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This course is a part of the Digital Marketing Nanodegree Program.
Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree as examples of how to apply what you learn in both B2C and B2B contexts.
Register for this course and see more details by visiting:
OpenCourser.com/course/yvswna/udacity
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possible dealbreakers
Introduces a framework for organizing and planning marketing approach
Provides examples of how to apply what is learned to B2C and B2B contexts
Suitable for beginners who seek guidance in the field of digital marketing
Part of a comprehensive Digital Marketing Nanodegree Program
Requires basic computer skills and comfort with online navigation
Requires Gmail and Facebook accounts for project completion
Save this course
Save Digital Marketing Fundamentals to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Marketing Fundamentals with these
activities:
Review your knowledge of basic computer skills
Show steps
Ensure you have a strong foundation in basic computer skills to fully engage with the course materials.
Browse courses on
Computer Skills
Show steps
-
Review basic computer operations, such as using a mouse and keyboard.
-
Practice navigating the internet and using common software applications.
Organize your notes, assignments, and resources
Show steps
Stay organized and ensure you have easy access to the materials you need.
Show steps
-
Create a system for organizing your notes.
-
Keep track of all assignments and due dates.
-
Create a central repository for all of your resources.
Follow a tutorial on Google Analytics to track website traffic
Show steps
Develop proficiency in a tool that is essential for digital marketers.
Browse courses on
Google Analytics
Show steps
-
Sign up for a Google Analytics account.
-
Install the Google Analytics tracking code on your website.
-
Configure the settings in Google Analytics to track the metrics you're interested in.
-
Generate reports to analyze your website traffic.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Review the book 'Digital Marketing for Dummies'
Show steps
Supplement your understanding of the core concepts of digital marketing by reviewing this book.
View
Digitales Marketing für Dummies
on Amazon
Show steps
-
Read the book thoroughly, taking notes as you go.
-
Summarize the key points of each chapter in your own words.
-
Identify examples of digital marketing campaigns that illustrate the concepts you've learned.
Practice creating social media ads using Facebook Ads Manager
Show steps
Gain hands-on experience with a key tool for digital marketers.
Browse courses on
Facebook Ads Manager
Show steps
-
Set up a Facebook Ads Manager account.
-
Create several different types of social media ads.
-
Analyze the performance of your ads and make adjustments as needed.
Develop a content calendar for a hypothetical client
Show steps
Apply your understanding of content marketing planning and execution.
Browse courses on
Content Marketing
Show steps
-
Research the client's target audience and goals.
-
Identify relevant topics and keywords.
-
Create a schedule for creating and publishing content.
-
Develop a variety of content formats (e.g., blog posts, social media updates, videos).
-
Include metrics to track the success of your content.
Conduct a competitive analysis of a specific industry
Show steps
Demonstrate your ability to conduct research and analyze the competitive landscape.
Browse courses on
Competitive Analysis
Show steps
-
Identify your key competitors.
-
Analyze their strengths, weaknesses, opportunities, and threats.
-
Develop recommendations for how your company can gain a competitive advantage.
Participate in a digital marketing hackathon
Show steps
Challenge yourself and collaborate with others to apply your skills in a competitive setting.
Browse courses on
Digital Marketing
Show steps
-
Find a hackathon that aligns with your interests and skillset.
-
Form a team or work independently.
-
Develop a solution to the hackathon challenge.
-
Present your solution to a panel of judges.
Review your knowledge of basic computer skills
Show steps
Ensure you have a strong foundation in basic computer skills to fully engage with the course materials.
Browse courses on
Computer Skills
Show steps
Show steps
Show steps
- Review basic computer operations, such as using a mouse and keyboard.
- Practice navigating the internet and using common software applications.
Organize your notes, assignments, and resources
Show steps
Stay organized and ensure you have easy access to the materials you need.
Show steps
Show steps
Show steps
- Create a system for organizing your notes.
- Keep track of all assignments and due dates.
- Create a central repository for all of your resources.
Follow a tutorial on Google Analytics to track website traffic
Show steps
Develop proficiency in a tool that is essential for digital marketers.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Sign up for a Google Analytics account.
- Install the Google Analytics tracking code on your website.
- Configure the settings in Google Analytics to track the metrics you're interested in.
- Generate reports to analyze your website traffic.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Review the book 'Digital Marketing for Dummies'
Show steps
Supplement your understanding of the core concepts of digital marketing by reviewing this book.
View
Digitales Marketing für Dummies
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly, taking notes as you go.
- Summarize the key points of each chapter in your own words.
- Identify examples of digital marketing campaigns that illustrate the concepts you've learned.
Practice creating social media ads using Facebook Ads Manager
Show steps
Gain hands-on experience with a key tool for digital marketers.
Browse courses on
Facebook Ads Manager
Show steps
Show steps
Show steps
- Set up a Facebook Ads Manager account.
- Create several different types of social media ads.
- Analyze the performance of your ads and make adjustments as needed.
Develop a content calendar for a hypothetical client
Show steps
Apply your understanding of content marketing planning and execution.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Research the client's target audience and goals.
- Identify relevant topics and keywords.
- Create a schedule for creating and publishing content.
- Develop a variety of content formats (e.g., blog posts, social media updates, videos).
- Include metrics to track the success of your content.
Conduct a competitive analysis of a specific industry
Show steps
Demonstrate your ability to conduct research and analyze the competitive landscape.
Browse courses on
Competitive Analysis
Show steps
Show steps
Show steps
- Identify your key competitors.
- Analyze their strengths, weaknesses, opportunities, and threats.
- Develop recommendations for how your company can gain a competitive advantage.
Participate in a digital marketing hackathon
Show steps
Challenge yourself and collaborate with others to apply your skills in a competitive setting.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Find a hackathon that aligns with your interests and skillset.
- Form a team or work independently.
- Develop a solution to the hackathon challenge.
- Present your solution to a panel of judges.
Career center
Learners who complete Digital Marketing Fundamentals will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning, executing, and managing digital marketing campaigns. This course will teach you how to create a digital marketing plan, understand your target audience, and effectively use different digital marketing channels. These skills are essential for Digital Marketing Managers who want to succeed in their roles.
Digital Marketing Analyst
Digital Marketing Analyst
Digital Marketing Analysts are responsible for analyzing data and providing insights to help businesses improve their digital marketing campaigns. This course will teach you how to use data to understand your target audience, measure the effectiveness of your marketing campaigns, and make recommendations for improvement. These skills are essential for Digital Marketing Analysts who want to succeed in their roles.
Content Marketing Specialist
Content Marketing Specialist
Content Marketing Specialists are responsible for planning, creating, and distributing content that attracts, engages, and retains customers. This course will teach you how to create a digital marketing plan, understand your target audience, and effectively use different digital marketing channels. These skills are essential for Content Marketing Specialists who want to succeed in their roles.
Search Engine Marketing Specialist
Search Engine Marketing Specialist
Search Engine Marketing Specialists are responsible for optimizing websites and content for search engines. This course will teach you the basics of search engine optimization (SEO), including how to conduct keyword research, optimize your website for search engines, and track your results. These skills are essential for Search Engine Marketing Specialists who want to succeed in their roles.
Email Marketing Specialist
Email Marketing Specialist
Email Marketing Specialists are responsible for creating, sending, and managing email marketing campaigns. This course will teach you the basics of email marketing, including how to create effective email campaigns, segment your email list, and track your results. These skills are essential for Email Marketing Specialists who want to succeed in their roles.
Social Media Marketing Specialist
Social Media Marketing Specialist
Social Media Marketing Specialists are responsible for creating, managing, and executing social media marketing campaigns. This course will teach you the basics of social media marketing, including how to create effective social media campaigns, manage your social media accounts, and track your results. These skills are essential for Social Media Marketing Specialists who want to succeed in their roles.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. This course will teach you the basics of entrepreneurship, including how to come up with a business idea, create a business plan, and launch a new business. These skills are essential for Entrepreneurs who want to succeed in their roles.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. This course will teach you the basics of data analysis, including how to collect data, analyze data, and interpret data. These skills are essential for Data Analysts who want to succeed in their roles.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for planning, executing, and managing digital marketing campaigns. This course will teach you the basics of digital marketing, including how to create a digital marketing plan, understand your target audience, and effectively use different digital marketing channels. These skills are essential for Digital Marketing Specialists who want to succeed in their roles.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide advice and guidance to businesses on their marketing strategies. This course will teach you the basics of marketing consulting, including how to conduct a marketing audit, develop a marketing plan, and implement a marketing campaign. These skills are essential for Marketing Consultants who want to succeed in their roles.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business processes and identifying areas for improvement. This course will teach you the basics of business analysis, including how to conduct a business analysis, develop a business case, and implement a business solution. These skills are essential for Business Analysts who want to succeed in their roles.
Sales Manager
Sales Manager
Sales Managers are responsible for planning, executing, and managing sales campaigns. This course will teach you the basics of sales, including how to create a sales plan, understand your target audience, and effectively use different sales channels. These skills are essential for Sales Managers who want to succeed in their roles.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning, executing, and managing marketing campaigns. This course will teach you the basics of marketing, including how to create a marketing plan, understand your target audience, and effectively use different marketing channels. These skills are essential for Marketing Managers who want to succeed in their roles.
Web Developer
Web Developer
Web Developers are responsible for designing, developing, and maintaining websites. This course will teach you the basics of web development, including how to create a website, design a website, and develop a website. These skills are essential for Web Developers who want to succeed in their roles.
Product Manager
Product Manager
Product Managers are responsible for planning, developing, and launching new products. This course will teach you the basics of product management, including how to conduct market research, develop a product roadmap, and launch a new product. These skills are essential for Product Managers who want to succeed in their roles.
For more career information including salaries, visit:
OpenCourser.com/course/yvswna/udacity
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Digital Marketing Fundamentals.
Practical guide to digital marketing that is written in a clear and concise style. It covers a wide range of topics, including social media marketing, SEO, and email marketing. This book valuable resource for small business owners and marketers who are looking to get started with digital marketing.
Guide to building a successful startup company. It covers a wide range of topics, including product development, customer validation, and marketing and sales. It valuable resource for both beginners and experienced entrepreneurs who are looking to build a successful business.
Save
Comprehensive guide to social media marketing that covers a wide range of topics, including social media strategy, content marketing, and social media advertising. It valuable resource for both beginners and experienced marketers who are looking to improve their social media marketing skills.
Save
Guide to building a successful startup company. It covers a wide range of topics, including product development, marketing and sales, and fundraising. It valuable resource for both entrepreneurs and investors who are looking to learn more about the startup process.
Great resource for beginners who are looking to learn the basics of digital marketing. It covers a wide range of topics, including social media marketing, search engine optimization (SEO), and email marketing.
Guide to building a successful startup company. It covers a wide range of topics, including leadership, fundraising, and managing people. It valuable resource for both entrepreneurs and business leaders who are looking to overcome the challenges of building a successful business.
Save
Practical guide to getting customers for your startup company. It covers a wide range of topics, including marketing, sales, and customer service. It valuable resource for both beginners and experienced entrepreneurs who are looking to grow their businesses.
Save
Classic textbook on marketing management that provides a comprehensive overview of the field. It covers a wide range of topics, including marketing strategy, product development, pricing, and distribution.
Save
Practical guide to getting customers for your startup company. It covers a wide range of topics, including marketing, sales, and customer service. It valuable resource for both beginners and experienced entrepreneurs who are looking to grow their businesses.
Classic work on innovation that provides a framework for understanding how disruptive technologies can lead to the downfall of established companies. It valuable resource for both entrepreneurs and business leaders who are looking to stay ahead of the competition.
Classic work on marketing and selling technology products to mainstream customers. It provides a framework for understanding the different stages of the technology adoption lifecycle and how to tailor your marketing and sales strategies accordingly.
Save
Guide to developing good strategy. It provides a framework for understanding the key elements of a good strategy and how to avoid the common pitfalls of bad strategy.
Guide to building a successful startup company. It covers a wide range of topics, including product development, customer validation, and marketing and sales.
Save
Guide to living a more productive and fulfilling life. It covers a wide range of topics, including time management, productivity, and lifestyle design. It valuable resource for both entrepreneurs and individuals who are looking to improve their work-life balance.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/yvswna/udacity
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Via
Udacity
Good to know
Introduces a framework for organizing and planning marketing approach
Provides examples of how to apply what is learned to B2C and B2B contexts
Suitable for beginners who seek guidance in the field of digital marketing
Part of a comprehensive Digital Marketing Nanodegree Program
Requires basic computer skills and comfort with online navigation
Requires Gmail and Facebook accounts for project completion
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