Save For Later

Master Digital Marketing

Save For Later

Digital marketing has dramatically changed how organizations connect with their customers. In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field.

In this learning path,

  • Learn the fundamentals of digital marketing.
  • Discover how to use social media in your marketing strategy.
  • Identify how to use SEO principles and analyze site SEO.

OpenCourser is an affiliate partner of LinkedIn Learning and may earn a commission when you buy through our links.

From LinkedIn Learning
Hours 21
Instructors Brian Honigman, Martin Waxman, Carlos Gil, Megan Adams, Anson Alexander, David Booth, Brad Batesole, Patrick Rauland, Gabe Villamizar
Language English
Subjects Business

Similar Courses

Sorted by relevance

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Social Media Analyst 3 $24k

Social Media/ Blogger $33k

Social Media Host $33k

Social Media Adviser $35k

Mobile & Social Media $36k

Social Media Expert $41k

Media & Social Planner $44k

Social Media Researcher $45k

Associate Social Media $54k

Social Media Evangelist $75k

Digital Social Media $90k

Social Media SME $154k

Courses in this

Listed in the order in which they should be taken

Starts Course Information

On Demand

Social Media Marketing Foundations

Social media dramatically altered marketing by allowing businesses to directly engage with customers and vice versa. Brands that stand the test of time will use these platforms to...

LinkedIn Learning

Save

On Demand

Social Media Marketing: Strategy and Optimization

Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital...

LinkedIn Learning

Save

On Demand

Marketing Tools: Social Media

Learn how to make the right choices for your business from among the thousands of social media apps, tools, and platforms. Discover how to find and retain followers, how often you...

LinkedIn Learning

Save

On Demand

Social Media Marketing: Managing Online Communities

Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create...

LinkedIn Learning

Save

On Demand

Social Media Marketing for Small Business

Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to...

LinkedIn Learning

Save

On Demand

Marketing on Facebook

When your business is on Facebook, your reach is exponential. You can find new prospects and market directly to customers. This course helps you set up a Facebook account...

LinkedIn Learning

Save

On Demand

Advertising on Instagram

Learn the ins and outs of advertising on Instagram. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, build a...

LinkedIn Learning

Save

On Demand

Social Media for Leadership

Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive. Join Brian Honigman as he demonstrates how, as a member of the...

LinkedIn Learning

Save

On Demand

SEO Foundations

Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products...

LinkedIn Learning

Save

On Demand

SEO: Link Building

You can't get to the top of search engine results without strong links. Learn smart link-building strategies to improve your site's SEO and traffic in this course with expert...

LinkedIn Learning

Save

On Demand

Local SEO

Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to "brick and mortar" stores and services. Customers don't...

LinkedIn Learning

Save

On Demand

International SEO

Attract international visitors to your website with these SEO tips from David Booth. This course can help you develop and implement a successful strategy for international SEO,...

LinkedIn Learning

Save

On Demand

WordPress: SEO (You were viewing this course)

Out of the box, WordPress does a pretty good job of driving users to your site. But there's still more you can do to make your site visible to search engines and social media...

LinkedIn Learning

Save

On Demand

SEO for Social Media

Search engine optimization (SEO) can make your social media channels come alive. In fact, you can achieve 10x the visibility of your posts, whether they’re on LinkedIn, Twitter,...

LinkedIn Learning

Save

On Demand

Marketing Tools: SEO

Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization,...

LinkedIn Learning

Save

LinkedIn Learning

From LinkedIn Learning
Hours 21
Instructors Brian Honigman, Martin Waxman, Carlos Gil, Megan Adams, Anson Alexander, David Booth, Brad Batesole, Patrick Rauland, Gabe Villamizar
Language English
Subjects Business

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Social Media Analyst 3 $24k

Social Media/ Blogger $33k

Social Media Host $33k

Social Media Adviser $35k

Mobile & Social Media $36k

Social Media Expert $41k

Media & Social Planner $44k

Social Media Researcher $45k

Associate Social Media $54k

Social Media Evangelist $75k

Digital Social Media $90k

Social Media SME $154k

Similar Courses

Sorted by relevance