Infuse your organization with design-thinking centered around your customers.
This course will explore several techniques for flushing out high-level design solutions for your projects and get inside the minds of your target audience. You will be empowered with methods you can immediately implement in your day-to-day work. Content of this course has an emphasis towards user experience as it relates to software, but the ideas can be applied to many disciplines.
All course lectures were refreshed and updated in May 2022.
Course includes:
Infuse your organization with design-thinking centered around your customers.
This course will explore several techniques for flushing out high-level design solutions for your projects and get inside the minds of your target audience. You will be empowered with methods you can immediately implement in your day-to-day work. Content of this course has an emphasis towards user experience as it relates to software, but the ideas can be applied to many disciplines.
All course lectures were refreshed and updated in May 2022.
Course includes:
Definitions for User Centered Design (UCD), User Experience (UX), and User Interface (UI);
Design-Thinking Strategies and Methods;
User Centered Design strategies for human-centered problem solving; and,
Research methods to gain a better understanding of your target-audience
I hope you take advantage of the activities provided in the course, as well as all the lecture videos. Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.
Created by Frank Garofalo, Principal Consultant of Garofalo UX.
Please note, for languages other than English, course content transcriptions are automatically generated by Udemy and may not be accurate translations. Sorry for any inconvenience.
An introduction and free preview of the course.
A user-centered design method for generating a level of understanding and compassion / empathy for your target audience.
A summary of the course and the lectures included.
An introduction to Section 2 of the course. Goal: Laying the foundation and context for the following lectures in the course
Look at the definitions of the terms "User-Centered Design" and "User Experience."
Look at the commonalities and differences between "User Experience" and "User Interface."
A quick look at how there is a deeper meaning to the term "user experience" versus a term that can be thrown around with hype or "buzz."
An introduction to Design-Thinking strategies and methods.
A quick summary of the items covered within this section of the course.
An introduction to Section 3 of the course.
Goal: Design strategies for user-centered problem solving.
A user-centered design method to identify the persona / target audience for your product, system, or service.
On a single sheet of paper, identify for a project: Vision Statement, Situation (target audience), Design Criteria, Lifecycle Phases, and Metrics
A user-centered design method to identify all the touch-points and interactions a customer / user has with your product and/or your company.
A user-centered design method to capture ideas quickly using simple black and white line diagrams; focus on placement of elements within an interface; and, strive to create a simulation of the experience
A method to review features and functionality from the perspective of aligning user's needs and business goals.
A quick summary of the items covered within this section of the course.
An introduction to Section 4 of the course.
Goal: Research methods to gain a better understanding of your target-audience.
A high-level description of user research; introduce some common methods to conduct user research; and common terminology.
Pros / cons on some common user research methods; methods that can be used before, during, or after development of your product / projects; and, look at the appropriate time or situation to use such methods.
Look at in-depth research techniques to observe your target audience in their natural environment
A user research method for observing people performing tasks and use cases; find out what’s working and what’s not working; and, identify points of confusion, frustration, and/or delight
A quick method to solicit anecdotal input, as a simulation of people performing tasks and use cases; find out possibly what’s working and what’s not working; and, identify possible points of confusion, frustration, and/or delight
A summary of the items covered within this section of the course.
A conclusion for the entire course.
A method to map out the key workflows and key experience steps for the identified primary target audience.
A list of resources, materials, and offers available to students.
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