Fundamentals of entrepreneurship in the family business from Coursera

Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations.

In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch).

This online course delivers the knowledge and tools necessary for the success of a venture in the family business.

The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.

Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.

What's inside

Syllabus

Topic 1. A Family Business Venture: The STEP Model

Topic 2. Mega Trends and Entrepreneurship

Topic 3. Ideation and Market Validation

Topic 4. Value Proposition

Topic 5. Business Pitch (Family and Non-Family Investors)

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores how to use entrepreneurship and innovation models to take advantage of the strengths of family business when adapting to market changes

Taught by instructors who are highly qualified and recognized for their work in family entrepreneurship

Offered by the Center for Entrepreneurial Families and EGADE Business School, a top-ranked institution in Mexico and Latin America

Covers the latest trends in entrepreneurship, business model innovation, and leadership

Teaches how to develop a business pitch to attract investors

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentals of entrepreneurship in the family business with these activities:

Read Family Business and Entrepreneurship

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Create a solid foundation for understanding the key concepts and strategies of family businesses and entrepreneurship as they relate to this course.

View Family Business Succession: The Final Test of... on Amazon

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Read the first three chapters of the book.
Take notes on the key concepts discussed in each chapter.
Identify the main differences between family businesses and non-family businesses.
Understand the challenges and opportunities facing family businesses.

Follow a Tutorial on Family Business Succession Planning

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Gain practical knowledge on how to plan for the smooth transition of ownership and leadership in a family business.

Browse courses on Family Business

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Find a reputable tutorial on family business succession planning.
Follow the tutorial step-by-step.
Take notes on the key concepts and techniques discussed in the tutorial.

Learn about the STEP Model

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Follow guided video tutorials to enhance understanding of the STEP Model for family business ventures.

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Watch videos on the STEP Model
Review supporting materials

14 other activities

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Attend a Family Business Networking Event

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Connect with other family business owners and learn from their experiences.

Browse courses on Family Business

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Find a family business networking event in your area.
Attend the event and introduce yourself to other attendees.
Share your experiences and learn from the experiences of others.

Review Mega-Trends

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Review key concepts in mega trends to strengthen understanding of course material.

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Read online articles and blog posts
Watch videos on the topic
Summarize key points

Develop a Family Business Model

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Creating a Family Business Model will help students refine their understanding of how to implement the Value Proposition within their business.

Browse courses on Business Model

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Define your target audience and their needs
Identify your value proposition and how it solves your target audience's needs
Develop a business model that describes how you will create and deliver value to your target audience
Test your assumptions by talking to potential customers and getting feedback
Revise your business model based on feedback

Conduct Market Research for a Family Business

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Conducting Market Research will help students define and understand their target market, which will be essential for developing a Marketing Plan.

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Identify the information you need to collect
Choose the right methods for collecting data
Conduct your market research
Analyze your data
Write a market research report

Practice Financial Analysis for Family Businesses

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Improve your understanding of financial analysis techniques used in family businesses.

Browse courses on Financial Analysis

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Review the basics of financial analysis.
Apply financial analysis techniques to a family business case study.
Develop recommendations for improving the financial performance of a family business.

Write a Business Plan for a Family Business

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Draft a comprehensive plan for starting or growing a family business.

Browse courses on Business Plan

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Identify the target market for your product or service.
Develop a value proposition for your business.
Determine the key resources and capabilities needed to operate your business.
Create a financial plan for your business.
Develop a marketing and sales plan for your business.

Participate in a Family Business Workshop

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Engage with experts and other family business owners to gain practical skills and insights.

Browse courses on Family Business

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Find a family business workshop that aligns with your interests.
Attend the workshop and actively participate in the discussions and activities.
Network with other participants and learn from their experiences.

Develop a Family Business Model

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Create a practical plan for starting or growing a family business.

Browse courses on Business Model

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Identify the target market for your product or service.
Develop a value proposition for your business.
Determine the key resources and capabilities needed to operate your business.
Create a financial plan for your business.
Develop a marketing and sales plan for your business.

Develop Value Proposition

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Practice identifying and developing compelling value propositions for family businesses.

Browse courses on Value Proposition

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Analyze target market and customer needs
Identify unique differentiators
Craft a clear and concise value statement

Create a Marketing Plan for your Family Business

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Creating a Marketing Plan will help students understand how to identify and reach their target market, and how to develop and implement marketing campaigns.

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Define your target audience
Develop a marketing message that resonates with your target audience
Choose the right marketing channels and tactics to reach your target audience
Develop a budget for your marketing plan
Implement your marketing plan and track your results

Attend a Family Business Workshop

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Attend a workshop specifically designed to address the challenges and opportunities of family businesses.

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Research and identify relevant workshops
Attend and participate in the workshop
Apply learnings to family business

Discuss Family Business Case Studies

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Engage in peer discussions to analyze and share insights on case studies of successful family businesses.

Browse courses on Case Studies

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Select case studies
Prepare for discussion
Participate in peer session

Pitch Your Business Idea to a Venture Capitalist

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Develop and deliver a compelling presentation of your business idea to a venture capitalist.

Browse courses on Business Pitch

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Identify the key elements of a venture capital pitch.
Develop a concise and engaging pitch.
Practice delivering your pitch to your peers.
Pitch your business idea to a venture capitalist.

Develop a Business Pitch

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Create a comprehensive business pitch for attracting investors to a family business venture.

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Develop a compelling narrative
Conduct market research
Create financial projections
Rehearse and deliver pitch

Career center

Learners who complete Fundamentals of entrepreneurship in the family business will develop knowledge and skills that may be useful to these careers:

Family Business Owner

A Family Business Owner is someone who owns and operates a business with their family members. They are responsible for the success of the business and the well-being of their family. This course can be helpful for someone who wants to become a Family Business Owner because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Family Business Owner

Entrepreneur

An Entrepreneur is someone who starts and runs their own business. They identify opportunities, develop business plans, and raise capital to fund their ventures. This course can be helpful for someone who wants to become an Entrepreneur because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Entrepreneur

Intrapreneur

An Intrapreneur is someone who works within an organization to develop and launch new products or services. They are responsible for identifying opportunities, developing business plans, and raising capital to fund their ventures. This course can be helpful for someone who wants to become an Intrapreneur because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Intrapreneur

Product Manager

A Product Manager is someone who is responsible for the development and launch of new products or services. They may work in a variety of industries, including family businesses. This course can be helpful for someone who wants to become a Product Manager because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Product Manager

Strategist

A Strategist is someone who is responsible for developing and executing strategies. They may work in a variety of industries, including family businesses. This course can be helpful for someone who wants to become a Strategist because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Strategist

Venture Capitalist

A Venture Capitalist is someone who invests in early-stage companies. They may invest in a variety of businesses, including family businesses. This course can be helpful for someone who wants to become a Venture Capitalist because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Venture Capitalist

Franchise Owner

A Franchise Owner is someone who owns and operates a business that is part of a larger franchise system. They are responsible for the success of their franchise and for adhering to the standards of the franchise system. This course can be helpful for someone who wants to become a Franchise Owner because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Franchise Owner

Salesperson

A Salesperson is someone who is responsible for selling products or services. They may work in a variety of industries, including family businesses. This course can be helpful for someone who wants to become a Salesperson because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Salesperson

Business Analyst

A Business Analyst is a professional who helps organizations improve their business processes. They analyze business needs, develop solutions, and implement those solutions to create a more efficient and effective organization. This course can be helpful for someone who wants to become a Business Analyst because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Business Analyst

Consultant

A Consultant is a professional who provides advice and guidance to organizations on a variety of business issues. They may work on projects such as developing new strategies, improving operations, or solving problems. This course can be helpful for someone who wants to become a Consultant because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

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Project Manager

A Project Manager is someone who is responsible for planning and executing projects. They may work in a variety of industries, including family businesses. This course can be helpful for someone who wants to become a Project Manager because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

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Marketer

A Marketer is someone who is responsible for developing and executing marketing campaigns. They may work in a variety of industries, including family businesses. This course can be helpful for someone who wants to become a Marketer because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

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Manager

A Manager is someone who is responsible for overseeing the work of others. They may work in a variety of industries, including family businesses. This course can be helpful for someone who wants to become a Manager because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

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Investor

An Investor is someone who provides capital to businesses in exchange for a share of the profits. They may invest in a variety of businesses, including family businesses. This course can be helpful for someone who wants to become an Investor because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

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Writer

A Writer is someone who writes for a variety of purposes, including business. They may write marketing materials, website content, or even books. This course can be helpful for someone who wants to become a Writer because it provides a foundation in entrepreneurship and innovation, which are essential skills for success in this role.

See salaries and explore the career path for Writer