Introduction to User Experience from edX

The user experience is defined as the result of the internal states (eg expectations, predispositions) of a user, the characteristics of a system (eg complexity, usability) and the context of use of the interaction between the user and the system (eg in organization, in private).

Organizations value innovative and well-designed user experiences for their customers and employees, whether they are using their websites, mobile applications, self-service kiosks in store, or various internal interfaces. The practice of UX design uses the user-centered approach and covers 3 main activities: UX research (getting to know the users and their contexts), activities surrounding ideation (such as "design thinking" and participatory design) and prototyping. This course teaches methods, techniques and digital tools specific to UX in today's business context.

A UX professional is able to intervene in the design process of a digital product or service in order to ensure a user-centered approach. This allows the organization to respond to the expectations of its users. A UX professional mobilizes a range of interview and observation methodologies until the development of a prototyped interface.

UXPA defines user experience professionals as specialists involved in research, design and evaluation of products and services. Conceptually, this notion of user experience emerges from the human-centered design approach in the field of human machine interaction and human factors in industrial engineering.

Research corresponds to the activity of learning about user interfaces and the context in which they will be used.

Evaluation corresponds to user observation when using these interfaces, as much before, during and after the design and development of the product.

Design corresponds to the standards and principles of design of digital products or services offering optimal user experiences.

Overall objective of the MOOC:

Discuss what the user experience is in the context of business practice

What's inside

Learning objectives

What you’ll learn:
Ux project cycle
Ux stakeholders

User, client and citizen experiences
Ux roi and kpis

What you’ll learn:
Ux project cycle
Ux stakeholders
User, client and citizen experiences
Ux roi and kpis

Syllabus

MODULE 1 - What's UX and why do we need it?

Explain what is UX

Identify UX-related issues and the UX expertise needed to respond

Explain the impact in terms of ROI of UX in a business context

Recognize the business KPIs typically associated with UX

Distinguish different contexts in which UX methods and practices can be applied (customer experience - CX, employee experience - EX, citizen experience - CzX)

Explain the importance of considering these experiences (CX, EX, CzX) in the current economy

MODULE 2 - When do we need UX, who does UX and how do we do UX

Distinguish the UX lifecycle from the UX project

Describe the role of stakeholders in the UX project

Describe the typical paths, profiles and training of UX professionals

Explain the link between UX and the scientific approach

MODULE 3 - Show me some examples

Discuss the UX practice in terms of commonly used tools, challenges and wins

MODULE 4 - I want to try

Experiment the phases of a UX project (research, Ideation, prototyping and testing) and how they relate to each other

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the user experience (UX), which is a core concept in design and business

Teaches the UX project cycle, which is a critical framework for managing UX projects

Introduces UX stakeholders, who are key players in the UX process

Covers user, client, and citizen experiences, which are crucial aspects of UX design

Examines UX ROI and KPIs, which are essential for measuring the success of UX initiatives

Led by Pierre-Majorique Léger, a UX expert with extensive experience

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to User Experience with these activities:

Practice solving UX research problems

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Gain experience in practicing solving UX research problems in multiple scenarios.

Browse courses on UX Research

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Solve at least 10 problems
Review common pitfalls
Identify knowledge gaps

Design a prototype for a mobile application

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Apply your knowledge of prototyping to create a mobile application prototype.

Browse courses on Prototyping

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Choose an app idea
Create a lo-fi or mid-fi prototype
Get feedback from peers
Refine your prototype

Show all two activities

Career center

Learners who complete Introduction to User Experience will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager manages the development and launch of digital products and services. This course offers a valuable foundation in UX principles and practices, enabling Product Managers to make informed decisions about product design and user experience. The focus on ROI and business impact will equip you to demonstrate the value of UX in driving product success.

See salaries and explore the career path for Product Manager

UX Designer

A UX Designer is responsible for creating user-centered designs for digital products and services. This course provides a comprehensive overview of the UX design process, from understanding user needs to prototyping and testing design solutions. The emphasis on user-centered design and industry-standard tools will empower you to create effective and engaging user experiences.

See salaries and explore the career path for UX Designer

User Experience Researcher

A User Experience Researcher is an essential part of a UX team, overseeing the research and analysis that informs design decisions. This course's focus on UX research methods and techniques provides a foundational understanding of the field and how to conduct effective user research. The practical components of the course, including hands-on experience with UX tools, will further equip you with the skills needed to excel in this role.

See salaries and explore the career path for User Experience Researcher

Interaction Designer

An Interaction Designer focuses on designing the interactions between users and digital products and services. This course provides a deep dive into UX design principles, human-computer interaction, and prototyping techniques, equipping you with the skills to create intuitive and engaging user interactions.

See salaries and explore the career path for Interaction Designer

Usability Engineer

A Usability Engineer ensures the usability and accessibility of digital products and services. This course emphasizes the scientific approach to UX design, providing a solid understanding of user testing, evaluation methods, and accessibility guidelines. By completing this course, you will gain the expertise to conduct rigorous user testing and improve the overall usability of digital experiences.

See salaries and explore the career path for Usability Engineer

UX Strategist

A UX Strategist develops and implements UX strategies for organizations. This course provides insights into the business impact of UX, stakeholder management, and UX governance. The focus on UX ROI and KPIs will equip you with the knowledge to articulate the value of UX and drive organizational adoption of user-centered design practices.

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UX Writer

A UX Writer crafts user-friendly and engaging written content for digital products and services. This course emphasizes the importance of user-centered writing, content strategy, and tone of voice. The practical exercises and industry examples will help you develop the skills necessary to create clear, concise, and effective UX writing.

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UX Architect

A UX Architect designs and evaluates the overall user experience of digital products and services. This course provides a holistic view of UX design, covering topics such as information architecture, navigation design, and user testing. The emphasis on user-centered design principles and industry best practices will help you create consistent and seamless user experiences across multiple platforms.

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UX Researcher

A UX Researcher specializes in conducting user research to inform design decisions. This course provides a comprehensive overview of UX research methods, including user interviews, focus groups, and usability testing. The hands-on experience with UX research tools and techniques will equip you with the skills to gather valuable insights about user needs and preferences.

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UX Content Strategist

A UX Content Strategist develops and manages the content strategy for digital products and services. This course provides a foundation in UX principles, content strategy, and user experience writing. The focus on user-centered content and accessibility guidelines will equip you to create effective and engaging content that meets the needs of users.

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Information Architect

An Information Architect organizes and structures the content of digital products and services. This course provides insights into information architecture principles, content modeling, and navigation design. The emphasis on user-centered design and industry best practices will help you create intuitive and effective information structures that enhance the user experience.

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UX Analyst

A UX Analyst analyzes user data to improve the user experience of digital products and services. This course provides a foundation in UX research methods, data analysis techniques, and usability testing. The focus on user-centered design and industry best practices will equip you to gather and interpret data to identify areas for improvement and optimize the user experience.

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User Experience Consultant

A User Experience Consultant provides guidance and expertise on UX design to organizations. This course provides insights into UX best practices, stakeholder management, and industry trends. The focus on business impact and ROI will equip you to articulate the value of UX and help organizations improve the user experience of their products and services.

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Web Designer

A Web Designer creates and maintains websites. This course provides a basic understanding of UX principles and their application in web design. The focus on user-centered design and accessibility guidelines will help you create visually appealing and user-friendly websites that meet the needs of users.

See salaries and explore the career path for Web Designer