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Persuasive Selling

Become a Sales Representative,

Understanding how people think and behave is key to the art of persuasion—and any successful sale. In this course, Brian Ahearn draws on the work of social psychologists and behavioral economists to provide concrete, actionable items for each stage of the sales process. To begin, learn the eight psychological concepts that you can employ throughout the sales workflow: reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because. Next, learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals. Lastly, learn how to grow from each sale and continuously refine your approach.

Contents:

  • 1. What Exactly is Persuasion?
  • 2. Psychology in Sales
  • 3. Prospecting
  • 4. Initial Meeting
  • 5. Qualification
  • 6. Presentation
  • 7. Objections
  • 8. Negotiating
  • 9. Closing
  • 10. Referrals
  • Conclusion

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Length 59m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Brian Ahearn
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Personal Development Business
Tags Communication Business Business Skills Sales

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Rating Not enough ratings
Length 59m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Brian Ahearn
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Personal Development Business
Tags Communication Business Business Skills Sales

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