Programmatic Advertising Foundations
Become a Digital Advertising Specialist,
Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is—instantly. In this course you can learn the fundamentals of programmatic advertising. Instructor Matt Bailey shows how online tracking works; explains how to target audiences by different criteria; and reviews the roles advertisers and publishers play in the digital advertising space. Discover how to use first- and third-party data, including cookies and trackers, in your campaigns and reach the right audience, at the right time, on the right device. Learn how to target audiences based on behavior, location, content, and context—and discover the impact of the Google decision to eliminate third-party tracking. Matt also explains how to detect and screen out ad fraud using campaign reports and blacklists.
Contents:
- Introduction
- 1. Data Foundations for Programmatic Advertising
- 2. The Programmatic Process
- 3. Audience Data Segmentation
- 4. Dealing with Ad Fraud
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 14m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructors | Adriaan Brits, Matt Bailey |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Business Advertising Online Advertising Programmatic Media Buying |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Programmatic Coordinator $37k
Advertising Specialist, Marketing & Advertising $55k
Programmatic Support $61k
Programmatic Video Specialist $63k
Associate Programmatic Buyer $64k
Programmatic Marketing Specialist $65k
NGA Programmatic Support - TS/SCI Required $68k
Programmatic Support (contingent) $69k
Programmatic Specialist $75k
Programmatic Sales $75k
Senior Analyst, Programmatic $89k
Outside Demand Sales, Programmatic. Manager $110k
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 14m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructors | Adriaan Brits, Matt Bailey |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Business Advertising Online Advertising Programmatic Media Buying |
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