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Katherine Wu,
Shiv Patel,
and
Rizwan Ansary
In this course, you will learn strategies around activation and retention as a Growth Product Manager.
Register for this course and see more details by visiting:
OpenCourser.com/course/ewtogt/activation
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What's inside
Syllabus
In this lesson, we will explore what the Growth PM role is and how they focus on the metrics of activation and retention through an experimental approach.
Read more
Syllabus
In this lesson, we will explore what the Growth PM role is and how they focus on the metrics of activation and retention through an experimental approach.
Read more
In this lesson, we will explore what the Sign-up flow is and how we can optimize is to convert as many visitors into leads.
What is activation? How do we analyze it, and then how do we improve it?
Analyzing retention and improving it.
Determine Ways To Analyze And Reduce Churn
In this project, you will act as the growth product manager and will need to optimize the sign-up flow to ensure conversion of as many users as possible and remove any frictions along the way.
Save this course
Save Activation and Retention Strategy to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Activation and Retention Strategy with these
activities:
Review the basics of data analytics and statistics
Show steps
Reviewing the basics of data analytics and statistics will help you to better understand the data that you will be using to track and improve activation and retention.
Browse courses on
Data Analytics
Show steps
-
Read a textbook or take an online course on data analytics and statistics.
-
Work through some practice problems to test your understanding.
Join a study group with other students in the course
Show steps
Discussing the course material with other students will help you to better understand the concepts and retain the information.
Show steps
-
Find a study group or create your own.
-
Meet with your group regularly to discuss the course material.
-
Work together on practice problems and projects.
Read 'Experimentation Works: The Surprising Power of Business Experiments'
Show steps
This book will provide you with a foundational understanding of the principles and practices of experimentation, which are essential for success in product management.
View
Experimentation Works: The Surprising Power of...
on Amazon
Show steps
-
Read the first three chapters to understand the basic concepts of experimentation.
-
Work through the exercises in the book to apply the concepts to your own work.
-
Identify an area in your business where you can apply experimentation.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Solve the Activation and Retention problems from LeetCode
Show steps
Solving these problems will help you develop the skills you need to analyze and improve activation and retention metrics.
Show steps
-
Identify a set of Activation and Retention problems from LeetCode.
-
Solve the problems using the techniques you learned in the course.
-
Review your solutions and identify areas where you can improve.
Volunteer with a local organization that helps people to develop their careers
Show steps
Volunteering with a local organization that helps people to develop their careers will allow you to give back to your community and share your knowledge with others.
Show steps
-
Find a local organization that helps people to develop their careers.
-
Contact the organization to learn about their volunteer opportunities.
-
Commit to volunteering for a specific amount of time.
Create a presentation on the Growth Product Management lifecycle
Show steps
Creating a presentation on the Growth Product Management lifecycle will help you to synthesize your learning and improve your understanding of the concepts.
Show steps
-
Identify the key stages of the Growth Product Management lifecycle.
-
Research each stage and identify the key concepts and best practices.
-
Create a presentation that visually represents the Growth Product Management lifecycle.
Build a Growth Product Management Plan for a real-world product
Show steps
This project will give you the opportunity to apply the concepts you learned in the course to a real-world product.
Show steps
-
Identify a product that you are interested in.
-
Conduct a needs assessment to understand the user's needs.
-
Develop a growth strategy to increase activation and retention.
-
Implement your strategy and track your results.
Create a resource guide for Growth Product Managers
Show steps
Creating a resource guide for Growth Product Managers will help you to synthesize your learning and identify resources that can help you in your career.
Show steps
-
Identify the key resources that Growth Product Managers need.
-
Create a document or website that organizes these resources by topic.
-
Share your resource guide with other Growth Product Managers.
Review the basics of data analytics and statistics
Show steps
Reviewing the basics of data analytics and statistics will help you to better understand the data that you will be using to track and improve activation and retention.
Browse courses on
Data Analytics
Show steps
Show steps
Show steps
- Read a textbook or take an online course on data analytics and statistics.
- Work through some practice problems to test your understanding.
Join a study group with other students in the course
Show steps
Discussing the course material with other students will help you to better understand the concepts and retain the information.
Show steps
Show steps
Show steps
- Find a study group or create your own.
- Meet with your group regularly to discuss the course material.
- Work together on practice problems and projects.
Read 'Experimentation Works: The Surprising Power of Business Experiments'
Show steps
This book will provide you with a foundational understanding of the principles and practices of experimentation, which are essential for success in product management.
View
Experimentation Works: The Surprising Power of...
on Amazon
Show steps
Show steps
Show steps
- Read the first three chapters to understand the basic concepts of experimentation.
- Work through the exercises in the book to apply the concepts to your own work.
- Identify an area in your business where you can apply experimentation.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Solve the Activation and Retention problems from LeetCode
Show steps
Solving these problems will help you develop the skills you need to analyze and improve activation and retention metrics.
Show steps
Show steps
Show steps
- Identify a set of Activation and Retention problems from LeetCode.
- Solve the problems using the techniques you learned in the course.
- Review your solutions and identify areas where you can improve.
Volunteer with a local organization that helps people to develop their careers
Show steps
Volunteering with a local organization that helps people to develop their careers will allow you to give back to your community and share your knowledge with others.
Show steps
Show steps
Show steps
- Find a local organization that helps people to develop their careers.
- Contact the organization to learn about their volunteer opportunities.
- Commit to volunteering for a specific amount of time.
Create a presentation on the Growth Product Management lifecycle
Show steps
Creating a presentation on the Growth Product Management lifecycle will help you to synthesize your learning and improve your understanding of the concepts.
Show steps
Show steps
Show steps
- Identify the key stages of the Growth Product Management lifecycle.
- Research each stage and identify the key concepts and best practices.
- Create a presentation that visually represents the Growth Product Management lifecycle.
Build a Growth Product Management Plan for a real-world product
Show steps
This project will give you the opportunity to apply the concepts you learned in the course to a real-world product.
Show steps
Show steps
Show steps
- Identify a product that you are interested in.
- Conduct a needs assessment to understand the user's needs.
- Develop a growth strategy to increase activation and retention.
- Implement your strategy and track your results.
Create a resource guide for Growth Product Managers
Show steps
Creating a resource guide for Growth Product Managers will help you to synthesize your learning and identify resources that can help you in your career.
Show steps
Show steps
Show steps
- Identify the key resources that Growth Product Managers need.
- Create a document or website that organizes these resources by topic.
- Share your resource guide with other Growth Product Managers.
Career center
Learners who complete Activation and Retention Strategy will develop knowledge and skills
that may be useful to these careers:
Growth Product Manager
Growth Product Manager
Growth Product Managers focus on using data-driven techniques to improve the activation and retention metrics of digital products. This course provides a foundation in the activation and retention strategies you will need to excel as a Growth Product Manager, and will aid you in getting the job as a Growth Product Manager.
Product Manager
Product Manager
Product Managers are responsible for the overall success of a product, including its activation and retention. This course will help you develop the skills you need to succeed as a Product Manager, and will give you a competitive edge in the job market.
Data Analyst
Data Analyst
Data Analysts use data to solve business problems. This course will help you develop the skills you need to be a successful Data Analyst, and will make you a stronger candidate for Data Analyst roles.
Business Analyst
Business Analyst
Business Analysts use data to understand the needs of a business and its customers. This course will help you develop the skills you need to be a successful Business Analyst, and will be particularly helpful if you want to work in the tech industry.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that bring in new customers and build brand awareness. This course will help you develop the skills you need to be a successful Marketing Manager, and will aid you in getting a job in marketing.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. This course may be useful for developing the skills you need to succeed as a Sales Manager.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are happy with a company's products and services. This course may be useful for developing the skills you need to be successful in this role.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software systems. This course may be useful for learning about the technical side of activation and retention, and can help you stand out as a candidate for engineering positions.
UX Designer
UX Designer
UX Designers are responsible for the user experience of a product. This course may be useful for learning about the importance of user experience in activation and retention.
Content Writer
Content Writer
Content Writers create written content that is used to market products and services. This course may be useful for learning how to write effective marketing copy that can help with activation and retention.
Graphic designer
Graphic designer
Graphic Designers create visual content that is used to market products and services. This course may be useful for learning how to create visually appealing content that can help with activation and retention.
Web Developer
Web Developer
Web Developers design and develop websites. This course may be useful for learning how to develop websites that are user-friendly and engaging, which can help with activation and retention.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. This course may be useful for learning how to use social media to activate and retain customers.
Email Marketer
Email Marketer
Email Marketers are responsible for creating and executing email marketing campaigns. This course may be useful for learning how to use email marketing to activate and retain customers.
Customer Service Representative
Customer Service Representative
Customer Service Representatives provide customer support. This course may be useful for learning how to provide excellent customer service, which can help with retention.
For more career information including salaries, visit:
OpenCourser.com/course/ewtogt/activation
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Activation and Retention Strategy.
Save
Provides a practical framework for developing and executing a user acquisition strategy. It covers topics such as identifying your target market, developing a value proposition, and measuring your results.
Save
Provides a practical guide to using data to make better decisions. It covers topics such as collecting data, analyzing data, and using data to improve your product or service.
Provides a framework for understanding why large companies often fail to innovate. It teaches you how to identify and avoid the Innovator's Dilemma.
Save
Provides a simple framework for developing good strategy. It teaches you how to identify the key elements of a good strategy and how to avoid the common pitfalls of bad strategy.
Provides a practical guide to building a successful startup. It teaches you how to use the Lean Startup methodology to test your ideas, validate your assumptions, and build a sustainable business.
Provides a framework for marketing and selling technology products to mainstream customers. It teaches you how to identify the key challenges of crossing the chasm and how to overcome them.
Provides a candid look at the challenges of building a successful startup. It covers topics such as hiring and firing, fundraising, and dealing with competition.
Save
Provides a unique perspective on building a successful startup. It argues that the best way to create a successful company is to build something that is truly new and different.
Save
Is recommended as an additional reading for the course. It provides a comprehensive guide to product management, covering topics such as product strategy, product development, and product marketing.
Save
Is recommended as an additional reading for the course. It provides a practical guide to building and launching a successful product. It covers topics such as product planning, product development, and product marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ewtogt/activation
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