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Paula Del Rey
Quiere crear correos electrónicos llamativos y profesionales para comunicarse con sus clientes y capturar su atención? En este proyecto, aprenderá a crear diferentes diseños usando Canva y aprenderá a integrar estos diseños en la plataforma Mailchimp para crear correos personalizados y atractivos. Una vez integrados estos diseños en Mailchimp, aprenderá cómo puede hacer uso de ellos en una campaña de correo electrónico para comunicarse con sus clientes, seguidores o lectores. El uso de diseños de Canva en una campaña de correo electrónico eleva la profesionalidad y el aspecto del correo electrónico. Este proyecto incluye una introducción a Canva, con la creación de diseños en Canva para almacenarlos y usarlos en Mailchimp y la creación de una campaña de correo electrónico en Mailchimp.
Register for this course and see more details by visiting:
OpenCourser.com/course/1582hl/como
What's inside
Syllabus
Visión general del proyecto
En este proyecto, aprenderá a crear diferentes diseños usando Canva y aprenderá a integrar estos diseños en la plataforma Mailchimp para crear correos personalizados y atractivos.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Este curso ofrece una introducción a Canva, lo que facilita que los principiantes comiencen a diseñar
Combina el uso de Canva y Mailchimp, lo que amplía las opciones de diseño para los correos electrónicos
Este curso enseña a los estudiantes cómo integrar diseños de Canva en las campañas de correo electrónico de Mailchimp, lo que mejora la apariencia y el profesionalismo de los correos
Desarrolla habilidades básicas de diseño que pueden ser valiosas en varios entornos, incluidos los negocios, el marketing y las comunicaciones
Los estudiantes deben tener acceso a una computadora e Internet, así como familiaridad con las plataformas de correo electrónico y diseño
Save this course
Save Cómo Guardar Diseños de Canva en Mailchimp to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Cómo Guardar Diseños de Canva en Mailchimp with these
activities:
Revise email marketing concepts
Show steps
Reviewing email marketing principles will help you engage with the course content more effectively from the beginning.
Browse courses on
Email Marketing
Show steps
-
Review your notes or textbooks on email marketing.
-
Complete any refresher tutorials or online courses on email marketing.
Compile a resource list of email marketing tools and templates
Show steps
Compiling a resource list will help you organize and access relevant information for future reference.
Browse courses on
Email Marketing
Show steps
-
Research and identify valuable email marketing tools and templates.
-
Organize the resources into a comprehensive list or database.
Follow a tutorial on email design best practices
Show steps
Following a tutorial on email design best practices will enhance your understanding of effective design principles.
Browse courses on
Email Design
Show steps
-
Search for and identify a reputable tutorial on email design best practices.
-
Follow the steps outlined in the tutorial.
-
Apply the principles you learn to your email campaign.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a sample email campaign
Show steps
Creating a sample campaign will allow you to apply the design principles you learn in the course and receive feedback on your work.
Show steps
-
Define your target audience and goals for the campaign.
-
Design an email template using Canva.
-
Integrate your template into Mailchimp.
-
Create a test email list and send out a sample campaign.
-
Analyze the results of your campaign and make adjustments as needed.
Join a study group or discussion forum
Show steps
Participating in discussions with peers will expose you to diverse perspectives and enhance your understanding of the course material.
Browse courses on
Email Marketing
Show steps
-
Identify and join a study group or discussion forum related to email marketing.
-
Participate actively in discussions and share your insights.
Provide feedback on email campaigns to fellow students
Show steps
Providing feedback to others will reinforce your understanding of the course concepts and help you develop your critical thinking skills.
Browse courses on
Email Marketing
Show steps
-
Identify opportunities to provide feedback to fellow students on their email campaigns.
-
Offer constructive criticism and suggestions for improvement.
Develop a portfolio of email designs
Show steps
Creating a portfolio of email designs will demonstrate your skills and provide tangible evidence of your progress in the course.
Browse courses on
Email Design
Show steps
-
Design and create a collection of email templates using Canva.
-
Showcase your templates in a portfolio format.
Contribute to open-source email marketing tools
Show steps
Contributing to open-source projects will allow you to apply your skills in a real-world setting and expand your knowledge of email marketing tools.
Browse courses on
Email Marketing
Show steps
-
Identify open-source email marketing tools that align with your interests.
-
Contribute to the project by reporting bugs, suggesting improvements, or writing documentation.
Revise email marketing concepts
Show steps
Reviewing email marketing principles will help you engage with the course content more effectively from the beginning.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Review your notes or textbooks on email marketing.
- Complete any refresher tutorials or online courses on email marketing.
Compile a resource list of email marketing tools and templates
Show steps
Compiling a resource list will help you organize and access relevant information for future reference.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Research and identify valuable email marketing tools and templates.
- Organize the resources into a comprehensive list or database.
Follow a tutorial on email design best practices
Show steps
Following a tutorial on email design best practices will enhance your understanding of effective design principles.
Browse courses on
Email Design
Show steps
Show steps
Show steps
- Search for and identify a reputable tutorial on email design best practices.
- Follow the steps outlined in the tutorial.
- Apply the principles you learn to your email campaign.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Create a sample email campaign
Show steps
Creating a sample campaign will allow you to apply the design principles you learn in the course and receive feedback on your work.
Show steps
Show steps
Show steps
- Define your target audience and goals for the campaign.
- Design an email template using Canva.
- Integrate your template into Mailchimp.
- Create a test email list and send out a sample campaign.
- Analyze the results of your campaign and make adjustments as needed.
Join a study group or discussion forum
Show steps
Participating in discussions with peers will expose you to diverse perspectives and enhance your understanding of the course material.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Identify and join a study group or discussion forum related to email marketing.
- Participate actively in discussions and share your insights.
Provide feedback on email campaigns to fellow students
Show steps
Providing feedback to others will reinforce your understanding of the course concepts and help you develop your critical thinking skills.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Identify opportunities to provide feedback to fellow students on their email campaigns.
- Offer constructive criticism and suggestions for improvement.
Develop a portfolio of email designs
Show steps
Creating a portfolio of email designs will demonstrate your skills and provide tangible evidence of your progress in the course.
Browse courses on
Email Design
Show steps
Show steps
Show steps
- Design and create a collection of email templates using Canva.
- Showcase your templates in a portfolio format.
Contribute to open-source email marketing tools
Show steps
Contributing to open-source projects will allow you to apply your skills in a real-world setting and expand your knowledge of email marketing tools.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Identify open-source email marketing tools that align with your interests.
- Contribute to the project by reporting bugs, suggesting improvements, or writing documentation.
Career center
Learners who complete Cómo Guardar Diseños de Canva en Mailchimp will develop knowledge and skills
that may be useful to these careers:
Email Developer
Email Developer
An Email Developer designs and codes HTML emails that are visually appealing, responsive, and accessible across different email clients. This course is a perfect fit for Email Developers who want to enhance their skillset and learn how to create visually appealing email campaigns using Canva. By integrating these designs with Mailchimp, Email Developers can ensure that their email campaigns are delivered seamlessly and achieve maximum impact.
Marketing Manager
Marketing Manager
A Marketing Manager oversees all aspects of marketing for an organization, including developing and executing marketing strategies, managing marketing budgets, and analyzing marketing campaigns. This course is a good fit for Marketing Managers who want to enhance their email marketing skills and incorporate visually appealing email campaigns into their marketing mix. By learning how to use Canva and Mailchimp, Marketing Managers can create engaging and effective email campaigns that contribute to the overall success of their marketing strategies.
Graphic designer
Graphic designer
A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course is a good fit for Graphic Designers who want to expand their skillset and learn how to create engaging email graphics using Canva. By integrating these designs with Mailchimp, Graphic Designers can ensure that their email campaigns are visually appealing and effective in conveying their message.
Visual Designer
Visual Designer
A Visual Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course is a good fit for Visual Designers who want to learn how to create engaging email graphics using Canva and integrate them with Mailchimp to create visually appealing email campaigns.
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager plans and executes email marketing campaigns for various purposes such as generating leads, promoting products or services, and fostering customer relationships. This course is an excellent fit for any Email Marketing Manager who is looking to enhance their email design and marketing skills. The course will provide valuable insights into using Canva to create eye-catching email designs and integrating them seamlessly with Mailchimp to deliver impactful email campaigns that drive results.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes marketing campaigns across multiple digital channels to achieve specific business goals. This course is a good fit for any Digital Marketing Specialist who wants to enhance their email marketing skills and create visually appealing email campaigns. The course will provide valuable guidance on using Canva to design email templates and integrating them with Mailchimp to deliver targeted and effective email marketing campaigns.
Creative Director
Creative Director
A Creative Director leads and manages a team of creative professionals, providing creative direction and ensuring the overall quality and effectiveness of creative projects. This course is a good fit for Creative Directors who want to deepen their understanding of email marketing and learn how to create visually appealing and impactful email campaigns. By integrating Canva designs with Mailchimp, Creative Directors can ensure that their email campaigns are executed seamlessly and achieve maximum impact.
Art Director
Art Director
An Art Director provides creative direction and oversees the visual aspects of a variety of projects, including advertising campaigns, website design, and packaging. This course is a good fit for Art Directors who want to learn how to use Canva to create high-quality graphics for use in email marketing campaigns. By integrating these designs with Mailchimp, Art Directors can ensure that their email campaigns are visually consistent with the overall brand identity.
Web Designer
Web Designer
A Web Designer plans, designs, and develops websites and web pages. This course may be useful for Web Designers who want to learn how to create visually appealing email campaigns that complement their website design. By integrating Canva designs with Mailchimp, Web Designers can ensure that their email campaigns maintain the same visual identity and enhance the overall user experience.
Product Designer
Product Designer
A Product Designer conceives, designs, and develops digital or physical products, considering user needs and technical feasibility. This course may be useful for Product Designers who want to learn how to create visually appealing and engaging onboarding emails for new users. By integrating Canva designs with Mailchimp, Product Designers can ensure that their email campaigns are seamlessly integrated with their product and provide a positive user experience from the start.
Marketing Analyst
Marketing Analyst
A Marketing Analyst collects, analyzes, and interprets market research data to identify trends, develop marketing strategies, and measure the effectiveness of marketing campaigns. This course may be useful for Marketing Analysts who want to learn how to use Mailchimp to create targeted email campaigns and track their performance. By integrating Canva designs with Mailchimp, Marketing Analysts can enhance the visual appeal of their email campaigns and increase their effectiveness in conveying insights and recommendations to stakeholders.
UX Designer
UX Designer
A UX Designer researches, designs, and evaluates the user experience of products and services to ensure they are user-friendly, efficient, and enjoyable to use. This course may be useful for UX Designers who want to incorporate email marketing into their user experience strategy. By learning how to design email campaigns using Canva and integrate them with Mailchimp, UX Designers can create visually appealing and engaging emails that enhance the overall user experience.
Content Marketer
Content Marketer
A Content Marketer develops and executes content marketing strategies to attract, engage, and retain a target audience. This course may be useful for a Content Marketer who wants to create engaging visual content for their marketing campaigns. By learning how to use Canva and Mailchimp, Content Marketers can enhance the visual appeal of their email campaigns and increase their effectiveness in conveying messages and driving engagement.
Social Media Marketer
Social Media Marketer
A Social Media Marketer manages all aspects of an organization's social media presence. This course may be useful for a Social Media Marketer who is looking to integrate email marketing into their social media strategy. By learning how to design email campaigns using Canva and integrate them with Mailchimp, Social Media Marketers can expand their reach and engage their audience more effectively.
Interactive Designer
Interactive Designer
An Interactive Designer designs multiple types of interactive content across various digital platforms. This course may be useful for any Interactive Designer who wishes to learn how to create high-quality graphics using Canva before integrating their designs with Mailchimp to create visually appealing and engaging email campaigns. Learning about Mailchimp will be helpful for creating automated email campaigns that are personalized with Canva designs to target specific audiences and track their engagement.
For more career information including salaries, visit:
OpenCourser.com/course/1582hl/como
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Cómo Guardar Diseños de Canva en Mailchimp.
Este libro proporciona una base sólida en los lenguajes de marcado y estilo que son esenciales para el diseño de plantillas de correo electrónico personalizadas para Mailchimp.
Este libro proporciona una metodología ágil para el desarrollo y la validación de ideas de negocio, lo que puede ser beneficioso para los estudiantes que buscan aplicar los conceptos de diseño y marketing por correo electrónico a empresas emergentes o proyectos personales.
Save
Este libro explora los principios de la comunicación efectiva y la persuasión, proporcionando información sobre cómo crear correos electrónicos de Mailchimp convincentes y memorables.
Esta guía de estilo proporciona pautas y mejores prácticas para el diseño y desarrollo de sitios web, que pueden ser útiles para los estudiantes que buscan crear diseños de correo electrónico compatibles y optimizados para diferentes navegadores y dispositivos.
Este libro clásico sobre usabilidad web ofrece principios y técnicas prácticas para diseñar interfaces de usuario intuitivas y fáciles de usar, que pueden ser aplicables al diseño de plantillas de correo electrónico de Mailchimp.
Este libro proporciona un marco integral para el diseño centrado en el usuario, que puede ayudar a los estudiantes a comprender los principios de diseño de interfaces de usuario aplicables al diseño de correo electrónico.
Este libro ofrece una guía completa sobre la arquitectura de la información, que ayuda a los estudiantes a comprender cómo organizar y estructurar el contenido de manera efectiva para mejorar la experiencia del usuario en los correos electrónicos de Mailchimp.
Este libro proporciona técnicas y estrategias para comunicar datos de manera efectiva a través de visualizaciones, lo que puede ayudar a los estudiantes a crear correos electrónicos de Mailchimp visualmente impactantes y fáciles de entender.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/1582hl/como
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Effort
2 horas
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Paula Del Rey
Language
Español
Good to know
Este curso ofrece una introducción a Canva, lo que facilita que los principiantes comiencen a diseñar
Combina el uso de Canva y Mailchimp, lo que amplía las opciones de diseño para los correos electrónicos
Este curso enseña a los estudiantes cómo integrar diseños de Canva en las campañas de correo electrónico de Mailchimp, lo que mejora la apariencia y el profesionalismo de los correos
Desarrolla habilidades básicas de diseño que pueden ser valiosas en varios entornos, incluidos los negocios, el marketing y las comunicaciones
Los estudiantes deben tener acceso a una computadora e Internet, así como familiaridad con las plataformas de correo electrónico y diseño
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