We may earn an affiliate commission when you visit our partners.
Frank Garofalo, Garofalo UX

Infuse your organization with design-thinking centered around your customers.

This course will explore several techniques for flushing out high-level design solutions for your projects and get inside the minds of your target audience. You will be empowered with methods you can immediately implement in your day-to-day work. Content of this course has an emphasis towards user experience as it relates to software, but the ideas can be applied to many disciplines.

All course lectures were refreshed and updated in May 2022.

Course includes:

Read more

Infuse your organization with design-thinking centered around your customers.

This course will explore several techniques for flushing out high-level design solutions for your projects and get inside the minds of your target audience. You will be empowered with methods you can immediately implement in your day-to-day work. Content of this course has an emphasis towards user experience as it relates to software, but the ideas can be applied to many disciplines.

All course lectures were refreshed and updated in May 2022.

Course includes:

  • Definitions for User Centered Design (UCD), User Experience (UX), and User Interface (UI);

  • Design-Thinking Strategies and Methods;

  • User Centered Design strategies for human-centered problem solving; and,

  • Research methods to gain a better understanding of your target-audience

I hope you take advantage of the activities provided in the course, as well as all the lecture videos.  Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.

Created by Frank Garofalo, Principal Consultant of Garofalo UX.

Please note, for languages other than English, course content transcriptions are automatically generated by Udemy and may not be accurate translations. Sorry for any inconvenience.

Enroll now

What's inside

Learning objectives

  • Definitions for user-centered design (ucd), user experience (ux), and user interface (ui)
  • Design-thinking strategies and methods
  • User-centered design strategies for human-centered problem solving
  • Research methods to gain a better understanding of your target-audience.

Syllabus

A free preview with a sample lecture, as well as a description of each lecture included within the course.

An introduction and free preview of the course.

Read more

A user-centered design method for generating a level of understanding and compassion / empathy for your target audience.

A summary of the course and the lectures included.

Laying the foundation and context for the following lectures in the course

An introduction to Section 2 of the course. Goal: Laying the foundation and context for the following lectures in the course

Look at the definitions of the terms "User-Centered Design" and "User Experience."

Look at the commonalities and differences between "User Experience" and "User Interface."

A quick look at how there is a deeper meaning to the term "user experience" versus a term that can be thrown around with hype or "buzz."

An introduction to Design-Thinking strategies and methods.

Quiz

A quick summary of the items covered within this section of the course.

Goal: Design strategies for user-centered problem solving

An introduction to Section 3 of the course.

Goal: Design strategies for user-centered problem solving.

A user-centered design method to identify the persona / target audience for your product, system, or service.

Activity: Personas & Target Audience

On a single sheet of paper, identify for a project: Vision Statement, Situation (target audience), Design Criteria, Lifecycle Phases, and Metrics

Activity: UX OneSheet

A user-centered design method to identify all the touch-points and interactions a customer / user has with your product and/or your company.

Activity: Journey Mapping

A user-centered design method to capture ideas quickly using simple black and white line diagrams; focus on placement of elements within an interface; and, strive to create a simulation of the experience

Activity: Wireframing

A method to review features and functionality from the perspective of aligning user's needs and business goals.

Activity: Value Proposition

A quick summary of the items covered within this section of the course.

Goal: Research methods to gain a better understanding of your target-audience

An introduction to Section 4 of the course.

Goal: Research methods to gain a better understanding of your target-audience.

A high-level description of user research; introduce some common methods to conduct user research; and common terminology.

Pros / cons on some common user research methods; methods that can be used before, during, or after development of your product / projects; and, look at the appropriate time or situation to use such methods.

Look at in-depth research techniques to observe your target audience in their natural environment

A user research method for observing people performing tasks and use cases; find out what’s working and what’s not working; and, identify points of confusion, frustration, and/or delight


A quick method to solicit anecdotal input, as a simulation of people performing tasks and use cases; find out possibly what’s working and what’s not working; and, identify possible points of confusion, frustration, and/or delight

User Research Quiz

A summary of the items covered within this section of the course.

A summary review of the topics discussed in this course.

A conclusion for the entire course.

A method to map out the key workflows and key experience steps for the identified primary target audience.

A list of resources, materials, and offers available to students.

Save this course

Save An Introduction to User-Centered Design (UCD) Bootcamp to your list so you can find it easily later:
Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in An Introduction to User-Centered Design (UCD) Bootcamp with these activities:
Review 'The Design of Everyday Things'
Gain a strong foundation in usability principles before starting the course.
Show steps
  • Obtain a copy of 'The Design of Everyday Things'.
  • Read the book, focusing on key concepts like affordances and signifiers.
  • Reflect on examples of good and bad design in your daily life.
Review basic research methods
Solidify your understanding of research methods to better grasp the user research techniques covered in the course.
Show steps
  • Review introductory materials on qualitative and quantitative research.
  • Familiarize yourself with common user research methods like interviews and surveys.
  • Understand the basics of data analysis and interpretation.
Analyze the UX of a familiar app
Apply UCD principles learned in the course to a real-world example, reinforcing your understanding through practical application.
Show steps
  • Choose a mobile app or website you use frequently.
  • Identify the target audience and their needs.
  • Evaluate the app's usability based on UCD principles.
  • Document your findings and suggest improvements.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a persona for a target audience
Practice creating user personas, a key UCD technique, to better understand user needs and motivations.
Show steps
  • Choose a product or service.
  • Research the target audience for that product or service.
  • Develop a detailed persona based on your research.
  • Present your persona in a visually appealing format.
Practice wireframing exercises
Improve your wireframing skills through repetitive exercises, enabling you to quickly prototype user interfaces.
Show steps
  • Find wireframing prompts online or create your own.
  • Create wireframes for different scenarios and user flows.
  • Focus on clear layout and information hierarchy.
Review 'Don't Make Me Think' by Steve Krug
Reinforce usability principles and gain practical advice for web design.
Show steps
  • Obtain a copy of 'Don't Make Me Think'.
  • Read the book, focusing on the key principles of web usability.
  • Apply the principles to websites you use regularly.
Create a user journey map for a service
Deepen your understanding of user journey mapping by creating a detailed map for a real-world service, identifying pain points and opportunities for improvement.
Show steps
  • Choose a service you use regularly (e.g., online banking, public transportation).
  • Map out the steps a user takes when interacting with the service.
  • Identify pain points and moments of delight in the user journey.
  • Suggest improvements to enhance the user experience.

Career center

Learners who complete An Introduction to User-Centered Design (UCD) Bootcamp will develop knowledge and skills that may be useful to these careers:
User Experience Designer
The User Experience Designer ensures that products are user-friendly and meet user needs. This role involves conducting user research, creating wireframes and prototypes, and testing designs. As a User Experience Designer, you will advocate for the user throughout the design process, ensuring their needs and goals are met. This course helps to understand user centered design, user experience, and user interface. This includes user centered design strategies for human centered problem solving. This course will allow for immediate implementation of design principles to day to day work. The activities in the course may be especially helpful.
User Interface Designer
The User Interface Designer focuses on the visual elements of a product and how users interact with them. This role involves creating visually appealing and intuitive interfaces that enhance the user experience. As a User Interface Designer, you will create interfaces that are both aesthetically pleasing and easy to use. This course helps you understand user centered design, user experience, and user interface. It also introduces design thinking strategies and methods. This course is especially useful, since content has an emphasis toward user experience for software.
UX Researcher
A UX Researcher systematically studies target users to gather insights that inform product design and development. They employ various research methods to understand user behaviors, needs, and motivations. As a UX Researcher, you can perform tasks, like conducting surveys, interviews, and usability testing, to gather data and inform design decisions. The course provides research methods to better understand a target audience. It also looks at in depth research techniques to observe target audiences in their natural environment. The user research quiz may also be very helpful.
Product Manager
The Product Manager guides the vision, strategy, and roadmap for a product. This role involves understanding user needs, market trends, and business goals to define and prioritize product features. As a Product Manager, you will use design thinking strategies in product development and decision making. This course helps one understand design thinking strategies and methods. It also allows one to gain a better understanding of the target-audience. The activity concerning value proposition may be particularly useful.
Interaction Designer
The Interaction Designer focuses on how users interact with a digital product. This role involves designing intuitive and engaging interactions that enhance the user experience and ensure ease of use. As an Interaction Designer, you create seamless and enjoyable user interactions. The course introduces design thinking strategies and methods. It also discusses user centered design strategies for human centered problem solving. The activity on journey mapping may be particularly helpful.
Usability Analyst
The Usability Analyst evaluates the ease of use and effectiveness of a product through user testing and analysis. This role involves identifying usability issues and recommending improvements to enhance the user experience. As a Usability Analyst, you improve product usability through user testing and analysis. This course may help one with research methods to gain a better understanding of the target audience. It goes over user research methods for observing people performing tasks and use cases. The user research quiz will allow one to test their knowledge.
Information Architect
The Information Architect organizes and structures content in a way that is easy for users to navigate and understand. This role involves creating sitemaps, wireframes, and navigation systems to enhance the user experience. As an Information Architect, you will focus on the structure and organization of information to enhance usability. This course may improve design thinking, especially as it relates to the placement of elements within interfaces. The discussions of user centered design, user experience, and user interface may be useful.
Web Designer
The Web Designer creates the visual layout and design of websites, ensuring they are both aesthetically pleasing and user-friendly. This role involves using design principles to create engaging and effective online experiences. As a Web Designer, you will create visually appealing and user-friendly websites. This course may help with a user centered design method to identify personas and target audiences. Also, the course content has an emphasis toward user experience, as it relates to software.
Digital Marketing Manager
The Digital Marketing Manager develops and implements digital marketing strategies to promote products or services online. This role involves understanding user behavior and preferences to create targeted and effective campaigns. As a Digital Marketing Manager, you will use your understanding of user behavior to create effective digital campaigns. This course may allow you to gain a better understanding of your target-audience. It may be useful to research methods and gather insights on user needs.
Content Strategist
The Content Strategist plans, develops, and manages content to meet user needs and business goals. This role involves understanding user behavior and preferences to create content that is engaging and effective. As a Content Strategist, you will create and manage content that resonates with your target audience. This course may help you understand how to create content that addresses user needs and preferences. It goes over user centered design strategies for human centered problem solving.
Instructional Designer
An Instructional Designer creates engaging and effective learning experiences. This role involves applying user-centered design principles to develop training programs and educational materials. As an Instructional Designer, you will design learning experiences that meet the needs of your target audience. This course may help one design thinking strategies and methods. It may also be useful for user centered design strategies for human centered problem solving.
Business Analyst
The Business Analyst identifies business needs and translates them into actionable requirements. This role involves understanding user needs and business goals to recommend effective solutions. As a Business Analyst, you analyze business processes and recommend improvements. This course may allow for an understanding of the customer and aligning user needs and business goals. Specifically, this may be useful, as this course goes over a method to review features and functionality from the perspective of aligning user's needs and business goals.
Technical Writer
The Technical Writer creates clear and concise documentation for technical products and services. This role involves understanding user needs and technical concepts to communicate information effectively. As a Technical Writer, you will communicate technical information in a clear and user-friendly manner. This course may help to identify user needs and preferences. It goes over user centered design strategies for human centered problem solving.
Customer Success Manager
The Customer Success Manager ensures that customers achieve their desired outcomes while using a product or service. This role involves understanding customer needs and providing support and guidance to ensure their success. As a Customer Success Manager, you will advocate for the customer and help them achieve their goals. This course may help one learn user-centered design methods in order to identify target audiences. It also goes over methods to identify all touchpoints and interactions a customer has with a product and/or company.
Market Research Analyst
The Market Research Analyst studies market conditions and consumer behavior to advise companies. This role involves gathering and analyzing data to identify trends and opportunities. As a Market Research Analyst, you will use research to inform business decisions. This course may help one understand market trends and user behavior, allowing for the creation of targeted campaigns. This is especially useful, as this course allows one research methods to gain a better understanding of your target-audience.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in An Introduction to User-Centered Design (UCD) Bootcamp.
Foundational text in user-centered design. It introduces core principles of usability and interaction design, such as affordances, signifiers, and mental models. Reading this book before the course will provide a solid understanding of the fundamental concepts that underpin UCD. It is highly recommended as a prerequisite to the course.
Provides a practical and accessible guide to web usability. It emphasizes the importance of intuitive design and clear navigation. Reading this book after the course will reinforce key usability principles and provide actionable advice for improving user experience. It valuable resource for anyone involved in web design or development.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Similar courses are unavailable at this time. Please try again later.
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser