About this Specialization
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
| From | University of Colorado Boulder via Coursera |
|---|---|
| Hours | 96 |
| Instructors | Chris J. Vargo, Harsha Gangadharbatla |
| Language | English |
| Subjects | Business |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Ads Support Specialist $56k
UX Researcher, Ads $59k
Ads Analyst $64k
Ads Analyst $64k
Classified Ads Editor $64k
Head of Display Technical Specialists, Ads, Google Technical Services $67k
ADS Technician $83k
Google Ads Quality Analyst $86k
BING Ads Analyst $102k
Ads Solutions Engineer, Ads, Google Technical Services $117k
Ads Solutions Engineer, Google Technical Services $117k
Ads Counsel Lead $159k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
|---|---|---|
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Jun |
Introduction to the Digital Advertising Landscape The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data... Coursera | University of Colorado Boulder |
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Jun |
Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results... Coursera | University of Colorado Boulder |
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Jun |
Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in... Coursera | University of Colorado Boulder |
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Jun |
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and... Coursera | University of Colorado Boulder |
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| From | University of Colorado Boulder via Coursera |
|---|---|
| Hours | 96 |
| Instructors | Chris J. Vargo, Harsha Gangadharbatla |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Ads Support Specialist $56k
UX Researcher, Ads $59k
Ads Analyst $64k
Ads Analyst $64k
Classified Ads Editor $64k
Head of Display Technical Specialists, Ads, Google Technical Services $67k
ADS Technician $83k
Google Ads Quality Analyst $86k
BING Ads Analyst $102k
Ads Solutions Engineer, Ads, Google Technical Services $117k
Ads Solutions Engineer, Google Technical Services $117k
Ads Counsel Lead $159k
Similar Courses
Sorted by relevance
