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UX Strategist

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April 11, 2024 Updated May 21, 2025 17 minute read

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Understanding the Role of a UX Strategist

A User Experience (UX) Strategist plays a pivotal role in shaping how users interact with products and services. At a high level, UX Strategy is the practice of aligning a company's business goals with the needs and desires of its users. It involves creating a long-term plan that outlines how a product or service will deliver a valuable, usable, and enjoyable experience, thereby ensuring customer satisfaction and loyalty while achieving specific business objectives. This field sits at the intersection of business strategy, user research, and design thinking.

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Salaries for UX Strategist

City

25th Percentile

50th Percentile

75th Percentile

Median

New York

$152,000

$199,000

$271,000

$199,000

San Francisco

$129,000

$176,000

$242,000

$176,000

Seattle

$129,000

$157,000

$195,000

$157,000

See all salaries

City

25th Percentile

50th Percentile

75th Percentile

Median

New York

$152,000

$199,000

$271,000

$199,000

San Francisco

$129,000

$176,000

$242,000

$176,000

Seattle

$129,000

$157,000

$195,000

$157,000

Austin

$124,000

$154,000

$187,000

$154,000

Toronto

$90,000

$117,000

$148,000

$117,000

London

£62,000

£82,000

£105,000

£82,000

Paris

€48,000

€68,000

€86,000

€68,000

Berlin

€66,000

€77,500

€90,000

€77,500

Tel Aviv

₪382,000

₪478,000

₪579,000

₪478,000

Singapore

S$66,000

S$78,000

S$95,000

S$78,000

Beijing

¥400,000

¥486,000

¥645,000

¥486,000

Shanghai

¥496,000

¥713,000

¥997,000

¥713,000

Shenzhen

¥432,000

¥530,000

¥666,000

¥530,000

Bengalaru

₹1,300,000

₹2,172,000

₹2,950,000

₹2,172,000

Delhi

₹490,000

₹774,000

₹1,230,000

₹774,000

Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to UX Strategist

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We've curated 17 courses to help you on your path to UX Strategist. Use these to develop your skills, build background knowledge, and put what you learn to practice.

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La gestion de l'UX

La gestion de l'UX

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Design Strategy, Future Trends & Implementation with AI

Design Strategy, Future Trends & Implementation with AI

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The User Researcher's guide to UX discoveries

The User Researcher's guide to UX discoveries

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Principles of UX/UI Design

Principles of UX/UI Design

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Aspectos básicos del diseño de la experiencia del usuario

Aspectos básicos del diseño de la experiencia del usuario

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UX-driven Software Design

UX-driven Software Design

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Introduction to User Experience

Introduction to User Experience

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Discovering UX Design

Discovering UX Design

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User Experience (UX) Design For Engagement

User Experience (UX) Design For Engagement

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Proyecto Final de Fundamentos de UX y requisitos de software

Proyecto Final de Fundamentos de UX y requisitos de...

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Getting Started with UX design: 3-in-1

Getting Started with UX design: 3-in-1

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UX & Design Thinking Quick Start - Now with AI Module!

UX & Design Thinking Quick Start - Now with AI Module!

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UX Design Process from User Research to Usability Testing

UX Design Process from User Research to Usability Testing

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Become a UX Designer from Scratch in 2025

Become a UX Designer from Scratch in 2025

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UX Research Fundamentals: Unveiling User Insights

UX Research Fundamentals: Unveiling User Insights

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Becoming a More Valuable UX Professional

Becoming a More Valuable UX Professional

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Dasar-dasar Desain Pengalaman Pengguna (User Experience, UX)

Dasar-dasar Desain Pengalaman Pengguna (User Experience,...

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Reading list

We haven't picked any books for this reading list yet.

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Cover image

Don't Make Me Think, Revisited

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Widely-recommended guide to UX design that covers the fundamentals of creating usable websites and applications.

Don't Make Me Think, Revisited: A Common Sense...

Don't Make Me Think, Revisited : A Common Sense...

Don't Make Me Think, Revisited: A Common Sense...

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Cover image

The Design of Everyday Things

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This Korean translation of Don Norman's classic book makes its principles accessible to a wider audience.

The Design Of Everyday Things

Emotional Design: Why We Love (or Hate) Everyday...

The Design of Future Things: Author of The Design...

(Deutsch) The Design of Everyday Things: Psychologie und...

The Design of Everyday Things (Vietnamese Edition)

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Cover image

The Elements of User Experience

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Provides a comprehensive overview of the UX design process, from user research to information architecture.

The Elements of User Experience

The Elements of User Experience

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Cover image

Designing Mobile Interfaces

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Focuses specifically on the challenges and opportunities of UX design for mobile devices.

Designing Mobile Interfaces: Patterns for...

Designing Mobile Interfaces: Patterns for...

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Cover image

Emotional Design

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Discusses the role of emotions in UX design and how to create products that evoke positive emotional responses.

Emotional Design: Why We Love (or Hate) Everyday...

(Italiano) Emotional design

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Cover image

The Pocket Universal Principles of Design

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Presents a set of fundamental design principles that can be applied to any type of design, including UX design.

Universal Principles of Design, Revised and Updated...

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Interaction Design

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Explores the broader field of interaction design, including the design of physical products and services.

Interaction Design

Interaction Design

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Cover image

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Introduces the concept of lean UX, which emphasizes iterative design and collaboration.

Lean UX: Designing Great Products with Agile Teams

Lean UX: Applying Lean Principles to Improve User...

Lean UX: Designing Great Products with Agile Teams

(Español) LEAN UX: Cómo aplicar los principios Lean a la...

(Português) Lean UX: Projetando Ótimos Produtos com Equipes...

(Français) Lean UX - 2e éd.: Concevoir des produits meilleurs...

(Deutsch) Lean UX: Produktentwicklung und -design mit agilen...

Perfect Paperback

(Deutsch) Lean UX: Mit agilen Teams erfolgreiche Produkte...

(中文) 精益设计：设计团队如何改善用户体验（图灵图书） (Chinese Edition)

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The User Experience Team of One

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Provides practical advice for UX designers working on small teams or as solo practitioners.

The User Experience Team of One: A Research and...

The User Experience Team of One: A Research and...

The User Experience Team of One, 2nd Edition: A...

The User Experience Team of One: A Research and...

The User Experience Team of One: A Research and...

Cover image

Cover image

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Focuses on the strategic side of UX design, helping readers understand how to align UX with business goals.

UX Strategy: Product Strategy Techniques for...

UX Strategy: How to Devise Innovative Digital...

UX Strategy: Product Strategy Techniques for...

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Cover image

Design Thinking

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Provides a quick overview of design thinking, a user-centered approach to problem-solving.

Design Thinking: Integrating Innovation, Customer...

Innovation by Design: How Any Organization Can...

Innovation by Design: How Any Organization Can...

Design Thinking: Integrating Innovation, Customer...

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