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Monetization Strategy
Katherine Wu,
Shiv Patel,
and
Rizwan Ansary
Katherine Wu,
Shiv Patel,
and
Rizwan Ansary
In this course, you will learn about monetizing strategy in Growth Product Management
Register for this course and see more details by visiting:
OpenCourser.com/course/jerggl/monetization
What's inside
Syllabus
In this first lesson, we will introduce the fundamentals of growth monetization strategies:
1. Goals
2. Basic moves made
3. Building blocks
4. Scorecards for evaluation
Read more
Syllabus
In this first lesson, we will introduce the fundamentals of growth monetization strategies:
1. Goals
2. Basic moves made
3. Building blocks
4. Scorecards for evaluation
Read more
This lesson teaches how to target buyers in order to achieve the monetization goals
1. Identify product differentiation
2. Narrow the market
3. Nail a buyer persona
4. Figure out channels to approach them
We'll study basic concepts related to prospective buyers’ path to purchase, how to leverage buyer psychology tactics and friction, and use our first monetization scorecard - an Acquisition Model.
We will discuss what premium value is, and its importance. We will then look at methods for discovering premium value and then how to amplify it. Finally, we will review the Unit economics model.
We will learn about pricing metrics and pricing plans, and study in detail the last 3 scorecards for evaluating a monetization strategy.
In this project, students will evaluate the monetization performance of a B2B SaaS business, identify growth opportunities, and explore new models to improve performance.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches monetization strategies, which drive revenue and profits for organizations
Explores advanced concepts like premium value and unit economics, which are essential for growth-focused product managers
Provides practical frameworks and models, such as Acquisition Model and Unit economics model, for evaluating and optimizing monetization strategies
Instructors have extensive experience in growth product management and monetization strategies
Leverages a hands-on project to apply concepts and develop real-world skills in monetization strategy evaluation
Requires prior knowledge in product management and some understanding of marketing concepts
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Activities
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We're preparing activities for
Monetization Strategy.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Monetization Strategy will develop knowledge and skills
that may be useful to these careers:
Growth Product Manager
Growth Product Manager
As a Growth Product Manager, you will be responsible for developing and executing strategies to drive product growth. You will need to have a strong understanding of monetization strategies in order to maximize the revenue potential of your products. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Product Marketing Manager
Product Marketing Manager
As a Product Marketing Manager, you will be responsible for developing and executing marketing campaigns to promote your company's products. You will need to have a strong understanding of monetization strategies in order to develop campaigns that are effective at driving revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business data and making recommendations to improve business performance. You will need to have a strong understanding of monetization strategies in order to make recommendations that will maximize revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Financial Analyst
Financial Analyst
As a Financial Analyst, you will be responsible for analyzing financial data and making recommendations to improve financial performance. You will need to have a strong understanding of monetization strategies in order to make recommendations that will maximize revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Consultant
Consultant
As a Consultant, you will be responsible for providing advice to clients on a variety of business topics. You will need to have a strong understanding of monetization strategies in order to provide advice that will help clients maximize revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Data Scientist
Data Scientist
As a Data Scientist, you will be responsible for using data to solve business problems. You will need to have a strong understanding of monetization strategies in order to use data to make recommendations that will maximize revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Software Engineer
Software Engineer
As a Software Engineer, you will be responsible for developing and maintaining software products. You will need to have a strong understanding of monetization strategies in order to develop products that are effective at generating revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Product Designer
Product Designer
As a Product Designer, you will be responsible for designing products that meet the needs of users. You will need to have a strong understanding of monetization strategies in order to design products that are effective at generating revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. You will need to have a strong understanding of monetization strategies in order to develop campaigns that are effective at driving revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and managing a sales team. You will need to have a strong understanding of monetization strategies in order to develop sales strategies that are effective at generating revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Account Manager
Account Manager
As an Account Manager, you will be responsible for managing relationships with clients. You will need to have a strong understanding of monetization strategies in order to develop strategies for growing revenue from your clients. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Project Manager
Project Manager
As a Project Manager, you will be responsible for planning and executing projects. You will need to have a strong understanding of monetization strategies in order to develop projects that are effective at generating revenue. This course will help you build a foundation in monetization strategy, which will be essential for your success in this role.
Operations Manager
Operations Manager
As an Operations Manager, you will be responsible for managing the day-to-day operations of a business. You will need to have a strong understanding of monetization strategies in order to develop strategies for improving operational efficiency and increasing revenue. This course may help you build a foundation in monetization strategy, which could be helpful for your success in this role.
Customer Success Manager
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are successful with your company's products or services. You will need to have a strong understanding of monetization strategies in order to develop strategies for increasing customer lifetime value. This course may help you build a foundation in monetization strategy, which could be helpful for your success in this role.
Technical Writer
Technical Writer
As a Technical Writer, you will be responsible for creating documentation for software products. You will need to have a strong understanding of monetization strategies in order to create documentation that is clear and concise, and that helps users to understand how to use the product effectively. This course may help you build a foundation in monetization strategy, which could be helpful for your success in this role.
For more career information including salaries, visit:
OpenCourser.com/course/jerggl/monetization
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Monetization Strategy.
Delves into the strategies and tactics for developing and executing a successful monetization strategy. It provides practical frameworks and case studies to help you understand how to create products that customers love and make money.
This classic work in innovation theory provides valuable insights into the challenges of monetizing disruptive technologies and the importance of understanding the needs of different customer segments.
This practical guide to lean startup principles offers valuable advice on testing and iterating on monetization models to find the best fit for your product.
Provides a systematic framework for understanding and designing customer value propositions, which is essential for developing effective monetization strategies.
Offers insights into the psychological factors that influence financial decision-making, which can help you understand how customers perceive and respond to different monetization models.
This timeless classic provides fundamental principles of marketing that are applicable to monetization strategies, such as the importance of differentiation, focus, and simplicity.
Save
Explores the subscription business model, which is becoming increasingly popular as a monetization strategy for digital products and services.
Provides a data-driven approach to sales and marketing, which can help you optimize your monetization strategy and improve customer acquisition.
Save
Explores the psychological principles behind habit formation, which can help you design products and services that are more engaging and addictive.
Save
Provides insights into the science of habit formation, which can help you understand how to create habits that support your monetization goals.
Offers a framework for understanding and addressing the challenges of sustaining growth in innovative businesses, which is essential for long-term success.
Provides a roadmap for marketing and selling innovative products to mainstream customers, which can help you overcome the challenges of monetizing new technologies.
Save
This practical guide provides actionable advice on how to acquire customers for your startup, which is essential for generating revenue and validating your monetization strategy.
This comprehensive guide covers all aspects of building a successful startup, including monetization strategies and customer acquisition.
Provides a practical framework for using customer feedback to develop and iterate on your monetization strategy.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/jerggl/monetization
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Time
30240 hours
Level
Introductory
Via
Udacity
Instructors
Katherine Wu
Shiv Patel
Rizwan Ansary
Language
English
Good to know
Teaches monetization strategies, which drive revenue and profits for organizations
Explores advanced concepts like premium value and unit economics, which are essential for growth-focused product managers
Provides practical frameworks and models, such as Acquisition Model and Unit economics model, for evaluating and optimizing monetization strategies
Instructors have extensive experience in growth product management and monetization strategies
Leverages a hands-on project to apply concepts and develop real-world skills in monetization strategy evaluation
Requires prior knowledge in product management and some understanding of marketing concepts
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