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GetVirtual
How to Launch Your Online Business
Nada Miljkovic
Nada Miljkovic
The GetVirtual (GV) online training series teaches future entrepreneurs how to launch their first online business by providing step-by-step guidance for launching a website, building a logo and understanding the basics of online social media marketing. Course participants will gain access to GV's project management templates designed to support basic business transactions from initial client intake to invoicing. Through a sequence of activities, videos and readings, GetVirtual lessons build business IQ as well as the entrepreneurial and leadership mindsets essential to small business owners. Learners will leave the course with a customer ready website, logo and a treasure trove of customizable business templates designed to forge a successful, professional relationship with new customers.
Register for this course and see more details by visiting:
OpenCourser.com/course/1s004q/getvirtual
What's inside
Syllabus
⭐️⭐️⭐️⭐️⭐️ Getting to Know Yourself as a Business Partner
This module is designed to teach you about your own mindset in relation to your business goals.
Read more
Syllabus
⭐️⭐️⭐️⭐️⭐️ Getting to Know Yourself as a Business Partner
This module is designed to teach you about your own mindset in relation to your business goals.
Read more
⭐️⭐️⭐️⭐️⭐️ Professional Profiles
How do you tell the story to the right audience at the right time?
⭐️⭐️⭐️⭐️⭐️ So, you Wanna Talk Business?
Let's talk about the GetVirtual Project Management process, business structures and key terms that help you communicate your business to clients and /or potential investors. All of this business talk goes hand-in-hand with effective communication strategies so you will learn lots of practical tips in this module. Get out your notebooks and let's go! 😁
⭐️⭐️⭐️⭐️⭐️ Project Management and Close Out
Managing a project takes more time on pre-planning and communication than you might think!
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Provides step-by-step guidance for launching a website
Helps entrepreneurs build a logo for their businesses
Teaches the basics of online social media marketing
Offers access to project management templates for basic business transactions
Provides a customer-ready website and logo upon completion
Offers customizable business templates for professional relationship building
Save this course
Save GetVirtual: How to Launch Your Online Business to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in GetVirtual: How to Launch Your Online Business with these
activities:
Review HTML and CSS Fundamentals
Show steps
Strengthen your understanding of HTML and CSS to enhance your website development capabilities.
Browse courses on
HTML
Show steps
-
Revisit online tutorials or documentation to refresh your memory.
-
Practice writing code and experimenting with different elements and styles.
-
Test your website in multiple browsers to ensure compatibility.
Gather Best Practices for Online Marketing
Show steps
Compile resources and information that provide insights and guidance on effective online marketing techniques.
Browse courses on
Online Marketing
Show steps
-
Research and identify reputable sources on online marketing best practices.
-
Create a collection of articles, blog posts, case studies, and other resources.
-
Organize and categorize the resources for easy reference.
Review "The Lean Startup" by Eric Ries
Show steps
Understand the principles of lean startups to enhance your entrepreneurial mindset.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
-
Read the book "The Lean Startup" thoroughly.
-
Identify key concepts and principles of lean entrepreneurship.
-
Apply these principles to your own business ideas or projects.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Social Media Marketing Strategies
Show steps
Expand your knowledge of social media platforms and techniques to effectively promote your business online.
Browse courses on
Social Media Marketing
Show steps
-
Identify the most relevant social media platforms for your target audience.
-
Develop engaging and informative content that resonates with your followers.
-
Utilize social media advertising tools to reach a wider audience.
Develop a Customer Value Proposition
Show steps
Create a clear and compelling statement that articulates the unique value of your product or service.
Browse courses on
Customer Value Proposition
Show steps
-
Identify your target customer and their needs.
-
Describe the benefits and features of your product or service that address these needs.
-
Craft a concise and persuasive statement that summarizes the customer value proposition.
Practice Designing Logos
Show steps
Improve your design skills by creating logos that are visually appealing and effectively convey your brand identity.
Browse courses on
Logo Design
Show steps
-
Choose a suitable design software and become familiar with its tools.
-
Experiment with different fonts, colors, and shapes to create logo variations.
-
Seek feedback and refine your designs to enhance their impact.
Develop a Marketing Proposal for Your Business
Show steps
Create a comprehensive marketing proposal outlining your target audience, marketing strategies, and expected outcomes.
Browse courses on
Marketing Plan
Show steps
-
Research and define your target audience.
-
Develop a comprehensive marketing strategy.
-
Outline your proposed budget and timeline.
-
Present your marketing proposal and seek feedback to enhance its effectiveness.
Launch a Minimum Viable Product (MVP)
Show steps
Build and iterate on a basic version of your product or service to test assumptions and gather customer feedback.
Browse courses on
Minimum Viable Product
Show steps
-
Define the core features of your MVP based on customer needs.
-
Develop and launch the MVP.
-
Gather user feedback and make improvements based on data and insights.
Review HTML and CSS Fundamentals
Show steps
Strengthen your understanding of HTML and CSS to enhance your website development capabilities.
Browse courses on
HTML
Show steps
Show steps
Show steps
- Revisit online tutorials or documentation to refresh your memory.
- Practice writing code and experimenting with different elements and styles.
- Test your website in multiple browsers to ensure compatibility.
Gather Best Practices for Online Marketing
Show steps
Compile resources and information that provide insights and guidance on effective online marketing techniques.
Browse courses on
Online Marketing
Show steps
Show steps
Show steps
- Research and identify reputable sources on online marketing best practices.
- Create a collection of articles, blog posts, case studies, and other resources.
- Organize and categorize the resources for easy reference.
Review "The Lean Startup" by Eric Ries
Show steps
Understand the principles of lean startups to enhance your entrepreneurial mindset.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
Show steps
Show steps
- Read the book "The Lean Startup" thoroughly.
- Identify key concepts and principles of lean entrepreneurship.
- Apply these principles to your own business ideas or projects.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Social Media Marketing Strategies
Show steps
Expand your knowledge of social media platforms and techniques to effectively promote your business online.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Identify the most relevant social media platforms for your target audience.
- Develop engaging and informative content that resonates with your followers.
- Utilize social media advertising tools to reach a wider audience.
Develop a Customer Value Proposition
Show steps
Create a clear and compelling statement that articulates the unique value of your product or service.
Browse courses on
Customer Value Proposition
Show steps
Show steps
Show steps
- Identify your target customer and their needs.
- Describe the benefits and features of your product or service that address these needs.
- Craft a concise and persuasive statement that summarizes the customer value proposition.
Practice Designing Logos
Show steps
Improve your design skills by creating logos that are visually appealing and effectively convey your brand identity.
Browse courses on
Logo Design
Show steps
Show steps
Show steps
- Choose a suitable design software and become familiar with its tools.
- Experiment with different fonts, colors, and shapes to create logo variations.
- Seek feedback and refine your designs to enhance their impact.
Develop a Marketing Proposal for Your Business
Show steps
Create a comprehensive marketing proposal outlining your target audience, marketing strategies, and expected outcomes.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Research and define your target audience.
- Develop a comprehensive marketing strategy.
- Outline your proposed budget and timeline.
- Present your marketing proposal and seek feedback to enhance its effectiveness.
Launch a Minimum Viable Product (MVP)
Show steps
Build and iterate on a basic version of your product or service to test assumptions and gather customer feedback.
Browse courses on
Minimum Viable Product
Show steps
Show steps
Show steps
- Define the core features of your MVP based on customer needs.
- Develop and launch the MVP.
- Gather user feedback and make improvements based on data and insights.
Career center
Learners who complete GetVirtual: How to Launch Your Online Business will develop knowledge and skills
that may be useful to these careers:
Online Business Consultant
Online Business Consultant
Online Business Consultants help businesses develop and implement online marketing strategies. The GetVirtual course can help build a foundation in designing and launching online businesses for those interested in this role.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. The GetVirtual course can help build a foundation in designing and launching online businesses for those interested in this role.
E-commerce Manager
E-commerce Manager
E-commerce Managers oversee the operations of e-commerce businesses, including online marketing and customer service. The GetVirtual course can help build a foundation in designing and launching online businesses for those interested in this field.
Small Business Owner
Small Business Owner
Small Business Owners run their own small businesses. The GetVirtual course can help build a foundation in designing and launching online businesses for those interested in this role.
Freelance Web Designer
Freelance Web Designer
Freelance Web Designers design and develop websites for clients. The GetVirtual course can help build a foundation in designing and launching online businesses for those interested in this role.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists plan and execute digital marketing campaigns, including online marketing. The GetVirtual course can help build a foundation in designing and launching online businesses for those interested in this role.
Freelance Social Media Manager
Freelance Social Media Manager
Freelance Social Media Managers plan and execute social media strategies for clients. Those interested in this role can benefit from the GetVirtual course's focus on online social media marketing.
Social Media Manager
Social Media Manager
Social Media Managers plan and execute social media strategies for businesses and organizations. Those interested in this role can benefit from the GetVirtual course's focus on online social media marketing.
Marketing Manager
Marketing Manager
Marketing Managers oversee the planning and execution of marketing campaigns, including online marketing. The GetVirtual course can help build a foundation in designing online businesses and lead generation for those interested in entering this field.
Content Marketer
Content Marketer
Content Marketers create and distribute content to attract and engage target audiences. The GetVirtual course can help build a foundation in online marketing for those interested in this role.
Freelance Writer
Freelance Writer
Freelance Writers create written content for websites, blogs, and other online platforms. The GetVirtual course can help build a foundation in online marketing for those interested in this role.
PPC Specialist
PPC Specialist
PPC Specialists plan and execute pay-per-click advertising campaigns. The GetVirtual course can help build a foundation in online marketing for those interested in this role.
Email Marketer
Email Marketer
Email Marketers plan and execute email marketing campaigns. The GetVirtual course can help build a foundation in online marketing for those interested in this role.
SEO Specialist
SEO Specialist
SEO Specialists optimize websites and content for search engines. The GetVirtual course can help build a foundation in online marketing for those interested in this role.
Web Developer
Web Developer
Web Developers design and develop websites and web applications.
For more career information including salaries, visit:
OpenCourser.com/course/1s004q/getvirtual
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
GetVirtual: How to Launch Your Online Business.
Comprehensive guide to marketing and public relations for online businesses. It covers everything from social media marketing to search engine optimization.
Must-read for anyone who is launching a new online business. It provides a step-by-step guide to the Lean Startup methodology, which proven way to reduce risk and increase your chances of success.
Great resource for entrepreneurs who want to learn how to use social media to grow their business. It provides a step-by-step guide to creating a social media strategy and executing it effectively.
Must-read for entrepreneurs who want to learn how to use content marketing to attract and engage customers.
Save
Great resource for entrepreneurs who are looking to grow their online business. It provides a framework for developing and executing a traction strategy, which is essential for getting your business off the ground.
Classic in the field of entrepreneurship. It provides a roadmap for building a successful business, from start to finish.
Classic in the field of innovation. It provides a framework for understanding how disruptive technologies can lead to the downfall of established companies.
Great read for entrepreneurs who are looking to build a successful business. It provides a number of insights into the process of innovation and how to create a company that is truly unique.
Great resource for entrepreneurs who are facing the challenges of running a business. It provides a number of insights into the challenges of leadership and how to overcome them.
Great read for entrepreneurs who are looking to build a creative and innovative culture in their company. It provides a number of insights into the creative process and how to create an environment where creativity can thrive.
Save
This classic book on strategy great read for entrepreneurs who are looking to gain an edge in the competitive world of business. It provides a number of insights into the principles of war and how they can be applied to business.
Save
Great read for entrepreneurs who are looking to build a successful business. It provides a number of insights into the factors that make great companies great.
Great resource for entrepreneurs who want to learn the basics of business. It provides a crash course in all the essential topics, from marketing to finance.
Great read for entrepreneurs who are looking to build a successful business without all the hassle. It provides a number of practical tips on how to get your business up and running quickly and efficiently.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/1s004q/getvirtual
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Effort
3-4 hours a week for four weeks
Level
Introductory
Via
Coursera
Institution
University of California, Santa Cruz
Instructor
Nada Miljkovic
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
Pусский
Türkçe
Polski
Ελληνικά
українська мова
Bahasa Indonesia
ไทย
қазақша
tiếng Việt
Good to know
Provides step-by-step guidance for launching a website
Helps entrepreneurs build a logo for their businesses
Teaches the basics of online social media marketing
Offers access to project management templates for basic business transactions
Provides a customer-ready website and logo upon completion
Offers customizable business templates for professional relationship building
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