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Dominique D,
Martyn Clayden,
Dominique Duberry,
and
Matt Mount
Topics Covered
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Learners who complete Demystifying Entrepreneurship: How to Think Like an Entrepreneur will develop knowledge and skills
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Reading list
We haven't picked any books for this reading list yet.
A candid account of the challenges and rewards of building a startup, from a successful entrepreneur.
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A thought-provoking exploration of the nature of innovation, and how to build truly successful businesses.
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A guide to building a successful startup by testing ideas quickly and cheaply, and then iterating based on results.
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A practical and accessible guide to starting and running a successful business.
A classic work on the challenges faced by startup founders, including team dynamics, fundraising, and exits.
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A seminal work on the challenges of marketing and selling new technologies to mainstream customers.
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A practical guide to acquiring customers, covering channels such as content marketing, SEO, social media, and paid advertising.
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A thought-provoking exploration of the importance of purpose and inspiration in business.
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A practical guide to running a successful business, with a focus on simplicity and efficiency.
A clear and concise guide to developing and implementing good strategy.
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A fictionalized account of the challenges and rewards of implementing DevOps in a large enterprise.
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A study of the cultures of successful teams and organizations, and how to create a culture that drives performance.
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A practical guide to developing the skills and mindset of a disruptive innovator.
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A practical guide to managing your business's finances, with a focus on profitability.
A groundbreaking work on the challenges faced by established companies when faced with disruptive technologies.
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Provides a practical guide to developing and executing a traction strategy for your business, with a focus on customer acquisition and growth.
Provides a clear and concise framework for evaluating the quality of a business strategy, and discusses the key elements of a successful strategy.
Addresses the challenges faced by established businesses when it comes to innovation, and provides a framework for understanding and overcoming these challenges.
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Promotes the 'lean' approach to business planning, which emphasizes testing ideas quickly and cheaply, and iterating based on results.
Is written in an accessible style and provides step-by-step guidance on developing a business plan. It covers all the essential elements of a business plan, including market analysis, financial projections, and marketing strategies.
For more information about how these books relate to this course, visit:
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