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Scott Britton

A total shortcut for anyone looking to hone their skills"

Companies explode when they crack the code to business development.

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A total shortcut for anyone looking to hone their skills"

Companies explode when they crack the code to business development.

I know first hand after the last company I was doing business development for sold for 100 million in less than 3 years after it started.

The challenge is only a very small percentage of people actually know what they're doing when it comes to achieving massive, scalable growththrough the business development.

Even worse, there's practically no comprehensive training material on it. In fact, mentorship and training is only available through years of working alongside the best or high-end consultants that costs hundreds of dollars an hour.

This disconnect is why so many companies are missing out on unlocking incredible growth and most "business developers" can't deliver on the results they promise.

This course was created to change that and has only been available amongst a private, group of elite Business Development professionals until now...

This isn't one of those training programs that gives you some basic theory and sends you out into the trenches only slightly better off then when you started...

By the end of this training you will be armed with breakout business development cunning and an arsenal of proven tactics for every situation you'll face.

Need to nail biz dev strategy and don't know where to start? - you're covered

Can't get meetings with high leverage prospects? - you're covered

Prospects not receptive or getting back to you? - you're covered

Can't get a stalled deal to close? - boom, you'll learn how to disarm that too

This training covers the whole business devleopment stack from providing frameworks to establish your strategy to rogue cold emailing & calling strategies you can use to get meetings with anyone. You'll also learn how to pitch like powerhouse and push deals through the finish line with clockwork consistency.

This premium training is perfect and has already delivered results for:

  • Companies who want to unlock the next-level growth available by creating Business Development partnerships and growth relationships
  • Senior business development professionals looking to sharpen their spear with unconventional, proven tactics
  • Managers who want to save time and provide their teams with the absolute best business development training available
  • People who are new to business development or want to work in this role and are trying to get a leg up on everyone else

When you're done this course, new levels of excellence will be in reach...as well as the big time personal rewards that comes comes with that.

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Below you can find out exactly how the training is laid out, but real quick here are the sections:

  1. Introduction and Developing An Offensive Mindset - Understand the function of Biz Dev and develop mindsets for success
  2. Strategy - Performing Leverage Audits, Strategy Options, Choosing Your Strategy, First Deal Tactic Selection
  3. Outreach - Isolating Key Stakeholders, Cold Emailing, Cold Calling, and Mastering Turning Rebuttals into Meetings
  4. Powerhouse Pitching - First Meetings, Positioning, Pitch Deck Construction, Pitch Execution, Pre-sales Tactics (advanced)
  5. Winning In The Deal Funnel - Objections, Dialogue Continuity, Relationship Building, Getting Buy-In, Deal Terms, Negotiation, and Closing Tactics
  6. Implementation and Inbound Opportunities - Implement and Expand Inked Deals; Strategies for Creating Inbound Opportunities

Trust me, this is just a small sample of what you'll learn and by the end of this course you'll have every tool you need in order to tap into your full business development potential.

I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your business.

Nothing to lose, everything to gain.

Hope to see you on the inside,

-Scott Britton

BTW - This training is something I've kept off of everything but my own private community site for a long time due to weariness of exposing too many trade secrets. After finally getting convinced by some students that more people needed to see it, I decided to put it up here on Udemy. I can't guarantee I will keep making it available to purchase forever considering my initial concerns, so I'd grab it while you still can.

Enroll now

What's inside

Learning objectives

  • By the end of this course, you will be armed with everything you need to dominate business development.
  • You'll learn strategy, cold emailing, cold calling, pitching, selling, how to close deals, build a network, manage partners, generate leads, and much more including the human psychology behind all of this

Syllabus

Introduction and Mindset
Welcome
Introduce Yourself!
Course Layout
Read more
Introduction to Business Development
Critical Foundations and Mindsets To Be Successful
Business Development Strategy
Is Business Development Right For My Startup?
Determining The Best Business Development Strategy For Your Company
Honing Your First Deal Strategy
Outreach and Approaching Partners
Building Your Initial Pipeline
Finding Anyone's Email Address
The Initial Approach and Email Introductions
Cold Emailing
Converting Emails to Meetings
Cold Calling
Outreach Cadence
Powerhouse Pitching
Pitching Primer
Navigating First Meetings
Positioning
Constructing Your Pitch
Executing Your Pitch
Presales
Winning the Deal Funnel
Handling Objections
Dialogue Continuity
Relationship Building
Getting Buy-In From Decision Makers
Deal Terms and Negotiation
Closing Tactics
Implementation and Inbound Opportunities
Implementation
Managing and Generating Inbound Opportunities
Bonus Details and Free Resources
PDF Versions of the Content
1.1. Welcome
1.2. Introduction to Business Development
1.3. Effective Business Development Mindsets
2.1. Is Business Development Right for My Startup?
2.2. Determining The Best Business Development Strategy For Your Company
2.3. Honing Your First Deal Strategy
3.1. Building Your Initial Pipeline
3.2. Finding Anyone's Email Address
3.3. The Initial Approach and Email Introductions
3.4. Cold Emailing
3.5. Converting Emails to Meetings
3.6. Cold Calling
3.7. Outreach Cadence
4.1. Pitching Primer
4.2. Navigating First Meetings
4.3. Positioning
4.4. Constructing Your Pitch
4.5. Executing Your Pitch
4.6. Presales
5.1. Handling Objections
5.2. Dialogue Continuity
5.3. Relationship Building
5.4. Getting Buy-In From Decision Makers
5.5. Deal Terms and Negotiation
5.6 Closing Tactics
6.1. Implementation
6.2. Managing and Generating Inbound Opportunities

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches standard techniques for use in business development
Includes case studies and success stories
Teaches strategies, skills, and tactics that help with generating leads from business development
Develops business development capabilities that contribute to company growth
Comes with a money-back guarantee
Covers advanced business development concepts and techniques, including pre-sales tactics

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Reviews summary

Well-received course with practical content

Learners say this business development course is well received for its clear explanations and practical content. Students report the lectures are easy to understand and focused on the essentials. Overall, learners are satisfied with the course content.
Students appreciate the clearly explained content.
"Prettying impressive content, simple to understand and focused on what is important about business development!"
Learners find the content practical and focused on business development essentials.
"Prettying impressive content, simple to understand and focused on what is important about business development!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business Development For Startups and Tech Companies with these activities:
Read 'The Lean Startup'
This book provides a great overview of the lean startup methodology, which can be applied to business development to help you validate your ideas and build a successful business.
Show steps
  • Read the book.
  • Take notes on the key concepts.
  • Discuss the book with a friend, family member or colleague.
  • Apply the concepts to your own business development efforts.
Find a Business Development Mentor
Finding a mentor can help you accelerate your business development skills and knowledge.
Browse courses on Mentorship
Show steps
  • Identify the qualities you are looking for in a mentor.
  • Network with other business professionals.
  • Attend industry events.
  • Reach out to potential mentors and ask for their guidance.
Watch a Tutorial on How to Use LinkedIn for Business Development
LinkedIn is a powerful tool for business development. This tutorial will help you learn how to use LinkedIn to find new leads, build relationships, and close deals.
Browse courses on LinkedIn
Show steps
  • Find a tutorial on YouTube or another online platform.
  • Watch the tutorial.
  • Take notes on the key steps.
  • Apply what you've learned to your own LinkedIn profile and outreach efforts.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Volunteer for a Business Development Organization
Volunteering for a business development organization can help you gain experience, build your network, and give back to your community.
Browse courses on Volunteering
Show steps
  • Find a business development organization that you are interested in volunteering for.
  • Contact the organization and inquire about volunteer opportunities.
  • Attend a volunteer orientation.
  • Participate in volunteer activities.
  • Network with other volunteers and staff members.
Attend a Business Development Workshop
Attending a business development workshop can help you learn new skills, network with other professionals, and get inspired to grow your business.
Browse courses on Networking
Show steps
  • Find a workshop that is relevant to your business development goals.
  • Register for the workshop.
  • Attend the workshop and participate in the activities.
  • Network with other attendees.
  • Follow up with the workshop organizers and attendees after the event.
Practice Your Cold Calls
This course heavily emphasizes the importance of cold calling. Practice cold calling will help you feel more confident in the process and improve your skills, which will lead to more successful business development outcomes.
Browse courses on Cold Calling
Show steps
  • Find a list of potential leads to call.
  • Craft a cold calling script or outline of what you want to say during your calls.
  • Practice your calls with a friend, family member or colleague.
  • Make a list of questions to ask potential leads.
  • Set aside time each day or week to make cold calls.
Role-Play Business Development Scenarios
Role-playing common business development scenarios will help you develop your skills in handling objections, building relationships, and closing deals.
Browse courses on Role Playing
Show steps
  • Identify some common business development scenarios.
  • Find a partner to role-play with.
  • Take turns playing the roles of the business developer and the potential client or customer.
  • Practice handling objections and building relationships.
  • Debrief after each role-play and discuss what went well and what could be improved.
Create a Sales Pitch for Your Business
Use what you've learned in this course to create a sales pitch for your own business. This will help you solidify your understanding of the material and practice your pitching skills.
Browse courses on Pitching
Show steps
  • Brainstorm a list of key points you want to include in your pitch.
  • Write out your pitch, ensuring that it is clear, concise, and engaging.
  • Practice delivering your pitch to a friend, family member or colleague.
  • Refine your pitch based on feedback.
  • Use your pitch when meeting with potential clients or customers.

Career center

Learners who complete Business Development For Startups and Tech Companies will develop knowledge and skills that may be useful to these careers:
Business Development Manager
Business Development Managers are responsible for identifying, developing, and nurturing relationships with potential clients and customers. They use their knowledge of the company's products and services to create and implement marketing campaigns that drive sales. This course can help you develop the skills you need to be successful as a Business Development Manager, including cold calling, email marketing, and negotiation. With its comprehensive curriculum, this course gives you the upper hand you need to set yourself apart from the competition and maximize your earnings potential.
Sales Executive
Sales Executives are responsible for selling products and services to businesses and consumers. They use their persuasion and negotiation skills to close deals and generate revenue. This course can help you develop the skills you need to be successful as a Sales Executive, including cold calling, email marketing, and negotiation. With its proven strategies and tactics, this course is your opportunity to close more deals, provide increased value, and advance your career.
Account Manager
Account Managers are responsible for managing relationships with existing clients and customers. They work to ensure that clients are satisfied with the company's products and services and that they continue to do business with the company. This course can help you develop the skills you need to be successful as an Account Manager, including customer relationship management, problem-solving, and communication. By building a strong understanding of what it takes to nurture relationships, you will also learn the art of upselling and cross-selling for maximizing revenue.
Business Development Consultant
Business Development Consultants help companies develop and implement strategies to grow their business. They work with clients to identify new opportunities, develop marketing plans, and improve sales processes. This course can help you develop the skills you need to be successful as a Business Development Consultant, including business strategy, marketing, and sales. With frameworks and tools for success, this course arms you with the know-how to become a trusted advisor to your clients and create lasting, profitable partnerships.
Entrepreneur
Entrepreneurs are people who start their own businesses. They are responsible for all aspects of their business, from developing the product or service to marketing and sales. This course can help you develop the skills you need to be successful as an Entrepreneur, including business strategy, marketing, and sales. As you navigate the material, you will learn the nuances of building a business, whether as a freelancer or as the CEO of your own company.
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. They work with other departments to develop and implement marketing strategies that drive sales. This course can help you develop the skills you need to be successful as a Marketing Manager, including marketing strategy, campaign management, and digital marketing. Its step-by-step approach is your roadmap to maximizing your company's reach and profitability.
Product Manager
Product Managers are responsible for the development and marketing of products. They work with engineers and designers to create products that meet the needs of customers. This course can help you develop the skills you need to be successful as a Product Manager, including product development, marketing, and customer research. By getting a glimpse into the full business development stack, you will be able to connect with the engineers and designers on a deeper level and speak the language of marketers.
Market Researcher
Market Researchers gather and analyze data about markets and consumers. They use this data to develop marketing strategies and products that meet the needs of customers. This course can help you develop the skills you need to be successful as a Market Researcher, including market research, data analysis, and communication. With this course, you can become the expert that guides companies in making more informed decisions.
Business Analyst
Business Analysts work with businesses to identify and solve problems. They use their analytical skills to develop solutions that improve efficiency and profitability. This course can help you develop the skills you need to be successful as a Business Analyst, including problem-solving, data analysis, and communication. By honing your communication skills, you will be able to effectively bridge the gap between technical and non-technical teams.
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They work to develop and implement sales strategies that drive revenue. This course can help you develop the skills you need to be successful as a Sales Manager, including sales management, leadership, and motivation. Whether you wish to grow your team's performance or advance your career to a director level, this course provides the necessary insights and frameworks.
Public relations manager
Public Relations Managers work to build and maintain a positive image of their company in the public eye. They work with the media, customers, and other stakeholders to communicate the company's message. This course can help you develop the skills you need to be successful as a Public Relations Manager, including media relations, crisis management, and communication. These are essential skills not only for public relations but for any role that requires managing a company's reputation and building strategic relationships.
Customer Success Manager
Customer Success Managers work with customers to ensure that they are satisfied with the company's products and services. They work to build relationships with customers and resolve any issues that they may have. This course can help you develop the skills you need to be successful as a Customer Success Manager, including customer relationship management, problem-solving, and communication. This course is your guide to going above and beyond your customer's expectations, which can lead to increased customer satisfaction and revenue.
Web Developer
Web Developers create and maintain websites. They work with designers and other developers to create websites that are user-friendly and meet the needs of the client. This course may be useful for you if you wish to become a Web Developer, as it can help you develop the skills you need to be successful, including web design, coding, and troubleshooting.
Technical Writer
Technical Writers create documentation that explains how to use products and services. They work with engineers and other technical experts to gather information and write clear and concise documentation. This course may be useful for you if you wish to become a Technical Writer, as it can help you develop the skills you need to be successful, including writing, editing, and communication.
Data Analyst
Data Analysts collect, analyze, and interpret data. They use this data to help businesses make informed decisions. This course may be useful for you if you wish to become a Data Analyst, as it can help you develop the skills you need to be successful, including data analysis, statistics, and programming.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Business Development For Startups and Tech Companies.
Explores the key differences between successful and unsuccessful sales professionals. It great resource for business development professionals who want to improve their sales skills.
Provides a step-by-step guide to building a predictable sales pipeline. It great resource for business development professionals who want to improve their sales skills.
Provides a framework for building a successful business. It great resource for business development professionals who want to learn how to grow their businesses.
Provides a step-by-step guide to the SPIN selling process. It great resource for business development professionals who want to improve their sales skills.
Provides a blueprint for building a successful sales organization. It great resource for business development professionals who want to learn how to build a high-performing sales team.
Provides a step-by-step guide to building a successful startup. It great resource for business development professionals who want to learn how to launch new products and services.
Provides a behind-the-scenes look at the challenges that startups face. It great resource for business development professionals who want to learn how to build a successful business.
Provides a set of timeless principles for marketing success. It great resource for business development professionals who want to learn how to market their products and services effectively.
Explores the challenges that companies face when moving from early adopters to mainstream customers. It great resource for business development professionals who want to understand how to scale their businesses.
Explores the challenges that large companies face when innovating. It great resource for business development professionals who want to understand how to innovate successfully.

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