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Google Career Certificates

Realizar investigaciones en UX y probar conceptos preliminares es el cuarto curso de un programa de certificación que te brindará las habilidades que necesitas para postularte a empleos de nivel básico en el diseño de experiencia del usuario (UX). En este curso, aprenderás a planear y llevar a cabo un estudio de usabilidad para recopilar retroalimentación sobre los diseños. Luego, podrás modificar los diseños de baja fidelidad en función de las conclusiones que saques de la investigación.

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Realizar investigaciones en UX y probar conceptos preliminares es el cuarto curso de un programa de certificación que te brindará las habilidades que necesitas para postularte a empleos de nivel básico en el diseño de experiencia del usuario (UX). En este curso, aprenderás a planear y llevar a cabo un estudio de usabilidad para recopilar retroalimentación sobre los diseños. Luego, podrás modificar los diseños de baja fidelidad en función de las conclusiones que saques de la investigación.

En el curso, que dictarán personas que trabajan actualmente como diseñadores e investigadores de UX de Google, realizarás actividades prácticas que simulan escenarios reales de diseño de UX. Los alumnos que completen los siete cursos de este programa de certificados adquirirán las habilidades necesarias para solicitar trabajos de nivel básico como diseñadores de UX.

Al final de este curso, podrás hacer los siguiente:

- Planificar un estudio de investigación en UX que incluya antecedentes del proyecto, objetivos de investigación, preguntas de investigación, indicadores clave de rendimiento, metodología, participantes y un guion.

- Explicar la importancia de respetar los datos y la privacidad del usuario.

- Realizar estudios de usabilidad moderados y no moderados.

- Tomar nota durante un estudio de usabilidad.

- Crear diagramas de afinidad para agrupar y analizar los datos.

- Sintetizar las observaciones de la investigación y sacar conclusiones.

- Desarrollar habilidades de presentación persuasivas para compartir las conclusiones de la investigación.

- Modificar los diseños de baja fidelidad en función de las conclusiones de la investigación.

- Continuar diseñando una aplicación móvil para incluirla en tu portfolio profesional.

Para tener éxito en este curso, debes realizar los tres cursos previos del programa de certificación. En caso de que no los hayas realizado, debes saber cómo llevar a cabo investigaciones de usuarios para poder crear mapas de empatía, personas, historias de usuarios, mapas del recorrido de usuarios, planteamientos de problemas, esquemas de páginas y prototipos de baja fidelidad en papel y en Figma.

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What's inside

Syllabus

Planificación de estudios de investigación en UX
¡Aprende a planificar un estudio de investigación en UX! Hay siete elementos que tu plan debe incluir: los antecedentes del proyecto, los objetivos de la investigación, las preguntas de investigación, los indicadores clave de rendimiento, la metodología, los participantes y el guion o las preguntas que les harás a los participantes. Explorarás cada uno de estos elementos en detalle y crearás tu propio plan de investigación para probar los diseños que desarrollaste en el curso anterior del programa de certificación. También aprenderás a respetar la privacidad y los datos de los usuarios cuando realices una investigación en UX.
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Investigación con estudios de usabilidad
Llevar a cabo investigaciones con los participantes para recopilar retroalimentación sobre tus diseños es clave. En esta parte del curso, llevarás a cabo un estudio de usabilidad, que es un método de investigación que evalúa qué tan fácil es para los participantes completar las tareas principales de un diseño. También aprenderás a reducir el sesgo y ser inclusivo cuando realizas este tipo de estudios. Además, tomarás notas mientras observas a los participantes.
Analizar y sintetizar los resultados de la investigación
Después de realizar el estudio de usabilidad, tendrás muchísima retroalimentación de los participantes. En esta parte del curso, analizarás y sintetizarás toda esta retroalimentación obtenida en la investigación. Recopilarás datos y observaciones en un lugar, organizarás los datos con diagramas de afinidad, buscarás temas en común y llegarás a conclusiones prácticas.
Compartir las conclusiones de la investigación para el desarrollo de mejores diseños
¡Es momento de demostrar tu arduo trabajo! Ya puedes compartir y dar a conocer las conclusiones que sacaste de la investigación. En esta parte del curso, aprenderás técnicas para presentar tus conclusiones a diversos tipos de públicos y mejorarás tus habilidades de presentación para captar la atención del público. Además, repetirás tus diseños, lo que significa hacer revisiones para crear diseños nuevos y mejorados, en función de los conocimientos de tu investigación.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines UX research methods, which are essential for UX designers
Taught by experienced UX designers and researchers from Google, which lends credibility to the course content
Covers hands-on activities that reflect real-world UX design scenarios for practical experience
Assumes familiarity with UX concepts and methods, which may not be suitable for beginners
Requires completion of three prerequisite courses, which may limit accessibility

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Llevar a cabo investigaciones en UX with these activities:
Práctica: Creación de diagramas de afinidad
Mejorar tus habilidades para crear diagramas de afinidad te permitirá organizar y analizar datos cualitativos de manera efectiva.
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  • Recopila un conjunto de datos cualitativos, como notas de las sesiones de usabilidad.
  • Lee los datos y subraya o resalta palabras o frases clave.
  • Agrupa las palabras o frases clave en categorías relacionadas.
  • Dibuja un diagrama de afinidad que represente las categorías y sus relaciones.
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Career center

Learners who complete Llevar a cabo investigaciones en UX will develop knowledge and skills that may be useful to these careers:
UX Designer
UX Designers work to improve the user experience of products and services. This course can help you build a foundation in UX design, including understanding user needs, conducting user research, creating prototypes, and evaluating designs.
Visual Designer
Visual Designers create the look and feel of products and services. This course can help you build a foundation in visual design, including understanding color theory, typography, and layout. You'll also learn how to create prototypes and user interfaces.
Information Architect
Information Architects organize the content on a website or app to make it easy for users to find what they're looking for. This course can help you build a foundation in information architecture, including conducting user research, creating sitemaps and taxonomies, and designing navigation systems.
Front-End Developer
Front-End Developers build the user interface of websites and apps. This course can help you build a foundation in front-end development, including HTML, CSS, and JavaScript. You'll also learn how to create prototypes and user interfaces.
Product Manager
Product Managers are responsible for the overall success of a product. This course can help you build a foundation in product management, including understanding user needs, conducting user research, and creating product roadmaps.
Interaction Designer
Interaction Designers create the way users interact with products or services. This course can help you build a foundation in interaction design, including understanding user behavior, creating interaction models, and prototyping new designs.
User Experience Researcher
User Experience (UX) Researchers determine how easy it is for someone to interact with a company's products or services. This course can help you build a foundation in UX research, including planning and conducting user studies, analyzing data, and making recommendations to improve the user experience. You'll also learn essential skills like sketching and wireframing, which you can use to create prototypes of new products or features.
Instructional Designer
Instructional Designers create learning materials for students. This course can help you build a foundation in instructional design, including understanding user needs, conducting user research, and creating learning objectives.
Business Analyst
Business Analysts help businesses improve their processes and operations. This course can help you build a foundation in business analysis, including understanding user needs, conducting user research, and creating business process models.
Software Engineer
Software Engineers design, develop, and maintain software systems. This course can help you build a foundation in software engineering, including understanding user needs, conducting user research, and creating software prototypes.
Technical Writer
Technical Writers create documentation for products and services. This course can help you build a foundation in technical writing, including understanding user needs, conducting user research, and creating user guides.
Marketing Manager
Marketing Managers are responsible for promoting and selling products or services. This course can help you build a foundation in marketing, including understanding user needs, conducting market research, and creating marketing campaigns.
Librarian
Librarians help people find and access information. This course can help you build a foundation in librarianship, including understanding user needs, conducting user research, and creating library resources.
Archivist
Archivists preserve and manage historical documents. This course can help you build a foundation in archival science, including understanding user needs, conducting user research, and creating archival collections.
Curator
Curators research, preserve, and interpret cultural objects. This course can help you build a foundation in museum studies, including understanding user needs, conducting user research, and creating museum exhibits.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Llevar a cabo investigaciones en UX.
Great introduction to user experience design, and it covers many of the same topics as the course. It's written in a clear and concise style, and it's packed with practical advice.
Practical guide to conducting user research and designing effective user experiences. It's written by a user experience practitioner with over 15 years of experience.
Comprehensive guide to usability testing, and it covers everything from planning and conducting a test to analyzing the results. It's a great resource for anyone who wants to improve the usability of their products or services.
Practical guide to user research, and it covers a wide range of topics, including planning and conducting user research studies, analyzing data, and reporting findings. It's a great resource for anyone who wants to improve the user experience of their products or services.
Practical guide to interviewing users, and it covers everything from planning and conducting an interview to analyzing the results. It's a great resource for anyone who wants to improve the user experience of their products or services.
Practical guide to design thinking, and it covers everything from the basics of design thinking to how to use it to solve real-world problems. It's a great resource for anyone who wants to improve the user experience of their products or services.
Comprehensive guide to information architecture, and it covers everything from the basics of information architecture to how to use it to design effective websites and other digital products. It's a great resource for anyone who wants to improve the user experience of their products or services.
Classic guide to personas, and it covers everything from how to create personas to how to use them in the design process. It's a great resource for anyone who wants to improve the user experience of their products or services.
Comprehensive guide to usability engineering, and it covers everything from the basics of usability engineering to how to use it to design effective websites and other digital products. It's a great resource for anyone who wants to improve the user experience of their products or services.
Practical guide to UX strategy, and it covers everything from how to develop a UX strategy to how to implement it. It's a great resource for anyone who wants to improve the user experience of their products or services.
Classic guide to user experience design, and it covers everything from the basics of user experience design to how to use it to design effective websites and other digital products. It's a great resource for anyone who wants to improve the user experience of their products or services.
Crash course in user experience design, and it covers everything from the basics of user experience design to how to use it to design effective products. It's a great resource for anyone who wants to learn more about user experience design.
Classic guide to design, and it covers everything from the basics of design to how to use it to create effective products. It's a great resource for anyone who wants to learn more about design.

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