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Digital Marketing Fundamentals

This course is a part of the Digital Marketing Nanodegree Program.

Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree as examples of how to apply what you learn in both B2C and B2B contexts.

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Introduces a framework for organizing and planning marketing approach

Provides examples of how to apply what is learned to B2C and B2B contexts

Suitable for beginners who seek guidance in the field of digital marketing

Part of a comprehensive Digital Marketing Nanodegree Program

Requires basic computer skills and comfort with online navigation

Requires Gmail and Facebook accounts for project completion

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing Fundamentals with these activities:

Review your knowledge of basic computer skills

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Ensure you have a strong foundation in basic computer skills to fully engage with the course materials.

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Review basic computer operations, such as using a mouse and keyboard.
Practice navigating the internet and using common software applications.

Organize your notes, assignments, and resources

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Stay organized and ensure you have easy access to the materials you need.

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Create a system for organizing your notes.
Keep track of all assignments and due dates.
Create a central repository for all of your resources.

Follow a tutorial on Google Analytics to track website traffic

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Develop proficiency in a tool that is essential for digital marketers.

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Sign up for a Google Analytics account.
Install the Google Analytics tracking code on your website.
Configure the settings in Google Analytics to track the metrics you're interested in.
Generate reports to analyze your website traffic.

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Review the book 'Digital Marketing for Dummies'

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Supplement your understanding of the core concepts of digital marketing by reviewing this book.

View Digitales Marketing für Dummies on Amazon

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Read the book thoroughly, taking notes as you go.
Summarize the key points of each chapter in your own words.
Identify examples of digital marketing campaigns that illustrate the concepts you've learned.

Practice creating social media ads using Facebook Ads Manager

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Gain hands-on experience with a key tool for digital marketers.

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Set up a Facebook Ads Manager account.
Create several different types of social media ads.
Analyze the performance of your ads and make adjustments as needed.

Develop a content calendar for a hypothetical client

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Apply your understanding of content marketing planning and execution.

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Research the client's target audience and goals.
Identify relevant topics and keywords.
Create a schedule for creating and publishing content.
Develop a variety of content formats (e.g., blog posts, social media updates, videos).
Include metrics to track the success of your content.

Conduct a competitive analysis of a specific industry

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Demonstrate your ability to conduct research and analyze the competitive landscape.

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Identify your key competitors.
Analyze their strengths, weaknesses, opportunities, and threats.
Develop recommendations for how your company can gain a competitive advantage.

Participate in a digital marketing hackathon

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Challenge yourself and collaborate with others to apply your skills in a competitive setting.

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Find a hackathon that aligns with your interests and skillset.
Form a team or work independently.
Develop a solution to the hackathon challenge.
Present your solution to a panel of judges.

Career center

Learners who complete Digital Marketing Fundamentals will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers are responsible for planning, executing, and managing digital marketing campaigns. This course will teach you how to create a digital marketing plan, understand your target audience, and effectively use different digital marketing channels. These skills are essential for Digital Marketing Managers who want to succeed in their roles.

See salaries and explore the career path for Digital Marketing Manager

Digital Marketing Analyst

Digital Marketing Analysts are responsible for analyzing data and providing insights to help businesses improve their digital marketing campaigns. This course will teach you how to use data to understand your target audience, measure the effectiveness of your marketing campaigns, and make recommendations for improvement. These skills are essential for Digital Marketing Analysts who want to succeed in their roles.

See salaries and explore the career path for Digital Marketing Analyst

Content Marketing Specialist

Content Marketing Specialists are responsible for planning, creating, and distributing content that attracts, engages, and retains customers. This course will teach you how to create a digital marketing plan, understand your target audience, and effectively use different digital marketing channels. These skills are essential for Content Marketing Specialists who want to succeed in their roles.

See salaries and explore the career path for Content Marketing Specialist

Search Engine Marketing Specialist

Search Engine Marketing Specialists are responsible for optimizing websites and content for search engines. This course will teach you the basics of search engine optimization (SEO), including how to conduct keyword research, optimize your website for search engines, and track your results. These skills are essential for Search Engine Marketing Specialists who want to succeed in their roles.

See salaries and explore the career path for Search Engine Marketing Specialist

Email Marketing Specialist

Email Marketing Specialists are responsible for creating, sending, and managing email marketing campaigns. This course will teach you the basics of email marketing, including how to create effective email campaigns, segment your email list, and track your results. These skills are essential for Email Marketing Specialists who want to succeed in their roles.

See salaries and explore the career path for Email Marketing Specialist

Social Media Marketing Specialist

Social Media Marketing Specialists are responsible for creating, managing, and executing social media marketing campaigns. This course will teach you the basics of social media marketing, including how to create effective social media campaigns, manage your social media accounts, and track your results. These skills are essential for Social Media Marketing Specialists who want to succeed in their roles.

See salaries and explore the career path for Social Media Marketing Specialist

Entrepreneur

Entrepreneurs are responsible for starting and running their own businesses. This course will teach you the basics of entrepreneurship, including how to come up with a business idea, create a business plan, and launch a new business. These skills are essential for Entrepreneurs who want to succeed in their roles.

See salaries and explore the career path for Entrepreneur

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data. This course will teach you the basics of data analysis, including how to collect data, analyze data, and interpret data. These skills are essential for Data Analysts who want to succeed in their roles.

See salaries and explore the career path for Data Analyst

Digital Marketing Specialist

Digital Marketing Specialists are responsible for planning, executing, and managing digital marketing campaigns. This course will teach you the basics of digital marketing, including how to create a digital marketing plan, understand your target audience, and effectively use different digital marketing channels. These skills are essential for Digital Marketing Specialists who want to succeed in their roles.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

Marketing Consultants provide advice and guidance to businesses on their marketing strategies. This course will teach you the basics of marketing consulting, including how to conduct a marketing audit, develop a marketing plan, and implement a marketing campaign. These skills are essential for Marketing Consultants who want to succeed in their roles.

See salaries and explore the career path for Marketing Consultant

Business Analyst

Business Analysts are responsible for analyzing business processes and identifying areas for improvement. This course will teach you the basics of business analysis, including how to conduct a business analysis, develop a business case, and implement a business solution. These skills are essential for Business Analysts who want to succeed in their roles.

See salaries and explore the career path for Business Analyst

Sales Manager

Sales Managers are responsible for planning, executing, and managing sales campaigns. This course will teach you the basics of sales, including how to create a sales plan, understand your target audience, and effectively use different sales channels. These skills are essential for Sales Managers who want to succeed in their roles.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers are responsible for planning, executing, and managing marketing campaigns. This course will teach you the basics of marketing, including how to create a marketing plan, understand your target audience, and effectively use different marketing channels. These skills are essential for Marketing Managers who want to succeed in their roles.

See salaries and explore the career path for Marketing Manager

Web Developer

Web Developers are responsible for designing, developing, and maintaining websites. This course will teach you the basics of web development, including how to create a website, design a website, and develop a website. These skills are essential for Web Developers who want to succeed in their roles.

See salaries and explore the career path for Web Developer

Product Manager

Product Managers are responsible for planning, developing, and launching new products. This course will teach you the basics of product management, including how to conduct market research, develop a product roadmap, and launch a new product. These skills are essential for Product Managers who want to succeed in their roles.

See salaries and explore the career path for Product Manager

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Marketing Fundamentals.

The New Rules of Marketing and PR

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Practical guide to digital marketing that is written in a clear and concise style. It covers a wide range of topics, including social media marketing, SEO, and email marketing. This book valuable resource for small business owners and marketers who are looking to get started with digital marketing.

Digital Marketing Fundamentals

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