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Activation and Retention Strategy
Katherine Wu,
Shiv Patel,
and
Rizwan Ansary
Katherine Wu,
Shiv Patel,
and
Rizwan Ansary
In this course, you will learn strategies around activation and retention as a Growth Product Manager.
Register for this course and see more details by visiting:
OpenCourser.com/course/ewtogt/activation
What's inside
Syllabus
In this lesson, we will explore what the Growth PM role is and how they focus on the metrics of activation and retention through an experimental approach.
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Syllabus
In this lesson, we will explore what the Growth PM role is and how they focus on the metrics of activation and retention through an experimental approach.
Read more
In this lesson, we will explore what the Sign-up flow is and how we can optimize is to convert as many visitors into leads.
What is activation? How do we analyze it, and then how do we improve it?
Analyzing retention and improving it.
Determine Ways To Analyze And Reduce Churn
In this project, you will act as the growth product manager and will need to optimize the sign-up flow to ensure conversion of as many users as possible and remove any frictions along the way.
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Activities
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We're preparing activities for
Activation and Retention Strategy.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Activation and Retention Strategy will develop knowledge and skills
that may be useful to these careers:
Growth Product Manager
Growth Product Manager
Growth Product Managers focus on using data-driven techniques to improve the activation and retention metrics of digital products. This course provides a foundation in the activation and retention strategies you will need to excel as a Growth Product Manager, and will aid you in getting the job as a Growth Product Manager.
Product Manager
Product Manager
Product Managers are responsible for the overall success of a product, including its activation and retention. This course will help you develop the skills you need to succeed as a Product Manager, and will give you a competitive edge in the job market.
Data Analyst
Data Analyst
Data Analysts use data to solve business problems. This course will help you develop the skills you need to be a successful Data Analyst, and will make you a stronger candidate for Data Analyst roles.
Business Analyst
Business Analyst
Business Analysts use data to understand the needs of a business and its customers. This course will help you develop the skills you need to be a successful Business Analyst, and will be particularly helpful if you want to work in the tech industry.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that bring in new customers and build brand awareness. This course will help you develop the skills you need to be a successful Marketing Manager, and will aid you in getting a job in marketing.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. This course may be useful for developing the skills you need to succeed as a Sales Manager.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are happy with a company's products and services. This course may be useful for developing the skills you need to be successful in this role.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. This course may be useful for learning about the technical side of activation and retention, and can help you stand out as a candidate for engineering positions.
UX Designer
UX Designer
UX Designers are responsible for the user experience of a product. This course may be useful for learning about the importance of user experience in activation and retention.
Content Writer
Content Writer
Content Writers create written content that is used to market products and services. This course may be useful for learning how to write effective marketing copy that can help with activation and retention.
Graphic designer
Graphic designer
Graphic Designers create visual content that is used to market products and services. This course may be useful for learning how to create visually appealing content that can help with activation and retention.
Web Developer
Web Developer
Web Developers design and develop websites. This course may be useful for learning how to develop websites that are user-friendly and engaging, which can help with activation and retention.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. This course may be useful for learning how to use social media to activate and retain customers.
Email Marketer
Email Marketer
Email Marketers are responsible for creating and executing email marketing campaigns. This course may be useful for learning how to use email marketing to activate and retain customers.
Customer Service Representative
Customer Service Representative
Customer Service Representatives provide customer support. This course may be useful for learning how to provide excellent customer service, which can help with retention.
For more career information including salaries, visit:
OpenCourser.com/course/ewtogt/activation
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Activation and Retention Strategy.
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Provides a practical framework for developing and executing a user acquisition strategy. It covers topics such as identifying your target market, developing a value proposition, and measuring your results.
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Provides a practical guide to using data to make better decisions. It covers topics such as collecting data, analyzing data, and using data to improve your product or service.
Provides a framework for understanding why large companies often fail to innovate. It teaches you how to identify and avoid the Innovator's Dilemma.
Save
Provides a simple framework for developing good strategy. It teaches you how to identify the key elements of a good strategy and how to avoid the common pitfalls of bad strategy.
Provides a practical guide to building a successful startup. It teaches you how to use the Lean Startup methodology to test your ideas, validate your assumptions, and build a sustainable business.
Provides a framework for marketing and selling technology products to mainstream customers. It teaches you how to identify the key challenges of crossing the chasm and how to overcome them.
Provides a candid look at the challenges of building a successful startup. It covers topics such as hiring and firing, fundraising, and dealing with competition.
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Provides a unique perspective on building a successful startup. It argues that the best way to create a successful company is to build something that is truly new and different.
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Is recommended as an additional reading for the course. It provides a comprehensive guide to product management, covering topics such as product strategy, product development, and product marketing.
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Is recommended as an additional reading for the course. It provides a practical guide to building and launching a successful product. It covers topics such as product planning, product development, and product marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ewtogt/activation
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