Marketing Foundations
International Marketing
Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Instructor Doug Ladd, an international marketing expert experienced in both emerging and established countries, first charts the rise of the global consumer and the marketer's roles in international expansions. Doug then explains how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.
Contents:
- Introduction
- 1. The Importance of International Marketing
- 2. Strategic Considerations for Your Company
- 3. Assessing Markets Outside Your Home Country
- 4. Market-Development and Product-Development Decisions
- 5. Options for Global Expansion
- 6. Resources to Help Gather Information and Make Decisions
- 7. Marketing-Mix Considerations
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 59m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Doug Ladd |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Advertising Branding Content Marketing International Marketing |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Coordinator of Special Projects, International Programs $24k
Records Clerk and International Department Support $42k
Senior VIP Travel Agent International Consultant $49k
Specialist, Alliances & International Programs $54k
Senior Staff Partner, International Tax Services $74k
International Blogger $74k
International Sales and Operations $85k
International Planning Manager $93k
Senior Manager, International Product and Support Training $101k
Deputy International Sales Manager $104k
Senior Resource Analyst- NASA International Space Station Office, JSC $149k
International Risk & Credit Controller $156k
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 59m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Doug Ladd |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Enterprise Marketing Advertising Branding Content Marketing International Marketing |
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