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An Introduction to Consumer Neuroscience & Neuromarketing

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
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Rating 4.5 based on 317 ratings
Length 7 weeks
Effort 6 weeks of study, 5-6 hours/week
Starts Nov 21 (7 days ago)
Cost $49
From Copenhagen Business School via Coursera
Instructor Thomas Zoëga Ramsøy
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Science Business
Tags Social Sciences Life Sciences Business Psychology Leadership And Management

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What people are saying

recommend this course

I recommend this course.

I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.

I would highly recommend this course to any friend and would look forward to completing more with the same professor in same related topic.

Personally I would have added even more case studies to the lessons, I highly recommend this course.

A complete course with many neuroscience insights applied to marketing, Dr. Ramsøy's accent is brilliant (I'm English and I rarely needed to look at the transcript), I recommend this course to anyone interested in Neuroscience's future in Business and especially in Marketing.

Excellent Nowdays I Work with retail systems and the course came along with my expectations, I highly recommend this course.

I completely recommend this course.

I would highly recommend this course for students doing research in neuromarketing.

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neuroscience and neuromarketing

Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.

It is a very informative and essential course of Neuroscience and Neuromarketing including precious interviews o Gained an awesome experience relating to consumer behaviours It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit.

Neuroscience is totally new to me.After completion of this course I have been explored to a new world of marketing with a frame of neuro science.No doubt,it is going to drive marketing world to a spectacular destination where I think it helps in product development and diversification to cater humans' need at a minute level.Good luck Ramsoy.... Great way to start to know a bit about Consumer Neuroscience and Neuromarketing!

Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing.

This course is a very interesting way to introduce in the Neuroscience and Neuromarketing field, very recomended.

The course is good for introducing the concepts of consumer neuroscience and neuromarketing, what they are about, how are they relevant and the research methods which are currently used to measure/assess (last one in great detail).

Very easy course I found this course to be a great introduction to both Neuroscience and Neuromarketing.

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consumer behavior

This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions.

Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.

This course has been a complete eye-opener as to what we as customers think, how we make decisions, what affects our emotions, create feelings, create memories; how they influence our general as well as consumer behavior; how we make decisions; effectiveness of senses in marketing and so much more that the place is insufficient to explain all of it.

Very interesting and detailed study of consumer behavior.

g GREAT Great content, easy to have the big picture Its a good introduction to de field Nice Course & Learning I feel diligent whe nstudy this course because it's quite new for me to know the consumer behavior behind brain Great!

This has been an interesting course which has broadened my knowledge in the area of consumer behavior when the principles of neuroscience is applied to Marketing .

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well as

Si trae ejemplos y muchas lecturas I think the course is an excellent introduction to the topics of neuromarketing and consumer neuroscience, as well as to how the brain actually works.The only reason why I do not give the course a score of 5 out of 5 is the fact that the discussion forums were not really followed by the moderators.

The course opens doors and with complementary courses on how works the brain and how to measure the brain signals, it will help a new generation of (neuro)managers to transform their business activities, as well as their personal knowledge of... themselves :-) This course was too biologically technical, but I loved it.

It offers some great tools and theoretical insights, as well as interviews with both academics and practitioners.

I come from a brand strategy background and found this knowledge was something I could use in my day-to-day work as well as learning heaps of new things along the way.

You will learn a lot about the different techniques of priming as well as useful information to protect yourself from being caught in the web of neuromarjeting.

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good introduction

Good introduction to neuroscience in application to market research.

A good introduction to a complex field.

Great information and structure Gives a good introduction to the field of neuroscience.

My only note would be to focus more on Neuromarketing Love it Very good introduction to Neuro Science and involment to marketing!

Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional A very good introduction to consumer neuroscience.

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so much

While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing.

Thank you so much to Dr. Thomas Zoëga Ramsøy and to Coursera for providing this amazing course that has elevated our level of understanding towards Neuromarketing!

Thank you so much for the class.

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highly recommended

Highly recommended.

Highly recommended :) Really love the course.

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rather than

Currently this course seems to be more of a marketing campaign for neuromarketing tools rather than a scientific discussion of the topic.

However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

Thank you for your work and keep the education coming :) Very superficial and dry great Great course, would be helpful if there is more clarity rather than always having to go through research work Amazing course, easy to understand for non-scientific backgrounds!

There was more about market research using neuroscience, rather than actual marketing, and it tended to get a little theoretical.

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case studies

I mean more evaluation and exposure at deeper levels of implementation and case studies.

The videos are a summary of the readings and the case studies are really fascinating.

The greatness varied from the way the course was taught from various interview, case studies, and presentations to the way of explaining and providing the information.

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Rating 4.5 based on 317 ratings
Length 7 weeks
Effort 6 weeks of study, 5-6 hours/week
Starts Nov 21 (7 days ago)
Cost $49
From Copenhagen Business School via Coursera
Instructor Thomas Zoëga Ramsøy
Download Videos On all desktop and mobile devices
Language English
Subjects Social Sciences Science Business
Tags Social Sciences Life Sciences Business Psychology Leadership And Management

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