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Monetization Strategy

Katherine Wu, Shiv Patel, and Rizwan Ansary

In this course, you will learn about monetizing strategy in Growth Product Management

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Syllabus

In this first lesson, we will introduce the fundamentals of growth monetization strategies: 1. Goals 2. Basic moves made 3. Building blocks 4. Scorecards for evaluation

This lesson teaches how to target buyers in order to achieve the monetization goals 1. Identify product differentiation 2. Narrow the market 3. Nail a buyer persona 4. Figure out channels to approach them

We'll study basic concepts related to prospective buyers’ path to purchase, how to leverage buyer psychology tactics and friction, and use our first monetization scorecard - an Acquisition Model.

We will discuss what premium value is, and its importance. We will then look at methods for discovering premium value and then how to amplify it. Finally, we will review the Unit economics model.

We will learn about pricing metrics and pricing plans, and study in detail the last 3 scorecards for evaluating a monetization strategy.

In this project, students will evaluate the monetization performance of a B2B SaaS business, identify growth opportunities, and explore new models to improve performance.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches monetization strategies, which drive revenue and profits for organizations

Explores advanced concepts like premium value and unit economics, which are essential for growth-focused product managers

Provides practical frameworks and models, such as Acquisition Model and Unit economics model, for evaluating and optimizing monetization strategies

Instructors have extensive experience in growth product management and monetization strategies

Leverages a hands-on project to apply concepts and develop real-world skills in monetization strategy evaluation

Requires prior knowledge in product management and some understanding of marketing concepts

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Monetization Strategy with these activities:

Review key concepts from marketing and product management

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Refreshing your understanding of marketing and product management principles will provide you with a stronger foundation for understanding monetization strategies.

Browse courses on Marketing

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Review your notes or textbooks from previous marketing and product management courses or programs
Complete practice questions or exercises to test your understanding

Follow tutorials on monetization strategies

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There are numerous tutorials available online that can provide you with a deeper understanding of monetization strategies.

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Search for tutorials on reputable online learning platforms or websites
Follow the tutorials step-by-step and complete any exercises or assignments

Complete practice exercises on monetization strategy concepts

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Practice exercises will help you to reinforce your understanding of monetization strategies and their application in different contexts.

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Find practice exercises or quizzes online or in textbooks
Complete the practice exercises and review your answers

Four other activities

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Join a study group or participate in online discussions about monetization strategies

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Engaging with peers can provide you with different perspectives and help you to clarify your understanding of monetization strategies.

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Join a study group with other students taking this or similar courses
Participate in online forums or discussion groups dedicated to monetization strategies

Develop a case study or presentation on a monetization strategy for a specific product or service

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Developing a case study or presentation will help you to apply your understanding of monetization strategies to a practical scenario.

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Identify a product or service that you are interested in
Research and analyze the monetization strategies used by similar products or services
Develop a monetization strategy for the product or service you have chosen
Create a case study or presentation that outlines your strategy and its potential impact

Become a mentor or tutor for students interested in monetization strategies

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Mentoring or tutoring others can help you to solidify your understanding of monetization strategies and share your knowledge with others.

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Offer your services as a mentor or tutor to students in your school or community
Develop lesson plans or materials to guide your mentees or tutees

Participate in a hackathon or competition that focuses on monetization strategies

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Participating in a hackathon or competition can provide you with a hands-on opportunity to apply your monetization strategy knowledge and skills.

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Research upcoming hackathons or competitions that focus on monetization strategies
Form a team or work independently to develop a solution to the competition's challenge
Submit your solution and present it to a panel of judges

Career center

Learners who complete Monetization Strategy will develop knowledge and skills that may be useful to these careers:

Growth Product Manager

As a Growth Product Manager, you will be responsible for developing and executing strategies to drive product growth. You will need to have a strong understanding of monetization strategies in order to maximize the revenue potential of your products. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Growth Product Manager

Product Marketing Manager

As a Product Marketing Manager, you will be responsible for developing and executing marketing campaigns to promote your company's products. You will need to have a strong understanding of monetization strategies in order to develop campaigns that are effective at driving revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Product Marketing Manager

Business Analyst

As a Business Analyst, you will be responsible for analyzing business data and making recommendations to improve business performance. You will need to have a strong understanding of monetization strategies in order to make recommendations that will maximize revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Business Analyst

Financial Analyst

As a Financial Analyst, you will be responsible for analyzing financial data and making recommendations to improve financial performance. You will need to have a strong understanding of monetization strategies in order to make recommendations that will maximize revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Financial Analyst

Consultant

As a Consultant, you will be responsible for providing advice to clients on a variety of business topics. You will need to have a strong understanding of monetization strategies in order to provide advice that will help clients maximize revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Consultant

Data Scientist

As a Data Scientist, you will be responsible for using data to solve business problems. You will need to have a strong understanding of monetization strategies in order to use data to make recommendations that will maximize revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Data Scientist

Software Engineer

As a Software Engineer, you will be responsible for developing and maintaining software products. You will need to have a strong understanding of monetization strategies in order to develop products that are effective at generating revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Software Engineer

Product Designer

As a Product Designer, you will be responsible for designing products that meet the needs of users. You will need to have a strong understanding of monetization strategies in order to design products that are effective at generating revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Product Designer

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. You will need to have a strong understanding of monetization strategies in order to develop campaigns that are effective at driving revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Marketing Manager

Sales Manager

As a Sales Manager, you will be responsible for leading and managing a sales team. You will need to have a strong understanding of monetization strategies in order to develop sales strategies that are effective at generating revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Sales Manager

Account Manager

As an Account Manager, you will be responsible for managing relationships with clients. You will need to have a strong understanding of monetization strategies in order to develop strategies for growing revenue from your clients. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Account Manager

Project Manager

As a Project Manager, you will be responsible for planning and executing projects. You will need to have a strong understanding of monetization strategies in order to develop projects that are effective at generating revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.

See salaries and explore the career path for Project Manager

Operations Manager

As an Operations Manager, you will be responsible for managing the day-to-day operations of a business. You will need to have a strong understanding of monetization strategies in order to develop strategies for improving operational efficiency and increasing revenue. This course may help you build a foundation in monetization strategy, which could be helpful for your success in this role.

See salaries and explore the career path for Operations Manager

Customer Success Manager

As a Customer Success Manager, you will be responsible for ensuring that customers are successful with your company's products or services. You will need to have a strong understanding of monetization strategies in order to develop strategies for increasing customer lifetime value. This course may help you build a foundation in monetization strategy, which could be helpful for your success in this role.

See salaries and explore the career path for Customer Success Manager

Technical Writer

As a Technical Writer, you will be responsible for creating documentation for software products. You will need to have a strong understanding of monetization strategies in order to create documentation that is clear and concise, and that helps users to understand how to use the product effectively. This course may help you build a foundation in monetization strategy, which could be helpful for your success in this role.

See salaries and explore the career path for Technical Writer

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Monetization Strategy.

Monetizing Innovation

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Delves into the strategies and tactics for developing and executing a successful monetization strategy. It provides practical frameworks and case studies to help you understand how to create products that customers love and make money.

Monetizing Innovation: How Smart Companies Design...

Hardcover

Monetizing Innovation: How Smart Companies Design...

Kindle Edition

The Innovator's Dilemma, with a New Foreword

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This classic work in innovation theory provides valuable insights into the challenges of monetizing disruptive technologies and the importance of understanding the needs of different customer segments.

The Innovator's Dilemma, with a New Foreword: When...

Hardcover

The Innovator's Dilemma, with a New Foreword: When...

Audio CD

The Innovator's Dilemma, with a New Foreword: When...

Kindle Edition

Lean Startup: How Today's Entrepreneurs Use...

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This practical guide to lean startup principles offers valuable advice on testing and iterating on monetization models to find the best fit for your product.

The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition

The Big Pad of 50 Blank, Extra-Large Business Model...

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Provides a systematic framework for understanding and designing customer value propositions, which is essential for developing effective monetization strategies.

Monetization Strategy

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What's inside

Syllabus

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Save this course

Activities

Career center

Reading list

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