About this Specialization
"Finding the Story in the Data� is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
| From | Peking University, University of California, Davis via Coursera |
|---|---|
| Hours | 155 |
| Instructors | Shi Zhengyu, Jim Fong, Susan Berman, Olivier Rubel, PhD, Robin Boyar, Ashwin Aravindakshan, PhD |
| Language | Chinese, English |
| Subjects | Business Languages |
Similar Courses
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Specialist, Marketing Research $66k
Marketing Research & Development $67k
Marketing Research Administrator $72k
Senior Marketing, Marketing Research $72k
Marketing & Research Analyst $72k
Research and Marketing $77k
Marketing Research and Analytics $81k
Marketing Research and Analytics $81k
Assistant Marketing and Research $90k
Marketing Manager, Research $98k
Manager, Research & Marketing $113k
Manager of Marketing Research $128k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
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Jun |
Chinese Characters for beginner 汉字 (You were viewing this course) Welcome to "Chinese Characters for beginner"! This is an elementary course on learning Chinese characters. Together, we will start from the basic element of Chinese characters--... Coursera | Peking University, University of California, Davis |
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Jul |
Research Proposal: Initiating Research Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries,... Coursera | University of California, Davis |
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Jul |
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week... Coursera | University of California, Davis |
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Jul |
In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable... Coursera | University of California, Davis |
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Jul |
Research Report: Delivering Insights You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and... Coursera | University of California, Davis |
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| From | Peking University, University of California, Davis via Coursera |
|---|---|
| Hours | 155 |
| Instructors | Shi Zhengyu, Jim Fong, Susan Berman, Olivier Rubel, PhD, Robin Boyar, Ashwin Aravindakshan, PhD |
| Language | Chinese, English |
| Subjects | Business Languages |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Specialist, Marketing Research $66k
Marketing Research & Development $67k
Marketing Research Administrator $72k
Senior Marketing, Marketing Research $72k
Marketing & Research Analyst $72k
Research and Marketing $77k
Marketing Research and Analytics $81k
Marketing Research and Analytics $81k
Assistant Marketing and Research $90k
Marketing Manager, Research $98k
Manager, Research & Marketing $113k
Manager of Marketing Research $128k
Similar Courses
Sorted by relevance
