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The Neuromarketing Toolbox

Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
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Rating 4.5★ based on 4 ratings
Length 7 weeks
Starts Jun 26 (44 weeks ago)
Cost $49
From Copenhagen Business School via Coursera
Instructor Jesper Clement
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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as a visual communication

As a visual communication graduate and someone who has been working with the presentation design industry for over 13 years I am super impressed by this course and the structure and design of the videos.

prof. jesper clement for

Thank you, Prof. Jesper Clement for this outstanding course!

good starting point for

A good starting point for future knowledge It was easy to understand and compact!

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communication graduate

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The highest recommendations!

neuromarketing technics

It has been such a pleasure to acquire the latest knowledge of neuromarketing technics!

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Specialist, Marketing Research $66k

Marketing Research & Development $67k

Marketing Research Administrator $72k

Senior Marketing, Marketing Research $72k

Marketing & Research Analyst $72k

Research and Marketing $77k

Marketing Research and Analytics $81k

Marketing Research and Analytics $81k

Assistant Marketing and Research $90k

Marketing Manager, Research $98k

Manager, Research & Marketing $113k

Manager of Marketing Research $128k

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Rating 4.5★ based on 4 ratings
Length 7 weeks
Starts Jun 26 (44 weeks ago)
Cost $49
From Copenhagen Business School via Coursera
Instructor Jesper Clement
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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