May 1, 2024
3 minute read
Influence Tactics is a topic that pertains to the study of the methods by which people attempt to change the attitudes, beliefs, or behaviors of others. Influence Tactics is a social science that can be practiced by anyone and studied by people from all walks of life. One may wish to study Influence Tactics to better understand how to persuade others, to gain insight into how others may be attempting to persuade them, or simply out of curiosity about the topic.
Why Study Influence Tactics?
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Find a path to becoming a Influence Tactics. Learn more at:
OpenCourser.com/topic/pyq0lw/influence
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Influence Tactics.
Builds on Cialdini's earlier work on influence and explores the concept of "pre-suasion", which is the idea that people are more likely to be persuaded by a message if they have been exposed to a positive message about the persuader or the topic beforehand.
Provides a practical guide to using influence tactics effectively. Bacon draws on research in psychology and communication to provide readers with specific techniques for influencing others.
Explores the concept of "nudges", which are small changes to the environment that can influence people's behavior without restricting their freedom of choice. Thaler and Sunstein argue that nudges can be used to promote positive outcomes in a variety of areas, such as health, wealth, and happiness.
Provides a fascinating look at how our minds work and how we can use this knowledge to make better decisions and influence others. Nisbett leading cognitive psychologist and his book is full of insights into the human mind.
Provides a practical guide to the art of persuasion. Glaser draws on her experience as a business consultant to provide readers with specific techniques for persuading others.
Collection of essays by Cialdini and other leading experts in the field of influence. The essays cover a wide range of topics, including the use of influence tactics in marketing, sales, and negotiation.
Provides a practical guide to influencing others without having formal authority. Cohen and Bradford draw on their experience as organizational consultants to provide readers with specific techniques for building relationships, managing conflict, and getting things done.
Challenges the traditional view of charisma and argues that it skill that can be learned. Cabane provides readers with specific techniques for developing their charisma and using it to influence others.
Explores the science of habit formation and provides practical tips for changing our habits. Duhigg's book is full of insights into how our habits work and how we can use this knowledge to improve our lives.
Provides a practical guide to changing our behavior and the behavior of others. The Heath brothers draw on research in psychology and behavioral economics to provide readers with specific techniques for making change happen.
Explores the science of what makes ideas sticky, or memorable. The Heath brothers provide readers with specific techniques for making their ideas more sticky and persuasive.
Explores the science of why some things catch on and others don't. Berger provides readers with specific techniques for making their products, ideas, and messages more contagious.
Explores the science of how ideas and trends spread. Gladwell provides readers with insights into how to create a tipping point and make their ideas more likely to catch on.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/pyq0lw/influence
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