About this MicroMasters
Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.
The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
What you'll learn
- Drive your company’s Return on Investment (ROI) with analytics-based marketing strategies.
- Apply analytics tools and techniques to real-world problems and scenarios.
- Practical applications in price and promotion analytics.
- Analysis of competitive trends.
- Distribution and sales performance.
- Competitive Analysis and Market Segmentation.
- Budgets for multiple campaigns.
- Advanced programming languages.
- Conjoint analysis, decision trees.
- Brick and mortar vs. e-commerce channels.
- Exclusive for Verified students: Practical application of R, the industry standard for data analysis, to critical and common marketing questions.
| From | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley via edX |
|---|---|
| Hours | 96 |
| Instructors | Stephan Sorger , MBA, MS, PE, Stephan Sorger |
| Language | English |
| Subjects | Business Programming Data Science |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Agriculture Extension Specialist $35k
National Extension Educator $41k
UC Berkeley Extension Online Instructor $45k
Coordinator, The Berkeley Network $47k
Extension FCS Agent $47k
Extension Educator Expert $52k
Extension Faculty $53k
Extension Area Specialist $54k
Mime teacher through UC Extension, Berkeley and Davis $62k
Extension $63k
Assistant Berkeley County Magistrate $75k
Professor and Extension Economist $86k
Courses in this MicroMasters
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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On Demand |
Marketing Analytics: Marketing Measurement Strategy Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure... edX | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley |
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On Demand |
Marketing Analytics: Price and Promotion Analytics (You were viewing this course) In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their... edX | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley |
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On Demand |
Marketing Analytics: Competitive Analysis and Market Segmentation In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your... edX | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley |
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On Demand |
Marketing Analytics: Products, Distribution and Sales In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best... edX | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley |
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&
| From | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley via edX |
|---|---|
| Hours | 96 |
| Instructors | Stephan Sorger , MBA, MS, PE, Stephan Sorger |
| Language | English |
| Subjects | Business Programming Data Science |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Agriculture Extension Specialist $35k
National Extension Educator $41k
UC Berkeley Extension Online Instructor $45k
Coordinator, The Berkeley Network $47k
Extension FCS Agent $47k
Extension Educator Expert $52k
Extension Faculty $53k
Extension Area Specialist $54k
Mime teacher through UC Extension, Berkeley and Davis $62k
Extension $63k
Assistant Berkeley County Magistrate $75k
Professor and Extension Economist $86k
Similar Courses
Sorted by relevance
