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An Introduction to Consumer Neuroscience & Neuromarketing

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
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Copenhagen Business School

Rating 4.5 based on 240 ratings
Length 7 weeks
Effort 6 weeks of study, 5-6 hours/week
Starts Jul 6 (last week)
Cost $49
From Copenhagen Business School via Coursera
Instructor Thomas Zoëga Ramsøy
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Science Business
Tags Social Sciences Life Sciences Business Psychology Leadership And Management

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What people are saying

According to other learners, here's what you need to know

very interesting in 23 reviews

A very interesting topic.

a very interesting class.

It was a very interesting course, where I learned a lot of new things and I still want to learn more about it.

Very interesting and practical infos.

This is a very interesting and useful course.

A very interesting seminar in which I have learned a lot.

Very interesting and enjoyable.

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very good in 13 reviews

Very good support material.

This was a very good theoretical (80%) and practical (20%) piece.

I found the course interesting and I enjoyed myself its boring Very good intro to neuromarketing.

This is a very good introductory course for this field.

The lecturers are guest speakers were very good too.

Very good insights.

A very good course!

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consumer neuroscience in 11 reviews

Very detailed and comprehensive Very well explained and very informative session on consumer neuroscience and neuro Marketing.

However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

Si trae ejemplos y muchas lecturas I think the course is an excellent introduction to the topics of neuromarketing and consumer neuroscience, as well as to how the brain actually works.The only reason why I do not give the course a score of 5 out of 5 is the fact that the discussion forums were not really followed by the moderators.

Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced Sometimes, the lessons wanted to cover a lot of topics in a small frame of time, so it may be hard to follow up with everything without a background in general psychology.

Even if marketing itself is not your focus, this course provides a very good insight or primer to the field of consumer neuroscience.

It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge.

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highly recommend in 8 reviews

Highly recommended.

Nonetheless, I would highly recommend it Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

I highly recommend all the students to pursue this course and enrich the learnings.

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neuroscience and neuromarketing in 7 reviews

Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.

It is a very informative and essential course of Neuroscience and Neuromarketing including precious interviews o Gained an awesome experience relating to consumer behaviours It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit.

Neuroscience is totally new to me.After completion of this course I have been explored to a new world of marketing with a frame of neuro science.No doubt,it is going to drive marketing world to a spectacular destination where I think it helps in product development and diversification to cater humans' need at a minute level.Good luck Ramsoy.... Great way to start to know a bit about Consumer Neuroscience and Neuromarketing!

Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing.

This course is a very interesting way to introduce in the Neuroscience and Neuromarketing field, very recomended.

The course is good for introducing the concepts of consumer neuroscience and neuromarketing, what they are about, how are they relevant and the research methods which are currently used to measure/assess (last one in great detail).

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recommend this course in 7 reviews

I recommend this course.

I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.

I would highly recommend this course to any friend and would look forward to completing more with the same professor in same related topic.

Personally I would have added even more case studies to the lessons, I highly recommend this course.

A complete course with many neuroscience insights applied to marketing, Dr. Ramsøy's accent is brilliant (I'm English and I rarely needed to look at the transcript), I recommend this course to anyone interested in Neuroscience's future in Business and especially in Marketing.

Excellent Nowdays I Work with retail systems and the course came along with my expectations, I highly recommend this course.

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Coursera

&

Copenhagen Business School

Rating 4.5 based on 240 ratings
Length 7 weeks
Effort 6 weeks of study, 5-6 hours/week
Starts Jul 6 (last week)
Cost $49
From Copenhagen Business School via Coursera
Instructor Thomas Zoëga Ramsøy
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Science Business
Tags Social Sciences Life Sciences Business Psychology Leadership And Management

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