Fundamentos del emprendimiento en la empresa familiar from Coursera

¡Las empresas familiares son indispensables en la actualidad, sin embargo, es de suma importancia conocer las herramientas y las estrategias de éxito que les permitan trascender en un entorno competitivo, es por ello que este curso de emprendimiento te brinda la oportunidad de conocer y aplicar las mejores prácticas, teniendo en cuenta los modelos de emprendimiento e innovación, para aprovechar las fortalezas de la empresa familiar, para que esta crezca y trascienda de generación en generación.

En este curso de emprendimiento tendrás la oportunidad de conocer los instrumentos y componentes que implican emprender; desde la ideación, validación de mercado y la propuesta de valor, hasta la presentación de venta para atraer inversionistas (Pitch de Negocios).

Este curso en línea entrega los conocimientos y las herramientas necesarias para el éxito de un emprendimiento en la empresa familiar.

El Centro de Familias Emprendedoras y EGADE Business School de la Escuela de Negocios del Tecnológico de Monterrey es la Institución ideal para desarrollar estas habilidades, ya que el Tec de Monterrey es la universidad número 1 en México y la 6a mejor en Latinoamérica según Times Higher Education (THE) 2016.

Los profesores del Centro de Familias Emprendedoras están altamente calificados y son reconocidos al ser parte del proyecto mundial STEP para el emprendimiento familiar, y la EGADE Business School es la escuela número 1 en América Latina, en su MBA, según el ranking de AméricaEconomía.

What's inside

Syllabus

Tema 1. El emprendimiento en la empresa familiar: Modelo STEP

A lo largo de este tema, conocerás el modelo STEP el cual te ayudará a entender cómo las siguientes generaciones pueden potencializar la empresa familiar con nuevos emprendimientos, el apoyo de los integrantes de la familia y el liderazgo de la empresa.

Tema 2. Megatendencias y emprendimiento

Bienvenido al tema 2 del curso de Fundamentos del emprendimiento en la empresa familiar. A lo largo de este tema comprenderás los tipos de innovación que existen y que impactan en las empresas familiares y cómo las megatendencias influyen en el entorno y desarrollo de una empresa familiar.

Tema 3. Ideación y validación de mercado

¿Sabías que la ideación es a menudo la etapa más emocionante en el desarrollo de un proyecto? A lo largo de este tema conocerás diferentes herramientas para la ideación, así como también, una metodología y una técnica para llevarla a cabo. De igual manera, te presentaremos herramientas para la validación del producto o servicio en el mercado.

Tema 4. Propuesta de valor

A lo largo de este tema comprenderás cómo el reconocimiento de la oportunidad se centra en el cliente, siempre y cuando se tenga límites y orientación a resolver las necesidades del cliente. Además, conocerás cuáles son los elementos importantes para generar un modelo de negocios.

Tema 5. Presentación para venta (inversionistas familiares y no familiares)

A lo largo de este tema conocerás una herramienta para demostrar emprendimiento a inversionistas, clientes y socios llamado “Pitch Deck”; de igual manera conocerás conceptos, modelos y herramientas para el desarrollo del intraemprendimiento en la empresa familiar.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Dirigido a estudiantes universitarios de la Tec de Monterrey

Explica el modelo STEP, utilizado para mejorar empresas familiares mediante nuevos emprendimientos

Examina las megatendencias que influyen en las empresas familiares

Incluye herramientas para la validación de mercado y mercado

Proporciona un marco para el desarrollo de propuestas de valor

Enseña técnicas de presentación para atraer inversionistas

Reviews summary

Highly recommended family business entrepreneurship course

This course on family business entrepreneurship is highly recommended by students. Students praise the course for its clear and thorough content, which is presented in an engaging way by highly qualified professors. The course provides students with the necessary tools and knowledge to successfully start and grow a family business.

Provides practical tools and knowledge.

"ME LLEVO UNA EXCELENTE HERRAMIENTA COMO EMPRENDEDOR"

Highly qualified professors.

"EXCELENTE CURSO Y LOS PROFESORES LO HACEN VER TAN SENCILLO QUE FUE FACILMENTE ASIMILABLE"

Clear and thorough course content.

"EXCELENTE CURSO Y LOS PROFESORES LO HACEN VER TAN SENCILLO QUE FUE FACILMENTE ASIMILABLE"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos del emprendimiento en la empresa familiar with these activities:

Review family business management concepts

Show steps

Explore concepts related to family business management to strengthen your foundational understanding of the course material.

Show steps

Revisit notes or textbooks from previous courses on business management or family business.
Review online resources or articles related to family business management concepts.

Desarrollar una propuesta de valor para una empresa familiar

Show steps

Define claramente el valor único que ofrece tu empresa familiar y desarrolla un modelo de negocio sólido para impulsar el crecimiento y la rentabilidad.

Show steps

Analiza el mercado objetivo y las necesidades de los clientes.
Identifica los puntos fuertes y diferenciadores de tu empresa familiar.
Crea una propuesta de valor convincente que articule cómo tu producto o servicio satisface las necesidades del cliente y proporciona valor.
Desarrolla un modelo de negocio que describa cómo tu empresa creará y capturará valor.

Asistir a un taller sobre presentación de ventas para empresas familiares

Show steps

Mejora tus habilidades para presentar de manera efectiva tu empresa familiar a inversionistas, socios y clientes, lo que es crucial para atraer apoyo financiero y construir relaciones comerciales sólidas.

Browse courses on Pitch Deck

Show steps

Identifica talleres o eventos que se centren en presentación de ventas para empresas familiares.
Asiste al taller y toma notas detalladas sobre las técnicas y estrategias presentadas.
Aplica lo que has aprendido para desarrollar un pitch deck convincente para tu empresa familiar.

Show all three activities

Career center

Learners who complete Fundamentos del emprendimiento en la empresa familiar will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start their own businesses. They are responsible for all aspects of their business, from developing the idea to marketing and sales. This course can help entrepreneurs by providing them with the knowledge and skills they need to succeed in their ventures. The course covers topics such as ideation, market validation, and business planning. It also provides entrepreneurs with the opportunity to network with other entrepreneurs and investors.

See salaries and explore the career path for Entrepreneur

Business Development Manager

Business development managers are responsible for developing and implementing strategies to grow a company's business. They work with customers and partners to identify new opportunities and develop new products and services. This course can help business development managers by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as market research, competitive analysis, and sales and negotiation.

See salaries and explore the career path for Business Development Manager

Product Manager

Product managers are responsible for managing the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet the needs of customers. This course can help product managers by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as product development, market research, and customer feedback.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing managers are responsible for developing and implementing marketing strategies to promote products and services. They work with marketing teams to create and execute marketing campaigns and ensure that marketing goals are met. This course can help marketing managers by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as marketing strategy, digital marketing, and brand management.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales managers are responsible for leading and motivating sales teams. They develop and implement sales strategies and ensure that sales goals are met. This course can help sales managers by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as sales management, negotiation, and customer relationship management.

See salaries and explore the career path for Sales Manager

Project Manager

Project managers are responsible for planning, executing, and closing projects. They work with teams to ensure that projects are completed on time, within budget, and to the required quality standards. This course can help project managers by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as project management, risk management, and stakeholder management.

See salaries and explore the career path for Project Manager

Business Analyst

Business analysts are responsible for analyzing business processes and identifying opportunities for improvement. They work with stakeholders to develop solutions that can improve efficiency and profitability. This course can help business analysts by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as business analysis, process improvement, and data analysis.

See salaries and explore the career path for Business Analyst

Financial Analyst

Financial analysts are responsible for analyzing financial data and making recommendations on investment decisions. They work with clients to develop investment portfolios and manage risk. This course can help financial analysts by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as financial analysis, investment management, and risk management.

See salaries and explore the career path for Financial Analyst

Operations Manager

Operations managers are responsible for managing the day-to-day operations of a business. They work with employees to ensure that processes are efficient and that goals are met. This course can help operations managers by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as operations management, process improvement, and quality control.

See salaries and explore the career path for Operations Manager

Consultant

Consultants are responsible for providing advice and guidance to organizations on a variety of business issues. They work with clients to identify problems and develop solutions. This course can help consultants by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as consulting, problem solving, and communication.

See salaries and explore the career path for Consultant

Investment Banker

Investment bankers are responsible for advising companies on mergers and acquisitions, capital raising, and other financial transactions. They work with clients to develop and execute financial strategies. This course can help investment bankers by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as investment banking, financial modeling, and valuation.

See salaries and explore the career path for Investment Banker

Venture Capitalist

Venture capitalists are responsible for investing in early-stage companies. They work with entrepreneurs to provide funding and guidance. This course can help venture capitalists by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as venture capital, investment analysis, and due diligence.

See salaries and explore the career path for Venture Capitalist

Private Equity Associate

Private equity associates are responsible for evaluating and executing private equity investments. They work with companies to identify and acquire investment opportunities. This course can help private equity associates by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as private equity, investment analysis, and due diligence.

See salaries and explore the career path for Private Equity Associate

Family Office Manager

Family office managers are responsible for managing the financial and investment portfolios of wealthy families. They work with clients to develop and implement investment strategies and ensure that their financial needs are met. This course can help family office managers by providing them with the knowledge and skills they need to succeed in their roles. The course covers topics such as family office management, investment management, and risk management.

See salaries and explore the career path for Family Office Manager

Academic Researcher

Academic researchers conduct research in a variety of fields, including business and economics. They publish their findings in academic journals and present their work at conferences. This course may be useful for academic researchers by providing them with new insights into the field of business and economics. The course covers topics such as research methods, data analysis, and writing.

See salaries and explore the career path for Academic Researcher