Save for later
Native Advertising
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.
Get a Reminder
Rating | Not enough ratings |
---|---|
Length | 5 weeks |
Starts | Jun 26 (48 weeks ago) |
Cost | $49 |
From | University of Colorado Boulder via Coursera |
Instructors | Chris J. Vargo, Harsha Gangadharbatla |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing |
Get a Reminder
Similar Courses
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Coordinator, Content Strategy, Native $44k
Native Teacher $44k
Admissions Counselor / Native American Liaison $48k
Coordinator, Advertising $49k
Native English Instructor $50k
Android native $54k
Advertising Design $54k
Advertising Specialist, Marketing & Advertising $55k
High School Native Language Tutor $57k
Native American Studies Instructor $65k
Assistant Native American Outreach Coordinator $73k
Advertising Technologist $172k
Write a review
Your opinion matters. Tell us what you think.
Please login to leave a review
Rating | Not enough ratings |
---|---|
Length | 5 weeks |
Starts | Jun 26 (48 weeks ago) |
Cost | $49 |
From | University of Colorado Boulder via Coursera |
Instructors | Chris J. Vargo, Harsha Gangadharbatla |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing |
Similar Courses
Sorted by relevance
Like this course?
Here's what to do next:
- Save this course for later
- Get more details from the course provider
- Enroll in this course