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Fernando Andrés Moya Dávila
and
Luis Antonio Marquez Heine
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.
Read more
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.
Read more
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years.
The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place.
In this online course, you will understand how you can begin to develop these innovative and entrepreneurial skills, and thus apply them successfully.
This online course focuses on understanding the strategies, tools and basic concepts that entrepreneurs use to undertake market innovations and scale their ventures, generating value and disruption in many markets.
You will understand:
• How to validate a problem and its solution (Problem-Solution Fit)
• How to validate if a product has an acceptance in a market (Product-Market Fit)
• How to scale your ventures (Business Model Fit)
Register for this course and see more details by visiting:
OpenCourser.com/course/7q9o9x/entrepreneurial
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What's inside
Syllabus
Topic 1. Innovative Entrepreneurship
Why is entrepreneurship important these days? Is it a fad or a need of new managers, executives, and people who start projects and companies? Entrepreneurship is a discipline inside management that has only begun to be studied. Entrepreneurship is at present just as important as marketing, information systems, finance, human resources, or strategy. Furthermore, a very relevant body of knowledge has been developed around entrepreneurship to help and support entrepreneurs. Innovation is a discipline, together with entrepreneurship, for which methodologies have been developed and taught to people who innovate. When these disciplines are brought together they create the concept of innovative entrepreneurship.
Read more
Syllabus
Topic 1. Innovative Entrepreneurship
Why is entrepreneurship important these days? Is it a fad or a need of new managers, executives, and people who start projects and companies? Entrepreneurship is a discipline inside management that has only begun to be studied. Entrepreneurship is at present just as important as marketing, information systems, finance, human resources, or strategy. Furthermore, a very relevant body of knowledge has been developed around entrepreneurship to help and support entrepreneurs. Innovation is a discipline, together with entrepreneurship, for which methodologies have been developed and taught to people who innovate. When these disciplines are brought together they create the concept of innovative entrepreneurship.
Read more
Topic 2. Lean Startup
Welcome to Problem-Solution Fit, Product-Market Fit, and Business Model Fit. Have you heard about Lean Startup? We will be dealing with the concept and the methodologies used in it that will help you position the products or services you want to sell through your Startup.
Topic 3. Designing a Business Model
Welcome to the topic Business Model Types. Business models are key tools for launching a new company or for accelerating business growth. Business model design and analysis provide a simple and effective setting to assess new opportunities and are crucial to keep our head above water. This course offers a real-world context where students participate closely in the development, launching, management, and data collection processes of a business.
Topic 4. Corporate entrepreneurship
In this topic we are going to look at the concept Corporate entrepreneurship as a worldwide phenomena to accelerate the growth of companies through open innovation. We will clearly review that entrepreneurships can be done inside companies, that is, apply innovation in order to develop new products and services, or even business models, or buying companies at early stages.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Examines innovative entrepreneurship, which is integral to the success of new companies and business ventures
Introduces Lean Startup, a methodology to validate a problem-solution fit, product-market fit, and business model fit
Develops business model design and analysis, crucial for assessing new opportunities and ensuring business growth
Explores corporate entrepreneurship as a worldwide phenomenon for accelerating company growth through open innovation
Taught by Fernando Andrés Moya Dávila and Luis Antonio Marquez Heine, recognized experts in the field of entrepreneurship
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Save Entrepreneurial Mindset to your list so you can find it easily later:
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Reviews summary
Entrepreneurship ideas
Learners say that this entrepreneurship course is highly informative and provides a solid foundation in the subject.
Provides a solid foundation
"Very informative and gives good foundation plus references!"
Very informative
"Very informative and gives good foundation plus references!"
"What a very productive course, imparting skills one can always use in real life."
"best course to learn, its simple to understand with the help of subtitle and reading course"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Entrepreneurial Mindset with these
activities:
Join a Startup Group or Community
Show steps
Connect with other entrepreneurs and professionals to share ideas, learn from others, and build relationships.
Show steps
-
Research and identify relevant startup groups or communities.
-
Attend meetings and events.
-
Participate in discussions and workshops.
Attend an Entrepreneurship Workshop
Show steps
Gain practical knowledge and skills by attending workshops focused on entrepreneurship and innovation.
Show steps
-
Research and identify relevant entrepreneurship workshops.
-
Attend the workshop.
-
Apply the knowledge and skills gained to your own business ideas.
Review Book: Lean Startup
Show steps
Understand the concepts and methodologies of Lean Startup to validate your business ideas and increase your chances of success.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Summarize the main ideas and how they relate to your own business ideas.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a Lean Startup Canvas
Show steps
Apply the Lean Startup Canvas to your own business idea to identify and test key assumptions.
Show steps
-
Identify the key elements of your business idea.
-
Fill out the Lean Startup Canvas using the key elements.
-
Test your assumptions by gathering feedback from potential customers.
Create a Business Model Pitch
Show steps
Develop a concise and effective pitch that outlines your business model and value proposition.
Show steps
-
Identify your target audience and their key pain points.
-
Develop a solution that addresses those pain points.
-
Create a business model that outlines how you will generate revenue and profit.
-
Practice and refine your pitch until it is clear and compelling.
Implement a Business Model
Show steps
Put your business model into action by implementing strategies and tactics that will drive revenue and growth.
Show steps
-
Develop a marketing plan.
-
Implement a sales strategy.
-
Measure your results and make adjustments as needed.
Mentor aspiring entrepreneurs
Show steps
Share your experience and expertise by mentoring aspiring entrepreneurs to enhance your knowledge and solidify your understanding.
Show steps
-
Identify a suitable mentorship program or platform.
-
Connect with aspiring entrepreneurs and offer your support.
-
Provide guidance and advice based on your own experiences and knowledge.
Join a Startup Group or Community
Show steps
Connect with other entrepreneurs and professionals to share ideas, learn from others, and build relationships.
Show steps
Show steps
Show steps
- Research and identify relevant startup groups or communities.
- Attend meetings and events.
- Participate in discussions and workshops.
Attend an Entrepreneurship Workshop
Show steps
Gain practical knowledge and skills by attending workshops focused on entrepreneurship and innovation.
Show steps
Show steps
Show steps
- Research and identify relevant entrepreneurship workshops.
- Attend the workshop.
- Apply the knowledge and skills gained to your own business ideas.
Review Book: Lean Startup
Show steps
Understand the concepts and methodologies of Lean Startup to validate your business ideas and increase your chances of success.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts.
- Summarize the main ideas and how they relate to your own business ideas.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a Lean Startup Canvas
Show steps
Apply the Lean Startup Canvas to your own business idea to identify and test key assumptions.
Show steps
Show steps
Show steps
- Identify the key elements of your business idea.
- Fill out the Lean Startup Canvas using the key elements.
- Test your assumptions by gathering feedback from potential customers.
Create a Business Model Pitch
Show steps
Develop a concise and effective pitch that outlines your business model and value proposition.
Show steps
Show steps
Show steps
- Identify your target audience and their key pain points.
- Develop a solution that addresses those pain points.
- Create a business model that outlines how you will generate revenue and profit.
- Practice and refine your pitch until it is clear and compelling.
Implement a Business Model
Show steps
Put your business model into action by implementing strategies and tactics that will drive revenue and growth.
Show steps
Show steps
Show steps
- Develop a marketing plan.
- Implement a sales strategy.
- Measure your results and make adjustments as needed.
Mentor aspiring entrepreneurs
Show steps
Share your experience and expertise by mentoring aspiring entrepreneurs to enhance your knowledge and solidify your understanding.
Show steps
Show steps
Show steps
- Identify a suitable mentorship program or platform.
- Connect with aspiring entrepreneurs and offer your support.
- Provide guidance and advice based on your own experiences and knowledge.
Career center
Learners who complete Entrepreneurial Mindset will develop knowledge and skills
that may be useful to these careers:
Startup Founder
Startup Founder
Startup founders are responsible for establishing and leading new businesses, often in high-growth industries. This course provides valuable knowledge for those looking to launch their own startups. It covers topics such as lean startup methodologies, designing business models, and corporate entrepreneurship, which are essential for building and scaling a successful startup.
Entrepreneur
Entrepreneur
Entrepreneurs are individuals who create and manage their own businesses, taking on the risks and rewards of doing so. This course provides a strong foundation for those looking to start their own businesses. It covers topics such as problem-solution fit, product-market fit, and business model fit, which are essential for any entrepreneur. Additionally, the course provides insights into the strategies and tools used by entrepreneurs to innovate and scale their ventures.
Business Development Manager
Business Development Manager
Business development managers are responsible for identifying and developing new business opportunities for their companies. This course provides insights into the strategies and tools used by business development managers to validate problems and solutions, identify product-market fit, and scale ventures. It can help business development managers build the skills they need to drive growth and innovation within their organizations.
Product Manager
Product Manager
Product managers are responsible for the development and management of products. This course provides valuable knowledge for those looking to become product managers. It covers topics such as problem-solution fit, product-market fit, and business model fit, which are essential for developing and launching successful products. Additionally, the course provides insights into the role of innovation in product development.
Management Consultant
Management Consultant
Management consultants provide advice and support to businesses on various aspects of their operations. This course can help management consultants build a strong foundation in entrepreneurship and innovation. It covers topics such as problem-solving, market analysis, and business model design, which are essential for providing effective consulting services to clients.
Angel Investor
Angel Investor
Angel investors are individuals who invest their own money in early-stage companies. This course can help angel investors make informed investment decisions. It covers topics such as due diligence, market analysis, and business model evaluation, which are essential for identifying and investing in promising startups.
Venture Capitalist
Venture Capitalist
Venture capitalists invest in early-stage companies with high growth potential. This course provides insights into the strategies and tools used by venture capitalists to evaluate and invest in startups. It covers topics such as due diligence, investment decision-making, and portfolio management, which are essential for success in the venture capital industry.
Innovation Consultant
Innovation Consultant
Innovation consultants help businesses develop and implement innovative solutions to their challenges. This course provides valuable knowledge for those looking to become innovation consultants. It covers topics such as design thinking, lean innovation, and corporate entrepreneurship, which are essential for driving innovation within organizations.
Market Researcher
Market Researcher
Market researchers gather and analyze data on consumer behavior and market trends. This course can help market researchers develop a strong understanding of the entrepreneurial process. It covers topics such as problem-solution fit, product-market fit, and business model validation, which are essential for conducting effective market research and providing insights to clients.
Marketing Manager
Marketing Manager
Marketing managers are responsible for developing and executing marketing campaigns for their companies. This course can help marketing managers build a strong foundation in entrepreneurship and innovation. It covers topics such as market analysis, product positioning, and brand building, which are essential for developing successful marketing strategies.
Sales Manager
Sales Manager
Sales managers are responsible for leading and motivating sales teams to achieve their targets. This course can help sales managers develop a strong understanding of the entrepreneurial mindset. It covers topics such as customer acquisition, lead generation, and sales forecasting, which are essential for building and managing successful sales teams.
Operations Manager
Operations Manager
Operations managers are responsible for planning and managing the day-to-day operations of their companies. This course can help operations managers develop a strong understanding of the entrepreneurial process. It covers topics such as process improvement, inventory management, and supply chain management, which are essential for ensuring efficient and profitable operations.
Financial Analyst
Financial Analyst
Financial analysts provide financial advice and support to businesses and investors. This course can help financial analysts develop a strong understanding of the entrepreneurial landscape. It covers topics such as financial modeling, investment analysis, and risk management, which are essential for providing sound financial advice.
Web Developer
Web Developer
Web developers design, develop, and maintain websites. This course may be useful for web developers who are interested in developing and launching their own web-based products or services. It covers topics such as problem-solution fit, product-market fit, and business model validation, which are essential for building and launching successful web-based products or services.
Software Engineer
Software Engineer
Software engineers design, develop, and maintain software systems. This course may be useful for software engineers who are interested in developing and launching their own software products. It covers topics such as problem-solution fit, product-market fit, and business model validation, which are essential for building and launching successful software products.
For more career information including salaries, visit:
OpenCourser.com/course/7q9o9x/entrepreneurial
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Entrepreneurial Mindset.
Provides a step-by-step guide to building a successful startup using the Lean Startup methodology. It is essential reading for anyone who wants to learn how to validate their ideas, build a minimum viable product, and get to market quickly.
Classic in the field of marketing and sales, and it offers valuable insights into the challenges of bringing a new product to market. It is essential reading for anyone who wants to learn how to cross the chasm between early adopters and mainstream customers.
Comprehensive guide to starting and running a successful startup. It is essential reading for anyone who wants to learn the basics of entrepreneurship.
Save
Provides a framework for developing and evaluating business strategies. It is essential reading for anyone who wants to learn how to make better decisions about the future of their business.
Save
Practical guide to getting customers for your startup. It is essential reading for anyone who wants to learn how to build a sustainable business.
Collection of essays on the topic of entrepreneurship. It offers valuable insights into the mindset and skills required to build a successful startup.
Collection of essays on the challenges of building a successful startup. It offers valuable insights into the mindset and skills required to overcome adversity.
Explores the reasons why large companies often fail to innovate. It is essential reading for anyone who wants to understand the challenges of corporate entrepreneurship.
Save
Novel that tells the story of a team of IT professionals who are trying to save their company from a major disaster. It offers valuable insights into the challenges of IT and DevOps.
Explores the theory of disruptive innovation. It offers valuable insights into the challenges of bringing new products and services to market.
Explores the topic of corporate entrepreneurship. It offers valuable insights into the challenges of innovating within established organizations.
Explores the DNA of disruptive innovators. It offers valuable insights into the skills and mindset required to be a successful innovator.
Provides a behind-the-scenes look at the innovation process at IDEO. It offers valuable insights into the tools and techniques that can be used to foster creativity and innovation.
Explores the topic of disruptive innovation. It offers valuable insights into the challenges and opportunities that disruptive technologies present.
Save
Provides a practical guide to design thinking. It offers valuable insights into the tools and techniques that can be used to solve problems and create value.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/7q9o9x/entrepreneurial
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Effort
4 weeks, 5-8 hours/week
Level
Advanced
Via
Coursera
Institution
Tecnológico de Monterrey
Instructors
Fernando Andrés Moya Dávila
Luis Antonio Marquez Heine
Language
English
Transcripts
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This course belongs to a
collection
called
Leading a Family Business. It's comprised of three courses:
- Fundamentals of entrepreneurship in the family business
- Entrepreneurial Mindset (viewing)
- Leadership in the Family Business
Good to know
Examines innovative entrepreneurship, which is integral to the success of new companies and business ventures
Introduces Lean Startup, a methodology to validate a problem-solution fit, product-market fit, and business model fit
Develops business model design and analysis, crucial for assessing new opportunities and ensuring business growth
Explores corporate entrepreneurship as a worldwide phenomenon for accelerating company growth through open innovation
Taught by Fernando Andrés Moya Dávila and Luis Antonio Marquez Heine, recognized experts in the field of entrepreneurship
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