Business transformation: Roadmap for people-driven change from Udemy

What's inside

Learning objectives

Develop a deep understanding of sustainable transformation and the critical factors that make or break it - empowering you to drive transformational change.
Dive into human behaviour and interpersonal dynamics. learn to influence these aspects effectively. this will increase your capacity for transformation.
Develop powerful communication strategies that activate and unite people around an irresistible vision and enhance your transformation leadership skills.

Learn about the subtle power of implicit communication and how mastering it can reduce resistance, increase alignment and enhance your transformation leadership
Equip yourself with practical tools and knowledge to become a successful change agent and source of inspiration for transformation in a rapidly evolving world.

Develop a deep understanding of sustainable transformation and the critical factors that make or break it - empowering you to drive transformational change.
Dive into human behaviour and interpersonal dynamics. learn to influence these aspects effectively. this will increase your capacity for transformation.
Develop powerful communication strategies that activate and unite people around an irresistible vision and enhance your transformation leadership skills.
Learn about the subtle power of implicit communication and how mastering it can reduce resistance, increase alignment and enhance your transformation leadership
Equip yourself with practical tools and knowledge to become a successful change agent and source of inspiration for transformation in a rapidly evolving world.

Syllabus

Learn why many transformations fail and how this learning programme can help you avoid these pitfalls.

High level introduction to the topic and the roadmap of this course. Also, quickly get to know the background of the trainer and developers of this course.

Grasp the core of transformation, discerning it from organizational change, explore its main drivers and challenges, and discover successful real-world transformations.

Find out what exactly business transformation is and discover the reasons why 70% of organisational transformations fail.

Distinguish between change and transformation. You'll get criteria and examples to understand what differentiates change from transformation and why it matters.

Get inspiration from the remarkable transformation of Ørsted, a company that shifted from being a state-owned oil and gas company to the world's largest listed offshore wind company.

Be inspired by this employee-led initiative, ultimately guiding a company to adopt a sustainable vision and mission that resonated deeply with its employees. It highlights how anyone can be a driver of transformative change.

Understand the roadmap for transformation based on the insights of social transition science.

Understand the critical role of vision in transformation and learn how to create a vision that inspires action. Apply the guiding principles to craft your own compelling vision.

Discover the five essential roles of vision in transformation and understand why establishing a clear vision is the crucial first step.

Discover how to skillfully create a vision that not only captures your unique ambitions but also serves as an inspiring and lasting guide for the journey ahead.

Discover how involving employees and customers in shaping your vision can provide valuable insights and foster collective ownership, without the obligation to accept every suggestion.

Get a concise recap of your key learnings to ensure you're fully prepared and ready for the upcoming module.

Master GRASP© analysis for a strong transformation start, addressing goals, reality, adversaries, solutions, and their impact on people and planet.

Learn about GRASP©, a tool that can guide you in thinking through your vision in the light of current reality and anticipating challenges.

GRASP is an acronym for Goal, Reality, Adversity, Solutions and People & Planet. In this video, we zoom in defining your goals.

Reality: Assess your current state

Anticipate obstacles and how to avoid or resolve them.

Learn to identify various groups who might be influenced by your transformation, and evaluate how it could either benefit or affect them and the entire planet.

Identify change paradigms, and comprehend the role of emotions and interpersonal dynamics on the succes of your transformation.

Delve into the social and psychological factors, as ‘the soft-side’ can actually be the key obstacle in transformation.

Learn to recognise two different paradigms of change and why one of them may be better suited for transformation.

Learn about David Rock's SCARF model of 5 potential factors of resistance.

Personality may shape people's reactions to change. Discover the Big 5 - a model that identifies people's key personality traits.

Learn about the importance of psychological safety in organizational change and why people need a safe environment to freely express ideas, concerns and questions.

Discover how to craft a powerful transformation narrative and why this will help you in driving transformational change

Learn about the essential role of storytelling in effectively communicating a vision for change, emphasizing that while ideas and plans are often formulated logically, it's the emotional appeal of a narrative that truly drives action.

Learn about the compelling power of storytelling in shaping our perceptions and actions. This video reveals the many benefits of stories, such as how they make information more memorable.

Learn how the power of storytelling was effectively harnessed by this company to encourage acceptance and understanding of the necessity for change.

Fairy tales have captivated our imaginations for centuries. What is the hidden magic that compels us to remember these stories, and pass them down from one generation to the next?

Learn about the key elements that make a good story and how you can apply them to create your transformation story.

Explore often overlooked yet crucial aspects of communication in transformation.

Learn about the critical role of strategic communications in successful transformations, the need for involvement at all organisational levels, and how timing plays a crucial role.

Discover how successful persuasion incorporates a blend of logical reasoning, emotional appeal, establishing credibility, and the art of choosing the right moment.

Learn about the power of 'priming' - gradually introducing a new perspective to enhance it's impact and acceptance.

Learn about the pivotal role of 'first followers' in transforming a vision into a movement and how they play a role in reducing uncertainty and inspiring others to participate.

Learn about the evolving dynamics of influence and authority, emphasising the shift from leadership to peer opinion as a major force in shaping perceptions, and how this impacts your transformation.

Learn about the critical role of leadership communication, and in particular how discussing a company's purpose can significantly increase motivation and commitment.

Learn how to harness the influence of key members within your organisation and ensure they are recognised and empowered in their role as advocates for change.

Learn how to harness the 'Fresh Start Effect' by strategically timing initiatives to coincide with key moments, and using engaging methods to maintain momentum.

Learn about inclusive communication to get everyone involved, acknowledging personal communication needs and preferences.

Learn how implicit communication plays a crucial role in conveying your organization's true message through actions and decisions, highlighting the importance of aligning these with the stated vision.

Learn about the subtle nuances of implicit communication and its profound impact on transformation.

Learn about the crucial role of behavior. You'll understand what behavior really means and discover how to influence it.

Learn how an organization's allocation of resources—including processes, tools, time, budgets, and training—crucially shapes people's behavior by influencing their capacity and motivation.

Learn about the transformative power of workplace design, using a real-world example of a company that overhauled its physical space to foster collaboration, innovation, and sustainability.

Learn about the pivotal role of focus as a form of implicit communication in transformation. This video demonstrates how leadership's direction of attention and energy, through mechanisms like targets, annual plans, and performance appraisals, can significantly help or hinder transformation.

Learn about the role of status and how Microsoft's CEO challenged the prevailing view of status to drive change.

Sustainable business transformation: closing video

Armed with these unique and practical tools, you're poised to not only lead transformational change but also to inspire, bridge old and new, collaborate effectively, and embark on a complex yet rewarding journey that has the potential to change lives and elevate your organization.

Your contribution to knowledge transfer

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Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches the 'people side' of business transformation, which is often overlooked but crucial for success

Emphasizes the importance of involving people and getting them on board with the transformation process

Instructors Pauline Kamphuis and Chloe Petit are recognized for their expertise in business transformation

Provides practical tools and knowledge that learners can apply immediately

Covers a wide range of topics related to business transformation, including change management, leadership, and communication

Uses a light-hearted and jargon-free presentation style, making it easy to follow

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business transformation: Roadmap for people-driven change with these activities:

Review key psychology concepts

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Familiarize yourself with fundamental concepts in psychology to strengthen your understanding of human behavior and interpersonal dynamics, which are crucial for driving transformational change.

Browse courses on Psychology

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Review your notes or textbooks from previous psychology courses.
Take practice quizzes or tests to assess your understanding.
Read articles or blog posts that provide summaries of key concepts.

Form a study or practice group with other course participants

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Deepen your understanding through peer-to-peer learning by discussing course concepts, sharing insights, and providing feedback.

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Reach out to fellow participants to form a study group.
Establish regular meeting times and discussion topics.
Facilitate discussions, share resources, and support each other's learning.

Read 'Switch: How to Change Things When Change Is Hard'

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Gain insights from this best-selling book that explores the psychological factors influencing change and provides practical strategies for overcoming resistance.

View Making Numbers Count: The Art and Science of... on Amazon

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Read the book thoroughly, taking notes on key ideas.
Discuss the book's concepts with colleagues or mentors.
Apply the strategies outlined in the book to your current projects.

Five other activities

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Attend professional development events focused on transformation

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Expand your knowledge and connect with change practitioners by attending industry conferences, workshops, or webinars on transformational initiatives.

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Identify relevant events and conferences.
Register and attend the events.
Engage in discussions and networking with attendees.

Analyze case studies on transformational change

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Develop your analytical skills by examining real-world examples of transformational change, identifying key strategies and challenges.

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Read and analyze case studies that illustrate successful and unsuccessful transformational initiatives.
Identify the factors that contributed to success or failure.
Apply your findings to your own organizational context.

Develop a communication plan for a transformational initiative

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Put your communication skills into practice by creating a plan to effectively convey the vision, goals, and benefits of an organizational transformation.

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Identify the target audience and their communication needs.
Develop key messages and a communication timeline.
Choose appropriate communication channels and methods.
Monitor and evaluate the effectiveness of your communication.

Write a blog post or article on a topic related to transformational change

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Share your knowledge and insights by creating written content that explores specific aspects of transformational change, such as storytelling, communication, or leadership.

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Choose a specific topic related to transformational change.
Research and gather information to support your content.
Write a well-structured and engaging blog post or article.
Publish your content and promote it on relevant platforms.

Design a workshop on driving transformational change

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Solidify your understanding of driving transformational change by creating a comprehensive workshop that guides participants through the key concepts and practices.

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Define the learning objectives of the workshop.
Develop an engaging and interactive workshop structure.
Create materials such as presentations, handouts, and activities.
Pilot the workshop and gather feedback for improvement.
Deliver the workshop and evaluate its impact.

Career center

Learners who complete Business transformation: Roadmap for people-driven change will develop knowledge and skills that may be useful to these careers:

Business Transformation Consultant

As a Business Transformation Consultant, you'll advise clients on how to improve their business operations and achieve their strategic goals. This course can help you develop the skills you need to succeed in this role, including a deep understanding of business transformation, the ability to diagnose organizational challenges, and the ability to develop and implement effective change management strategies. Additionally, your clients will want you to have a thorough knowledge of how to influence people and use successful communication strategies. Since this course teaches you how to reduce resistance, increase alignment and enhance your transformation leadership, it will help you succeed.

See salaries and explore the career path for Business Transformation Consultant

Change Management Consultant

Change Management Consultants help organizations implement change effectively. This course can provide you with the skills and knowledge you need to succeed in this role, including a deep understanding of change management principles and practices, the ability to diagnose organizational change needs, and the ability to develop and implement effective change management plans. Moreover, this course emphasizes the people side of change. Since this is where the magic happens, taking this course will help you excel.

See salaries and explore the career path for Change Management Consultant

Organizational Development Consultant

Organizational Development Consultants help organizations improve their performance by developing and implementing organizational change initiatives. This course can give you the foundation you need to be successful in this field, including the ability to: 1) diagnose organizational problems, 2) collect and analyze data, 3) design and implement change interventions, and 4) evaluate the effectiveness of change efforts. This course will help you excel, particularly because it emphasizes the people side of change.

See salaries and explore the career path for Organizational Development Consultant

Lean Six Sigma Specialist

Lean Six Sigma Specialists use a variety of tools and techniques to improve the efficiency and effectiveness of business processes. This course can provide you with the foundation you need to succeed in this role, including a deep understanding of Lean Six Sigma principles and practices, the ability to apply Lean Six Sigma tools and techniques to real-world business problems, and a strong commitment to continuous improvement. Given that this course gives you practical tools and knowledge to be a successful change agent, it will be an excellent preparation for this role.

See salaries and explore the career path for Lean Six Sigma Specialist

Training and Development Manager

Training and Development Managers plan, develop, and deliver training programs for employees. This course can provide you with the skills and knowledge you need to succeed in this role, including a deep understanding of training and development principles and practices, the ability to design and deliver effective training programs, and a strong commitment to employee development. Equipping yourself with the knowledge from this course will help you succeed, as you will learn how to influence people and use successful communication strategies, and will understand the subtle power of implicit communication.

See salaries and explore the career path for Training and Development Manager

Project Manager

Project Managers plan, execute, and close out projects. This course can help you develop the skills you need to succeed in this role, including the ability to: 1) define project scope, 2) develop project plans, 3) manage project budgets, 4) track project progress, and 5) communicate effectively with stakeholders. Also, you will learn how to influence people and use successful communication strategies, which will help you collaborate effectively and bridge old and new aspects of a project.

See salaries and explore the career path for Project Manager

Performance Improvement Consultant

Performance Improvement Consultants help organizations improve the performance of their employees and teams. This course can provide you with the skills and knowledge you need to succeed in this role, including a deep understanding of performance improvement principles and practices, the ability to diagnose performance problems, and the ability to develop and implement effective performance improvement interventions. This course will help you be successful, as it places heavy emphasis on the people side of change - where the magic happens.

See salaries and explore the career path for Performance Improvement Consultant

Human Resources Manager

Human Resources Managers oversee all aspects of human resources for an organization. This course can give you the foundational knowledge to be successful in this field, including the ability to: 1) develop and implement HR policies and procedures, 2) manage employee relations, 3) recruit and hire new employees, and 4) provide training and development for employees. This course can help you be successful particularly because it teaches you how to develop powerful communication strategies that activate and unite people around an irresistible vision and enhance your transformation leadership skills.

See salaries and explore the career path for Human Resources Manager

Organizational Psychologist

Organizational Psychologists apply psychological principles to improve the performance of organizations. This course can be a good foundation for the skills you need to succeed in this role, including a deep understanding of organizational behavior, the ability to diagnose organizational problems, and the ability to develop and implement effective interventions. This course emphasizes the people side of change, which is essential knowledge for this career.

See salaries and explore the career path for Organizational Psychologist

Industrial-Organizational Psychologist

Industrial-Organizational Psychologists apply psychological principles to improve the performance of organizations. This course can provide useful knowledge to help you succeed in this role, including a deep understanding of organizational behavior, the ability to diagnose organizational problems, and the ability to develop and implement effective interventions. You will also learn how to influence people and use successful communication strategies, which will be helpful for your work.

See salaries and explore the career path for Industrial-Organizational Psychologist

Talent Development Manager

Talent Development Managers plan, develop, and deliver training programs for employees. This course can provide you with some of the skills and knowledge you need to succeed in this role, including a deep understanding of training and development principles and practices, the ability to design and deliver effective training programs, and a strong commitment to employee development. This course may be particularly helpful for your career, as it gives you practical tools and knowledge to be a successful change agent.

See salaries and explore the career path for Talent Development Manager

Leadership Development Manager

Leadership Development Managers plan, develop, and deliver training programs for leaders. This course can be useful for developing skills and knowledge for this role, including a deep understanding of leadership development principles and practices, the ability to design and deliver effective training programs, and a strong commitment to leadership development. You will also be able to learn how to influence people and use successful communication strategies, which will help you in this role.

See salaries and explore the career path for Leadership Development Manager

Learning and Development Manager

Learning and Development Managers plan and implement learning and development programs for employees. This course can provide you with some of the skills and knowledge you need to succeed in this role, including a deep understanding of learning and development principles and practices, the ability to design and deliver effective learning and development programs, and a strong commitment to employee development. This course may be useful for your career, as it emphasizes the people side of change, which is where the magic happens.

See salaries and explore the career path for Learning and Development Manager

Training Specialist

Training Specialists plan, develop, and deliver training programs for employees. This course can provide you with some of the skills and knowledge you need to succeed in this role, including a deep understanding of training principles and practices, the ability to design and deliver effective training programs, and a strong commitment to employee development. This course may be useful for your career, as it will give you practical tools and knowledge to become a successful change agent and source of inspiration for transformation in a rapidly evolving world.

See salaries and explore the career path for Training Specialist

Instructional Designer

Instructional Designers design and develop instructional materials and programs. This course can provide you with some of the skills and knowledge you need to succeed in this role, including a deep understanding of instructional design principles and practices, the ability to design and develop effective instructional materials and programs, and a strong commitment to learner success. This course may be useful for your career, as it will help you develop powerful communication strategies that activate and unite people around an irresistible vision and enhance your transformation leadership skills.

See salaries and explore the career path for Instructional Designer