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Carmen Rojas
How we consume data is often just as important as the data itself. If data remains in columns and rows and is a matrix of numbers, it will continue to be mysterious, confusing, and misunderstood. One of the most powerful ways that data can be easily understood is by making a dashboard. Tableau dashboards are easy to create, interactive, and highly customizable. In this video, learners will learn how to create a digital marketing dashboard. Along the way, they will learn the Tableau techniques that are easily applicable to business spaces outside of digital marketing. Learners will create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps. At the conclusion, they will learn how to combine all of these charts into a dashboard. After this course, learners will have highly sought-after data visualization skills and insights on how to best display data.
Register for this course and see more details by visiting:
OpenCourser.com/course/2moagg/create
What's inside
Syllabus
How To Create Digital Marketing Campaign Dashboards in Tableau
Learners will learn how to create a digital marketing dashboard using Tableau techniques that are easily applicable to business spaces outside of digital marketing. Learners will create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps—then combine all of these charts into a dashboard. After this course, learners will have highly sought-after data visualization skills and insights on how to best display data.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops data visualization skills using Tableau, which is an industry-standard tool for creating visually engaging and interactive dashboards
Teaches how to create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps, which are valuable tools for visualizing different types of data
Provides hands-on experience in creating a digital marketing dashboard, which is a practical and valuable skill for digital marketers and analysts
Taught by industry experts like Carmen Rojas, who has extensive experience in using Tableau for data visualization
Offers interactive and engaging materials, including videos, readings, and discussions, which enhances learning
Suitable for a wide range of learners, including students, professionals, and individuals interested in learning data visualization techniques
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Save Create Digital Marketing Campaign Dashboards in Tableau to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create Digital Marketing Campaign Dashboards in Tableau with these
activities:
Review principles of data visualization
Show steps
Refresh your understanding of the principles underlying data visualization to enhance your engagement with the course materials.
Browse courses on
Data Visualization
Show steps
-
Revisit chapters on data visualization from previous coursework or textbooks.
-
Attend an online webinar on best practices in data visualization.
-
Solve practice problems involving the creation of different types of visualizations.
Join a Tableau study group
Show steps
Connect with fellow students or professionals who are also learning Tableau to share knowledge, support each other, and enhance your understanding.
Browse courses on
Tableau
Show steps
-
Reach out to classmates or colleagues and propose forming a study group.
-
Meet regularly to discuss course materials, work on practice problems together, and exchange ideas.
-
Consider inviting guest speakers or industry professionals to share their insights and experiences.
Explore Tableau online tutorials
Show steps
Supplement your learning by following online tutorials that provide hands-on practice with Tableau's features and capabilities.
Browse courses on
Tableau
Show steps
-
Enroll in Tableau's free online training courses.
-
Search for tutorials on specific aspects of Tableau you want to improve, such as creating interactive dashboards or customizing visualizations.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Solve Tableau practice problems
Show steps
Reinforce your understanding of Tableau's functionality by completing practice problems that challenge you to create and manipulate visualizations.
Browse courses on
Tableau
Show steps
-
Join online forums or communities where Tableau users share practice problems.
-
Purchase workbooks or online courses that provide practice exercises.
Build a Tableau dashboard from scratch
Show steps
Apply your skills by creating a Tableau dashboard that showcases your understanding of data visualization and dashboard design principles.
Browse courses on
Tableau
Show steps
-
Choose a dataset and define the metrics and dimensions you want to visualize.
-
Design the layout of your dashboard, including the placement of visualizations and filters.
-
Create different types of visualizations, such as line graphs, bar charts, and maps, to represent the data.
-
Add interactivity to your dashboard by incorporating filters and tooltips.
Contribute to the Tableau community
Show steps
Engage with the wider Tableau community by contributing to open-source projects or participating in discussions on online forums.
Browse courses on
Tableau
Show steps
-
Find open-source Tableau projects on platforms like GitHub.
-
Identify areas where you can contribute your skills, such as bug fixes, documentation improvements, or new feature development.
-
Engage in discussions on Tableau's community forums, sharing your knowledge and helping others.
Apply Tableau to your marketing data
Show steps
Demonstrate the practical application of Tableau by analyzing your own marketing data and creating a dashboard to monitor key performance indicators.
Browse courses on
Tableau
Show steps
-
Gather data from your marketing campaigns, such as website analytics, social media metrics, and email performance.
-
Clean and organize your data into a format suitable for analysis.
-
Use Tableau to visualize and analyze the data, identifying trends, patterns, and areas for improvement.
-
Create a dashboard that presents your findings in an engaging and actionable way.
Become a Tableau mentor
Show steps
Enhance your understanding of Tableau while helping others by becoming a mentor to students or colleagues who are new to the software.
Browse courses on
Tableau
Show steps
-
Join online communities or forums where Tableau users connect.
-
Offer to answer questions and provide guidance to those seeking assistance with Tableau.
-
Take on a formal mentoring role through organizations or educational institutions.
Review principles of data visualization
Show steps
Refresh your understanding of the principles underlying data visualization to enhance your engagement with the course materials.
Browse courses on
Data Visualization
Show steps
Show steps
Show steps
- Revisit chapters on data visualization from previous coursework or textbooks.
- Attend an online webinar on best practices in data visualization.
- Solve practice problems involving the creation of different types of visualizations.
Join a Tableau study group
Show steps
Connect with fellow students or professionals who are also learning Tableau to share knowledge, support each other, and enhance your understanding.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Reach out to classmates or colleagues and propose forming a study group.
- Meet regularly to discuss course materials, work on practice problems together, and exchange ideas.
- Consider inviting guest speakers or industry professionals to share their insights and experiences.
Explore Tableau online tutorials
Show steps
Supplement your learning by following online tutorials that provide hands-on practice with Tableau's features and capabilities.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Enroll in Tableau's free online training courses.
- Search for tutorials on specific aspects of Tableau you want to improve, such as creating interactive dashboards or customizing visualizations.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Solve Tableau practice problems
Show steps
Reinforce your understanding of Tableau's functionality by completing practice problems that challenge you to create and manipulate visualizations.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Join online forums or communities where Tableau users share practice problems.
- Purchase workbooks or online courses that provide practice exercises.
Build a Tableau dashboard from scratch
Show steps
Apply your skills by creating a Tableau dashboard that showcases your understanding of data visualization and dashboard design principles.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Choose a dataset and define the metrics and dimensions you want to visualize.
- Design the layout of your dashboard, including the placement of visualizations and filters.
- Create different types of visualizations, such as line graphs, bar charts, and maps, to represent the data.
- Add interactivity to your dashboard by incorporating filters and tooltips.
Contribute to the Tableau community
Show steps
Engage with the wider Tableau community by contributing to open-source projects or participating in discussions on online forums.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Find open-source Tableau projects on platforms like GitHub.
- Identify areas where you can contribute your skills, such as bug fixes, documentation improvements, or new feature development.
- Engage in discussions on Tableau's community forums, sharing your knowledge and helping others.
Apply Tableau to your marketing data
Show steps
Demonstrate the practical application of Tableau by analyzing your own marketing data and creating a dashboard to monitor key performance indicators.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Gather data from your marketing campaigns, such as website analytics, social media metrics, and email performance.
- Clean and organize your data into a format suitable for analysis.
- Use Tableau to visualize and analyze the data, identifying trends, patterns, and areas for improvement.
- Create a dashboard that presents your findings in an engaging and actionable way.
Become a Tableau mentor
Show steps
Enhance your understanding of Tableau while helping others by becoming a mentor to students or colleagues who are new to the software.
Browse courses on
Tableau
Show steps
Show steps
Show steps
- Join online communities or forums where Tableau users connect.
- Offer to answer questions and provide guidance to those seeking assistance with Tableau.
- Take on a formal mentoring role through organizations or educational institutions.
Career center
Learners who complete Create Digital Marketing Campaign Dashboards in Tableau will develop knowledge and skills
that may be useful to these careers:
Data Scientist
Data Scientist
Data scientists use data to solve complex problems and make predictions. They can use Tableau to create dashboards that visualize data and make it easy to understand. This course can help you develop the skills you need to become a data scientist, including how to collect, clean, and analyze data, and how to create visualizations that communicate insights effectively.
Data Analyst
Data Analyst
Data analysts use data to solve business problems and improve decision-making. They can use Tableau to create dashboards that visualize data and make it easy to understand. This course can help you develop the skills you need to become a data analyst, including how to collect, clean, and analyze data, and how to create visualizations that communicate insights effectively.
Financial Analyst
Financial Analyst
Financial analysts use data to help businesses make better financial decisions. They can use Tableau to create dashboards that track financial performance and provide insights into business trends. This course can help you develop the skills you need to become a financial analyst, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Marketing Analyst
Marketing Analyst
Marketing analysts use data to help businesses understand their customers and make better marketing decisions. They can use Tableau to create dashboards that track marketing campaign performance and provide insights into customer behavior. This course can help you develop the skills you need to become a marketing analyst, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Operations Analyst
Operations Analyst
Operations analysts use data to help businesses improve their operations. They can use Tableau to create dashboards that track key performance indicators (KPIs) and provide insights into business trends. This course can help you develop the skills you need to become an operations analyst, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Risk Analyst
Risk Analyst
Risk analysts use data to help businesses identify and mitigate risks. They can use Tableau to create dashboards that track key performance indicators (KPIs) and provide insights into business trends. This course can help you develop the skills you need to become a risk analyst, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Product Manager
Product Manager
Product managers are responsible for developing and launching new products. They can use Tableau to create dashboards that track product performance and provide insights into customer feedback. This course can help you develop the skills you need to become a product manager, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Data Engineer
Data Engineer
Data engineers build and maintain the infrastructure that stores and processes data. They can use Tableau to create dashboards that track the performance of data pipelines and provide insights into data quality. This course can help you develop the skills you need to become a data engineer, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Business Intelligence Analyst
Business Intelligence Analyst
Business intelligence analysts use data to help businesses make better decisions. They can use Tableau to create dashboards that track key performance indicators (KPIs) and provide insights into business trends. This course can help you develop the skills you need to become a business intelligence analyst, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Data Governance Specialist
Data Governance Specialist
Data governance specialists ensure that data is used in a consistent and ethical manner. They can use Tableau to create dashboards that track data usage and provide insights into data quality. This course can help you develop the skills you need to become a data governance specialist, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Business Consultant
Business Consultant
Business consultants help businesses improve their performance. They can use Tableau to create dashboards that track key performance indicators (KPIs) and provide insights into business trends. This course can help you develop the skills you need to become a business consultant, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Market Researcher
Market Researcher
Market researchers use data to understand market trends and customer behavior. They can use Tableau to create dashboards that track key performance indicators (KPIs) and provide insights into business trends. This course can help you develop the skills you need to become a market researcher, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Data Protection Officer
Data Protection Officer
Data protection officers protect personal data from unauthorized access and use. They can use Tableau to create dashboards that track data breaches and provide insights into data security. This course can help you develop the skills you need to become a data protection officer, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Information Architect
Information Architect
Information architects design and organize information systems. They can use Tableau to create dashboards that help users find and understand information. This course can help you develop the skills you need to become an information architect, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
Tableau Developer
Tableau Developer
Tableau developers create and maintain Tableau dashboards and reports. They can use this course to learn how to create dashboards that are visually appealing and easy to understand. This course can help you develop the skills you need to become a Tableau developer, including how to use Tableau to create dashboards and reports, and how to analyze data to identify trends and patterns.
For more career information including salaries, visit:
OpenCourser.com/course/2moagg/create
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create Digital Marketing Campaign Dashboards in Tableau.
Save
This classic book on data visualization provides a wealth of insights into the principles of effective data visualization. It must-read for anyone who wants to create data visualizations that are both beautiful and informative.
Save
Provides a comprehensive overview of the principles and methods of effective data visualization. It valuable resource for professionals in any field who want to create data visualizations.
Save
Provides a practical guide to dashboard design, covering topics such as data selection, visualization techniques, and user experience. It valuable resource for anyone who wants to create dashboards that are effective and easy to use.
This guide is intended for first-time Tableau users who want to understand the basics of data visualization. It offers a practical approach that can assist students in creating and sharing interactive data visualizations.
Is free to Tableau Public users and provides a comprehensive overview of data visualization using Tableau Public. It covers topics such as data preparation, visualization techniques and dashboard design. It great resource for those who want to create data visualizations for the web.
Provides a comprehensive overview of the principles and methods of interactive data visualization for the web. It valuable resource for professionals who want to create interactive data visualizations for the web.
Provides a comprehensive overview of the principles and methods of data visualization using D3.js, a popular JavaScript library for data visualization. It valuable resource for professionals who want to create data visualizations for the web.
Provides a comprehensive overview of data visualization using JavaScript, a popular programming language. It covers topics such as data manipulation, visualization techniques, and interactive graphics. It great resource for those who want to create data visualizations for the web.
Teaches readers how to communicate data effectively through storytelling. It useful resource for anyone who wants to create data visualizations that are both informative and engaging.
Provides a comprehensive overview of data visualization, covering topics such as data types, chart types, and design principles. It great resource for beginners who want to learn the basics of data visualization.
Save
Provides a comprehensive overview of data visualization, covering topics such as data types, chart types, and design principles. It great resource for beginners who want to learn the basics of data visualization.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/2moagg/create
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Effort
1-2 hrs
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Carmen Rojas
Language
English
Good to know
Develops data visualization skills using Tableau, which is an industry-standard tool for creating visually engaging and interactive dashboards
Teaches how to create a variety of graphs including dual-axis line graphs, geovisualizations, and word maps, which are valuable tools for visualizing different types of data
Provides hands-on experience in creating a digital marketing dashboard, which is a practical and valuable skill for digital marketers and analysts
Taught by industry experts like Carmen Rojas, who has extensive experience in using Tableau for data visualization
Offers interactive and engaging materials, including videos, readings, and discussions, which enhances learning
Suitable for a wide range of learners, including students, professionals, and individuals interested in learning data visualization techniques
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