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Eye-Tracking

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May 1, 2024 2 minute read

Eye-Tracking is a research method that uses specialized equipment to track the movements of a person's eyes as they interact with a visual stimulus, such as a website, advertisement, or product packaging. This data can be used to understand how people visually process information, identify areas of interest, and assess the effectiveness of visual communication.

Why Learn Eye-Tracking?

There are several reasons why learners and students may be interested in learning about Eye-Tracking:

Path to Eye-Tracking

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We've curated one courses to help you on your path to Eye-Tracking. Use these to develop your skills, build background knowledge, and put what you learn to practice.

Sorted from most relevant to least relevant:

The Neuromarketing Toolbox

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Reading list

We've selected three books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Eye-Tracking.

Eye Tracking

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Provides a comprehensive overview of eye tracking methodology, with a focus on the practical aspects of conducting eye tracking experiments. It covers a wide range of topics, from basic concepts to advanced applications.

Eye Tracking: A comprehensive guide to methods and...

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The Interface of Language, Vision, and Action

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Explores the psychology of eye movements, with a focus on how they relate to visual perception, attention, and cognition. It provides insights into how we see, how our brains process visual information, and how eye movements can be used to study cognitive processes.

The Interface of Language, Vision, and Action: Eye...

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Eye Tracking and Visual Analytics

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Provides a practical guide to using eye tracking for UX design. It covers a wide range of topics, from planning and conducting eye tracking studies to interpreting and using the results to improve user experience.

Eye Tracking and Visual Analytics

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$$$$

Relevant careers

Market Researcher

User Experience (UX) Researcher

Marketing Analyst

Cognitive Psychologist

Human-Computer Interaction (HCI) Designer

Product Designer

Digital Marketer

Customer Experience (CX) Designer

Behavioral Economist

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