Growth Product Management
May 11, 2024
3 minute read
Growth Product Management (GPM) is a specialized field that focuses on driving user adoption, engagement, and revenue for digital products. It combines elements of product development, data analysis, and marketing to create and implement strategies that maximize the value of a product throughout its lifecycle.
Why Learn Growth Product Management?
There are several reasons why you might want to consider learning about GPM:
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Increased Demand: The demand for skilled GPM professionals is growing rapidly as businesses recognize the importance of data-driven decision-making and user-centric product development.
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High Earning Potential: GPM professionals typically command high salaries due to their specialized skills and the significant impact they can have on a company's bottom line.
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Career Advancement: GPM can serve as a stepping stone to senior leadership roles within product development and management.
What Will You Learn in GPM Courses?
Online courses in GPM cover a wide range of topics, including:
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Find a path to becoming a Growth Product Management. Learn more at:
OpenCourser.com/topic/sls78s/growth
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Growth Product Management.
The author is one of the most renowned experts in the field of GPM, and this book covers various aspects of GPM, including strategy, roadmapping, and prioritization.
User stories are fundamental to GPM, and this book is the definitive guide to user story mapping, a technique for gathering and organizing user stories.
Data analysis is essential for GPM, and this book provides guidance on how to use data to drive and validate GPM decisions.
While not specifically about GPM, this book addresses the challenges that established companies face when innovating, which is directly relevant to GPM and successful product evolution.
While not specific to GPM, this book covers how technology products can successfully transition from early adopters to mainstream users, which is important for GPM.
Helps early-stage startups with GPM, particularly focusing on acquiring initial users and growing a user base from there.
Covers the importance of building and maintaining strong customer relationships, which is essential for GPM and user engagement.
GPM professionals should be familiar with lean methodologies, and this book provides a practical guide to implementing lean in product development.
GPM and OKRs (objectives and key results) are often closely linked, so this book provides insight into how to implement OKRs effectively.
While growth hacking is not the same as GPM, many of the same principles apply, especially when it comes to growth and user acquisition.
Being a GPM in a startup or rapidly growing company comes with unique challenges, and Horowitz provides insight and advice from his experience as a founder and CEO.
Lean methodologies are also applicable to UX, and this book provides guidance on how to use lean in UX design.
Another book on lean methodologies, this book covers the basics of the lean startup methodology and how it can be applied to product development.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/sls78s/growth
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