About this Professional Certificate
Accelerate your career by learning how to develop and deploy winning business strategies for your organization with a Professional Certificate in Strategic Management from Wharton. Enhance your leadership capabilities by identifying and defining your business’s competitive advantage, refining your strategy to optimize customer interactions, and driving profits.
Created by world-famous professors at the Wharton School, this certificate program helps you obtain the management skills you need to turn the challenges posed by today’s marketplace into opportunities for your business. Today’s leaders know that providing high-quality offerings at competitive prices is no longer enough to survive; this program was created to give you the knowledge and hands-on application you need to improve customer experience, boost operational efficiencies, and lower costs. By the end of this online program, you’ll have created your own connected strategy to deploy in your own organization to achieve real-world results.
What you'll learn
- How to identify and define the competitive advantages of your business
- How to refine your strategy to maximize your competitive advantage and drive profits
- How to leverage the four connected strategies to create continuous relationships with customers
- How to move beyond traditional modes of customer interaction to create a fundamentally new business model
- How to create a portfolio of connected strategies to respond to different customer segments
- How to achieve sustainable competitive advantage in today’s business environment
| From | The Wharton School of the University of Pennsylvania, Wharton via edX |
|---|---|
| Hours | 72 |
| Instructors | Nicolaj Siggelkow, Christian Terwiesch |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Relocation Advantage $43k
Advantage Trainer $51k
Assistant Advantage Coordinator $53k
Sports Marketing Advantage $53k
Medicare Advantage Analyst $57k
Business Advantage Specialist $59k
Advantage System Analysis $63k
International Advantage Specialist $68k
financial advantage $73k
Advantage Priority Analyst $81k
Senior Advantage Coordinator $81k
Advantage Support Engineer $103k
Courses in this Professional Certificate
Listed in the order in which they should be taken
| Starts | Course Information | |
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On Demand |
Business Strategy from Wharton: Competitive Advantage Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was... edX | The Wharton School of the University of Pennsylvania, Wharton |
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On Demand |
Strategic Management Capstone (You were viewing this course) Welcome to the Strategic Management Capstone Project! This course was designed to bring you the resources and tools you need to envision, plan, and develop a Connected Strategy... edX | Wharton, The Wharton School of the University of Pennsylvania |
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On Demand |
Introduction to Connected Strategy In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of... edX | Wharton, The Wharton School of the University of Pennsylvania |
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| From | The Wharton School of the University of Pennsylvania, Wharton via edX |
|---|---|
| Hours | 72 |
| Instructors | Nicolaj Siggelkow, Christian Terwiesch |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Relocation Advantage $43k
Advantage Trainer $51k
Assistant Advantage Coordinator $53k
Sports Marketing Advantage $53k
Medicare Advantage Analyst $57k
Business Advantage Specialist $59k
Advantage System Analysis $63k
International Advantage Specialist $68k
financial advantage $73k
Advantage Priority Analyst $81k
Senior Advantage Coordinator $81k
Advantage Support Engineer $103k
Similar Courses
Sorted by relevance
