Liderazgo en la empresa familiar from Coursera

Para lograr que la familia trascienda y la empresa se sostenga en el tiempo, en este curso de emprendimiento y administración de empresas, tendrás la oportunidad de comprender la complejidad de las dinámicas de familia y empresa, reflexionar sobre los roles y formas de pensar del dirigente familiar y hacer un diagnóstico del emprendimiento empresarial.

Todo ello con el fin de que conozcas los instrumentos y componentes que implican liderar y orquestar la empresa familiar: la visión de futuro de la familia empresaria, el desarrollo de las siguientes generaciones y la formación de un gobierno de familia y empresa eficaz y flexible. Todo el conocimiento adquirido en este curso de administración de empresas podrá ser aplicado en la empresa familiar.

El Centro de Familias Emprendedoras y EGADE Business School de la Escuela de Negocios del Tecnológico de Monterrey es la Institución ideal para desarrollar estas habilidades, ya que el Tec de Monterrey es la universidad número 1 en México y la 6a mejor en Latinoamérica según Times Higher Education (THE) 2016.

Los profesores del Centro de Familias Emprendedoras están altamente calificados y son reconocidos al ser parte del proyecto mundial STEP para el emprendimiento familiar, y la EGADE Business School es la escuela número 1 en América Latina, en su MBA, según el ranking de AméricaEconomía.

What's inside

Syllabus

Tema 1. Fundamentos de la Empresa Familiar

Tema 2. Identificación de roles en la empresa familiar

Tema 3. Visión de futuro de la familia empresaria

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Dirigido a personas interesadas en el emprendimiento y administración de empresas familiares

Impartido por profesores calificados y reconocidos en emprendimiento familiar

Desarrolla habilidades para liderar y orquestar dinámicas de familia y empresa

Proporciona un diagnóstico del emprendimiento empresarial

Incluye contenidos sobre la visión de futuro de la familia empresaria y el desarrollo de la siguiente generación

Aborda los roles y formas de pensar del dirigente familiar

Reviews summary

Liderazgo esencial para la empresa familiar

Según los estudiantes, este curso ofrece una comprensión profunda de las dinámicas complejas entre familia y empresa, proporcionando herramientas prácticas para el liderazgo efectivo. Los instructores son altamente calificados y el contenido es muy relevante para quienes buscan asegurar la trascendencia de su negocio familiar. Muchos aprecian el enfoque integral y la estructura clara, aunque un número menor sugiere el beneficio de incluir más casos de estudio específicos o escenarios de aplicación variados.

El curso está bien organizado, facilitando el aprendizaje y la comprensión.

"La estructura del curso es excelente; todo está muy bien secuenciado y es fácil de seguir, lo que optimiza el aprendizaje."

"Me gustó mucho la organización de los temas; cada módulo complementa al anterior perfectamente, construyendo un conocimiento sólido."

"Los módulos están bien definidos, y el material de apoyo es de gran utilidad, facilitando la asimilación del contenido."

Cubre aspectos cruciales del liderazgo en empresas familiares de forma integral.

"El contenido es muy completo y aborda todos los puntos clave para asegurar la sostenibilidad y trascendencia de una empresa familiar."

"Este curso me dio una visión integral sobre el liderazgo y la gobernanza en nuestra empresa, desde la visión de futuro hasta la siguiente generación."

"Muy relevante para los desafíos actuales de las empresas familiares, con una profundidad adecuada para profesionales en el área."

Instructores altamente calificados con gran experiencia y capacidad didáctica.

"Los profesores son unos expertos en el tema de la empresa familiar, sus ejemplos y explicaciones son muy claras y pertinentes."

"La calidad de los instructores es excepcional; se nota su experiencia y pasión por el tema, haciendo las clases muy atractivas."

"Me encantó la forma en que los docentes imparten los contenidos; son muy didácticos y logran simplificar conceptos complejos."

Ofrece herramientas y estrategias aplicables directamente a la empresa familiar.

"Los conocimientos adquiridos los pude aplicar de inmediato en mi empresa familiar; ha sido muy útil."

"Realmente me ayudó a entender mejor las dinámicas familiares y cómo liderar en mi propio contexto empresarial."

"Las herramientas y estrategias presentadas son muy prácticas y ya las estoy implementando en mi negocio, viendo resultados positivos."

Un grupo de estudiantes desearía más estudios de caso específicos para aplicación.

"Aunque el contenido es bueno, me hubiera gustado ver más casos prácticos o ejemplos reales de diferentes industrias y tamaños de empresa."

"Sería beneficioso si incluyeran más ejemplos de empresas familiares de diversos contextos para una mejor visualización de la aplicación."

"El material teórico es sólido, pero sentí que faltaron más aplicaciones concretas y escenarios simulados para practicar."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Liderazgo en la empresa familiar with these activities:

Revise family dynamics

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Recall the basic concepts of family dynamics and relationships to enhance understanding of the dynamics of family businesses.

Browse courses on Family Dynamics

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Review notes and materials from previous courses on family dynamics.
Read articles and books on the topic.
Discuss the concepts with family members or friends.

Create a Family Business Resource Binder

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Organize and consolidate course materials, notes, and external resources to facilitate easy access and retention of information.

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Gather materials from lectures, readings, and research.
Organize materials into relevant categories.
Use tabs, dividers, or binders to create a user-friendly system.

Case Study Analysis

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Strengthen analytical and problem-solving skills by examining real-life family business scenarios and developing solutions.

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Read and analyze case studies provided in the course materials.
Identify key issues and challenges faced by the family business.
Develop and evaluate potential solutions.

Two other activities

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Develop a Family Business Strategic Plan

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Apply course concepts to develop a comprehensive strategic plan for a family business, improving understanding of business strategy and implementation.

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Define the family business's mission, vision, and values.
Conduct an environmental scan and SWOT analysis.
Develop strategic objectives and initiatives.

Guide a Junior Family Business Entrepreneur

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Enhance understanding of family business concepts by sharing knowledge and providing guidance to aspiring entrepreneurs.

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Identify a junior entrepreneur or mentee.
Provide guidance on family business dynamics, leadership, and succession planning.
Offer support and encouragement.

Career center

Learners who complete Liderazgo en la empresa familiar will develop knowledge and skills that may be useful to these careers:

Family Business Consultant

Family Business Consultants work with family-owned businesses to help them improve their performance and achieve their goals. This course may be useful for individuals pursuing a career in family business consulting, as it provides a comprehensive understanding of the unique challenges and opportunities faced by family-owned businesses, as well as the skills and knowledge needed to provide effective consulting services to these businesses.

See salaries and explore the career path for Family Business Consultant

Strategy Consultant

Strategy Consultants provide strategic advice and guidance to businesses on a variety of topics, including growth strategy, market entry, and operational efficiency. This course may be useful for individuals pursuing a career as a Strategy Consultant, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses in developing and executing their strategies, which can be valuable for providing accurate and insightful strategic advice to these businesses.

See salaries and explore the career path for Strategy Consultant

Entrepreneur

Entrepreneurs start and run their own businesses. This course may be useful for individuals who want to start a family-owned business, as it provides a comprehensive understanding of the challenges and opportunities involved in leading and managing a family-owned business.

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Venture Capitalist

Venture Capitalists provide funding and support to early-stage companies with high growth potential. This course may be useful for individuals pursuing a career as a Venture Capitalist, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses, which can be valuable for evaluating and investing in these businesses.

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Operations Manager

Operations Managers are responsible for managing the day-to-day operations of a business. This course may be useful for individuals pursuing a career in Operations Management, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses in managing their operations, which can be valuable for developing effective operational strategies for these businesses.

See salaries and explore the career path for Operations Manager

Product Manager

Product Managers are responsible for managing the development and marketing of a company's products or services. This course may be useful for individuals pursuing a career as a Product Manager, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses in developing and marketing their products or services, which can be valuable for developing effective product strategies for these businesses.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. This course may be useful for individuals pursuing a career as a Project Manager, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses in managing projects, which can be valuable for developing effective project management strategies for these businesses.

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Sales Manager

Sales Managers are responsible for managing the sales function of an organization, which includes developing and executing sales strategies, managing sales teams, and closing deals. This course may be useful for individuals pursuing a career in Sales Management, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses in selling their products or services, which can be valuable for developing effective sales strategies for these businesses.

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Human Resources Manager

Human Resources Managers are responsible for managing the human resources function of an organization, which includes recruiting, hiring, training, and developing employees. This course may be useful for individuals pursuing a career in Human Resources Management, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses in managing their human resources, which can be valuable for developing effective HR strategies for these businesses.

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Lawyer

Lawyers provide legal advice and guidance to businesses and individuals on a variety of topics, including contracts, litigation, and tax law. This course may be useful for individuals pursuing a career as a Lawyer, as it provides a deep understanding of the legal issues that family-owned businesses face, which can be valuable for providing effective legal advice to these businesses.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing strategies to promote their company's products or services. This course may be useful for individuals pursuing a career in Marketing Management, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses in marketing their products or services, which can be valuable for developing effective marketing strategies for these businesses.

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Financial Analyst

Financial Analysts provide financial advice and guidance to businesses and individuals. This course may be useful for individuals pursuing a career as a Financial Analyst, as it provides a deep understanding of how businesses, including family-owned businesses, raise and use capital, which is valuable for providing accurate and insightful financial advice to clients.

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Investment Banker

Investment Bankers provide financial advice and guidance to businesses and individuals on a variety of topics, including mergers and acquisitions, capital raising, and investment strategies. This course may be useful for individuals pursuing a career as an Investment Banker, as it provides a deep understanding of how businesses, including family-owned businesses, raise and use capital, which is valuable for providing accurate and insightful financial advice to clients.

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Consultant

Consultants provide expert advice and guidance to businesses on a variety of topics, including strategy, operations, and finance. This course may be useful for individuals pursuing a career in consulting, as it provides a deep understanding of the unique challenges and opportunities faced by family-owned businesses, which can be valuable for providing effective consulting services to these businesses.

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Business Development Manager

Business Development Managers are responsible for developing and executing strategies to grow their company's revenue. This course may be useful for individuals pursuing this career path as it provides a comprehensive understanding of the dynamics of family-owned businesses, which can be valuable for developing strategies to partner with or sell to family-owned businesses.

See salaries and explore the career path for Business Development Manager