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Market Research Manager

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April 2, 2024 Updated May 19, 2025 18 minute read

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Exploring a Career as a Market Research Manager

A Market Research Manager is a strategic professional who directs the gathering and analysis of market data to help organizations make informed business decisions. They are pivotal in understanding consumer behavior, identifying market trends, and assessing the competitive landscape. This role involves designing research projects, interpreting findings, and translating complex data into actionable strategies that can shape product development, marketing campaigns, and overall business growth.

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Salaries for Market Research Manager

City

25th Percentile

50th Percentile

75th Percentile

Median

New York

$145,000

$176,000

$217,000

$176,000

San Francisco

$116,000

$141,000

$172,000

$141,000

Seattle

$109,000

$136,000

$170,000

$136,000

See all salaries

City

25th Percentile

50th Percentile

75th Percentile

Median

New York

$145,000

$176,000

$217,000

$176,000

San Francisco

$116,000

$141,000

$172,000

$141,000

Seattle

$109,000

$136,000

$170,000

$136,000

Austin

$111,000

$147,000

$204,000

$147,000

Toronto

$107,000

$128,000

$149,000

$128,000

London

£52,000

£69,000

£88,000

£69,000

Paris

€49,000

€67,000

€87,000

€67,000

Berlin

€66,000

€73,000

€85,000

€73,000

Tel Aviv

₪174,000

₪180,000

₪193,000

₪180,000

Singapore

S$85,000

S$111,000

S$154,000

S$111,000

Beijing

¥530,000

¥733,000

¥986,000

¥733,000

Shanghai

¥163,000

¥204,000

¥249,000

¥204,000

Shenzhen

¥505,000

¥726,000

¥894,000

¥726,000

Bengalaru

₹1,342,000

₹2,340,000

₹4,100,000

₹2,340,000

Delhi

₹552,000

₹913,000

₹1,200,000

₹913,000

Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Market Research Manager

Take the first step.

We've curated six courses to help you on your path to Market Research Manager. Use these to develop your skills, build background knowledge, and put what you learn to practice.

Sorted from most relevant to least relevant:

Estrategia y Planificación de Marketing

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Marketing Science e Estratégia de Marketing

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Statistics for International Business

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The Power of Markets III: Input Markets and Promoting Efficiency

The Power of Markets III: Input Markets and Promoting...

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Gestión de marca y producto

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An Introduction to Consumer Neuroscience & Neuromarketing

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Reading list

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