful for designing products and services

Teaches scientific methods behind design and evaluation of interfaces

Focuses on user-centered design, which is a fundamental principle in contemporary design

Provides foundational knowledge of human factors, user research, and task analysis

Covers diverse topics relevant to user experience design, such as cross-cultural design and human-robot interaction

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in User Experience (UX) Design: Human Factors and Culture in Design | 设计的人因与文化 with these activities:

Review Calculus

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Bring your knowledge of Calculus up to speed to reinforce the information you'll be learning in this course.

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Revisit limits, derivatives, and integrals
Practice solving Calculus problems

Review Linear Algebra

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Refresh your knowledge of topics you may have learned in Linear Algebra to facilitate a smooth learning journey.

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Review vector spaces, matrices, and linear transformations
Practice solving linear algebra problems

Learn UX design tools

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Acquire the proficiency in UX design tools to maximize your course experience and project work.

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Identify the right UX design tools for your projects
Complete tutorials and practice using the tools

Five other activities

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Read Design of Everyday Things

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Expand your knowledge of UX design principles by reading the seminal work in the field.

View Things That Make Us Smart: Defending Human... on Amazon

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Read the book and take notes on key concepts
Reflect on how the principles apply to your own experiences

Design a mobile app

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Engage in practical application of UX design principles by embarking on a mobile app design project.

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Identify a problem or opportunity for a mobile app
Research and understand the target audience
Design and prototype the mobile app
Test the app with users and iterate on the design

Present your UX design work

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Enhance your communication and presentation skills by sharing your UX design work with peers.

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Prepare a presentation showcasing your UX design project
Present your work to a group of peers
Receive feedback and engage in discussion

Volunteer for a UX design organization

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Gain practical experience and contribute to the UX design community by volunteering.

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Find a UX design organization to volunteer with
Participate in projects and events

Create a UX design portfolio

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Showcase your UX design skills and projects by creating a portfolio.

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Select your best UX design projects
Create case studies for each project
Design and develop your portfolio website or document

Career center

Learners who complete User Experience (UX) Design: Human Factors and Culture in Design | 设计的人因与文化 will develop knowledge and skills that may be useful to these careers:

UX Designer

UX Designers are responsible for designing the user interface and experience of products and services. This course, which focuses on User Experience (UX) Design: Human Factors and Culture in Design, provides a comprehensive overview of the field, covering topics such as user-centered design, task analysis, and user interface design. By gaining a deep understanding of human factors and cultural considerations, learners will be well-equipped to create user-friendly and engaging experiences.

See salaries and explore the career path for UX Designer

Product Designer

Product Designers are responsible for the overall design and development of products, considering both the user experience and the technical feasibility. This course, which focuses on User Experience (UX) Design: Human Factors and Culture in Design, provides a comprehensive overview of the product design process. By gaining a deep understanding of human factors and cultural considerations, learners will be able to create products that are both user-friendly and successful.

See salaries and explore the career path for Product Designer

User Experience Researcher

A User Experience Researcher is a professional who studies how users interact with products and services, focusing on human factors and cultural considerations. This course, which focuses specifically on User Experience (UX) Design: Human Factors and Culture in Design, provides a strong foundation for understanding the fundamental principles of UX research and design. By studying concepts such as user-centered design, scientific methods for evaluating design, and cross-cultural design, learners will gain valuable insights that will support their work as User Experience Researchers.

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Human Factors Engineer

Human Factors Engineers apply principles of human factors to the design and evaluation of products and systems. This course, which focuses on User Experience (UX) Design: Human Factors and Culture in Design, provides a solid foundation for understanding the principles of human factors engineering. By studying concepts such as human-computer interaction, user research, and ergonomics, learners will gain valuable skills that will enable them to create products and systems that are safe, efficient, and user-friendly.

See salaries and explore the career path for Human Factors Engineer

User Researcher

User Researchers are responsible for conducting research on users to understand their needs, wants, and behaviors. This course, which covers User Experience (UX) Design: Human Factors and Culture in Design, provides a comprehensive overview of the field of user research. By studying concepts such as research methods, data analysis, and user personas, learners will gain valuable skills that will enable them to conduct effective and informative user research studies.

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Interaction Designer

Interaction Designers focus on designing the interactions between users and products or services. This course, which covers User Experience (UX) Design: Human Factors and Culture in Design, provides a strong foundation for understanding the principles of interaction design. By studying concepts such as human-computer interaction, user research, and prototyping, learners will gain valuable skills that will enable them to create intuitive and enjoyable user experiences.

See salaries and explore the career path for Interaction Designer

Service Designer

Service Designers focus on designing the entire user experience of a service, from the initial interaction to the final outcome. This course, which covers User Experience (UX) Design: Human Factors and Culture in Design, provides a strong foundation for understanding the principles of service design. By studying concepts such as customer journey mapping, user research, and prototyping, learners will gain valuable skills that will enable them to create seamless and satisfying service experiences.

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Information Architect

Information Architects are responsible for organizing and structuring information in a way that is easy for users to find and understand. This course, which focuses on User Experience (UX) Design: Human Factors and Culture in Design, provides a solid foundation for understanding the principles of information architecture. By studying concepts such as user research, content strategy, and navigation design, learners will gain valuable skills that will enable them to create effective and user-friendly information systems.

See salaries and explore the career path for Information Architect

Industrial Designer

Industrial Designers are responsible for designing the physical appearance and functionality of products. This course, which covers User Experience (UX) Design: Human Factors and Culture in Design, provides a strong foundation for understanding the principles of industrial design. By studying concepts such as human factors, ergonomics, and aesthetics, learners will gain valuable skills that will enable them to create products that are both visually appealing and user-friendly.

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Product Manager

Product Managers are responsible for managing the development and launch of new products or services. This course, which covers User Experience (UX) Design: Human Factors and Culture in Design, may be useful for Product Managers by providing a broader understanding of user experience principles and how to incorporate them into product development. By studying concepts such as user research, usability testing, and product roadmapping, learners will gain valuable insights that can help them create products that meet the needs of users.

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Content Strategist

Content Strategists are responsible for planning, creating, and managing content for websites, apps, and other digital platforms. This course, which focuses on User Experience (UX) Design: Human Factors and Culture in Design, provides a strong foundation for understanding the principles of content strategy. By studying concepts such as user research, content planning, and content writing, learners will gain valuable skills that will enable them to create effective and engaging content that meets the needs of users.

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Graphic designer

Graphic Designers are responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course, which focuses on User Experience (UX) Design: Human Factors and Culture in Design, may be helpful for Graphic Designers by providing a deeper understanding of human factors and cultural considerations in design. By studying concepts such as user research, visual perception, and typography, learners will gain valuable insights that can enhance their ability to create effective and engaging visual designs.

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Engineering Manager

Engineering Managers are responsible for leading and managing engineering teams. This course, which focuses on User Experience (UX) Design: Human Factors and Culture in Design, may be useful for Engineering Managers by providing a broader understanding of user experience principles and how to integrate them into engineering processes. By studying concepts such as user research, usability testing, and agile development, learners will gain valuable insights that can help them build teams that create user-centric products and services.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products or services. This course, which focuses on User Experience (UX) Design: Human Factors and Culture in Design, may be helpful for Marketing Managers by providing a deeper understanding of how human factors and cultural considerations influence consumer behavior. By studying concepts such as user research, market segmentation, and brand positioning, learners will gain valuable insights that can help them create more effective and targeted marketing campaigns.

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Web Developer

Web Developers are responsible for designing and developing websites and web applications. This course, which covers User Experience (UX) Design: Human Factors and Culture in Design, may be useful for Web Developers by providing a broader understanding of user experience principles and best practices. By studying concepts such as user research, information architecture, and usability testing, learners will gain valuable insights that can help them create websites and web applications that are both user-friendly and effective.

See salaries and explore the career path for Web Developer