Aspectos básicos del diseño de la experiencia del usuario from Coursera

Aspectos básicos del diseño de la experiencia del usuario (UX) es el primero de una serie de siete cursos mediante los cuales podrás acceder a las habilidades que necesitarás para postularte a trabajos de nivel básico relacionados con el diseño de UX. Los diseñadores de UX se centran en las interacciones de las personas con distintos productos, como sitios web, aplicaciones móviles y objetos físicos. Los diseñadores de UX hacen que esas interacciones cotidianas sean fáciles de usar, agradables y accesibles. Algunas de las tareas de un diseñador de UX de nivel básico podrían ser empatizar con los usuarios, definir las dificultades a las que se enfrentan, proponer soluciones de diseño, crear esquemas, prototipos y maquetas, y probar diseños para obtener comentarios.

En el curso, que dictarán personas que trabajan actualmente como diseñadores e investigadores de UX de Google, realizarás actividades prácticas que simulan escenarios reales de diseño de UX.

Los alumnos que completen los siete cursos de este programa de certificados adquirirán las habilidades necesarias para solicitar trabajos de nivel básico como diseñadores de UX. No se requiere experiencia previa.

Al final de este curso, serás capaz de:

- definir el campo de la UX y explicar por qué es importante para los consumidores y las empresas;

- comprender algunos conceptos básicos del diseño de UX, como el diseño centrado en el usuario, el proceso de diseño, la accesibilidad y el diseño centrado en la equidad;

- identificar los factores que contribuyen a un buen diseño de la experiencia del usuario;

- enumerar algunas de las responsabilidades laborales más comunes de los diseñadores de UX de nivel básico y los equipos con los que trabajan;

- explorar las oportunidades laborales y las carreras profesionales en el campo de la experiencia del usuario;

- explicar por qué los sprints de diseño son una parte importante y útil del trabajo de un diseñador de UX;

- empezar a crear un portfolio en línea donde puedas mostrar tus próximos trabajos;

- unirte a comunidades en línea relacionadas con la UX y participar en ellas.

What's inside

Syllabus

Introducción al diseño de la experiencia del usuario

Los diseñadores de la experiencia del usuario (UX) se centran en la experiencia que tienen los usuarios cuando usan productos como sitios web, aplicaciones y objetos físicos. Los diseñadores de UX hacen que esas interacciones cotidianas sean útiles, agradables y accesibles. En la primera parte de este curso, presentaremos el mundo de la UX y los factores que contribuyen a un buen diseño de la experiencia del usuario. Comprenderás el trabajo de un diseñador de UX y los equipos con los que estos suelen trabajar. También sabrás qué esperar del certificado de diseño de UX de Google.

Familiarizarse con términos, herramientas y frameworks comunes en el diseño de UX

Para los diseñadores de UX, el usuario siempre es la prioridad. En esta parte del curso, te presentaremos el diseño centrado en el usuario y otros frameworks comunes que los diseñadores de UX utilizan en el trabajo. También aprenderás sobre la importancia de la equidad y la accesibilidad a la hora de diseñar. Además, aprenderás a tener una mentalidad “multiplataforma”, a fin de diseñar experiencias de usuario fluidas.

Participar en sprints de diseño

Los diseñadores de la experiencia de usuario suelen participar en sprints de diseño para definir la dirección de un producto. En esta parte del curso, explorarás el mundo de los sprints de diseño, incluidas las fases de un sprint de diseño y cómo planificar y participar en uno. También aprenderás acerca de las retrospectivas, que son una forma de reflexionar de manera constructiva sobre un sprint de diseño e identificar áreas de mejora para implementar la próxima vez.

Desarrollo de una presencia profesional

En el contexto de un mundo digital en continua expansión, las empresas dan cada vez más importancia a que sus usuarios tengan una buena experiencia, lo que explica que el diseño de UX sea un campo laboral de rápido crecimiento y alta demanda. La clave para conseguir uno de esos trabajos de diseño de UX es un portfolio y una presencia en línea fuertes. En esta parte del curso, comenzarás a crear un portfolio para exhibir tu próximo trabajo. También aprenderás sobre la importancia de tener una marca personal y desarrollar una presencia en línea.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explora el diseño de la experiencia del usuario, estándar en la industria

Desarrolla una base sólida para principiantes

Este curso pertenece a una serie de otros cursos que profundizan en el tema

Enseña habilidades y conocimientos que son altamente relevantes para la industria

Impartido por Google, reconocido por su trabajo en experiencia del usuario

Requiere conocimientos previos y experiencia en el campo

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Aspectos básicos del diseño de la experiencia del usuario with these activities:

Review Human-Centered Design Principles

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Understanding human-centered design is essential in UX Design. Refresh your knowledge to enhance your comprehension of the course material.

Browse courses on Human-Centered Design

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Read articles or watch videos about the principles of human-centered design
Reflect on examples of human-centered design in your daily life

Participate in Discussion Forums

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Engaging in discussions with peers will give you diverse perspectives and deepen your understanding of UX concepts.

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Join online discussion forums related to UX Design
Actively participate by asking questions, sharing insights, and responding to others

Attend UX Design Workshops

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Workshops provide hands-on experience and exposure to industry professionals.

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Research and identify UX design workshops in your area
Register and actively participate in the workshops

Three other activities

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Develop a UX Design Portfolio

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Building a portfolio showcases your skills and helps you stand out to potential employers.

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Gather your best UX design work samples
Create a dedicated online portfolio website or use platforms like Behance or Dribbble
Refine your portfolio by seeking feedback from peers or mentors

Design a Mobile App Prototype

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Creating a prototype allows you to apply your UX skills and showcase your abilities to potential employers.

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Identify a problem or opportunity for a mobile app
Sketch and iterate on your design ideas
Create a high-fidelity prototype using a design tool

Mentor Junior UX Designers

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Mentoring helps reinforce your knowledge and contributes to the growth of the UX community.

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Volunteer your time to mentor junior UX designers
Share your experiences and provide guidance on UX best practices

Career center

Learners who complete Aspectos básicos del diseño de la experiencia del usuario will develop knowledge and skills that may be useful to these careers:

Product Designer

Product Designers design and develop products, such as websites, applications, and physical products. They work closely with UX Designers and other stakeholders to ensure that products meet user needs and business objectives. This course may be useful for aspiring Product Designers as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and designing innovative and user-centric products.

See salaries and explore the career path for Product Designer

UX Strategist

UX Strategists develop and implement UX strategies for organizations. They work with stakeholders across the organization to ensure that UX is a priority and that products and services are designed with the user in mind. This course may be useful for aspiring UX Strategists as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and developing effective UX strategies.

See salaries and explore the career path for UX Strategist

User Experience Analyst

User Experience Analysts analyze user data to identify usability issues and make recommendations for improvements. They work closely with UX Designers and other stakeholders to ensure that products meet user needs and business objectives. This course may be useful for aspiring User Experience Analysts as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and analyzing user data.

See salaries and explore the career path for User Experience Analyst

UX Designer

UX Designers create prototypes, sitemaps, wireframes, and other deliverables to define the user experience for products. They collaborate with product managers, visual designers, and engineers throughout the design and development process. This course is a good starting point for someone interested in a career as a UX Designer as it introduces UX principles, design tools, user research methodologies, and more.

See salaries and explore the career path for UX Designer

UX Researcher

UX Researchers conduct user studies and other research to understand how users interact with products and services. They use their findings to make recommendations for improvements to the user experience. This course may be useful for aspiring UX Researchers as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and conducting effective UX research.

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UX Writer

UX Writers craft the words and phrases that users see in products, such as websites, applications, and physical products. They ensure that the text is clear, concise, and user-friendly. This course may be useful for aspiring UX Writers as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and writing effective and engaging UX copy.

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Interaction Designer

Interaction Designers focus on the interactions between users and products, creating prototypes and design documents that define how users will navigate and use products. This course may be useful for aspiring Interaction Designers as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and designing intuitive and engaging interactions.

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Front-End Developer

Front-End Developers translate designs into code, ensuring that websites and applications are visually appealing, functional, and responsive. They work closely with UX Designers to implement designs and ensure that the user experience is seamless. This course may be useful for aspiring Front-End Developers as it introduces UX principles and design thinking, helping them understand the user perspective and create code that delivers a positive user experience.

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Product Manager

Product Managers define the vision and roadmap for products. They work closely with UX Designers and other stakeholders to ensure that products meet user needs and business objectives. A background in UX Design is often helpful for Product Managers, enabling them to advocate for the user perspective and ensure that products are user-centric. This course can provide a foundation in UX principles, design thinking, user research, and other topics relevant to Product Management.

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Technical Writer

Technical Writers create documentation for products and services, such as user manuals, training materials, and help files. They ensure that documentation is clear, concise, and user-friendly. This course may be useful for aspiring Technical Writers as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and writing effective technical documentation.

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Content Strategist

Content Strategists plan and manage the creation and distribution of content for websites, applications, and other digital products. They ensure that content is aligned with the user experience and business objectives. This course may be useful for aspiring Content Strategists as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and developing effective content strategies.

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Visual Designer

Visual Designers create the visual elements of products, such as websites, applications, and physical products. They work closely with UX Designers to ensure that the visual design is aligned with the user experience and brand guidelines. This course may be useful for aspiring Visual Designers as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and designing visually appealing and user-friendly products.

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Information Architect

Information Architects design and organize the structure and content of websites, applications, and other digital products. They ensure that users can easily find and access the information they need. This course may be useful for aspiring Information Architects as it introduces UX principles, design thinking, and user research methodologies, providing a foundation for understanding user behavior and designing effective information architectures.

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Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns to promote products and services. They may specialize in a particular area of digital marketing, such as search engine optimization (SEO), social media marketing, or email marketing. A background in UX Design can be helpful for Digital Marketing Managers, as it enables them to understand the user perspective and create digital marketing campaigns that are engaging and effective. This course may be useful for aspiring Digital Marketing Managers as it introduces UX principles, design thinking, and user research methodologies.

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User Experience Researcher

User Experience Researchers devise user studies and surveys to determine how users navigate products such as websites, mobile applications, physical products, and more. With their research, they create documentation in the form of reports, prototypes, and design guidelines that drive product direction. This course may be useful for an aspiring User Experience Researcher by introducing UX principles, user research methodologies, and the tools and methods for understanding user behavior.

See salaries and explore the career path for User Experience Researcher