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Leading a Family Business

Luis Antonio Marquez Heine, Dr. Fernando Sandoval Arzaga, Fernando Andrés Moya Dávila, David S. Xotlanihua-González, and Luis Antonio Marquez Heine

This specialized Program is aimed at leaders and entrepreneurs, who seek to develop strategies for transgenerational entrepreneurship and innovation.

Through three courses, you will cover the strategies and tools that entrepreneurs and startups use to develop business ideas and launch innovations that will prepare you to orchestrate the family business and Identify and apply the characteristics that will allow you to be a good business leader and an expert in making decisions about your own business.

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What's inside

Three courses

Entrepreneurial Mindset

(0 hours)

In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place.

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Leadership in the Family Business

(0 hours)

To ensure the family business transcends and the company is sustained over time, in this course, you will understand the complexity of family and business dynamics, reflect on the roles and ways of thinking of the family's leader, and make a diagnosis of entrepreneurship.

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Fundamentals of entrepreneurship in the family business

(0 hours)

Nowadays, family businesses are essential to our economy. This entrepreneurship course provides tools and strategies for success in a competitive environment. You'll learn best practices, entrepreneurship and innovation models to leverage family business strengths and create a sustainable enterprise for future generations.

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Learning objectives

Develop strategies for entrepreneurship and transgenerational innovation

Skills for leading and orchestrating synergies of the entrepreneurial business family members

Develop strategies for entrepreneurship and transgenerational innovation
Skills for leading and orchestrating synergies of the entrepreneurial business family members

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Time

70 hours

Level

Advanced

Via

Coursera

Institution

Tecnológico de Monterrey

Instructors

Luis Antonio Marquez Heine

Dr. Fernando Sandoval Arzaga

Fernando Andrés Moya Dávila

David S. Xotlanihua-González

Luis Antonio Marquez Heine

Level

Advanced

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